{"id":12833,"date":"2019-11-27T09:00:28","date_gmt":"2019-11-27T14:00:28","guid":{"rendered":"\/knowledge-sharing\/?p=12833"},"modified":"2026-02-03T17:31:24","modified_gmt":"2026-02-03T22:31:24","slug":"7-top-pilates-trends-2020","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/7-top-pilates-trends-2020\/","title":{"rendered":"7 Top Pilates Trends to Try at Your Studio"},"content":{"rendered":"\n<p>Following industry trends is the key to making your business relevant and progressive, while increasing your mass appeal. Growing your studio involves showing your clients that you know (and care) about what they\u2019re looking for in a Pilates studio.<\/p>\n\n\n\n<p>Keeping up with those trends \u2013 and creating a few of your own \u2013 will set you apart from your competition, keep your clientele engaged, build your reputation, and grow your business. It\u2019s a winning way to see your revenue grow!<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">7 Pilates Trends You Need to Know<\/div><ul><li><a href=\"#h-pilates-trend-1-digital-classes\" data-level=\"2\">Pilates Trend #1: Digital Classes<\/a><\/li><li><a href=\"#h-pilates-trend-2-high-intensity-interval-training-combo-classes\" data-level=\"2\">Pilates Trend #2: High Intensity Interval Training Combo Classes<\/a><\/li><li><a href=\"#h-pilates-trend-3-instant-access\" data-level=\"2\">Pilates Trend #3: Instant Access<\/a><\/li><li><a href=\"#h-pilates-trend-4-targeted-classes\" data-level=\"2\">Pilates Trend #4: Targeted Classes<\/a><\/li><li><a href=\"#h-pilates-trend-5-teach-your-clients\" data-level=\"2\">Pilates Trend #5: Teach Your Clients<\/a><\/li><li><a href=\"#h-pilates-trend-6-corporate-wellness\" data-level=\"2\">Pilates Trend #6: Corporate Wellness<\/a><\/li><li><a href=\"#h-pilates-trend-7-be-original\" data-level=\"2\">Pilates Trend #7: Be Original<\/a><\/li><li><a href=\"#h-bonus-tip-choose-a-software-partner-that-s-always-on-trend\" data-level=\"2\">Bonus tip: Choose a software partner that&#8217;s always on trend<\/a><\/li><li><a href=\"#h-pilates-trends-faqs\" data-level=\"2\">\u2753 Pilates Trends: FAQs \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<p>Not sure where to start looking for next year\u2019s top trends? We can help! Here\u2019s our list of the top wellness trends and how you can make them work for your Pilates studio:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pilates-trend-1-digital-classes\">Pilates Trend #1: Digital Classes<\/h2>\n\n\n\n<p>One of the top trends sweeping the fitness industry is a growing demand for digital classes. With our busy schedules, many of us are looking to work out on the go, so a quick home class before work or during our lunch hour is the perfect way to squeeze fitness into our jam-packed schedules.<\/p>\n\n\n\n<p>How can you turn this into a Pilates trend that works for your studio? We don\u2019t want people to think that this is a replacement for visiting the studio for classes, but it can be a fantastic add- on to a membership.<\/p>\n\n\n\n<p>Think about it as a way to add value to a business your clients already love. Making their lives easier while making the most of an additional revenue stream makes everyone happy! It also shows that you are prepared to expand and grow to meet a rising demand. Or that you care about what your clients want.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wellnessliving.com\/features\/virtual-classes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consider streaming some mat workouts and offering them to existing members.<\/a> Or start a YouTube channel, where you incorporate ways to include Pilates into a home workout. Or maybe you want to fully adopt this trend by offering an entire session online and selling it as its own membership!<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-12835\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"420\" src=\"\/knowledge-sharing\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends-1.jpg\" alt=\"A Pilates instructor with laptop, about to teach her next class. \" class=\"wp-image-12835\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pilates-trend-2-high-intensity-interval-training-combo-classes\">Pilates Trend #2: High Intensity Interval Training Combo Classes<\/h2>\n\n\n\n<p>Here\u2019s another Pilates trend that addresses the busy lives and over-packed schedules that most of us are managing. HIIT training is not a new trend, per se, but it\u2019s the addition of HIIT to more traditional workouts that makes it cutting-edge.<\/p>\n\n\n\n<p>Intrigued by this one? We are too! The appeal for most people to add HIIT is the multi-tasking element. Clients see this hybrid class as a way to work on core strength while upping their heart rates and getting their sweat on. It\u2019s two workouts in one!