{"id":12993,"date":"2019-12-06T09:00:30","date_gmt":"2019-12-06T14:00:30","guid":{"rendered":"\/knowledge-sharing\/?p=12993"},"modified":"2026-02-05T13:09:15","modified_gmt":"2026-02-05T18:09:15","slug":"live-your-dream-lise-kueker","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/live-your-dream-lise-kueker\/","title":{"rendered":"7 Lessons to 7 Figure Studios with Lise Kueker and Maura Vella"},"content":{"rendered":"\n

Struggling to live your dream and take your studio to the next level? Then this article is for you! With these seven lessons from experts Lise Kueker and Maura Vella, you can make your business a seven-figure one!<\/p>\n\n\n\n

Just who are these remarkable women? Lise Kueker and Maura Vella have been part of WellnessLiving\u2019s extended family for quite some time now. Because we value their expertise so much, they were our inaugural guests on our exclusive Live Your Dream webinar back on June 11th, 2019! This series is dedicated to giving you the chance to learn from professionals in the industry. They’ll be interviewed by our very own founders, Len Fridman and Sasha Davids.<\/p>\n\n\n\n

Lise\u2019s specialty is taking businesses to the next level! She is the founder of Studio Grow. She has also helped over 42,000 studios in the health and wellness industry scale their business over the last fourteen years. With parents as entrepreneurs, molding successful companies is in Lise\u2019s blood. One of the establishments she helped grow is none other than Maura Vella\u2019s hot yoga studio, 105F!<\/p>\n\n\n\n

Maura is the co-owner of three studios in Chicago, and with Lise\u2019s help, her business has blossomed. Maura enjoyed working with Lise and her team so much that she decided to join them. She’s now a business coach herself! She has also built a game-changing teacher training program for hot yogis in the industry.<\/p>\n\n\n\n

There\u2019s nothing these amazing women can\u2019t do! Ready to learn the secrets behind their success? Read on to find out how to catapult your business!<\/p>\n\n\n\n

7 Game-Changing Techniques to Grow Your Studio<\/h2>\n\n\n\n

The first episode of WellnessLiving\u2019s<\/a> Live Your Dream series focused on the seven lessons to seven-figure studios! With these seven lessons, you\u2019ll see your studio grow and thrive! Let\u2019s get started!<\/p>\n\n\n\n

1. Find the right business model<\/h3>\n\n\n\n

Having the right business model is pivotal if you want to run a flourishing studio. Lise Kueker gives us the details about the different types of business models and how to find the right one for you.<\/p>\n\n\n\n

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  1. The first is the Traditional Model, which is selling one key service for a fee (e.g., a yoga studio with only class offerings). <\/li>\n\n\n\n
  2. The second is the Wellness Center Model, where a range of services are added onto what you already do. \u201cHere, you can get everything, all at one place,\u201d says Lise. For example, if you own a Pilates studio in the Wellness Center model, you may choose to incorporate other options such as chiropractic sessions, naturopathic treatments, or holistic wellness options. The third is the Medical Model, which is reserved for niche markets. \u201cThis will help you grow at an intense pace, because you\u2019re the only place in town that does this,\u201d says Lise. <\/li>\n\n\n\n
  3. The final model is the In-Home Model. Entrepreneurs have given up the conventional brick-and-mortar business type to offer services directly to their customers.<\/li>\n<\/ol>\n\n\n\n

    Lise advises entrepreneurs to ask themselves how much they want to work and how much they want to earn to find the business model that suits them best. \u201cWhat is your end goal?\u201d says Lise. The answers to these questions will help you choose the model that is perfect for you!<\/p>\n\n\n\n

    2. Think about your profit margins<\/h3>\n\n\n\n

    Your profit margins are truly one of the most pivotal elements to help you achieve seven-figure status.<\/p>\n\n\n\n

    According to Lise, you must follow a standard service model. 30% of your business income goes to your employees, and 30% is for what is known as \u201coverhead\u201d, which includes rent, marketing, utilities, etc. Another 30% is reserved for your profit. Finally, the remaining 10% is what Lise affectionately calls \u201cthe gravy on top\u201d. This is what is left over, which you can use in whatever area of your business you may need.<\/p>\n\n\n\n

