{"id":14435,"date":"2020-05-08T09:01:22","date_gmt":"2020-05-08T13:01:22","guid":{"rendered":"https:\/\/newsup.wellnessliving.com\/blog\/?p=14435"},"modified":"2025-08-05T03:44:20","modified_gmt":"2025-08-05T07:44:20","slug":"using-social-media-to-increase-your-online-class-attendance","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/using-social-media-to-increase-your-online-class-attendance\/","title":{"rendered":"Using Social Media to Increase Your Online Class Attendance"},"content":{"rendered":"

Are you a fitness professional who\u2019s pivoting your business to an online model as a response to COVID-19? Focusing online with on-demand classes and livestreaming while you\u2019re temporarily closed is the way your business will survive this pandemic. But, how can you get your numbers up and stand out from your competition<\/p>\n

Use social media to spread your message, attract a new crowd and stay engaged with the community you\u2019ve already built \u2013 that\u2019s how you\u2019ll fill your classes! Each medium has its own distinct function, so keep your message consistent, adjusting your strategy slightly to help you get the most from each platform.<\/p>\n

At WellnessLiving we are here to help you in any way we can, so we\u2019ve developed this list of platforms and the best ways to use them:<\/p>\n

Facebook<\/h2>\n

Create a Facebook<\/a> event where people have to RSVP to get signed up. This will get them to commit and stay connected to you. As an added bonus, when they comment or respond, their friends will get a notification \u2013 generating even more attention for your business and upping the number of potential attendees.<\/p>\n

Another great way to use Facebook would be to create your own group to help build up your community. This allows you to share relevant content with people who are already clients, while prospects learn about the service you provide. You\u2019d be surprised how creating a group will expand your audience and ultimately, help grow your business. You can also join other groups relevant to your industry and share posts with them \u2013 if they already have a significant following, this can be an easy way to connect.<\/p>\n

Instagram<\/h2>\n

Get attention on Instagram<\/a> by posting content or including an Instagram story about your live classes. Include all relevant details for your classes, as well as stunning visuals. Make it easy for them to find your classes by including the link in your Instagram bio. To further increase your exposure, tag your friends and community in your posts and create user-friendly hashtags, so people searching for livestreams or online classes will be directed to your account. Consider checking out some free hashtag generating apps to help you get started.<\/p>\n

YouTube\/IGTV<\/h2>\n

Videos still command a lot of attention on social media, so post teasers with a preview of your upcoming class or snippets of a past live class on YouTube<\/a> and Instagram<\/a>. If you plan to offer content to people that you would normally charge for, just make sure you don\u2019t give the whole show away for free! These videos should be designed to intrigue prospects while still increasing your bottom line. Give people an idea of what\u2019s to come so they want to check out your next class! If you\u2019re posting your full videos on YouTube, don\u2019t forget to encourage people to subscribe to your channel so they\u2019re notified each time a new video is posted. Or better yet, store your full videos on WellnessLiving with FitVID on Demand and really take control of who can view your content.<\/p>\n

Twitter<\/h2>\n

Twitter<\/a> is perfect for last-minute announcements, like a new spot that just opened up in today\u2019s virtual class! Post a reminder for your upcoming class with a link for easy access. You can tag your friends and add hashtags here for more exposure and to take advantage of search results. You should also include a photo with your posts to help you stand out. Twitter is a fast-moving platform, so whatever you can do to grab people\u2019s attention is good.<\/p>\n

\"social
Twitter is perfect for last-minute announcements, like a new spot that just opened up in today\u2019s virtual class! Post a reminder for your upcoming class with a link for easy access.<\/figcaption><\/figure>\n

TikTok<\/h2>\n

Attract the interest of a younger crowd with a promotional video on TikTok<\/a>! Videos last 9 to 15 seconds, so you don\u2019t have much time to make an impact. Make the video fun, use trendy music and include the link to your classes or videos so people can check them out. More and more parents are on TikTok, so you never know who you may reach.<\/p>\n

Tips for posting on social media<\/h2>\n

Use social media to get attention for your classes and boost attendance like a pro! Here are a few simple tips to help you master your social media game:<\/p>\n