<\/p>\n\n\n\n<p>Does this make sense for your studio? Try it out and see! Maybe it\u2019s only a portion of your class that you add it to, or you adopt a more moderate version. You do what feels right for your studio. Look for ways you can transform your sessions to perform double duty to take part in this growing Pilates trend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pilates-trend-3-instant-access\">Pilates Trend #3: Instant Access<\/h2>\n\n\n\n<p>As society moves faster and faster, we want to be able to use technology to access information instantly, from wherever we are. From banking stats to ordering food to fitness schedules, it should only take a few clicks to quickly get our hands on the info we\u2019re seeking.<\/p>\n\n\n\n<p>Could you make your studio more accessible to your clients? Do you offer a way for your community to see their profiles? Can you reach out to them electronically to send out promos or reminders instantly? <a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\">Are you set up to allow schedule management remotely?<\/a> If these are not features your studio offers, consider getting the software you need to make the most of this trend for your clients. <\/p>\n\n\n\n<p>Don\u2019t underestimate the power of a positive client experience! People are looking for the easiest, fastest, and most convenient way to interact with your studio. Make the most of this fitness trend by setting yourself up with the tools to make it happen!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pilates-trend-4-targeted-classes\">Pilates Trend #4: Targeted Classes<\/h2>\n\n\n\n<p>Do you have multiple clients coming to you with the same concerns? Are they looking for a seniors\u2019 class, a focus on runners, or an injury-targeted class? Classes and sessions that address clients\u2019 specific needs are on the rise, so that\u2019s another Pilates trend we\u2019re focused on!<\/p>\n\n\n\n<p>People are looking to make the most of their workouts \u2013 and their time \u2013 and general workouts just might not be good enough. Your clients have goals and needs, and by acknowledging that and addressing those needs, you\u2019ll soon be a hit with your clients. With targeted classes becoming all the rage, here\u2019s a chance for you to take part in a trend you can really make your own.<\/p>\n\n\n\n<p>We suggest you poll your clients to see where most of the interest lies and work around the demand. There\u2019s no sense in guessing what your clients want. Asking them will save time and will quickly address the growing need. And as an added bonus in finding out what your clients are looking for, this is a trend that will <a href=\"https:\/\/www.wellnessliving.com\/features\/manage-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">build relationships and encourage loyalty<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pilates-trend-5-teach-your-clients\">Pilates Trend #5: Teach Your Clients<\/h2>\n\n\n\n<p>Incorporate learning into the mix. With the availability of so much information on the internet, people are often overwhelmed and on the lookout for a reliable source for their fitness needs. Here\u2019s where your Pilates studio can really shine!<\/p>\n\n\n\n<p>Embrace this Pilates trend by proving that Pilates isn\u2019t your only specialty: you\u2019re wellness experts too! When your clients learn from you, it reinforces that you\u2019re a respected authority in your field, which translates to more trust, increased visits, and higher revenues.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-12834 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"414\" src=\"\/knowledge-sharing\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends-2.jpg\" alt=\"A Pilates instructor, advising a student on their form. \" class=\"wp-image-12834\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends-2.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends-2-300x197.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends-2-600x394.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends-2-320x210.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p>Hosting workshops and events are the key to developing your client relationships while providing them with additional value. Host events that are fun and informative!<\/p>\n\n\n\n<p>Draw on your industry relationships to partner with experts in fields, covering topics anywhere from sleep therapy to gratitude. Don\u2019t know anyone who can help? Make new friends! Partnering with other local businesses can add value to your studio while expanding your network.<\/p>\n\n\n\n<p>Use this trend to <a href=\"https:\/\/www.wellnessliving.com\/blog\/keep-your-pilates-students-coming-back\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=pl-trends-2020\" target=\"_blank\" rel=\"noreferrer noopener\">become the fitness and wellness go-to for your clients<\/a> and watch your studio grow!