    Using this model, Lise was able to take one of her first clients in Southern Florida from a 6% to 47% profit margin in three years!<\/p>\n\n\n\n

    But how do you set your profit margins? \u201cSetting your ideal profit margins depends on two major things, said Lise. \u201cThe first is how much you\u2019re willing to pay your employees. The second is how much you need to pay on fixed expenses like rent.\u201d The important thing here is to be transparent about your costs, whether it\u2019s to your landlord or clients. <\/p>\n\n\n\n

    With your targets set, Maura advises business owners to be honest with clients and have a heartfelt conversation with them about changing prices or memberships. You can even talk to your landlord about negotiating costs. With such transparency, you are now building a stronger relationship with these individuals who are now partners on your entrepreneurial journey.<\/p>\n\n\n\n

    3. Calculate your average client monthly value<\/h3>\n\n\n\n

    \u201cThe most important number in your business is your average client monthly value,\u201d says Lise Kueker. This is essentially what a client is worth overall to your business per month, whether they are a new client or life-long members.<\/p>\n\n\n\n

    The way to calculate this figure is to divide your total revenue per month by the total number of people who walked into your studio at least one time. Remember that studio in Florida that we mentioned earlier? Lise helped them raise their average client monthly value using her expert strategies, and the results were astonishing! They decided to change prices for their private one-on-one sessions. They also changed their policy where clients pay for all sessions, whether or not they attend them. With this simple shift, clients cancelled less and made up the sessions they lost.<\/p>\n\n\n\n

    Not only does this help your average client’s monthly value, but it boosts your clients\u2019 results as well! Now they are on the road to accomplishing the goals they have set for themselves because they are going regularly to their classes. Maura Vella also states that this creates a deeper connection with your clients, because they are seeing the physical results they came to you for. \u201cNow you have more than just a transactional relationship. Now you guys trust and count on each other,\u201d says Maura.<\/p>\n\n\n

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    \"Lise
    \u201cThe most important number in your business is your average client monthly value,\u201d says Lise Kueker.<\/figcaption><\/figure><\/div>\n\n\n

    4. Set the right price for your services<\/h3>\n\n\n\n

    \u201cIf you get your pricing right, your business will thrive,\u201d Lise tells us. Born into a family of entrepreneurs, pricing is in her blood as she learned everything she needed to know from her father, who was in the restaurant industry.<\/p>\n\n\n\n

    There are four things you must consider to create prices that will fit your business. <\/p>\n\n\n\n

    The first is decide on your anchor pricing. This includes the most expensive item or service that you offer, which is often the least requested, and the second most expensive service, which is typically the most requested. \u201cThis will let people know that you are someone of value. It frames every other price as being a bargain,\u201d says Lise. Secondly, understand how your clients are using your facility before you decide on prices. Are clients coming in once a week for a private session or five times a week for a membership? Analyze how people are using your services before making decisions such as offering private and small group training or larger membership packages. <\/p>\n\n\n\n

    Thirdly, what downsell options will you offer? What options can you move clients onto if their current program isn\u2019t working for them? Finally, you should know your numbers well enough to educate your clients. Help them see how much they\u2019re going to save if they use your studio the way they should, with a program that works for them.<\/p>\n\n\n\n

    Maura\u2019s own studio went from 80 members to close to 1,000 members in just 15 months after changing their prices!<\/p>\n\n\n\n

    5. Achieve high conversion rates<\/h3>\n\n\n\n

    Many business owners believe that the reason their clients aren\u2019t converting is due to a marketing issue. Lise Kueker explains that this is not always the case.<\/p>\n\n\n\n

    The industry average in group-based studios, from cycling and boxing to yoga and Pilates for committed memberships, is between 7-15% of total customers, explains Lise. For small group training and private training, averages are around 30%. The benchmarks that you should strive for, for a 12-month committed membership or recurring revenue program, are:<\/p>\n\n\n\n