{"id":14443,"date":"2020-05-15T09:00:31","date_gmt":"2020-05-15T13:00:31","guid":{"rendered":"https:\/\/newsup.wellnessliving.com\/blog\/?p=14443"},"modified":"2026-03-04T17:43:32","modified_gmt":"2026-03-04T22:43:32","slug":"sweat-fitness-center-going-virtual","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/sweat-fitness-center-going-virtual\/","title":{"rendered":"SWEAT Fitness Center&#8217;s Success Going Virtual"},"content":{"rendered":"\n<p>COVID-19 flipped the fitness industry on its head and forced small, family-run fitness and personal training studios like <a href=\"https:\/\/www.sweatstockton.com\/index.php\" target=\"_blank\" rel=\"noopener noreferrer\">SWEAT Fitness Center<\/a> to pivot their business online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways: <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SWEAT Fitness Center quickly pivoted to livestream classes to keep members engaged during lockdowns.<\/li>\n\n\n\n<li>Recording classes created an on-demand video library that clients could access anytime.<\/li>\n\n\n\n<li>The studio plans to keep virtual classes alongside in-person sessions as a long-term strategy.<\/li>\n<\/ul>\n\n\n\n<p>Rodger and Lakiesha Williams \u2013 the husband and wife co-owner team at SWEAT \u2013 know that life is all about taking advantage of opportunities.<\/p>\n\n\n\n<p>In 2010, the couple saw an opportunity to align their interest in fitness and opened SWEAT Fitness Center with their sons AnTerrio (staff instructor) and AunDerel (director, social media) in their hometown of Stockton, California. They saw another opportunity and joined our family as a WellnessLiving customer in 2014.<\/p>\n\n\n\n<p>COVID-19 created another opening for SWEAT, and they\u2019re taking full advantage to grow their business into a virtual fitness studio.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAlong the way, we\u2019ve had members who moved but loved our studio and encouraged us to livestream our classes, so I had it in the back of my mind,\u201d says Rodger. \u201cThis is something we\u2019ve been thinking about for years, and now is totally the best time to do everything we can to make it happen it!\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-14432\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"356\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Image-1.png\" alt=\"Rodger of SWEAT Fitness Center, showing off their front desk. \" class=\"wp-image-14432\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Image-1.png 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Image-1-300x170.png 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Image-1-600x339.png 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Image-1-320x181.png 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">Once they found out that WellnessLiving recommended the platform, Zoom was a no-brainer. Clients could book classes like before, but now we would send them an email with the Zoom link so they could join the class.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sweat-s-experience-going-virtual\">SWEAT\u2019s experience going virtual<\/h2>\n\n\n\n<p>And so, to stay ahead of the game, SWEAT Fitness Center updated their community about their plans to bring online fitness classes to their loyal members. \u201cI communicated with everyone via WellnessLiving\u2019s <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9573992-automated-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">automated marketing<\/a>,\u201d says Rodger. \u201cI sent them all an email telling them we were going virtual.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-classes-do-you-offer-online\">What classes do you offer online?<\/h2>\n\n\n\n<p>Rodger, Lakiesha, and AnTerrio teach online classes at the studio, and they view their clients on a 60-inch screen while their other instructors perform classes from home. They now offer 15 weekly classes, which include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cardio boxing<\/li>\n\n\n\n<li>yoga movement<\/li>\n\n\n\n<li>barre fit, spin cycling<\/li>\n\n\n\n<li>Guts-n-Butts (ab and glute workout)<\/li>\n\n\n\n<li>Head-to-Toe (a full-body strength workout)<\/li>\n\n\n\n<li>Kangoo Jumps (rebound boot workout)<\/li>\n\n\n\n<li>POUND (a drumstick workout)<\/li>\n\n\n\n<li>workout of the day<\/li>\n<\/ul>\n\n\n\n<p>But it wasn\u2019t easy. SWEAT had to literally \u201csweat\u201d and put in overtime to rent and deliver the right equipment \u2013 like the bikes for spin classes \u2013 so their members could participate. \u201cThe bikes are 150 pounds, so delivering them to our members\u2019 houses all over town was a challenge,\u201d says Rodger. \u201cBut they definitely appreciate the effort that we\u2019ve gone through to bring them online classes.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-livestream-platform-did-you-choose\">What livestream platform did you choose?<\/h2>\n\n\n\n<p>Next, they needed a livestreaming platform and went with Zoom. Once they found out that WellnessLiving recommended the platform, Zoom was a no-brainer. WellnessLiving had even provided <a href=\"https:\/\/www.wellnessliving.com\/blog\/setting-up-success-tips-hosting-best-online-classes\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-sweat-fitness-center-going-virtual\" target=\"_blank\" rel=\"noreferrer noopener\">livestreaming tips<\/a> and a <a href=\"https:\/\/www.wellnessliving.com\/blog\/guide-for-getting-online-classes-community\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-sweat-fitness-center-going-virtual\" target=\"_blank\" rel=\"noreferrer noopener\">step-by-step guide for getting their online classes to the community<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-14433\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"356\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Image-2.png\" alt=\"SWEAT fitness group, taking a picture before their class. \" class=\"wp-image-14433\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Image-2.png 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Image-2-300x170.png 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Image-2-600x339.png 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Image-2-320x181.png 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">Rodger and Lakiesha Williams are pictured here with their sons, AunDerel and AnTerrio, and WellnessLiving CEO Len Fridman. SWEAT Fitness Center joined the WellnessLiving family in 2014.<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cClients could book classes like before, but now we would send them an email with the Zoom link so they could join the class,\u201d explained Rodger. \u201cWe also send them a personal text about three minutes prior to the class to make sure they have all the information they need for class.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-have-you-faced-any-challenges-going-online\">Have you faced any challenges going online?