{"id":15000,"date":"2020-07-03T09:00:59","date_gmt":"2020-07-03T13:00:59","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15000"},"modified":"2025-08-06T05:57:43","modified_gmt":"2025-08-06T09:57:43","slug":"win-back-members-who-left-your-business","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/win-back-members-who-left-your-business\/","title":{"rendered":"How to Win Back Members Who Left Your Business"},"content":{"rendered":"<p>Have you lost members and want to win them back? With COVID-19, the seasons changing, schedule adjustments and more, losing members is a huge concern for your business. Regardless of why they left, it\u2019s time they came back! Get the tools you need to launch a successful win-back campaign and show them what they\u2019ve been missing.<\/p>\n<p>Here are some of the types of clients you\u2019re best to target first:<\/p>\n<ul>\n<li>People who are taking the \u201cwait and see\u201d approach<\/li>\n<li>Those who prefer to workout at home<\/li>\n<li>The group who can\u2019t wait to go back<\/li>\n<\/ul>\n<h2>Create a win-back campaign with automated marketing<\/h2>\n<p><a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-win-back-members-who-left-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">Email and SMS\/text campaigns<\/a> or push notification are an effective way to <a href=\"https:\/\/help.wellnessliving.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">reach clients and win them back<\/a>! The goal is to re-establish a connection and remind them why they loved you in the first place. Get them to react by including a call to action or a reason for them to re-engage with you. Why do you need to automate? It saves you time, money and it gives you hard data you need to manage your campaigns like the experts.<\/p>\n<p>With the tools from WellnessLiving, <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9718823-automated-marketing-campaign-types\" target=\"_blank\" rel=\"noopener noreferrer\">you can customize your templates<\/a> to reach out to a specific group of people and give it that personal feel. This means you can really narrow down the message you want to get across.<\/p>\n<ul>\n<li><strong>Emails:<\/strong> <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9246208-create-or-modify-a-custom-template\" target=\"_blank\" rel=\"noopener noreferrer\">Customize your email templates<\/a> for a message that\u2019s specifically targeted to each group. Send messages automatically, including links to promotions and booking to make it even easier for them to return.<\/li>\n<li><strong>Text message\/<a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/?post_type=ht_kb&amp;p=3049\" target=\"_blank\" rel=\"noopener noreferrer\">push notifications<\/a>:<\/strong> Reach clients quickly and effectively where you know they\u2019ll see it. Customize your text or notification messages and automate your campaign to connect quickly and effectively while they\u2019re on the go.<\/li>\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/features\/postcard\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-win-back-members-who-left-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">Send them direct mail postcards<\/a>:<\/strong>\u202fPeople are getting less and less mail these days. If your members get a letter from you, they\u2019d be pretty excited, right? Show your members you care with an amazing offer to win them back. Keep your business top of mind with this unique approach from WellnessLiving to leave a lasting impression!<\/li>\n<\/ul>\n<h2>Step up your game with top-notch safety and hygiene practices<\/h2>\n<p>Keep your clients feeling safe and sound when they return, with <a href=\"https:\/\/www.wellnessliving.com\/blog\/your-guide-covid-19-strategy-fitness-professionals\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-win-back-members-who-left-your-business\">next-level sanitization and hygiene protocols<\/a>. Give them the peace of mind they need to come back. Here are a few of the ways you can show you\u2019re serious about safety:<\/p>\n<ul>\n<li>Enforce the 6-foot social distance guideline<\/li>\n<li>Use floor markers to help clients know where to go<\/li>\n<li>Block off certain equipment or areas<\/li>\n<li>Install sanitization stations around your business<\/li>\n<li>Put up posters with sanitization requirements, including equipment disinfecting instructions and handwashing guidelines<\/li>\n<\/ul>\n<h2>Offer customized one-to-one training<\/h2>\n<p>If clients or members have fallen off, they may just need a little extra attention. Some gym goers have totally stopped training while yogis may have temporarily ventured off their mats. It\u2019s time to get them back on track by offering <a href=\"https:\/\/www.wellnessliving.com\/blog\/become-a-successful-virtual-fitness-coach\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-win-back-members-who-left-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">one-to-one sessions with personalized training<\/a>.<\/p>\n<p>Here are some tips to get you started:<\/p>\n<ul>\n<li>Offer a free first session\/consultation<\/li>\n<li>Stay on top of their progress (WellnessLiving will soon be offering FitZONE)<\/li>\n<li>Inspire them with info and data to motivate them on their journey<\/li>\n<li>Give them the option to see you virtually in addition to in-studio<\/li>\n<\/ul>\n<h2>Be flexible with memberships<\/h2>\n<p>Since you\u2019re looking to win members back, you\u2019ll need to work with them! Flexibility is key in being able to appeal to your clients\u2019 needs. Here are some of the ways you can offer a membership that\u2019ll do the trick:<\/p>\n<ul>\n<li><strong>In-studio:<\/strong> The standard in-studio membership, typically with additional fees for add-on services.