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pilates-trend-6-corporate-wellness\">Pilates Trend #6: Corporate Wellness<\/h2>\n\n\n\n<p>Companies are beginning to understand the role they play in their employees\u2019 wellness, so many are incorporating fitness into their employee perks programs. Employees that workout regularly offer a whole host of benefits to their employers! From more energy to a clear mind to better sleep and increased productivity, it\u2019s in a company\u2019s best interest to support and encourage employee fitness.<\/p>\n\n\n\n<p>How does this affect your studio? In today\u2019s competitive world, businesses are looking to stay on top by providing a work environment that stands out and draws in the best of the best. This could really work to your advantage!<\/p>\n\n\n\n<p>Try to appeal to business clients by taking your class on the road! Offering mat classes to businesses as a perk for their employees has you making the most of a popular trend while gaining exposure for your studio.<\/p>\n\n\n\n<p>Think about it this way: you\u2019ll grow your revenue by selling your classes to the corporate world, but you\u2019ll also grow your clientele by showcasing your studio. That\u2019s a definite win-win!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pilates-trend-7-be-original\">Pilates Trend #7: Be Original<\/h2>\n\n\n\n<p>Want to build a reputation for being a cutting-edge studio while attracting attention? Start your own Pilates trends! Nobody says you have to follow the existing trends if they don\u2019t hit your fancy.<\/p>\n\n\n\n<p>Like the great outdoors? Host mat classes in the park during the warmer months. Want to rock out while you work out? Incorporate music and dance into a session.<\/p>\n\n\n\n<p>A great strategy would be to adopt a few of the hottest Pilates trends into your studio\u2019s practices, while working on a few of your own. That way, you address the growing needs within your community while exceeding your clients\u2019 expectations. You never know, you might just start one of the hottest trends of the year!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus-tip-choose-a-software-partner-that-s-always-on-trend\">Bonus tip: Choose a software partner that&#8217;s always on trend<\/h2>\n\n\n\n<p>The future of Pilates trends is exciting! Staying on top of what\u2019s most popular sends a message to your clients that you\u2019re an industry authority, that you care about their needs, and that you will show your customers you\u2019re the Pilates studio to visit.<\/p>\n\n\n\n<p><span class=\"TextRun SCXW138763221 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW138763221 BCX0\">From digital classes to a targeted approach to corporate wellness, Pilates&nbsp;trends&nbsp;are&nbsp;new and&nbsp;exciting!&nbsp;Get your studio set&nbsp;up to make the top trending list by arming yourself with the tools you need for success, like Wellness Living\u2019s&nbsp;<\/span><a href=\"https:\/\/discover.wellnessliving.com\/blog-yoga?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=pl-trends-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"ContextualSpellingAndGrammarError SCXW138763221 BCX0\">all-in-one<\/span><\/a><span class=\"NormalTextRun SCXW138763221 BCX0\"><a href=\"https:\/\/discover.wellnessliving.com\/blog-yoga?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=pl-trends-2020\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;management software.<\/a> Get your business to the next level by incorporating the hottest fads into your studio \u2013 while setting a few trends of your own!&nbsp;<\/span><\/span><\/p>\n\n\n\n<p>At <a href=\"https:\/\/discover.wellnessliving.com\/blog-yoga?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=pl-trends-2020\" target=\"_blank\" rel=\"noopener noreferrer\">WellnessLiving<\/a>, our <strong><a href=\"https:\/\/www.wellnessliving.com\/blog\/best-management-software-for-pilates-studios\/\" target=\"_blank\" rel=\"noreferrer noopener\">all-in-one Pilates studio software<\/a><\/strong> offers you <a href=\"https:\/\/www.wellnessliving.com\/blog\/features-your-pilates-studio-software-should-have\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=pl-trends-2020\" target=\"_blank\" rel=\"noreferrer noopener\">the tools your studio needs<\/a> to have all the info you\u2019re looking for at your fingertips. From online scheduling and easily accessible client info to SMS and text reminders, we\u2019ll help you adopt these trends so it works for your business.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.wellnessliving.com\/pilates\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ready to see how trendy your business can be? Sign up for a free, no-commitment demo today.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pilates-trends-faqs\">\u2753 Pilates Trends: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1769109503246\"><strong class=\"schema-faq-question\">Which Pilates trends are most likely to attract new clients right now?