Ready to get started but not sure where to begin? Breathe easy on this one, we\u2019ve got you covered! Check out our expertly-compiled list of ideas to take Thanksgiving marketing for your studio up a notch:<\/p>\n
1. Seasonal Promos<\/h2>\n
Give your clients something to be grateful for this season with your Thanksgiving marketing promos! Now\u2019s the perfect time to promote your yoga studio<\/a> and get as many people through your doors as possible.<\/p>\n Use enticing offers to draw people in! Here are a few ideas to get your Thanksgiving marketing started while upping your revenue:<\/p>\n Try and think of a new idea to get people excited about getting their membership! Have you considered an unlimited membership, where clients pay a set fee and can come as often as they want? This is a great one to try because it also offers new members the flexibility to try new classes and broaden their interests, making them even more invested in your studio.<\/p>\n If you already offer this type of membership, consider a BOGO deal or an offer where a one- year membership bought during the promo season gets each client 14 months of access. This is the type of promo where you increase the perceived value of the client\u2019s purchase. The \u201cgetting something for nothing\u201d (i.e. a \u201cfree\u201d 2 months\u2019 membership) will definitely make your yoga studio stand out!<\/p>\n Offering a group discount could quickly increase your numbers! This type of promo could also include a \u2018bring-a-friend\u2019 deal.<\/p>\n A group discount could also mean a family membership deal, a referral bonus, or any other type of promotion you can think of that will encourage groups of new clients to be attracted to your studio.<\/p>\n Have you considered companies as part of your target market? While this might also be considered a group discount, a corporate pitch is a different animal altogether! This is also the time of year when many employers focus on employee appreciation, end of the year bonuses and team-building to get their staff on the same page for the upcoming year.<\/p>\n Target companies by offering a corporate membership discount or a discounted memberships with a minimum number of participants. What you miss out on with the reduced price, you make up in volume with the number of memberships you sell!<\/p>\n Be creative here. It\u2019s your studio and your holiday marketing plan, so if you want to pitch a monthly pass to companies as an employee incentive or a company yoga class to tackle stress-relief, go for it! Targeting corporate clients as part of your Thanksgiving marketing might just be the approach you need to get your studio to that next level.<\/p>\n This is the season where gratitude and giving back are on most peoples\u2019 minds. We\u2019ve got a few ideas to get you into the giving spirit, put your yoga studio in the spotlight, and really make a difference for a great cause.<\/p>\n Can you run a campaign where you donate a percentage of each new membership fee to your favorite cause? Or does it make more sense to collect coats from your clients for a cold weather drive? Or how about asking for non-perishable food donations for the local food bank, while your yoga studio matches the effort?<\/p>\n There\u2019s almost an endless number of possibilities to champion during the Thanksgiving season. The important thing to remember is to pick a cause that\u2019s important to you, get as many people involved as possible, and do your best to make a difference where you can. That\u2019s the way you incorporate your Thanksgiving marketing into the holiday spirit!<\/p>\n Re-connecting with your existing clients is a solid addition to your Thanksgiving marketing strategy. It\u2019s easier to sell to clients who already love your studio than to convince brand new ones to try you for the first time, so give a little time and attention to growing your client base<\/a> with your current contact list!<\/p>\n You could send a note of thanks for their business throughout the year. This could include a value add code for merchandise or an invite to an appreciation event \u2013 or it could just include a sincere note of thanks to let them know you appreciate their loyalty.<\/p>\n Another idea is to send out a holiday e-newsletter! You could include a calendar with all of your promos, events and news as a way to get eyes on what\u2019s happening at your yoga studio.<\/p>\n Another part of your Thanksgiving strategy could be to target those clients you haven\u2019t seen in a while. We all get busy, and some clients inevitably drop off your radar. Getting them to give your studio another try by simply reaching out might be enough to regain a client for life.<\/p>\n How do you reach everyone in time as part of your Thanksgiving marketing? Automation is the answer<\/a>! WellnessLiving\u2019s all-in-one business management system makes it easy to reach everyone with just a few clicks. There\u2019s also a client win-back<\/a> feature, specifically targeting long-lost clients.<\/p>\n Make your life easy and increase your attendance by automating this part of your holiday marketing!