{"id":14418,"date":"2020-05-05T09:00:54","date_gmt":"2020-05-05T13:00:54","guid":{"rendered":"https:\/\/newsup.wellnessliving.com\/blog\/?p=14418"},"modified":"2025-08-06T09:49:34","modified_gmt":"2025-08-06T13:49:34","slug":"boosting-business-spa-salon-owners-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/boosting-business-spa-salon-owners-during-covid-19\/","title":{"rendered":"Boosting Business for Spa and Salon Owners During COVID-19"},"content":{"rendered":"<p>COVID-19 has hit the health and wellness industry hard. Forced closures have left spa and salon owners scrambling to adapt their businesses to make money and stay afloat. How can you continue to pay your bills when there\u2019s no money coming in from your spa and salon appointments?<\/p>\n<p>You have options! Be proactive and take action to make sure your business survives and thrives while your doors are closed. Lower your costs, expand your offerings, and develop a solid business strategy. This will help generate the revenue you need to pay your rent, payroll and the rest of your expenses.<\/p>\n<p>Check out this quick guide from our experts to boost your spa\/salon business during the pandemic:<\/p>\n<h2>Protect your cash flow<\/h2>\n<p>Can you lower payments, delay disbursements or get financial help to hold onto some cash? Contact your landlord to reduce rent and research grants or financial aid to help you get by until you can reopen.<\/p>\n<h2>Sell memberships<\/h2>\n<p>Work on making your memberships attractive to buy right now. A spa or salon membership is something clients can look forward to. How can you entice clients to purchase a membership for when you reopen? You want to add value to that membership since clients can\u2019t visit you in person. Here are some things to consider so clients buy a membership for your spa or salon right now:<\/p>\n<ul>\n<li>Include a promo with a limited-time discounted rate<\/li>\n<li>Offer free merch or a gift basket to show clients you care<\/li>\n<li>Create package deals that combine multiple services at your salon or spa<\/li>\n<\/ul>\n<h2>Add virtual services and products<\/h2>\n<p>When your clients can\u2019t come to you, you go to them! Switch to virtual services and build an online store, featuring workshops and clinics. Offer a manicure bootcamp, give a seminar on spring make-up trends, or host a webinar about aromatherapy. Put your expertise to work and use the registration to up your revenues.<\/p>\n<figure id=\"attachment_14412\" aria-describedby=\"caption-attachment-14412\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14412\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/Spa-Blog-Image-1.jpg\" alt=\"spa and salon, Asian women bloggers\" width=\"630\" height=\"354\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/Spa-Blog-Image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/Spa-Blog-Image-1-300x169.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/Spa-Blog-Image-1-600x337.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/Spa-Blog-Image-1-320x180.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-14412\" class=\"wp-caption-text\">When your clients can\u2019t come to you, you go to them! Switch to virtual services and build an online store, featuring workshops and clinics. Offer a manicure bootcamp, give a seminar on spring make-up trends, or host a webinar about aromatherapy.<\/figcaption><\/figure>\n<p>People are looking to \u2018de-stress\u2019 and that\u2019s where you come in! Build or expand your online retail store to address these needs.<\/p>\n<ul>\n<li>Sell items like a spa in a box, mani\/pedi packages or facial kits<\/li>\n<li>You can even put together special packages for Mother\u2019s Day!<\/li>\n<li>Offer curbside pickup or home delivery for safe, fast, efficient service<\/li>\n<\/ul>\n<h2>Offer a rewards program<\/h2>\n<p>If you don\u2019t have a <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8976410-rewards-program\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty rewards program<\/a>, now\u2019s a great time to start! Launch your program with promo points to motivate your clients to start spending money now to reach their rewards. Did you already have a program in place? Make your incentives even more attractive with bonus draws, triple the points and faster freebies. Get your clients motivated to invest in your business to help you get some money in the bank.<\/p>\n<h2>Plan for long-term business success<\/h2>\n<p>Once you\u2019ve got your bills covered, it\u2019s time to look ahead. While you\u2019re not managing the day-to-day operations of your spa or salon, use this opportunity to your advantage! Focus on the things that will give you a leg up when you re-open:<\/p>\n<h3>Affiliate relationships with product lines<\/h3>\n<p>Make relationships with your suppliers. Arrange to sell their products from your location, online or with a link to their retail outlet. They can ship directly, saving you the hassle (and cost) but you make money off the sale and your clients get the products they\u2019re looking for. This one will help out now, but it\u2019s also a great money-maker long-term, so it\u2019s a win-win!<\/p>\n<h3>Build your social media presence<\/h3>\n<p>Use your social media channels to get attention while so many people are home and online. Start posting regular content, share relevant information, like, follow and interact with client accounts. Engage your audience with contests, polls, requests for sharing images and any other ways you can get the conversation started. By building up your community now, you\u2019ll have a bunch of new, interested clients you can welcome with open arms when the time comes.<\/p>\n<h3>Focus on your marketing<\/h3>\n<p>Ramp up your marketing to get attention for your online sales now and build up your community for long-term revenue. Create a marketing plan and be ready to execute. Include steps like:<\/p>\n<ul>\n<li><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9573992-automated-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Automating your marketing<\/a> (use email, text or SMS campaigns) to reach more people and get more bang for your buck<\/li>\n<li>Using social media to increase awareness and target specific markets<\/li>\n<li>Looking back on past marketing efforts to see how you can revamp or reorganize those efforts to work for your future<\/li>\n<li>Making partnerships with other businesses to share content and reach each other\u2019s communities<\/li>\n<li>Asking your satisfied customers for testimonials and reviews to boost your online profile with third-party endorsements<\/li>\n<\/ul>\n<h3>Upgrade your website<\/h3>\n<p>Take the time (while you have it) to give your website a makeover! Audit your site to make sure it\u2019s fully functional and up to date. Get busy upping your e-commerce options, enhancing remote client access, <a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/knowledge-base\/widgets\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-boosting-spa-salon-business\" target=\"_blank\" rel=\"noopener noreferrer\">adding widgets<\/a>, linking to relevant content, creating a blog. Stand out from your competition with the best website in town!<\/p>\n<h2>Continue to update clients<\/h2>\n<p>Your clients will continue to support you, as long as they know how! Stay in touch, notify them when you have new merchandise or promos, and keep that connection strong so when they can re-visit you in person, you\u2019ll be their first stop.<\/p>\n<p>Let WellnessLiving\u2019s all-in-one platform be your first stop for all your software needs. From a loyalty rewards program to automated marketing features, WellnessLiving has all the tools you need to grow your business. Want to learn more? Book a no-commitment <a href=\"https:\/\/discover.wellnessliving.com\/blog-spa?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-boosting-spa-salon-business\" target=\"_blank\" rel=\"noopener noreferrer\">demo<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 has hit the health and wellness industry hard. Forced closures have left spa and salon owners scrambling to adapt their businesses to make money and stay afloat. How can you continue to pay your bills when there\u2019s no money coming in from your spa and salon appointments? You have [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":14413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466,1182],"tags":[2275,628,2277,2281,609,499,2274,2276],"class_list":["post-14418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-health-and-beauty","tag-branding","tag-business-management","tag-expert-advice","tag-industry-trends","tag-marketing","tag-rewards-program","tag-social-media","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boosting Business for Spa and Salon Owners - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Struggling to boost your spa or salon business? 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