5 Tips to Help You Create a Community with Inspired Branding<\/h2>\n
On the fourth episode of our series, Will Jones gave us some unique insight into how to use branding to create a sense of community and how to build a brand that\u2019s bigger than your business. Read on to find out exactly what you need to do!<\/p>\n
1. Do things that inspire you<\/h3>\n
Will Jones starts off by encouraging all entrepreneurs and business owners to look within, in order to create things that inspire them. Before you know it, a powerful brand will emerge from this innovation and sense of creativity.<\/p>\n
\u201cI was questioning what I would do with my life after college,\u201d Will tells us. \u201cI looked within and found that when you take care of yourself<\/a> and do things that inspire you, you get great ideas. Then, it\u2019s just a matter of taking that idea and breathing some life into it so it can become something more.\u201d<\/p>\n When people are in a relaxed state of mind, ideas start to flow naturally. \u201cI get some of my best ideas when I go to yoga class,\u201d Will explains. \u201cYou can get out of your head and things just come to you when you work your heart, work the lungs, work the liver, etc.\u201d<\/p>\n It is by following this path that Will found a partner, his wife Erika, who was doing the same thing. This gave him the confidence to take his ideas further. \u201cShe gave me the inspiration I needed to go full steam ahead and start to create things that inspire me,\u201d says Will.<\/p>\n \u201cWhenever you\u2019re branding or creating something, do some research.\u201d Will encourages business owners to ask questions like is your idea out there already, is it necessary,<\/em> and who are you competing with<\/em>?<\/p>\n One of the first things Will advises entrepreneurs to do when creating their own brand is to go on Google images and type words that inspire them. \u201cPut them in a folder and look through them,\u201d says Will. \u201cYou’ll find inspiration in random places like the internet. Also, browse through Godaddy and see if the website you want is available. If so, go for the .com platform and buy the website.\u201d<\/p>\n Don\u2019t forget to look into social media<\/a> as well. \u201cIs the Instagram title available? Has the Facebook group name been taken?\u201d asks Will. \u201cThis will help you test ideas out and quickly eliminate options.\u201d<\/p>\n \u201cIt\u2019s 2019 and you should be selling your own gear online<\/a>,\u201d Will Jones tells our listeners. In our extremely modernized world, this is a vital element which you must offer to keep up with competitors in your industry. Will Jones explains exactly how his company can help you.<\/p>\n \u201c78% of consumers trust brands that produce custom content compared to generic content, so we wanted to go bigger and help as many studios grow their brands and businesses,\u201d Will tells us. \u201cWe can take your business\u2019s logo and make some custom patterns and designs out of it and put them on things like t-shirts-, yoga pants, work out shorts, and tank tops.\u201d<\/p>\n \u201cWe put it on the gear and design it professionally,\u201d Will says. \u201cWe\u2019ll put it on our website and your website which makes your SEO ranking higher, which helps people find you online. Plus, your merchandise will get shipped anywhere in the world, with very little excess overhead and inventory. Now, your customers can go online no matter where they are and find your gear, available 24 hours a day!\u201d<\/p>\n \u201cIt\u2019s important to create something of value to your customers to give away or add to your services,\u201d Will says. \u201cThis will make your members happy and excited to represent your brand.\u201d<\/p>\n Creating value can be done in a multitude of ways, from creating an exciting email marketing strategy to handing out stickers! Will Jones explains how he was responsible for a viral sticker campaign. \u201cWe gave out stickers for free at certain events that said YOGA on it, with our brand name in smaller font on the side,\u201d Will says. \u201cSome people in the yoga community still have those stickers on their water bottles years later! This helps our clients immediately make a connection with our brand and each other.\u201d<\/p>\n Creating something of value for your customers, like Will\u2019s viral sticker campaign, makes them remember what he affectionately calls \u201ctheir why\u201d. \u201cYour clients stay reminded and remember why they decided to come to your facility in the first place,\u201d Will says. \u201cThis keeps them motivated and encourages them to stick to their commitment and fitness goals.\u201d Not only will this increase the value of your branding, but it will boost your client retention rates in the process!<\/p>\n Will Jones has helped countless business owners and can catapult your brand with his incredible services! \u201cThe WAY brand gives you professional design work to get people excited about your brand,\u201d Will tells us.<\/p>\n \u201cThere are three packages that we offer,\u201d explains Will. \u201cThe first costs you nothing per month and gives you a little bit less of wholesale. With our second package, you spend a little and we will help you make those design changes you want. The third package will help you with branding your items, in addition to us helping you market it.\u201d<\/p>\n Will and his team have been working with teacher training programs for example, to help them with their gear. \u201cThey have a couple of events per year, and they spend a lot of money,\u201d Will shares. \u201cAt one event, they made a zip hoodie for 60 people, with each costing $60. Only 30 of these hoodies were given out at the end of the day.\u201d<\/p>\n \u201cNow, these companies have been saving thousands of dollars giving people on their team, teachers, and trainees, a $200 credit to go onto their online store to buy their custom branded gear,\u201d Will says. \u201cInstead of picking one or two things to make and sitting on them in bulk, allow your clients to pick what they want in your online store. This way, people will wear what they love and what inspires them, and your company doesn\u2019t have to spend extra money doing it.\u201d<\/p>\n \u201cThis is also a perfect platform for you to buy samples of everything you want to put in your boutique,\u201d Will adds. \u201cYou\u2019ll have so much variety that members at your studio will want to buy those things. They\u2019ll tell you what they like, so you only have to order what you need so you don\u2019t overstock your studios and invest all that money.\u201d<\/p>\n \u201cWith the WAY brand, we\u2019ll handle customer service, fulfillment, and back end tasks,\u201d Will tells our listeners. \u201cWe\u2019ll make it as affordable as possible and we\u2019ll help your business grow through this additional revenue stream.\u201d<\/p>\n![\"will](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/12\/will-jones-1.jpg\")
2. Do your research<\/h3>\n
3. Sell merchandise online<\/h3>\n
4. Create something of value<\/h3>\n
How Can Will Jones Help You?<\/h2>\n
How Will Jones Helped WellnessLiving!<\/h2>\n
![\"will](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/12\/wellnessliving-merchandise.jpg\")