{"id":14252,"date":"2020-03-31T15:15:26","date_gmt":"2020-03-31T19:15:26","guid":{"rendered":"\/knowledge-sharing\/?p=14252"},"modified":"2025-10-20T10:00:14","modified_gmt":"2025-10-20T14:00:14","slug":"staying-connected-with-clients-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/staying-connected-with-clients-during-covid-19\/","title":{"rendered":"The Importance of Staying Connected With Your Clients During COVID-19"},"content":{"rendered":"

At times like these, it is more important than ever for you to remind your clients that you are their wellness expert and you are there to support them. The COVID-19 crisis has forced businesses of all types to adapt, adjust and in some cases, to re-invent themselves. As a wellness professional, your business relies on the relationships you\u2019ve built with your clients and your community.<\/p>\n

During this time of social distancing, how can you stay connected, while maintaining physical space from your clients? Social media, automated marketing and your website will provide the tools you need to strike a balance and stay connected while staying safe.<\/p>\n

Social Media<\/h2>\n

Just because we need to be physically apart doesn\u2019t mean we can\u2019t feel like we\u2019re part of a community. In fact, that feeling might be more important now than it\u2019s ever been before. Social media is an effective way to maintain a connection with your clients, spark discussion and experience human contact in a way we\u2019ve been missing out on. In times like these, we need to bring businesses and communities together with shared stories and experiences.<\/p>\n

Share your experience<\/h3>\n

One way to connect your business with the community is to share\u202fyour experience with your clients. Post content on social media to let them in on how you\u2019re dealing with these changes, what challenges you\u2019re facing and how you\u2019re managing to get through this crisis. Join your community by posting optimistic, helpful and relatable content that they will respond to. This shows your clients that you understand their experience and they can turn to you for guidance with their health and wellness.<\/p>\n

\"COVID\"
Join your community by posting optimistic, helpful and relatable content. This shows your clients that you understand their experience and they can turn to you for guidance with their health and wellness.<\/figcaption><\/figure>\n

Share posts and videos<\/h3>\n

Share posts and videos from your own community\u202fto keep the conversation alive, while supporting other people\u2019s content to keep your audience informed and engaged. It\u2019s nice to reminisce, too. Help your community look ahead to when this crisis is over by looking back on the good times you\u2019ve shared together. Also, don\u2019t forget to comment on relevant content from your community to help keep the conversation \u2013 and the connection \u2013 alive and thriving.<\/p>\n

Reward loyal customers<\/h3>\n

Reward your loyal customers who share info about your online classes, social posts or COVID-19 update alerts as a way to keep your community talking. You can use the WellnessLiving Rewards Program<\/a> to automatically track any info shared through our system, as well as helping manually track incentives on your social media platforms. You can offer discounts, free merch, or anything else you think would motivate your community to get involved.<\/p>\n

Automating\u202fMarketing<\/h2>\n

Keeping regular contact with your clients is crucial during this time of uncertainty. Automating your marketing lets you easily text or email your community on a regular basis, so you can stay in touch and keep your connection strong. Be there for your community so you can remain the source of consistency and comfort we are all looking for these days.<\/p>\n

Provide timely and relevant tips<\/h3>\n

People need a sense of regularity, too \u2013 and with most of us at home, with a little more free time on our hands, we\u2019re hungry for valuable information we can use on a daily basis. Whether it is an email to let everybody know about a new online class you are providing or a text message with a daily health tip, your clients will appreciate the sense of normalcy these updates provide.<\/p>\n

Partner with similar businesses<\/h3>\n

Another way to connect with and grow your audience is to partner with similar or complementary businesses to share each other\u2019s content and even collaborate on webinars. Remember, your clients trust you and will find value in the partnerships you build.<\/p>\n

Partnering up will expose your posts to a larger audience while you build beneficial business relationships. It\u2019s also a value-add for your clients, offering them varied messaging, a different perspective and the opportunity to check out a like-minded business.<\/p>\n

You can link to your business partner\u2019s website, include a blurb in your newsletter or tease an upcoming interview to start the conversation and keep your audience engaged and interested. Build that much-needed community vibe by growing your community!<\/p>\n

Track email analytics<\/h3>\n

While you\u2019re working on building your client relationships remotely, how will you know if your clients are getting what they need from you? The benefit of automating your marketing is that you have access to the data that can answer that question! WellnessLiving offers you the chance to track which clients are opening their emails as well as specifics about certain campaigns through our Marketing Reports<\/a>. You can use these reports to zero in on your community\u2019s needs and preferences to offer them even more value.<\/p>\n

Having a Responsive Website<\/h2>\n

More people are on the Internet these days, due to working from home and a more flexible schedule. According to Forbes<\/a>, Internet use is up 70% and your business can benefit with a website that\u2019s easy to find and easy to use. Keep your close-knit community connected with targeted content, simple services and a consistent brand \u2013 all with a responsive website.<\/p>\n

Search Engine Optimization (SEO) friendly content<\/h3>\n

Boost morale and your brand by including SEO-friendly content as you attract a larger community to your page. Focusing on SEO-optimized content will draw people to your site, attract attention on the web and get more eyes on your message. The more people who see your content and are exposed to your business, the better chance you have at building a connection that\u2019ll last longer than this crisis.<\/p>\n

Use targeted widgets<\/h3>\n

Making your website useful – as well as informative – will make your community happy to pay you a virtual visit. Our widgets<\/a> are a window into your WellnessLiving software and can help you capture new leads! These widgets update automatically when you make changes in your WellnessLiving system so you can keep your clients in the know. You can also use targeted widgets on your site so clients can easily sign up for an online class, check schedules and reach you with any questions they may have.<\/p>\n

Boost your credibility with regular blog posts<\/h3>\n

You may already be creating regular blog content but consider posting more frequently and sharing useful information about coping with COVID-19. One idea would be to share what measures your business is implementing to stay safe and how your clients can apply these same ideas. Another blog could be tips on how to stay active at home, how to create a meditation space, how to organize your kitchen, or even great recipe ideas! Providing frequent updates on how to improve their quality of life while stuck inside can go a long way to uplifting your community. Don\u2019t forget to use your social media to share new blog posts!<\/p>\n

Getting Through This Together<\/h2>\n

We\u2019re all doing our best to navigate this unprecedented crisis for the first time. Staying connected, reaching out to your clients, and nurturing the feeling of community is how people (and businesses) will get through this together. With the use of social media, automated marketing and a responsive website, you\u2019ll keep the lines of communication open, address the needs of your community and stay in touch until our lives get back to normal and it\u2019s business as usual.<\/p>\n

This too shall pass.<\/p>\n","protected":false},"excerpt":{"rendered":"

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