{"id":15381,"date":"2020-07-21T09:00:34","date_gmt":"2020-07-21T13:00:34","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15381"},"modified":"2026-02-25T11:40:15","modified_gmt":"2026-02-25T16:40:15","slug":"top-marketing-strategies-getting-new-members-clients","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/top-marketing-strategies-getting-new-members-clients\/","title":{"rendered":"Top Marketing Strategies for Getting New Members and Clients"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-by-marcus-hutchinson-guest-blogger-and-owner-director-of-marketing-fitness\">By Marcus Hutchinson, guest blogger and owner\/director of <a href=\"https:\/\/www.marketingfitness.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Fitness<\/a><\/h4>\n\n\n\n<p>In recent memory, there hasn\u2019t been a more crucial time for business owners in the fitness industry to learn key marketing tactics to differentiate themselves from their competition and grow their membership and client base.<\/p>\n\n\n\n<p>This article will lay the foundation for all of your marketing decisions as you move your business forward.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">Top marketing strategies for gyms and fitness studios<\/div><ul><li><a href=\"#h-winning-campaigns-for-building-relationships\" data-level=\"2\">Winning campaigns for building relationships<\/a><ul><li><a href=\"#h-winning-offers\" data-level=\"3\">Winning offers<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-charge-for-your-offer\" data-level=\"2\">How to charge for your offer<\/a><\/li><li><a href=\"#h-why-you-should-use-facebook-for-your-marketing-campaigns\" data-level=\"2\">Why you should use Facebook for your marketing campaigns<\/a><\/li><li><a href=\"#h-take-the-guesswork-out-of-getting-a-new-client\" data-level=\"2\">Take the guesswork out of getting a new client<\/a><\/li><li><a href=\"#h-knowledge-is-not-power-applied-knowledge-is-power\" data-level=\"2\">Knowledge is not power. Applied knowledge is power.<\/a><\/li><li><a href=\"#h-book-a-call-with-marcus-hutchinson-today\" data-level=\"2\">Book a call with Marcus Hutchinson TODAY!<\/a><\/li><li><a href=\"#h-marketing-strategies-for-new-members-faqs\" data-level=\"2\">\u2753 Marketing Strategies for New Members: FAQs \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-winning-campaigns-for-building-relationships\">Winning campaigns for building relationships<\/h2>\n\n\n\n<p>What is the number 1 determining factor for a successful marketing campaign? It\u2019s not the targeting, the copy, or the image. <strong>It\u2019s the offer.<\/strong><\/p>\n\n\n\n<p>When advertising to an audience who is unaware of you or your brand, it is vital that you first build a relationship and rapport with your potential customers to give them a reason to buy from you, rather than your competitors. This is commonly overlooked when many business owners run ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-winning-offers\">Winning offers<\/h3>\n\n\n\n<p>Within the fitness industry, to build a relationship with your audience, there are luckily many options. Examples of what you can offer include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nutritional advice, including what foods to eat and not to eat, whilst also providing best practices on how to have a healthy relationship with food<\/li>\n\n\n\n<li>Workout guidance on the best workouts for losing fat and gaining muscle<\/li>\n\n\n\n<li>Membership plans for a certain period free of charge (i.e., a 1-week free pass)<\/li>\n\n\n\n<li>Advice on how to improve mental health<\/li>\n<\/ul>\n\n\n\n<p>It is vital to make an offer of massive perceived value to your target audience to differentiate yourself from your competition.<\/p>\n\n\n\n<p>However, you should also make sure that this offer is a minimal time and cost commitment to yourself, as this offer needs to be scalable and reach a large number of people. By offering this value for free, your customers will feel obliged to reciprocate and offer value in return. It\u2019s human nature.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-15384\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"420\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/marketing-strategies-image-1.jpg\" alt=\"A woman on her laptop, about to start an virtual fitness class. \" class=\"wp-image-15384\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/marketing-strategies-image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/marketing-strategies-image-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/marketing-strategies-image-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/marketing-strategies-image-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">What is the number 1 determining factor for a successful marketing campaign? It\u2019s the offer. Luckily, as a fitness business, there are many options to build a relationship with your audience.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-charge-for-your-offer\">How to charge for your offer<\/h2>\n\n\n\n<p>Now, you may be asking, \u201cWhen do I charge for my products\/services?\u201d This all depends on who you are targeting.<\/p>\n\n\n\n<p>Once the customer is familiar with your business and you have already provided value, then you can start running advertisements specifically targeting these individuals only. As your customers experience your products and services, the more you can continually upsell them to your higher-priced offers.