{"id":14918,"date":"2020-06-26T09:00:23","date_gmt":"2020-06-26T13:00:23","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=14918"},"modified":"2025-08-27T15:12:47","modified_gmt":"2025-08-27T19:12:47","slug":"need-loyalty-rewards-program-your-business","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/need-loyalty-rewards-program-your-business\/","title":{"rendered":"Why You Need a Loyalty Rewards Program for Your Business"},"content":{"rendered":"\n<p>Starting a loyalty rewards program for your business isn&#8217;t just a nice to have: It&#8217;s essential to your client relationships and future growth. <\/p>\n\n\n\n<p>Why does loyalty matter? Studies show that you\u2019re 60% to 70% more likely to sell to an existing customer vs. the 5% to 10% chance you\u2019ll make a sale with a brand new one. Don\u2019t re-invent the wheel. Focus your time and energy where you\u2019ll get the biggest return on your investment.<\/p>\n\n\n\n<p>Loyalty rewards programs help you build relationships, expand sales and increase your customer retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-loyalty-program\">What is a loyalty program?<\/h2>\n\n\n\n<p>A loyalty program is a plan that a company offers to customers, using incentives to increase their investment and engagement for a relationship that lasts a long time! You need a concept that appeals to your clients and encourages them to take part so they can earn rewards. The more they participate and continue to enjoy the positive experience, the more loyalty is built. Oh, and your revenues rise, too!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-increases-engagement-builds-relationships\">Increases engagement\/builds relationships<\/h2>\n\n\n\n<p>Increased engagement and customer relations may seem like a challenge with a lower capacity and less physical contact, but all is not lost. Having your clients strive to achieve their rewards gives them a goal directly tied to your business, so you\u2019re still building a rapport even while you\u2019re apart.<\/p>\n\n\n\n<p>Want to win back clients you\u2019ve lost or who have dropped off your radar? Entice them to return by upping the stakes in your loyalty program. If you make the offer sweet enough, you just might have a winning strategy to get them back and make up for lost time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shows-clients-you-care-about-them\">Shows clients you care about them<\/h2>\n\n\n\n<p>A loyalty program also ups your perceived value. It\u2019s a perk that gives you an advantage over your competition. When clients get more for their money, they see their experience with you as better value, and that translates to being a business that cares about their customers. Here are some of the rewards you can use to boost your business\u2019 perceived value:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discounts on online services\/live stream classes<\/li>\n\n\n\n<li>Discounts on online\/in-studio memberships<\/li>\n\n\n\n<li>Free on-demand videos\/services<\/li>\n\n\n\n<li>Discounts on merchandise or rental equipment<\/li>\n\n\n\n<li>Custom prizes and monthly draw entries<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-14923\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"420\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/rewards-program-image-1.jpg\" alt=\"loyalty rewards program, student does class online\" class=\"wp-image-14923\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/rewards-program-image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/rewards-program-image-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/rewards-program-image-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/06\/rewards-program-image-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">A loyalty rewards program is perfect to your clients you care. Offer rewards like discounts on your online classes and virtual memberships, or free on-demand videos\/services.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-helps-you-control-actions-of-your-clients\">Helps you control actions of your clients<\/h2>\n\n\n\n<p>What if you could have a say about how your clients spend their money? You can! Tailor your rewards to motivate your customers to spend money the way you want them to. Low on memberships? Triple the points earned for new members! Want to boost referrals? Offer a reward for all members who bring a friend.<\/p>\n\n\n\n<p>Not only is a loyalty rewards program great for tracking sales patterns, you can create them, too. Here are some of the ways clients can earn their points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Referral\/bring a friend<\/li>\n\n\n\n<li>Attendance<\/li>\n\n\n\n<li>Purchases<\/li>\n\n\n\n<li>Social media shares or posts<\/li>\n\n\n\n<li>Leaving a review<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boosts-client-retention\">Boosts client retention<\/h2>\n\n\n\n<p>Happy clients are like gold for your business. It\u2019s the loyal customers you need to rely on as you work on expanding your overall client base. They\u2019re your most reliable income and your best chance at referrals. What\u2019s the best way to promote your loyalty rewards program and get more clients using your services?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share details and links on social media<\/li>\n\n\n\n<li>Launch an <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-need-loyalty-rewards-program-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">automated marketing campaign<\/a> (email, SMS)<\/li>\n\n\n\n<li>Promote the program on your website<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-provides-valuable-data-about-your-business\">Provides valuable data about your business<\/h2>\n\n\n\n<p>Get to know your clients through your loyalty rewards program. With the data you get from the program, you can tailor your marketing, address your clients\u2019 needs and make sure you\u2019re the business they choose for their virtual or in-studio services.<\/p>\n\n\n\n<p>Your loyalty rewards program gives you an insight into how your clients are motivated, their level of engagement, what they\u2019ve spent, which classes they\u2019re taking and whether your program is in fact enticing them to participate.<\/p>\n\n\n\n<p>It\u2019s the hard data that\u2019s going to get you as close as you can to delivering what your clients want, keep them interested and increase your profits so you can grow your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keep-clients-hooked\">Keep clients hooked<\/h2>\n\n\n\n<p>Your loyalty rewards program will help you stand out from the crowd, build interest in your business and have your clients spending their money with you. Remember, this is a long-term strategy\u2014it only works while your clients remain interested and engaged. Set it up, promote it, watch it grow and tweak it to make sure you\u2019re still working for your business.<\/p>\n\n\n\n<p>Build your brand, increase sales and keep your clients happy for years to come with an expert <a href=\"https:\/\/www.wellnessliving.com\/features\/rewards\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-need-loyalty-rewards-program-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty rewards program<\/a> like the one from WellnessLiving. Clients can even access their rewards program at their fingertips with the <a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-need-loyalty-rewards-program-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">Achieve Client App<\/a>. It\u2019s fully integrated, with a simple set-up and easy management, so you\u2019ll be boosting your client retention in no time. Ready to get started? Book a free, no-commitment <a href=\"https:\/\/discover.wellnessliving.com\/brand-organic\" target=\"_blank\" rel=\"noreferrer noopener\">demo<\/a> with\u202fWellnessLiving today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting a loyalty rewards program for your business isn&#8217;t just a nice to have: It&#8217;s essential to your client relationships and future growth. Why does loyalty matter? Studies show that you\u2019re 60% to 70% more likely to sell to an existing customer vs. the 5% to 10% chance you\u2019ll make [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":14922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466],"tags":[2275,628,2277,2311,499,2276],"class_list":["post-14918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","tag-branding","tag-business-management","tag-expert-advice","tag-mobile-apps","tag-rewards-program","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Need a Loyalty Rewards Program for Your Business - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Post COVID-29, how can you build client relationships in your fitness business? 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