{"id":14586,"date":"2020-06-05T09:30:42","date_gmt":"2020-06-05T13:30:42","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=14586"},"modified":"2022-08-29T12:50:15","modified_gmt":"2022-08-29T16:50:15","slug":"hi-ignition-fit-labs-going-virtual-success-story","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/hi-ignition-fit-labs-going-virtual-success-story\/","title":{"rendered":"Hi-Ignition Fit Lab&#8217;s Going Virtual Success Story"},"content":{"rendered":"<p>COVID-19 certainly rocked the fitness industry hard and nearly every business has kept going with an online model. For multi-disciplinary fitness studio, <a href=\"http:\/\/www.hi-ignitionfitlab.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hi-Ignition Fit Lab<\/a>, it\u2019s been a total team effort to get them through this global crisis.<\/p>\n<p>Hi-Ignition Fit Lab\u2014located in London, Ontario, Canada\u2014has four studios where they run personal training, group training, barre, yoga, JOGA (yoga combined with sport), Pilates, circuit training, Metafit, and spin classes.<\/p>\n<p>Since COVID-19, they\u2019ve been offering many of their classes online, including barre, circuit, and pulse classes. Owner April Crake couldn\u2019t have gone online if it wasn\u2019t for her operations manager Hannah, team of instructors, and business management software\u2014WellnessLiving.<\/p>\n<h2>Hi-Ignition\u2019s experience going virtual<\/h2>\n<p>In the last two years, Hi-Ignition has experienced a lot of growth, and April gives a lot of the credit to WellnessLiving.<\/p>\n<p>\u201cI can honestly say, if it wasn\u2019t for the WellnessLiving system adding new exciting features, that we couldn\u2019t run this place at the capacity that we do. Every time I feel, I really need a feature, or I want the system to perform in a certain way, WellnessLiving does a release, and most of the time, the things I\u2019m hoping and wishing for, magically they\u2019re added to the software,\u201d says April. \u201cIt\u2019s awesome!\u201d<\/p>\n<p>The latest features April had been excited to see were WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/zoom\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=ft-hi-ignition-going-virtual-success\" target=\"_blank\" rel=\"noopener noreferrer\">Zoom integration<\/a> and their video-on-demand feature, <a href=\"https:\/\/www.wellnessliving.com\/features\/fitvid\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=ft-hi-ignition-going-virtual-success\" target=\"_blank\" rel=\"noopener noreferrer\">FitVID on Demand<\/a>. All you have to do is connect your Zoom account with your WellnessLiving account to set up your online classes, events, or sessions, and invite clients to sign up, all within the software! You can then upload and store your videos to WellnessLiving with FitVID on Demand and offer clients exclusive access to your library of video content.<\/p>\n<p>\u201cWe wouldn\u2019t be able to pay programmers to do what you guys have done,\u201d explains April. \u201cIt\u2019s a true partnership. I wouldn\u2019t have survived the COVID-19 crisis or had success going online without WellnessLiving in our corner.\u201d<\/p>\n<p><strong>WellnessLiving CEO Len Fridman recently spoke to April as part of WellnessLiving&#8217;s Virtual CEO Tour. Check out the video below to learn how Hi-Ignition&#8217;s virtual business is thriving with WellnessLiving&#8217;s Zoom integration, FitVID on Demand, and more.<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ljV3GrsOOEQ\" width=\"734\" height=\"413\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>How have you rented equipment to members?<\/h2>\n<p>Many of their classes like barre and yoga are accessible to anyone and only require using your own bodyweight, and so you don\u2019t need a lot of equipment. All clients need is their yoga mat, a towel, and maybe some soup cans.<\/p>\n<p>However, equipment is needed for other classes at Hi-Ignition like spin classes and personal training. With Hannah pushing April, and WellnessLiving\u2019s flexibility, Hi-Ignition actually created an <a href=\"http:\/\/www.hi-ignitionfitlab.com\/price-and-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">online rental store<\/a> right in WellnessLiving where they inventoried their equipment from their four in-house studios at their one location.<\/p>\n<p>\u201cClients can pick and choose their own items, put it in their basket, and they have a custom weekly rental package where they can be at home doing circuits with our personal trainers,\u201d says April. \u201cOur spin bikes were just sitting here, not generating any revenue, so we loaded them into the pickup truck, and within 24 hours all 28 of our bikes were rented out and creating a weekly, recurring income for us.\u201d<\/p>\n<h2>Why is it important to offer online classes to your community?<\/h2>\n<p>Hi-Ignition Fit Lab has risen above COVID-19 by keeping their community healthy, getting them into virtual classes, and moving from home. Although pre-recorded classes are available anywhere online, April knows that nothing can replace working out with your favorite instructors and fitness community that you\u2019ve come to love.<\/p>\n<p>\u201cWhen we created Hi-Ignition, it was a bit smaller because we wanted a family environment where people came to see specific instructors and the same faces in class, and this led to friendships and bonds,\u201d explains April.<\/p>\n<p>By offering classes online, Hi-Ignition can continue to create those bonds with clients. April says, \u201cPeople will join the class 10 to 15 minutes ahead of time, and we can catch up and see how everybody is doing!\u201d<\/p>\n<p>Since a lot of people struggle with fitness at home, it\u2019s also about accountability, too. \u201cOur instructors know their regulars, and when they don\u2019t see them signing up, they text them (using the Elevate Staff App) to see where they are,\u201d says April.