<\/p>\n\n\n\n<p>When promoting to a familiar audience, consider that nobody wants a membership for the sake of buying a membership; they only want an outcome, and they want to know when they\u2019ll get that outcome.<\/p>\n\n\n\n<p>To do this, you can sell them a defined end program (DEP), which lasts for a certain period of time\u2014a six-week challenge, for example. The advantage of this campaign is that your customers will pay two to four times more for an offer that is not on continuity, as their desire to achieve the outcome is the highest at the beginning of the period.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-you-should-use-facebook-for-your-marketing-campaigns\">Why you should use Facebook for your marketing campaigns<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Facebook<\/strong><\/a> has varying levels of effectiveness for different industries, and luckily for you, the fitness industry is one where it is extremely effective.<\/p>\n\n\n\n<p>The reasons why you should use Facebook include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can retarget people who have engaged with your Facebook or Instagram page, visited your website, or signed up to your email list.<\/li>\n\n\n\n<li>A lot of your competitors are currently no longer running ads so the cost of advertising on Facebook has lowered significantly because the cost is determined by an auction system.<\/li>\n\n\n\n<li>Facebook has over 1.7 billion active users.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Instagram<\/strong><\/a> is also popular, but it is likely to be less effective than Facebook in the fitness industry unless the objective of the marketing campaign is to increase brand exposure through images that advertise your product or services&#8217; aesthetics.<\/p>\n\n\n\n<p><a href=\"https:\/\/ads.google.com\/intl\/en_ca\/getstarted\/?subid=ca-en-ha-awa-bk-c-000!o3~EAIaIQobChMIwJyk6fTR6gIVE43ICh043AttEAAYASAAEgLCtvD_BwE~82057559169~kwd-94527731~6466339425~427684707308&amp;&amp;gclid=EAIaIQobChMIwJyk6fTR6gIVE43ICh043AttEAAYASAAEgLCtvD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google Ads<\/strong><\/a> can also be used; however, in the fitness industry, the platform is often used for quick Google searches where people have a specific question that they want answered. Facebook\u2019s users are mainly browsing to kill time and are on Facebook with little aim other than for entertainment, so getting their attention when they are in this state is considerably easier than if they were focused on a task when on Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-take-the-guesswork-out-of-getting-a-new-client\">Take the guesswork out of getting a new client<\/h2>\n\n\n\n<p>You could have the perfect offer and the perfect advertisement, but if you do not know your numbers, your marketing campaign may still fail.<\/p>\n\n\n\n<p>You need to track the entire process, which means tracking from when your ideal customer sees the ad to when you see the money in the bank. This allows you to see what is working and what isn\u2019t, so you can adjust accordingly. This point cannot be overemphasized, since if you\u2019re spending money on generating leads and if your leads aren\u2019t converting, then you are wasting money.<\/p>\n\n\n\n<p>What is a customer worth to you? If you don\u2019t know the answer to this question, then this is your opportunity to discover how much you are prepared to pay to acquire a new member. Do this by working out how much an average customer is estimated to pay you in their lifetime. By doing this, you can work out your estimated return from your campaigns to determine which you should scale up and which you should stop running.<\/p>\n\n\n\n<p>It is so important to do this objectively, as this cannot be guesswork. You are doing yourself a huge disservice if you are guessing such an important aspect of your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-knowledge-is-not-power-applied-knowledge-is-power\">Knowledge is not power. Applied knowledge is power.<\/h2>\n\n\n\n<p>Make sure this is not an article that you simply read and forget, as the actions we take now will have a significant effect on our business outcomes in the future. We also can\u2019t discount the importance of professional support\u2014it helps us to see and understand weaknesses in our business that we cannot see.<\/p>\n\n\n\n<p>WellnessLiving\u2019s all-in-one software offers support and helps automate and streamline your business in ways you may not have imagined, especially with marketing! From <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9573992-automated-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">sending a text or email to clients<\/a> about a new offer to adding <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9113653-lead-capture-widget\" target=\"_blank\" rel=\"noopener noreferrer\">lead capture widgets<\/a> for attracting new clients, WellnessLiving has all the tools you need to take your marketing strategy to new heights!<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">To learn more about WellnessLiving, book a no-commitment demo today!<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.marketingfitness.