{"id":11123,"date":"2019-06-29T12:34:31","date_gmt":"2019-06-29T12:34:31","guid":{"rendered":"\/knowledge-sharing\/?p=11123"},"modified":"2026-03-02T10:04:04","modified_gmt":"2026-03-02T15:04:04","slug":"athletic-performance-complex-case-study","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/athletic-performance-complex-case-study\/","title":{"rendered":"Athletic Performance Complex: A Tale of Perseverance"},"content":{"rendered":"\n<p>If you\u2019re feeling stuck with your current software, you\u2019re not alone. Many fitness businesses outgrow their tools faster than they expect.<\/p>\n\n\n\n<p>In this case study, see how Athletic Performance Complex made a smart switch to support growth. You\u2019ll learn how better systems helped them save time, improve the client experience, and scale confidently.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways: <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>APC grew its member base by over 80% in five months after adopting WellnessLiving.<\/li>\n\n\n\n<li>Switching from its original software gave APC better tools for bookings, sales, and communication.<\/li>\n\n\n\n<li>The facility now plans to <a href=\"https:\/\/www.wellnessliving.com\/features\/rewards\/\" target=\"_blank\" rel=\"noreferrer noopener\">add reward programs<\/a> to further strengthen loyalty and retention<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-to-know-the-athletic-performance-complex\">Getting to know the Athletic Performance Complex<\/h2>\n\n\n\n<p>In September of 2018, <a href=\"https:\/\/www.athleticperformancecomplex.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Athletic Performance Complex (APC)<\/a> opened their doors in Bolton, Ontario, with a specific vision in mind. \u201cOur original vision and the reason why we wanted to create a facility was to help condition athletes and make them eventually perform better,\u201d said Jessica Martinez, APC\u2019s content marketing specialist.<\/p>\n\n\n\n<p>Less than a year later, that vision has come to fruition. APC is a unique facility that offers its clients an unparalleled experience. Athletes of all varieties find every type of workout they can imagine, along with all the wellness services they could ever need. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s basically an adult playground,\u201d Jessica told us. \u201cIt offers sports-specific training for sports teams of all kinds. We have a patio. We have unique aspects to the facility\u2026 It has its own functional turf, it has a protein smoothie bar, it has a bamboo studio, it has a cardio and weightlifting area, a boxing area\u2026 It caters to a lot of areas of fitness as opposed to just body building, for example. Or just weightlifting. There\u2019s also the wellness clinic component of it, with the <a style=\"color: inherit; cursor: inherit; text-decoration: none;\" href=\"https:\/\/hydroactive.ca\/physiotherapy\/\">physiotherapy<\/a>, the chiro, the massage therapy, and things like that.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-zen-planner-couldn-t-support-apc-s-diverse-business-model\">Why Zen Planner Couldn\u2019t Support APC\u2019s Diverse Business Model<\/h2>\n\n\n\n<p>In a mad rush to get their new business started, the team at APC grabbed the first management software that appeared to fulfill their needs, Zen Planner. \u201cZen Planner is very class-based,\u201d Jessica told us. \u201cUnfortunately, we didn\u2019t do a lot of research when we first decided to purchase Zen Planner\u2026At the time, we were in a rush to get things going with the business, and we never really did extensive research on other software that was out there.\u201d<\/p>\n\n\n\n<p>Only three months after opening APC\u2019s doors, the team lost one of their leaders. The unexpected passing of one of the owners of APC left Jessica with a choice: give up on their shared dream or work harder than ever to make it a reality. Jessica and the team at APC didn\u2019t give up hope, instead choosing to continue to pursue their goal with renewed vigor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-time-for-a-change\">Time for a Change<\/h2>\n\n\n\n<p>Taking the time to reflect longer and deeper on her business, Jessica decided it was time to make some changes. She recognized that Zen Planner lacked the power and versatility that APC needed to run their business effectively, so she started looking at other software systems. \u201cWe started on demos with Virtual Gym and WellnessLiving. I already knew about MindBody, which was out there. We were just kind of taking a look at the different platforms to see what best encompasses everything\u2026We needed a software that allows us to rent out a particular area of the facility, to be able to do purchases for clients because we sell protein smoothies, and then we sell our personal training packages, as well as memberships and classes.\u201d<\/p>\n\n\n\n<p>After a thorough hunt, Jessica decided that WellnessLiving offered the features and functionality she needed to make APC a true success. \u201cWe ended up transitioning from Zen Planner to WellnessLiving in January. That\u2019s when we actually started getting a lot of members.