{"id":14393,"date":"2020-04-28T09:00:42","date_gmt":"2020-04-28T13:00:42","guid":{"rendered":"https:\/\/newsup.wellnessliving.com\/blog\/?p=14393"},"modified":"2025-05-27T16:22:53","modified_gmt":"2025-05-27T20:22:53","slug":"mistakes-business-owners-making-now-can-hurt-after-covid-19","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/mistakes-business-owners-making-now-can-hurt-after-covid-19\/","title":{"rendered":"Mistakes Business Owners are Making Now that Can Hurt Them After COVID-19"},"content":{"rendered":"<p>The COVID-19 crisis has thrown us all for a loop, but now that the shock has worn off, it\u2019s time to fight for your business! This is a tough one because it\u2019s tempting to try and wait it out so you can get back to what you know, but now\u2019s not the time to bury your head in the sand.<\/p>\n<p>What should you do when you don\u2019t know the next step, feel insecure and are concerned about your business? Don\u2019t make the mistakes so many businesses are making, leaving them at a disadvantage when the pandemic ends. Here\u2019s a look at the most common mistakes companies are making and why you need to be proactive for your business to survive:<\/p>\n<h2>1. Putting accounts on hold<\/h2>\n<p>Many businesses have opted to put client memberships on hold as a first step in handling the crisis. Don\u2019t self-sabotage by taking away your primary source of revenue! If you didn\u2019t have a back-up plan before, you need to create one\u2014and quickly. Stopping all income leaves you without the resources to build your business back up.<\/p>\n<p>Instead, give your clients options: offer a membership discount or keep memberships going with virtual memberships. Some clients will still need to put their accounts on hold, but still keep in mind that the health and fitness of your clients are what is important right now!<\/p>\n<p>With the right strategy you\u2019ll be prepared to <a href=\"https:\/\/www.wellnessliving.com\/blog\/create-more-client-value-during-covid-19\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-mistakes-business-owners-make-COVID\">provide the best service and value for your clients<\/a>:<\/p>\n<ul>\n<li>Offer online classes, workouts, sessions, lessons, and appointments. (Check out our blog on <a href=\"https:\/\/www.wellnessliving.com\/blog\/setting-up-success-tips-hosting-best-online-classes\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-mistakes-business-owners-make-COVID\">tips for hosting the best online classes<\/a> for more.)<\/li>\n<li>Reward clients when they sign-up for online classes, purchase a membership or refer a friend.<\/li>\n<li>Keep clients updated on your business and how you\u2019re handling COVID-19 by sending out daily social media and text messages.<\/li>\n<li>Add a personal touch and call your clients to see how they\u2019re doing and let them know you miss them. A phone call may be what it will take to get them to continue your services online!<\/li>\n<\/ul>\n<h2>2. Assuming this won\u2019t last long<\/h2>\n<p>Have you been waiting, hoping this crisis will end before it affects your business or clients too much? If that\u2019s the case, you\u2019re already late to the party. The truth is, we don\u2019t know how long it will last and this will change the industry forever. Making the mistake of assuming this won\u2019t last long can be detrimental to your success, leaving you scrambling to try and keep up.<\/p>\n<p>Make choices and changes with the knowledge that this will not be temporary. Rather than waiting to reopen your doors, now is the time to play it smart by creating a long-term business plan with a virtual model that allows you to offer livestreaming classes, on-demand, recorded classes, workouts, or lessons, and even an online store!<\/p>\n<figure id=\"attachment_14395\" aria-describedby=\"caption-attachment-14395\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14395\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/04\/Mistakes-COVID-Business-Image-1.jpg\" alt=\"COVID, businesswoman thinking\" width=\"630\" height=\"472\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/04\/Mistakes-COVID-Business-Image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/04\/Mistakes-COVID-Business-Image-1-300x225.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/04\/Mistakes-COVID-Business-Image-1-600x450.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/04\/Mistakes-COVID-Business-Image-1-320x240.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-14395\" class=\"wp-caption-text\">Rather than waiting to reopen your doors, now is the time to play it smart by creating a long-term business plan with a virtual model that allows you to offer livestreaming classes, on-demand, recorded classes, workouts, or lessons, and even an online store!<\/figcaption><\/figure>\n<p>Pivoting your business online is not short-term\u2014it\u2019s all about taking your business to another level! Once you go virtual, you\u2019ll be more competitive, have a new revenue stream and be able to grow from local to a more global market.<\/p>\n<h2>3. Cutting ties with loyal staff<\/h2>\n<p>Cutting ties with your team will leave them unsure if they can count on you, trust you and whether you\u2019re even their best choice to go back to when it comes time to reopen. Keep your teachers working from home with online classes. If you allow students the option to view their classes on-demand, give your teachers a cut of that income as well. What about your front desk staff? If you\u2019ve gone online, that means you\u2019re still open. Let them work from home part-time by reaching out to clients, taking attendance for online classes, and other behind the scenes tasks that can help save you time.