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"233\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/More-about-the-author.png\" alt=\"marketing strategies, More about the author\" class=\"wp-image-15382\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/More-about-the-author.png 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/More-about-the-author-300x111.png 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/More-about-the-author-600x222.png 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/More-about-the-author-320x118.png 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-book-a-call-with-marcus-hutchinson-today\"><a href=\"https:\/\/calendly.com\/marketingfitness\/15min?month=2020-06\" target=\"_blank\" rel=\"noopener noreferrer\">Book a call with Marcus Hutchinson TODAY!<\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-strategies-for-new-members-faqs\">\u2753 Marketing Strategies for New Members: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1772037466262\"><strong class=\"schema-faq-question\">What marketing strategy consistently brings in new fitness or wellness clients?<\/strong> <p class=\"schema-faq-answer\">Targeted local search and <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">clear messaging drive consistent new leads<\/a>. Make it easy for prospects to find your business online. Pair visibility with a clear path from discovery to booking to convert interest into visits.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772037483490\"><strong class=\"schema-faq-question\">How do I attract first-time visitors without discounting too deeply?<\/strong> <p class=\"schema-faq-answer\">Provide value through free trials, consultations, or educational content. Focus on benefits and outcomes instead of price. When prospects see potential results before booking, they feel confident and more likely to act.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772037506036\"><strong class=\"schema-faq-question\">Should I use paid ads or organic strategies to get new members?<\/strong> <p class=\"schema-faq-answer\">Use both in a balanced approach. Paid ads increase reach quickly, while organic content builds long-term trust. Track performance to know where your budget delivers the best return and adjust accordingly.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772037525204\"><strong class=\"schema-faq-question\">How can I use community partnerships to attract new clients?<\/strong> <p class=\"schema-faq-answer\">Partner with nearby businesses and organizations that share your audience. Cross-promote classes, events, or offers. Community relationships expand your reach and generate warm referrals that convert faster.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772037540543\"><strong class=\"schema-faq-question\">How do I measure whether my marketing is bringing in new members?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Track lead volume<\/a>, inquiry sources, and conversions to booking. Monitor trial-to-member conversion and cost per acquisition. When you link campaigns to real bookings, you can refine strategies that fuel growth.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Marcus Hutchinson, guest blogger and owner\/director of Marketing Fitness In recent memory, there hasn\u2019t been a more crucial time for business owners in the fitness industry to learn key marketing tactics to differentiate themselves from their competition and grow their membership and client base. This article will lay the [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":15383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466,1181],"tags":[628,2277,609,2274,2276],"class_list":["post-15381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-fitness","tag-business-management","tag-expert-advice","tag-marketing","tag-social-media","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Marketing Strategies for Getting New Clients and Members<\/title>\n<meta name=\"description\" content=\"Ad strategy is moving at the speed of light, so you need marketing strategies that will help you into the future!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/top-marketing-strategies-getting-new-members-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Marketing Strategies for Getting New Members and Clients\" \/>\n<meta property=\"og:description\" content=\"Ad strategy is moving at the speed of light, so you need marketing strategies that will help you into the future!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/top-marketing-strategies-getting-new-members-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-21T13:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T16:40:15+00:00\" \/>\n<meta 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Make it easy for prospects to find your business online. Pair visibility with a clear path from discovery to booking to convert interest into visits.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/top-marketing-strategies-getting-new-members-clients\/#faq-question-1772037483490\",\"position\":2,\"url\":\"https:\/\/www.wellnessliving.com\/blog\/top-marketing-strategies-getting-new-members-clients\/#faq-question-1772037483490\",\"name\":\"How do I attract first-time visitors without discounting too deeply?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Provide value through free trials, consultations, or educational content. Focus on benefits and outcomes instead of price. 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