{"id":14455,"date":"2020-05-19T09:00:35","date_gmt":"2020-05-19T13:00:35","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=14455"},"modified":"2025-08-06T02:25:22","modified_gmt":"2025-08-06T06:25:22","slug":"why-should-texting-your-members","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/why-should-texting-your-members\/","title":{"rendered":"Why You Should Be Texting Your Members"},"content":{"rendered":"

If you\u2019re a fitness professional navigating your way through COVID-19, it\u2019s time to look at how you\u2019re connecting with your community. Focusing on retaining clients, continuing to build relationships and growing your client base while your doors are temporarily closed will save your business. Connection is the key! Are you reaching out to your members? Texting is a great way to approach retention, especially as you get through this pandemic!<\/p>\n

While email marketing was the go-to of the past, studies show that with increased spam filters, privacy laws and faster alternatives, its success has declined by 25%. That same study shows that the open rates for SMS marketing typically looks like 82%, making it today\u2019s most effective method of reaching your audience!<\/p>\n

Texting your members is the fastest, easiest and most reliable way to stay in regular contact with your community. Here\u2019s why you need to be texting your members during COVID-19:<\/p>\n

Keep it personal<\/h2>\n

Relationship-building is how you built your business \u2013 OK, it was through real-life interaction, but don\u2019t drift apart just because we\u2019re social distancing. Stay in touch with your best members by checking in on them, providing support and showing that you care, all via text. The simple step of maintaining that personal connection can result in them choosing, especially now when everyone has gone online!<\/p>\n

Send reminders<\/h2>\n

Get information to your clients instantly and be sure your messages get seen! Email and social media are great tools to stay connected, but they rely on people opening up their accounts to see your message. To reach people quickly with a last-minute reminder about your online classes or a time-sensitive announcement on your virtual event, texting is your best bet!<\/p>\n

While many of your clients may be working from home or looking after children, they\u2019ll likely appreciate you breaking up their day with a healthy reminder. Even better, include direct links to your upcoming livestream, online class or social media content so they don\u2019t forget and can access it quickly when they have some time.<\/p>\n

Keep them updated<\/h2>\n

And once you\u2019ve reminded clients about your content, texting can then update them about what\u2019s new! Send them the information they need to stay up-to-date on your business so they don\u2019t miss a beat while you\u2019re apart. Here are some things you can update clients on:<\/p>\n