<\/li>\n<li><strong>Virtual:<\/strong> Give clients the option of a live class feel from home. With WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/zoom\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-win-back-members-who-left-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">Zoom integration<\/a> you can livestream easily, give clients access to your schedule and send direct booking links and reminders.<\/li>\n<li><strong>On-demand:<\/strong> Let clients take your on-demand classes on their own schedule. Use WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/fitvid\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-win-back-members-who-left-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">FitVID on Demand<\/a> feature to create your video library and allow access so clients can work out on their own time.<\/li>\n<li><strong>All-in-one packages or combo:<\/strong> Combine all or some of the above so your clients get the options they need to reach their goals.<\/li>\n<\/ul>\n<figure id=\"attachment_15005\" aria-describedby=\"caption-attachment-15005\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15005\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/how-to-win-back-members-image-1-1.jpg\" alt=\"win back members, on demand services\" width=\"630\" height=\"420\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/how-to-win-back-members-image-1-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/how-to-win-back-members-image-1-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/how-to-win-back-members-image-1-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/how-to-win-back-members-image-1-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-15005\" class=\"wp-caption-text\">Let clients take your on-demand classes on their own schedule. Use WellnessLiving\u2019s FitVID on Demand feature to create your video library and allow access so clients can work out on their own time.<\/figcaption><\/figure>\n<h2>Put together effective promotions<\/h2>\n<p>Now that they\u2019re missing you, give them the nudge they need to come back! Launch a promotion or incentive for just a little extra motivation. Here are some ideas of offers that\u2019ll get their attention:<\/p>\n<ul>\n<li>Promote virtual and on-demand classes by giving one class as a free trial<\/li>\n<li>Offer free virtual classes when clients purchase in-studio memberships<\/li>\n<li>With membership purchases, reward clients with free merchandise like workout gear, gift cards, and exercise equipment<\/li>\n<li>Rent equipment free of charge with a membership purchase<\/li>\n<\/ul>\n<h2>Don\u2019t stop showing you care!<\/h2>\n<p>Don\u2019t forget to show your clients the love! When you support and appreciate your community, they\u2019ll pay you back with loyalty, investment and <a href=\"https:\/\/www.wellnessliving.com\/features\/customer-reviews\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-win-back-members-who-left-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">positive reviews<\/a>. Why not use your <a href=\"https:\/\/www.wellnessliving.com\/features\/rewards\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-win-back-members-who-left-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">rewards program<\/a> to incentivize them to earn rewards? WellnessLiving can get you set up so clients can earn, track and redeem points with ease.<\/p>\n<p>By making the effort to win them back, you\u2019ve already shown your commitment to them, so don\u2019t stop there! Create expert win-back campaigns, adopt pro safety and hygiene practices, give your clients options, and motivate them to give you another try. With these expert tips, you\u2019ll have them back in no time!<\/p>\n<p>From your automated market campaigns to all-in-one business management software, the tools from WellnessLiving will have you seeing results. Learn more about how we can get your business to the next level. Book a free, no-commitment <a href=\"http:\/\/discover.wellnessliving.com\/blog?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-win-back-members-who-left-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">demo<\/a> with WellnessLiving today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you lost members and want to win them back? With COVID-19, the seasons changing, schedule adjustments and more, losing members is a huge concern for your business. Regardless of why they left, it\u2019s time they came back! Get the tools you need to launch a successful win-back campaign and [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":15004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466],"tags":[628,2310,2277,609,499,2276],"class_list":["post-15000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","tag-business-management","tag-client-retention","tag-expert-advice","tag-marketing","tag-rewards-program","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Win Back Members Who Left Your Business - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Want to win back members who\u2019ve left your business? 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