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How about incorporating a contest into your New Year\u2019s marketing? People love a challenge at the start of the year and it\u2019s a great way to get people excited to join!<\/p>\n
Maybe you offer a contest for the first 50 people to join your school for the new year! Have people rushing to enter when you offer a fantastic prize to the winner. Maybe it\u2019s an offer of free 1 on 1 coaching or a free membership for a year through a draw. Don\u2019t forget to engage your community by advertising the contest on your social media channels, website, and maybe even through local posters.<\/p>\n
Attracting attention to your dance school with a creative approach is the first step in stepping up your New Year\u2019s marketing.<\/p>\n
2. New Year\u2019s Promo<\/h2>\n
Generate some studio buzz by incorporating a time-sensitive promo into your New Year\u2019s marketing. From Black Friday, right up until New Year\u2019s Day, many of us are on the hunt for a great deal. Get in on the fun with New Year\u2019s promos that excite your clients and drive your revenue<\/a>!<\/p>\n Can you offer a promo to entice new students to join? Think \u2018buy one get one\u2019 deals, family classes, unlimited class memberships, or anything else you think might motivate clients to buy so you can build your roster!<\/p>\n Another new marketing strategy might be to offer a limited time \u2018reduced fee\u2019. If you have an administrative fee attached to your memberships, think about waiving it for a limited time during your promo to help establish a sense of urgency and up your numbers.<\/p>\n Want to command the attention of a whole new crowd? The key is getting new people through the doors of your dance school with a compelling New Year\u2019s marketing strategy. Offer something that will attract new clients to come and check out your school \u2013 and once they see what you have to offer, it\u2019ll be a cinch to sign them up!<\/p>\n Host a New Year\u2019s open house to draw in new clients. Offer prospective students a tour of your dance school so they can see that you mean business. Consider providing free merch or some snacks and drinks as an incentive to come, to show your appreciation, and as a reminder to think of you after they\u2019ve left. You might also include a talk or performance from current students so potential students can learn more about your school and get a glimpse of what you can do.<\/p>\n Be sure to host your open house right before your new session starts so people can take advantage of the timing and put your classes into their schedules for the year.<\/p>\n How do you appeal to the New Year\u2019s resolution crowd? Use your New Year\u2019s marketing to promote your dance school as a vehicle for health and wellness. Studies<\/a> show that nearly two-thirds of Americans make New Year\u2019s resolutions that are focused on fitness.<\/p>\n Don\u2019t miss out on attracting this group to your dance school! Here\u2019s how:<\/p>\n Try to make a name for yourself not just as a top dance school, but as the go-to health and wellness experts as part of your New Year\u2019s marketing. People want to visit businesses they trust, so by expanding your area of expertise to overall health and wellness, your dance school will see the benefits.<\/p>\n We\u2019ve got a few ideas using social media to plan your attack!<\/p>\n The best way to let people know that you\u2019re the dance school they can trust is to post content that\u2019s entertaining and informative. The more your community learns from you, the more they tend to see you as the expert. Think about posts centered around resolutions! Can you post \u201810 tips to stick to your fitness resolutions\u2019 or \u2018healthy food tips to fuel your New Year\u2019s goals\u2019?<\/p>\n Including blogs, posts, videos, and photos into your strategy to get attention will entice viewers to come in and see what your dance school is all about.<\/p>\n Want to share even more expert advice with your community? Show that you care about their well-being by sharing informative content outside your scope of expertise. Is there a health food store in your area that posts healthy recipes? Is there a local strength coach that dancers would benefit from seeing? This is a strategy that works two-fold: your community benefits from a wider scope of knowledge and businesses will start sharing your content, too. It\u2019s great exposure and can open you up to an entire new market!<\/p>\n Making sure that people trust you and recognize your dance school as providing a great dance experience and other valuable expertise, will make you their first choice when it\u2019s time to make their resolutions. Including this strategy as part of your New Year\u2019s marketing will have you seeing an increase in your social traffic, as well as in your foot traffic.<\/p>\n Most of us rush around all holiday season, entertaining, shopping, and visiting with friends and family. This makes it hard to stay on top of communicating with your customers. One easy way to stay top of mind during this season is by automating your marketing and communications.<\/p>\n How can you automate your New Year\u2019s marketing to fill your dance school classes? With WellnessLiving\u2019s all-in-one business management software<\/a>, this is a snap! We can get your dance school to the next level simply by making your life easier and your communication more open and regular. Here are just a few ways using WellnessLiving software can help improve your business performance.<\/p>\n Want to reach out to your existing clients with that New Year\u2019s promo we discussed earlier? We\u2019ll help set you up with automated SMS and email marketing, allowing you to reach a large number of people with just a few clicks.<\/p>\n Google searches are where most of us find what we\u2019re looking for, so don\u2019t pass up an opportunity to get attention for your dance school on the web. Increase your online presence to get attention for 2020! With tools like our Google Reserve feature, you\u2019ll never fall to the second page of a Google search again.<\/p>\n Make 2020 your year by winning back lost clients from your past! Reach out electronically to entice them to give you another try. By automating this process, you\u2019ll build relationships<\/a>, while the software does all the work.<\/p>\n Automating your New Year\u2019s marketing and communications will let you focus on building and managing your dance school while customer engagement happens automatically!<\/p>\n3. Host an Open House<\/h2>\n
4. Establish Yourself as an Expert<\/h2>\n
Post relevant content<\/h3>\n
Share expert content<\/h3>\n
5. Regular Communication<\/h2>\n
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Reach clients faster<\/h3>\n
Get noticed on the web<\/h3>\n
Reach out to lost clients<\/h3>\n
Make 2020 Your Best Year Yet<\/h2>\n