<\/p>\n<figure id=\"attachment_14588\" aria-describedby=\"caption-attachment-14588\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14588\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/Hi-Ignition-image-2-2.jpg\" alt=\"going virtual, Nicole C\" width=\"630\" height=\"630\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/Hi-Ignition-image-2-2.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/Hi-Ignition-image-2-2-150x150.jpg 150w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/Hi-Ignition-image-2-2-300x300.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/Hi-Ignition-image-2-2-600x600.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/Hi-Ignition-image-2-2-320x320.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-14588\" class=\"wp-caption-text\">Hi-Ignition Fit Lab is a family environment where clients come to see specific instructors like Nicole C. &#8211; personal trainer and group fitness instructor.<\/figcaption><\/figure>\n<h2>How has going online boosted business?<\/h2>\n<p>Another really cool thing is that Hi-Ignition Fit Lab can now offer classes to regulars who live in other cities. The studio is located in a college and university town, where from September to April the population goes up, and that\u2019s when Hi-Ignition sees a dip in revenue. When COVID-19 happened and the schools were shut down, the students went home. Some members and former instructors have even moved across the world for work, but now they\u2019re able to take classes or teach online from whatever city is home to them.<\/p>\n<p>\u201cWe have people logging in from Vancouver, Montreal, Toronto, Arizona, and Ireland,\u201d says April.<\/p>\n<h2>With Zoom, what will business look like after COVID-19?<\/h2>\n<p>When the lockdown ends, Hi-Ignition Fit Lab is not going to stop offering classes online after they reopen the studio.<\/p>\n<p>\u201cA lot of my incredible instructors have started to waitlist in the last couple of years,\u201d explains April. \u201cAnd, now if you can\u2019t get into the class in the studio, you can log in online. We\u2019re still going to be airing our classes live with WellnessLiving and Zoom. So, nobody is going to miss any of the class that they want to get into.\u201d<\/p>\n<p>People have full-time jobs and nobody\u2019s schedule is 9 a.m. to 5 p.m. anymore, and with a smaller studio like Hi-Ignition Fit Lab, it\u2019s not always easy to pinpoint the exact day and time when everybody wants to workout.<\/p>\n<p>To combat this issue April says, \u201cWe don\u2019t have to be mind-readers anymore because if they can\u2019t come at that day and time at the studio, maybe they can just turn on their laptop and join from home, they just can\u2019t do the travel time.\u201d<\/p>\n<figure id=\"attachment_14597\" aria-describedby=\"caption-attachment-14597\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14597\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/Hi-ignition-image-3.png\" alt=\"going virtual, Rachel P\" width=\"630\" height=\"475\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/Hi-ignition-image-3.png 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/Hi-ignition-image-3-300x226.png 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/Hi-ignition-image-3-600x452.png 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/Hi-ignition-image-3-320x241.png 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-14597\" class=\"wp-caption-text\">When the lockdown ends, Hi-Ignition Fit Lab is not going to stop offering classes online after they reopen the studio. Rachel P.&#8217;s online barre class is currently one of the classes you&#8217;ll find on their schedule.<\/figcaption><\/figure>\n<h2>What do you like about FitVID on Demand?<\/h2>\n<p>Hi-Ignition also loves the flexibility of on-demand classes with FitVID on Demand. \u201cClients can purchase one of our pre-recorded classes and then we don\u2019t have to worry if they can make it at 6:30 a.m. Monday to Friday. Now, they can take class whenever suits them best!\u201d<\/p>\n<p>For Hi-Ignition Fit Lab, it\u2019s also hard for their barre instructors to teach up to 10 times per week due to the level of intensity the classes put on their bodies, but with FitVID on Demand, clients can take a barre class whenever and wherever they want!<\/p>\n<h2>Going virtual has been a total team effort!<\/h2>\n<p>Hi-Ignition Fit Lab knows that going virtual and remaining in business has been a complete team effort, and they\u2019ve couldn\u2019t have done it alone! April says, \u201cHonestly, you\u2019ve leveled the playing ground for the little guys. We could never do any of this on our own if it wasn\u2019t for WellnessLiving!\u201d<\/p>\n<p>From setting up their online store, offering clients online classes through Zoom, and providing an on-demand class option, WellnessLiving has been there for April and Hi-Ignition Fit Lab every step of the way! WellnessLiving\u2019s all-in-one software can also help you go virtual! What are you waiting for? Book a no-commitment <a href=\"https:\/\/discover.wellnessliving.com\/case-study-fitness?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=ft-hi-ignition-going-virtual-success\" target=\"_blank\" rel=\"noopener noreferrer\">demo<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 certainly rocked the fitness industry hard and nearly every business has kept going with an online model. For multi-disciplinary fitness studio, Hi-Ignition Fit Lab, it\u2019s been a total team effort to get them through this global crisis. Hi-Ignition Fit Lab\u2014located in London, Ontario, Canada\u2014has four studios where they run [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":14587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[628,15034,2277,2384,2276],"class_list":["post-14586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business-management","tag-case-studies","tag-expert-advice","tag-merchandising","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hi-Ignition Fit Lab&#039;s Going Virtual Success Story - WellnessLiving<\/title>\n<meta name=\"description\" content=\"COVID-19 has forced Hi-Ignition Fit Lab to shift toward an online business model. 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