\u201cYour vision must be widely shared, known, and believed,\u201d says Keita. \u201cYou have to engage all of your stakeholders and maintain a radical focus on your clients. If people and staff fall in love with your vision<\/a>, they\u2019ll bring their passion and intelligence to all that they do for you.\u201d When your team goes the extra mile for your business, that truly sets you apart from your competition.<\/p>\n\n\n \u201cOnce you have set your vision, think about your intention, process, and how you will measure your results,\u201d according to Keita Demming. This helps you establish a clear plan and foundation for your business.<\/p>\n\n\n\n \u201cBe very intentional about what you\u2019re doing and add discipline to everything you do in your business,\u201d explains Keita. \u201cOnce you\u2019ve set that intention, build a process around it to help you achieve it. Then measure it to track your activity and results. This will keep you focused every month, week, and day.\u201d<\/p>\n\n\n\n This framework is used by Keita to help entrepreneurs and business owners look to the future and build a strong plan of action. He invites our listeners to do a simple exercise where they pick one intention and write it down. He then asks them to think of a process they can implement to achieve the intention they just set. He concludes by asking them how they will measure and track this activity. These questions are just a warm-up, to get you focused and ready for action.<\/p>\n\n\n\n As an entrepreneur, you must decide what part you are going to play in your business. When you have the answers to three questions posed by Keita, together with knowing which are your strongest traits, you\u2019ll have what you need to determine where you fit into your company.<\/p>\n\n\n\n Keita breaks down the three important questions all business owners must ask themselves. \u201cFirst, consider what role you want to play in your business,\u201d he says. \u201cThen determine how big you want to become. Finally, ask yourself which is the organizational structure that best supports how big you want to become and the role you want to play?\u201d<\/p>\n\n\n\n Keita tells the story of a client he coached in the past. \u201cThis person realized he wasn\u2019t a good CEO and that he was better suited for business development and marketing. He\u2019s still the founder of the company, but now he\u2019s the head of marketing.\u201d Once you know who you are, you can start to find your place.<\/p>\n\n\n\n \u201cReally successful entrepreneurs toggle between being a raven and a fox,\u201d says Keita Demming. Many years ago, Keita attended a talk at the University of British Columbia, where an elder explained that in their culture, \u201cthe raven represents knowledge and wisdom, while the fox represents curiosity and exploration.\u201d This lesson stood out to Keita. He explained, \u201cIn business, the raven represents strategy, foresight, and your vision, whereas the fox represents implementation and execution.\u201d Keita goes on to explain that as an entrepreneur, though you must be able to shape-shift between the two, most entrepreneurs are strongest in just one of the two forms. This means you need to hire what\u2019s missing from your business.<\/p>\n\n\n\n It\u2019s now time to think about your mission. Keita describes four essential elements that go into creating an effective mission statement.<\/p>\n\n\n\n \u201cYou have to start with benefits to clients. The focus should always be on your clients and what benefits they derive from what you\u2019re doing.\u201d The second most important element is defining yourself. \u201cYou have to articulate what you do and why you matter to your clients,\u201d explains Keita. \u201cThe third element,\u2019 he adds, \u201cis determining what sets you apart from the competition and the final element is to keep it simple.\u201d<\/p>\n\n\n\n The mission statement should be included in your business plan<\/a>. After visiting and speaking to several entrepreneurs throughout North America, WellnessLiving<\/a> knows that having a solid business plan helps you build a strong foundation for your business.<\/p>\n\n\n Once you know what you are trying to achieve, these four cornerstones are what you need to build your entire business around. What are these pivotal factors? Let\u2019s find out.<\/p>\n\n\n\n \u201cThe first is strategy\u201d, says Keita. \u201cThis is the alignment of capabilities and resources, outputs and objectives, with the opportunities and challenges the environment provides. For instance, knowing that a certain demographic needs a particular product may be a challenge for them, but an opportunity for you.\u201d<\/p>\n\n\n\n \u201cNext, you have to think about structure,\u201d Keita tells us. \u201cHow do you structure your business to scale? Is this a place where people come to work every day or will staff members work remotely? Having proper job descriptions is another thing that you, as a business owner, must consider.\u201d According to Keita, having definite roles can create structure and be very freeing at the same time. Most importantly, he tells entrepreneurs to develop a structure that meets their dreams and vision.<\/p>\n\n\n\n Systems and processes is the third cornerstone. This goes back to the process that we mentioned earlier in determining your methodology. A system and process refers to the method you choose to help fulfill your intention, whether it\u2019s through email, social media<\/a>, or another marketing platform. \u201cTake time to understand who your ideal clients are and go after those people,\u201d says Keita. Make sure the process you choose matches your key demographic.<\/p>\n\n\n\n Finally, proper financial management will help you scale your business. Think about how you will increase revenue and what you will do with the profits you make. Will they go into enhancing your marketing plan, perfecting your product or service, or opening a second or third location? Take your business to new heights by coming up with a solid financial plan.<\/p>\n\n\n\n \u201cIf you\u2019re not doing this explicitly, you\u2019re doing it implicitly,\u201d Keita tells us. \u201cBut, once you get explicit, you can see where you need improvement.\u201d It\u2019s important to write all these things down so you can clearly pinpoint your strengths and weaknesses.<\/p>\n\n\n\n \u201cWe are no longer in a product or commoditized economy,\u201d Keita tells us. \u201cWe\u2019re in a transformative one. This is especially true for people in fitness, as you\u2019re transforming lives. Transformation should be your focus.\u201d Using the strategies and tactics that Keita provides, you can live your dream and help change more lives. To get more coaching, check out Keita Demming at The Convenant Group<\/a>.<\/p>\n\n\n\n WellnessLiving<\/a> would love to be of assistance as well. Our dynamic software helps you manage your everyday tasks so you can focus on your clients and the growth of your business. Explore our automated marketing options, extensive reporting tools, client and staff apps, and so much more by booking a free, no-commitment demo<\/a> today. Get ready to live your dream!<\/p>\n","protected":false},"excerpt":{"rendered":" Discover what it takes to build a business, and not just a revenue stream. Live your dream and build a strong business with Dr. Keita Demming. Keita is the Head of Innovation and Development at The Covenant Group in Toronto where he coaches business owners full time. Along with his […]<\/p>\n","protected":false},"author":1,"featured_media":13310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1181],"tags":[463,2277,609,2274],"class_list":["post-13284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","tag-business-management-software","tag-expert-advice","tag-marketing","tag-social-media"],"yoast_head":"\n![\"Keita](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/12\/KeitaDemming.HS-1-1.jpg\")
2. Determine your methodology<\/h3>\n\n\n\n
3. Understand your role<\/h3>\n\n\n\n
4. Write an effective mission statement<\/h3>\n\n\n\n
![\"Keita](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/12\/MJ_BJAgentofChange_BigIdeasSummerStudio_20140806137color-1.jpg\")
5. Build your entire business around these four cornerstones<\/h3>\n\n\n\n
Dr. Keita Demming\u2019s Final Words of Wisdom…<\/h2>\n\n\n\n