<\/p>\n Thanksgiving is a season where gratitude and joy abounds, so get in on the fun! From themed events to relevant content, here are two ways you can get your festivities on:<\/p>\n How can your studio offer themed events? Don\u2019t panic, we\u2019re not talking about elaborate or expensive endeavors here! How about a class focusing on tips to beat holiday stress, or stretching to relax or improving your sleep techniques? Any practices you think could you help your clients be their best at this time of year will do the trick!<\/p>\n It\u2019s nice to be able to be able to use your powers for good and getting into the holiday mood will put you in just the right frame of mind to make the most of your Thanksgiving marketing.<\/p>\n Here\u2019s the part of your Thanksgiving marketing strategy where your yoga studio builds your street cred! You might not see a direct increase in revenue here, but the idea is to establish yourself as an industry expert, so you can establish yourself as the go-to yoga studio.<\/p>\n What do we mean? Well, the more relevant and informative content you can provide for your community, the more they\u2019ll see that you know your stuff. Can you have an info-graphic about holiday stress at your front desk? Can you post a blog with tips on how to get zen through the Thanksgiving season? Or send a newsletter with a daily gratitude practice?<\/p>\n Choose your preferred medium and send out thoughtful, interesting and informative content to make clients excited to see what else you\u2019re offering during the Thanksgiving season.<\/p>\n The idea a of a month-long promo can be scary but think about how much buzz you can create for something that lasts 30 days! Start by deciding on your promo: it could be a discount or an added value or a referral bonus! Let\u2019s say you decide you want to offer a deal where you get a three month trial instead of an usual one-month trial. Here\u2019s how you can include it as a successful part of your Thanksgiving marketing strategy to see real results for your studio:<\/p>\n Build excitement ahead of the promo! Post teasers on social media, send automated \u2018save the date\u2019 messages out and talk up the promo ahead of the start date. You want people to be ready to buy the day the promo starts.<\/p>\n Studies show that 52% of people want Thanksgiving to be a family holiday<\/a>, with retail closed so that employees can spend time at home too. What does this mean for your yoga studio? It means that you need to start your Thanksgiving marketing early to be finished by the actual holiday.<\/p>\n Don\u2019t stop the marketing once the promo starts! We all get busy and lose track of time, our social media feeds are cluttered and Thanksgiving takes over. Don\u2019t let people forget that the promo exists and that it\u2019s time sensitive.<\/p>\n Focus on the sense of urgency so that people know that they need to get in on the deal now so they don\u2019t miss out.<\/p>\n Make this promo fun by using themed language. Think tag lines like \u2018you\u2019d be a turkey to miss this\u2019 or \u2018hurry and gobble up this price!\u2019 This might sound like a clich\u00e9, but themed language is a great way to gain attention for a seasonal promo.<\/p>\n Don\u2019t wait another second to start your Thanksgiving marketing! Get noticed, strengthen relationships with your community and increase your revenue by adopting some of these tips.<\/p>\n And while you focus on your holiday marketing, let your yoga studio software take care of your business. WellnessLiving\u2019s all-in-one yoga studio management software<\/a> offers more than just automated marketing features, we also have everything you need<\/a> from online scheduling to staff and client apps to a rewards program, and so much more! Ready to take your business to the next level? Book your free, no-commitment demo<\/a> today to see if WellnessLiving is the right software for you.<\/p>\n","protected":false},"excerpt":{"rendered":" Thanksgiving is right around the corner, time to implement some seasonal marketing strategies to promote your yoga studio. You\u2019d better hurry, before all the good ideas are gobbled up! With a winning Thanksgiving marketing strategy, you can grow your yoga studio. As people are expressing their thanks and focusing on […]<\/p>\n","protected":false},"author":1,"featured_media":12351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1184],"tags":[628,2277,609,2311,499,2276],"class_list":["post-12350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yoga","tag-business-management","tag-expert-advice","tag-marketing","tag-mobile-apps","tag-rewards-program","tag-software"],"yoast_head":"\nMembership sale<\/h4>\n
Group discounts<\/h4>\n
![\"\"](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/10\/Yoga-Thanksgiving-Marketing-1.jpg\")
Corporate rates<\/h4>\n
2. Pick a Cause<\/h2>\n
3. Launch a Client Campaign<\/h2>\n
4. Get Into the Spirit<\/h2>\n
Themed events<\/h4>\n
![\"yoga](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/10\/Yoga-Thanksgiving-Marketing-2.jpg\")
Provide relevant content<\/h4>\n
5. Make it a Month<\/h2>\n
Get excited<\/h4>\n
Stay steady<\/h4>\n
Choose your words<\/h4>\n
It\u2019s That Time of the Year<\/h2>\n