<\/h2>\n\n\n\n<p>In the first couple of weeks, SWEAT couldn\u2019t get the music to work quite right, and their clients couldn\u2019t hear instructions or the music. Then, Rodger discovered they could share music through Zoom like you would share a video screen. \u201cEverything has been working well ever since,\u201d he said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-you-excited-for-wellnessliving-s-zoom-integration\">Are you excited for WellnessLiving\u2019s Zoom integration?<\/h2>\n\n\n\n<p>When not teaching, Rodger jumps on Zoom to take attendance of his instructor\u2019s classes. He then goes to WellnessLiving to verify each client has signed in for the online class.<\/p>\n\n\n\n<p>SWEAT Fitness Center is also super excited that WellnessLiving is integrating with Zoom. That way, Rodger and Lakiesha will be able to conveniently set up their virtual classes and invite clients to book all on the WellnessLiving software.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI\u2019m so thrilled WellnessLiving has integrated with Zoom,\u201d says Rodger. \u201cIt\u2019s going to make everything better to have the platform we\u2019re using for booking tightly integrated with Zoom, making it a seamless process.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-will-you-be-offering-recorded-classes\">Will you be offering recorded classes?<\/h2>\n\n\n\n<p>WellnessLiving will also be offering FitVID on Demand, which will allow SWEAT to grant special access to their exclusive video classes. This will help SWEAT grow an on-demand virtual membership.<\/p>\n\n\n\n<p>\u201cYou can record the classes and have them stored in a cloud and available for access on demand,\u201d Rodger says. \u201cThis new feature will allow us to offer on-demand classes to clients all over the world. I\u2019m definitely looking forward to it!\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wellnessliving-had-all-the-tools-they-needed\">WellnessLiving had all the tools they needed <\/h2>\n\n\n\n<p>WellnessLiving has been a big part of SWEAT Fitness Center\u2019s virtual journey. From providing them with blogs, software instructions, and tips for setting up online classes to <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">emailing or texting clients about their online classes<\/a>, WellnessLiving has been by their side.<\/p>\n\n\n\n<p>How can WellnessLiving\u2019s all-in-one software help you? <strong><a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a no-commitment demo today to learn more!<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sweat-fitness-center-going-virtual-faqs\">\u2753 SWEAT Fitness Center Going Virtual: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1772663950427\"><strong class=\"schema-faq-question\">Why did SWEAT Fitness Center transition to virtual fitness services?<\/strong> <p class=\"schema-faq-answer\">Like many studios, SWEAT needed to adapt during pandemic disruptions. Moving online allowed them to continue serving members. Virtual classes kept the community active and engaged while physical locations were restricted.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772663998444\"><strong class=\"schema-faq-question\">What types of virtual services did SWEAT Fitness Center offer?<\/strong> <p class=\"schema-faq-answer\">They introduced livestream classes that members could join from home. They also planned to store recorded sessions in the cloud. This allowed clients to access workouts on demand from anywhere.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772664011117\"><strong class=\"schema-faq-question\">How can virtual classes expand a fitness studio\u2019s reach?<\/strong> <p class=\"schema-faq-answer\">Online classes remove geographic limits. Clients can participate from other cities or countries. Studios can grow their audience while continuing to serve local members. This flexibility supports both retention and new client acquisition.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772664024154\"><strong class=\"schema-faq-question\">How should studios balance virtual and in-person offerings?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.wellnessliving.com\/features\/virtual-classes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Many studios adopt hybrid schedules<\/a> combining livestream and in-studio classes. This approach provides flexibility for clients with different preferences. Hybrid models often improve accessibility and increase total class participation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772664036383\"><strong class=\"schema-faq-question\">What tools help manage virtual fitness classes effectively?<\/strong> <p class=\"schema-faq-answer\">Studios benefit from <a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">tools that support scheduling<\/a>, secure links, and automated reminders. Integrated software keeps bookings, payments, and communications organized. These systems allow staff to manage online and in-person services in one place.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 flipped the fitness industry on its head and forced small, family-run fitness and personal training studios like SWEAT Fitness Center to pivot their business online. Key Takeaways: Rodger and Lakiesha Williams \u2013 the husband and wife co-owner team at SWEAT \u2013 know that life is all about taking advantage [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":14431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[628,15034,2277,2281,609,2276],"class_list":["post-14443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business-management","tag-case-studies","tag-expert-advice","tag-industry-trends","tag-marketing","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SWEAT Fitness Center&#8217;s Success Going Virtual - WellnessLiving<\/title>\n<meta name=\"description\" content=\"COVID-19 has forced fitness studios like SWEAT Fitness Center to pivot their business online. 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Check out this latest feature on how they did it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/sweat-fitness-center-going-virtual\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T13:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T22:43:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Feasture-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benjamin Kingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Kingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/sweat-fitness-center-going-virtual\/\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/sweat-fitness-center-going-virtual\/\",\"name\":\"SWEAT Fitness Center&#8217;s Success Going Virtual | WellnessLiving\",\"isPartOf\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/sweat-fitness-center-going-virtual\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/sweat-fitness-center-going-virtual\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/05\/SWEAT-Feasture-Image.png\",\"datePublished\":\"2020-05-15T13:00:31+00:00\",\"dateModified\":\"2026-03-04T22:43:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903\"},\"description\":\"COVID-19 has forced fitness studios like SWEAT Fitness Center to pivot their business online. 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