<\/strong> <p class=\"schema-faq-answer\">Trends that lower intimidation tend to attract new clients. Beginner-friendly programs and clear progress paths convert well. Hybrid options also expand your addressable market. Clients often choose studios that feel accessible and supportive. Trend selection should match your local demand and brand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769109511764\"><strong class=\"schema-faq-question\">How can Pilates studios adopt trends without losing their core identity?<\/strong> <p class=\"schema-faq-answer\">Start by protecting your signature style and teaching standards. <a href=\"https:\/\/www.wellnessliving.com\/features\/events\/\" target=\"_blank\" rel=\"noreferrer noopener\">Test trend-driven offerings as a limited series or workshops.<\/a> Gather feedback and track attendance before expanding. Keep messaging consistent with your studio\u2019s values. Trends should strengthen your brand, not dilute it.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769109536356\"><strong class=\"schema-faq-question\">How do I market new Pilates offerings without relying on heavy discounts?<\/strong> <p class=\"schema-faq-answer\">Lead with outcomes and specific benefits instead of price. Use short videos and testimonials to build trust quickly. Offer a low-commitment intro option, like a starter pack. Promote limited spots to create urgency without discounting. Clear booking links reduce friction and increase conversions.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769109558300\"><strong class=\"schema-faq-question\">What operational changes should I plan for when adding trend-based classes?<\/strong> <p class=\"schema-faq-answer\">Confirm instructor readiness, scheduling capacity, and equipment needs first. Adjust class caps to protect experience and safety. Update your website and booking descriptions for clarity. Ensure staff can explain the new offering confidently. Smooth operations prevent confusion and early churn.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769109576424\"><strong class=\"schema-faq-question\">What metrics should I track to know if a Pilates trend is worth keeping?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Track attendance, waitlists, and rebooking after the first visit.<\/a> Monitor retention and revenue per client for the new program. Watch instructor workload and class utilization by time slot. Compare performance against your existing core classes. Keep what grows loyalty and predictable revenue.<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following industry trends is the key to making your business relevant and progressive, while increasing your mass appeal. Growing your studio involves showing your clients that you know (and care) about what they\u2019re looking for in a Pilates studio. Keeping up with those trends \u2013 and creating a few of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1181,1184],"tags":[463,2310,2277,461,464,2281,17856,2276],"class_list":["post-12833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","category-yoga","tag-business-management-software","tag-client-retention","tag-expert-advice","tag-fitness-business-management-software","tag-fitness-studio","tag-industry-trends","tag-pilates","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Top Pilates Trends to Try at Your Studio<\/title>\n<meta name=\"description\" content=\"Grow your studio and your bottom line with the hottest Pilates trends! Attract attention and grow your business with our list of trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/7-top-pilates-trends-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Top Pilates Trends to Try at Your Studio\" \/>\n<meta property=\"og:description\" content=\"Grow your studio and your bottom line with the hottest Pilates trends! Attract attention and grow your business with our list of trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/7-top-pilates-trends-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-27T14:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T22:31:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends-1024x683.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/7-top-pilates-trends-2020\/\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/7-top-pilates-trends-2020\/\",\"name\":\"7 Top Pilates Trends to Try at Your Studio\",\"isPartOf\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/7-top-pilates-trends-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/7-top-pilates-trends-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/11\/2020-Pilates-Trends.jpeg\",\"datePublished\":\"2019-11-27T14:00:28+00:00\",\"dateModified\":\"2026-02-03T22:31:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/74eef075e5d3af6722fcf1282c86c19b\"},\"description\":\"Grow your studio and your bottom line with the hottest Pilates trends! 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