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-startup-to-momentum-how-wellnessliving-helped-apc-grow-80-in-five-months\">From Startup to Momentum: How WellnessLiving Helped APC Grow 80% in Five Months<\/h2>\n\n\n<div class=\"wp-block-image size-full wp-image-11126\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"379\" src=\"\/knowledge-sharing\/wp-content\/uploads\/2019\/06\/Athletic-Performance-Center-1.jpg\" alt=\"An Athletic Performance Complex bootcamp with several clients working out together. \" class=\"wp-image-11126\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/06\/Athletic-Performance-Center-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/06\/Athletic-Performance-Center-1-300x180.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/06\/Athletic-Performance-Center-1-600x361.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/06\/Athletic-Performance-Center-1-320x193.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">Athletes of all varieties find every type of workout they can imagine, along with all the wellness services they could ever need.<\/figcaption><\/figure><\/div>\n\n\n<p>Having found the right solution for her young business, Jessica began by transferring the data she had on Zen Planner. \u201cOverall, it was an easy process. All of the data came through pretty well.\u201d As Jessica got her client information in place, she was also hard at work learning how to use her new business management system while simultaneously training her staff on the system. \u201cIt\u2019s not hard to learn it and get familiar with the different pages.\u201d<\/p>\n\n\n\n<p>Once she understood the system and had all her data ready to go, Jessica started rolling out <a href=\"https:\/\/www.wellnessliving.com\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">WellnessLiving<\/a> to her clients and truly utilizing her new management system. The <a href=\"https:\/\/www.wellnessliving.com\/wl\/home\/app\/client.html?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=case-study-apc\" target=\"_blank\" rel=\"noreferrer noopener\">Achieve Client App<\/a> has been particularly helpful in growing her business and communicating with her clients with her company\u2019s limited resources. \u201cThe app is something that we use heavily for client booking. Our trainers have the apps. I also train at the fitness facility, so I have the app. Our members have installed the app, and they book their classes from the app, so the app has been really helpful.\u201d<\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-11127\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"348\" src=\"\/knowledge-sharing\/wp-content\/uploads\/2019\/06\/Athletic-Performance-Center-2.jpg\" alt=\"In the Athletic Performance Complex, a woman pushes a weighted sled as part of her workout. \" class=\"wp-image-11127\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/06\/Athletic-Performance-Center-2.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/06\/Athletic-Performance-Center-2-300x166.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/06\/Athletic-Performance-Center-2-600x331.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/06\/Athletic-Performance-Center-2-320x177.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">Now that she is working with a software system that she trusts to help her manage her growing business, Jessica is ready to start introducing even more of WellnessLiving\u2019s features to her clients.<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-success-with-wellnessliving\">Success with WellnessLiving<\/h2>\n\n\n\n<p>In the five months since making the transition to WellnessLiving, APC has experienced some incredible growth. Along with a dramatic increase in revenue, membership at APC has taken off like a rocket. \u201cIn January, we didn\u2019t have any members at all that were signed up, and we grew to about 120 to 130 members as of today.\u201d On top of that, the number of existing and prospective clients in APC\u2019s system has increased from 50 to 318.<\/p>\n\n\n\n<p>Now that she is working with a software system that she trusts to help her manage her growing business, Jessica is ready to start introducing even more of WellnessLiving\u2019s features to her clients. Next, she is hoping to get the rewards program started. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe\u2019ve always talked about having a reward program &#8230;And the fact that WellnessLiving already had the rewards program built in there is really helpful to us. I\u2019m sure we\u2019re going to be using that in the next couple of months.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>With a determined team and WellnessLiving on their side, Athletic Performance Complex is looking forward to a bright future of excellence.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ready to see how WellnessLiving can help you find and retain clients? Book a free, no-commitment demo today!