<\/p>\n<p>Don\u2019t drop the ball by limiting contact with your staff while we\u2019re all distancing. Moving online opens up opportunities for everyone \u2013 you can even reconnect with past instructors that have moved away and have your clients taking classes with them as well!<\/p>\n<h2>4. Closed your doors without offering a solution<\/h2>\n<p>Lots of companies experienced a knee-jerk response based on fear and uncertainty when the pandemic really started to gain speed, closing their doors completely without a plan B. Why is this a mistake? Again, it cuts off your revenue stream and as a result, you may not be able to reopen once this lockdown is over.<\/p>\n<p>It\u2019s plain and simple\u2014you need to stay open! Focus on what options are still available to you\u2014streaming, offering on-demand options for clients, and setting up an online store. You can\u2019t do what you did before and expect the same results. It\u2019s time to get creative! Rather than closing your doors, pivot and take this time to set up a long-term plan for your business. Are you looking for an automated all-in-one software to help manage your business? With the lockdown in effect, <a href=\"http:\/\/discover.wellnessliving.com\/blog?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-mistakes-business-owners-make-COVID\" target=\"_blank\" rel=\"noopener noreferrer\">now is the perfect time to set that up!<\/a><\/p>\n<h2>It\u2019s Never Too Late<\/h2>\n<p>Do you know what the best part about making mistakes is? Learning from them! They say, if you\u2019re not making any mistakes, then you\u2019re not doing anything at all! If you\u2019ve had some missteps, that\u2019s OK but now is the time to plan. Move forward with a long-term plan to avoid making choices that can hurt your business.<\/p>\n<p>WellnessLiving wants to support you as much as we can and so we recently hosted an amazing webinar called <a href=\"https:\/\/www.wellnessliving.com\/blog\/wellnessliving-webinar-recap-covid-19-action-plans-survival-strategies-business\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-mistakes-business-owners-make-COVID\">COVID-19 Action Plans and Survival Strategies for Your Business<\/a>. In this webinar, we give you the inside scoop on forecasting your cashflow for different scenarios, mastering your social media messaging, giving more value to potential new clients with a freebie, and more.<\/p>\n<h3>Click <a href=\"https:\/\/zoom.us\/rec\/play\/tcV5IeuqrGg3GIKVsASDAvYqW461L6-s1iEerKBczkq8USRWN1KvN7UXNg5yNBSn5w4XygeXObkATQ?continueMode=true\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> to go straight to the full webinar for FREE now!<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The COVID-19 crisis has thrown us all for a loop, but now that the shock has worn off, it\u2019s time to fight for your business! This is a tough one because it\u2019s tempting to try and wait it out so you can get back to what you know, but now\u2019s [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":14396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466],"tags":[2275,628,2277,609,2276],"class_list":["post-14393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","tag-branding","tag-business-management","tag-expert-advice","tag-marketing","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mistakes Business Owners Make that Can Hurt After COVID-19<\/title>\n<meta name=\"description\" content=\"Are you unsure how to proceed with your fitness business during the pandemic? Survive COVID-19 by avoiding common mistakes with our advice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/mistakes-business-owners-making-now-can-hurt-after-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mistakes Business Owners are Making Now that Can Hurt Them After COVID-19\" \/>\n<meta property=\"og:description\" content=\"Are you unsure how to proceed with your fitness business during the pandemic? Survive COVID-19 by avoiding common mistakes with our advice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/mistakes-business-owners-making-now-can-hurt-after-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T13:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T20:22:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/04\/Mistakes-During-COVID-Feature-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benjamin Kingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Kingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/mistakes-business-owners-making-now-can-hurt-after-covid-19\/\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/mistakes-business-owners-making-now-can-hurt-after-covid-19\/\",\"name\":\"Mistakes Business Owners Make that Can Hurt After COVID-19\",\"isPartOf\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/mistakes-business-owners-making-now-can-hurt-after-covid-19\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/mistakes-business-owners-making-now-can-hurt-after-covid-19\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/04\/Mistakes-During-COVID-Feature-Image.jpg\",\"datePublished\":\"2020-04-28T13:00:42+00:00\",\"dateModified\":\"2025-05-27T20:22:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903\"},\"description\":\"Are you unsure how to proceed with your fitness business during the pandemic? 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