Everyone is doing everything they can to get ahead of the situation! We have taken the time to review some of your virtual messaging and we\u2019re so inspired that we decided to feature some of what we found in this special edition of our blog. Here is what some of our customers are saying to their communities:<\/p>\n
\u201cThe health of our clients and our community is our number 1 priority,\u201d \u2013 ProCore Fitness<\/a> in Southlake, Texas.<\/em><\/p>\n
\u201cWe feel it is our social responsibility to YOU, our clients, our team and the communities we serve to prevent the potential spread of COVID-19,\u201d \u2013 Fight Fitness<\/a> in the Greater Toronto Area, Canada.<\/em><\/p><\/blockquote>\n
These kinds of heart-warming and informative messages are just what your clientele needs at this time.<\/p>\n
Host Online Classes<\/h2>\n
Many of our customers are having tremendous success in temporarily changing their business model to go online and retain their customer base during these difficult times.<\/p>\n
\u201cWe\u2019ve made this decision to ensure that as your health professionals we do everything we can to prevent the spread of this virus to those who may be more vulnerable,” said Owner\/Trainer Justin Lewis from ProCore Fitness. His business made the decision to move all small group training, personal training, and nutrition coaching online and outdoors. \u201cWe feel it is our duty to do everything we can to keep you and our community safe.\u201d<\/p>\n
The service you provide is crucial, so this method will help you stay in business when this crisis is all over! For example, Yoga Harmony Nashville<\/a> is offering online virtual yoga classes with Zoom Video Conferencing for $12. Register through WellnessLiving 30 minutes before class, and one of their teachers conveniently sends an email to the class with a Zoom link and meeting ID: \u201cDon\u2019t forget to join class 15 minutes early for some quality time with our yoga family to create a feeling of connection and love!\u201d What an amazing way to connect with your clients before class!<\/p>\n
Zoom Video Conferencing makes it easy to turn your online classes into a virtual experience where you can connect and charge clients for classes, just like you would if you were at your gym or studio!<\/p>\n
Check out our blog about hosting your classes online with Zoom<\/a> for details on how you can set up your own virtual classes.<\/p>\n
Connect Through Social Media<\/h2>\n
Many of our WellnessLiving customers have upped their social media presence, too! Social media \u2013 especially Facebook and Instagram \u2013 is a great way for businesses to interact with clients. Some of our customers even share photos or videos of their clients showing up for an online class!<\/p>\n
Social media is a great way for businesses to interact with clients. Some of our customers even share photos or videos of their clients showing up for an online class!<\/figcaption><\/figure>\n While the Absolute Health and Fitness<\/a> team are offering online training and nutrition coaching, they are also bringing more joy to their clients by helping them see the light at the end of the tunnel:<\/p>\n
\u201cTrying to find joy in this time may be difficult but this is where you will be tested. This is where your strength will shine. This is a moment our children will remember. It\u2019s up to us to make it a good moment to the best of our ability.\u201d <\/em><\/p><\/blockquote>\n
This Facebook post has a reassuring message, but also helps your clients remember the value you bring to their lives.<\/p>\n
The Mix Studios<\/a> uses their social media to share feedback from clients about their amazing online classes. Here is some of what they had to say:<\/p>\n
\u201cI felt so motivated by seeing you and all the others in the class\u201d<\/em><\/p>\n
\u201cSo much more motivating than just doing a recorded DVD or online workout\u201d<\/em><\/p>\n
\u201cIt was so great that I didn\u2019t even have to leave my house\u201d<\/em><\/p><\/blockquote>\n
The social media world is THE place to update clients on online classes, offer unique deals, lighten the mood, and even share recipes while maintaining a sense of FUN and community when everyone is stuck at home self-isolating \u2013 even if you\u2019re just checking in!<\/p>\n
Stay Connected Regularly Through Automated Marketing<\/h2>\n
It\u2019s important that you keep your loyal clientele in the loop by communicating with them regularly. During these times it is especially important that you consistently connect with them so that they feel supported. Automated marketing<\/a>\u00a0is an important method for communication because it allows you to send emails, SMS (texts), and push notifications to clients.<\/p>\n
Since everyone is stuck at home and we all have more time on our hands, it\u2019s a good idea to change your monthly newsletter into a weekly one. For a more personal touch, use the text feature to connect! Since everyone is at home and on their phones, you can be sure your clients will get the message.<\/p>\n
Check out this message that Yoga Harmony Nashville sent out to their clients:<\/p>\n
\u201cI know this is a tough time but supporting our community in any and every way we can keeps us all tied together and not so distant.\u201d<\/em><\/p><\/blockquote>\n
Messages like this are key in supporting your clients and you would be surprised at how the positivity ripples through your community.<\/p>\n
Online Class Prices<\/h2>\n
This whole situation is not ideal for businesses, but the reality is, people are scared to spend money. So, while it\u2019s true that some businesses are offering free services, this will be tough and is not sustainable. That is why you have to show them the value that you provide and the positive impact you have in their lives.<\/p>\n
Do not offer your classes for free, you are still providing a very important service. During this temporary closure, you may choose to offer discounts on monthly memberships or future classes, but consider keeping the virtual classes as an option for your clients when this all blows over. It could end up being a great additional source of revenue for your business.<\/p>\n
Remember, This Too Shall Pass<\/h2>\n
Remember WellnessLiving family, this is temporary and we\u2019re getting through this together! From offering online classes to using various mediums to stay connected with clients, our WellnessLiving customer base is doing it right by engaging the strength of their community to get through the COVID-19 crisis!<\/p>\n
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