<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-athletic-performance-complex-case-study-faqs\">\u2753 Athletic Performance Complex Case Study: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1770236135227\"><strong class=\"schema-faq-question\">What was the primary challenge Athletic Performance Complex faced before making changes?<\/strong> <p class=\"schema-faq-answer\">Their biggest challenge was inconsistent client experiences and operational complexity. They needed a system that supported <a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">scheduling<\/a>, <a href=\"https:\/\/www.wellnessliving.com\/features\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">billing<\/a>, and <a href=\"https:\/\/www.wellnessliving.com\/features\/message-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">communication<\/a> without manual work. Fixing these gaps helped them focus on performance outcomes instead of admin tasks.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770236256609\"><strong class=\"schema-faq-question\">How did improving operational systems affect their business growth?<\/strong> <p class=\"schema-faq-answer\">Streamlined operations reduced errors and freed staff time. This made classes run more reliably and improved client satisfaction. With fewer bottlenecks, they could focus on scaling offerings like personal training and advanced performance sessions.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770236263906\"><strong class=\"schema-faq-question\">Why is client experience central to growth for performance-focused facilities?<\/strong> <p class=\"schema-faq-answer\">Performance clients seek measurable results and consistency. When scheduling, follow-ups, and communication are seamless, <a href=\"https:\/\/www.wellnessliving.com\/features\/manage-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">clients feel supported<\/a>. A smooth backend experience removes friction and helps athletes stay engaged longer.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770236280047\"><strong class=\"schema-faq-question\">How did reporting and analytics contribute to strategic decisions in their case?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clear reporting highlighted<\/a> which services performed best and where drop-off occurred. These insights guided offerings and scheduling choices. Understanding attendance and revenue trends helped them optimize classes and pricing.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770236309001\"><strong class=\"schema-faq-question\">What lessons can other studios take from this case study?<\/strong> <p class=\"schema-faq-answer\">Operational clarity matters more than having many features. Choose tools that reduce repetitive work and give you real data on performance outcomes. <a href=\"https:\/\/www.wellnessliving.com\/features\/elevate-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prioritize staff efficiency<\/a> and client experience to support growth that\u2019s predictable and sustainable.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re feeling stuck with your current software, you\u2019re not alone. Many fitness businesses outgrow their tools faster than they expect. In this case study, see how Athletic Performance Complex made a smart switch to support growth. You\u2019ll learn how better systems helped them save time, improve the client experience, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465,1181],"tags":[],"class_list":["post-11123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-fitness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Athletic Performance Complex: A Tale of Perseverance - WellnessLiving<\/title>\n<meta name=\"description\" content=\"In just five months with WellnessLiving, Athletic Performance Complex increased their client base by over 80% and upped their revenue.\" \/>\n<meta name=\"robots\" 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They needed a system that supported <a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">scheduling<\/a>, <a href=\"https:\/\/www.wellnessliving.com\/features\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">billing<\/a>, and <a href=\"https:\/\/www.wellnessliving.com\/features\/message-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">communication<\/a> without manual work. 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A smooth backend experience removes friction and helps athletes stay engaged longer.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/athletic-performance-complex-case-study\/#faq-question-1770236280047","position":4,"url":"https:\/\/www.wellnessliving.com\/blog\/athletic-performance-complex-case-study\/#faq-question-1770236280047","name":"How did reporting and analytics contribute to strategic decisions in their case?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clear reporting highlighted<\/a> which services performed best and where drop-off occurred. These insights guided offerings and scheduling choices. 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