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Another effective strategy is a last-minute\u00a0promotion. We\u2019re all busy and often gifts get left to the last minute. Save your clients the stress of having to look all over town by offering a last-minute holiday sale on a service or membership that will save the day for the last-minute shopper.<\/p>\n
Make your\u00a0promotions attractive and timely and your wellness center will become the go-to spot for gifts this season!<\/p>\n
2. Market \u201cDe-stressing\u201d Services<\/h2>\n
What does everyone have in common at this time of year? We\u2019re all rushing around trying to fit in as much as we can. This is a very stressful season for most\u2026 Good thing you\u2019re in the wellness business!<\/p>\n
How can you help your clients manage stress during the holidays? Focus on addressing the issues they\u2019re\u00a0struggling with\u00a0and you\u2019ll have their attention.<\/p>\n
Want to fill your classes during the Christmas rush? Focus on de-stressing with meditation or\u00a0a\u00a0massage!\u00a0Want to beat those winter blues during Winter Solstice? Get them sweating it out for that endorphin release! Taking\u00a0on a healthy approach for the new year? Start a series of classes to help clients meet their goals and stay on track.<\/p>\n
This season, focus your holiday marketing on what your wellness center does best and you\u2019ll see your community\u2014and your profits grow.<\/p>\n
3. Celebrate on Social Media<\/h2>\n
Is your wellness center active on social media?\u00a0This is a great time of year to really celebrate the season and grow your community\u00a0at the same time<\/a>.\u00a0A bigger community means that more people are aware of your brand and that kind of attention translates to fuller classes and boosted sales. How can you use social media<\/a> to maximize your holiday\u00a0marketing? Here are a few suggestions from our experts:<\/p>\n Give your clientele an inside look at your holiday preparations by posting to your channels!<\/p>\n People get excited when they see businesses getting into the holiday spirit\u2014and it\u2019s a special treat to get a look behind the scenes. The more interested and engaged your community is in your business, the more likely they are to become invested in your business as well.<\/p>\n Let your community know\u00a0you\u2019re in the spirit by showcasing your staff and your wellness center through your social media channels. Think videos of decorating for the holidays, photos of staff dressed up,\u00a0or\u00a0take viewers along on a charity initiative.\u00a0 Anything goes when you\u2019re getting festive!<\/p>\n When people feel like they know your team, they will be eager and willing to spend money at your wellness center.\u00a0There\u2019s no better time than the\u00a0holiday season to really connect with your community.<\/p>\n Social media is an exciting place to tease an upcoming\u00a0promotion!<\/p>\n Are you featuring a Thanksgiving membership sale to express your own gratitude? Post a save-the-date message a week before and announce the\u00a0promotion\u00a0with a live video on the start date.<\/p>\n Planning to run a family marketing campaign while people are off work during the Christmas holidays?\u00a0Start\u00a0generating buzz around your promotion\u00a0by\u00a0giving hints like photos of families walking into your wellness center\u00a0together or a video of families\u00a0talking about how much they enjoyed their visit.<\/p>\n Informing your community is another marketing strategy that could really separate you from your competition, and the holiday season is a great place to start!<\/p>\n Share content about how much sleep we should be getting, write a blog about stress management,\u00a0promote the benefits of massages, exercise,\u00a0or anything else you think makes relevant content during the holidays.<\/p>\n People want to learn from the experts, and that\u2019s you! So do your research, plan your content and get ready to provide invaluable information to your community. When you\u00a0audience\u00a0gets a look at your interesting content, you\u2019ll quickly become the go-to for all things holiday!<\/p>\n Since this is a time for gratitude and appreciation, show your clients some love in the form of a festive event! It doesn\u2019t have to be anything too fancy\u2014or expensive. People tend to appreciate any gesture of thanks.<\/p>\n You could host an appreciation mixer, send out cards in the mail, offer free samples from your vendors\u2014anything to show your clients that their loyalty is of value to you. People love to be\u00a0loved,\u00a0and when you show them\u00a0that appreciation, they\u2019ll reciprocate in the form of repeat business, positive reviews,\u00a0and referrals.<\/p>\n Making your clients aware that you value their business is a sure-fire way to increase that business.\u00a0Incorporating this into your\u00a0holiday marketing strategy is sure to make your wellness center a top choice this holiday season.<\/p>\n This last idea focuses on an approach, rather than a specific concept. Part of the secret of top-notch holiday marketing is getting the word out to as many people as possible. So how can you spread the word and make your wellness center top of mind for the holidays?<\/p>\n Because the holiday season is a long one, it makes a long-term campaign an ideal venture. Start by deciding on your campaign. You could start a social media contest where you ask clients to post a picture\u00a0of themselves doing what they love over the holidays and you could choose a winner at the end of the season. Or you could discount your memberships just for the season to increase the volume of your sales.<\/p>\n Whichever approach best suits your center \u2013 and your wallet \u2013 go with that, and then get\u00a0ready\u00a0to market it like crazy! We have a few ideas to get your marketing started on a high note for the holidays:<\/p>\n Have you considered using software<\/a> to improve your automated marketing? We suggest this strategy as the fastest, easiest, and most convenient way to reach the masses! Have you considered SMS and text marketing? Do you have a newsletter where you could promote your latest holiday marketing efforts? Get the most bang for your buck by reaching your audience on their mobile devices with a few simple clicks!<\/p>\n Reach more people, increase your impact, and get your name out there\u2014a holiday marketing win!<\/p>\n Have you heard of re-marketing? This is the concept of reaching out to clients you haven\u2019t seen in a while and enticing them to re-visit you. The holidays are the perfect time to try and re-connect with past clients to let them know about your holiday offers, events,\u00a0and information.<\/p>\n Sometimes all it takes to get a client back is to remind them why they loved you in the first place, so reach out to those past clients to get them back this holiday season.<\/p>\n When you want to market to the masses, you go to the source! Holiday marketing tip: reach possible donors and volunteers by incorporating automated SMS notifications.\u00a0WellnessLiving<\/a>\u2019s all-in-one business management system allows you to reach a large audience\u2014including past clients\u2014with a few simple steps. So don\u2019t re-invent the wheel this holiday season. Let us help you get your wellness center to the next level!<\/p>\n Get your wellness center noticed by starting your holiday marketing early! Follow our tips to plan your strategy, get your promotions in place, reach your audience, and get into the spirit. Get ready to see your business\u2014and your revenues\u2014grow this holiday season.<\/p>\nFeature\u00a0behind the\u00a0scenes\u00a0content<\/h3>\n
Tease a\u00a0promotion<\/h3>\n
Share\u00a0holiday-themed\u00a0content<\/h3>\n
4. Get Festive With Your Clients<\/h2>\n
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5. Launch a Seasonal Marketing Campaign<\/h2>\n
Automation<\/h3>\n
Re-marketing<\/h3>\n
How\u00a0WellnessLiving\u00a0can\u00a0help<\/h3>\n
\u2018Tis\u00a0the\u00a0Season to\u00a0Start\u00a0Your\u00a0Holiday\u00a0Marketing<\/h2>\n