{"id":15502,"date":"2020-08-03T09:00:58","date_gmt":"2020-08-03T13:00:58","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15502"},"modified":"2024-08-06T13:50:16","modified_gmt":"2024-08-06T17:50:16","slug":"live-your-dream-automate-optimize-monetize-sales-marketing","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/live-your-dream-automate-optimize-monetize-sales-marketing\/","title":{"rendered":"Live Your Dream with KK Hart: How to Automate, Optimize and Monetize Your Sales and Marketing"},"content":{"rendered":"<p>Today\u2019s reality brings unique challenges and uncomfortable adjustments to fitness business owners! Are you ready to live your dream and do what it takes to grow the business you started with passion? Often referred to as a game-changer and secret weapon for business owners, KK Hart lets us in on her secrets for the next steps.<\/p>\n<p>KK\u2019s been helping businesses of all sizes grow and expand for over 15 years and with a Master\u2019s degree in Health and Business, she knows her stuff! As a Certified Consultant, KK\u202fowns and operates several wellness businesses, and she\u2019s the CEO of\u202fHart Marketing &amp; Communications, a boutique sales and marketing agency specializing in health, fitness, beauty, wellness and small business industries.\u202fWith her extensive experience as an international fitness and business expert, you\u2019ll see her regularly featured on Fox and The Huffington Post, among other media outlets.<\/p>\n<p>KK\u2019s passion is to help fitness owners become as profitable and\u202fself-sufficient\u202fas possible, coaching on strategies for revenue, retention, pricing, and sales and marketing.\u202fKK shares with us her expert take on what you need to be doing to live your passion with your business. Read on for the recap of our latest <strong>Live Your Dream show: How to Automate, Optimize and Monetize Your Sales and Marketing<\/strong> and see for yourself why her clients consistently become top earners in their industry!<\/p>\n<figure id=\"attachment_15508\" aria-describedby=\"caption-attachment-15508\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15508\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/Blog.V2-.png\" alt=\"sales and marketing, KK blog bio\" width=\"630\" height=\"420\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/Blog.V2-.png 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/Blog.V2--300x200.png 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/Blog.V2--600x400.png 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/Blog.V2--320x213.png 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-15508\" class=\"wp-caption-text\">KK Hart is the owner and operator of several wellness businesses and CEO of Hart Marketing &amp; Communications.<\/figcaption><\/figure>\n<h2>What are you offering clients?<\/h2>\n<p>In today\u2019s reality, your success as a business owner hinges on you moving forward to create the dream you want for your business. Don\u2019t just live the dream you think is 10 years down the road, you need to be living that dream now in your business and in your life! Build on your passion with automation and monetization.<\/p>\n<p>Before KK gets to the straight talk about our next steps, she asks our WellnessLiving audience to look at what they\u2019re doing today with a live poll about positioning your businesses for success, now and in the future. She\u2019ll be providing some great resources, assuring us \u201cI wouldn\u2019t be a good coach if I didn\u2019t give you a lot of implementation tips and things you can do tomorrow and things you can do in a month.\u201d She asks the audience to answer, checking all that apply:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>I am offering live\/on-demand classes<\/li>\n<li>I use automation\u202fin my\u202fbusiness<\/li>\n<li>I have a clear understanding of what clients want from the business<\/li>\n<li>My team is currently actively aware of the business goals and working to help us reach them<\/li>\n<\/ul>\n<p>The poll shows that 80% of our viewers are offering live and on-demand classes, which is fantastic! With WellnessLiving\u2019s Zoom integration and FitVID on Demand, we know that this element of our business is here to stay and our tools offer the long-term solutions businesses are looking for.<\/p>\n<p>Only about one-third of viewers are using automation to run their businesses and a large number of viewers know what their clients want but need expert advice on how to deliver in these uncertain times &#8211; and perhaps with limited resources.<\/p>\n<p>It\u2019s so important to note here that it needs to be a team effort, so stay tuned for tips on how your team can contribute to your studio goals!<\/p>\n<h3>Now it\u2019s time to dive into the areas you need to look at today to get to the next step. KK starts by identifying the 5 elements that challenge the fitness industry most:<\/h3>\n<h2>1. Profitability<\/h2>\n<p>At the end of the day, the real question is: how do you generate more automated revenue?<\/p>\n<p>KK tackles this one head-on, noting, \u201cPart of the struggle of this lockdown is that for many of us, maybe we weren\u2019t where we wanted to be technology-wise, maybe you weren\u2019t already totally using all the tools that were at our fingertips and that\u2019s where I believe there\u2019s tons of opportunity to make the most of what you currently have whether it\u2019s software, your team and everything in between.\u201d<\/p>\n<p>You started your business with passion. If you truly believe that you offer something that\u2019s changing lives, then you need to be tactical about how to grow your business \u2013 and not just with revenue. Smart spending matters, too!<\/p>\n<p>It\u2019s important to consider how much time or money you\u2019ve \u2018wasted\u2019 without being able to enjoy the fruits of your labor and scale your business the way you want to. KK assures us that \u201cprofit is not a dirty word\u201d and that focusing on profit is how you\u2019ll start living the dream and see your vision become a reality.<\/p>\n<p>How can your WellnessLiving business management software help with profitability?<\/p>\n<ul>\n<li>Our many booking features help your clients find and book your services on your website, Google searches, Facebook, and more!<\/li>\n<li>Automated marketing lets you direct emails and texts to get clients to sign up for specific services which they\u2019ve purchased before in your business.<\/li>\n<li>Creating an online store lets clients buy your products which helps increase your income.<\/li>\n<li>Custom reporting allows you to keep track of your finances like sales, wages, taxes, and more, all right in an easy-to-read, detailed report.<\/li>\n<\/ul>\n<h2>2. Op-expense (operational expenses)<\/h2>\n<p>Here\u2019s a question business owners have struggled with for decades: how much does it cost to deliver your services? This is a need-to-know when you start looking at your operations expenses. When asked, most businesses would say their top two expenses are brick and mortar rent and payroll.<\/p>\n<p>Let\u2019s look at payroll\u2026 It\u2019s a tough one! You rely on your team, of course, but you\u2019re juggling a staff that delivers services, conducts training and sells packages. You also need to be able to pay your staff with the pricing you\u2019ve created for your business. Getting the math right is key to making this a success and it starts with knowing your numbers\u2014i.e. monthly memberships, retail income, attendance numbers, etc.<\/p>\n<h2>3. Attendance<\/h2>\n<p>From yoga to kickboxing to dancing, there\u2019s an ongoing struggle with how many people are showing up for class \u2013 virtually or in person. How do you maximize the use of a facility that you\u2019re paying a lot of money for in rent? This is one of the top concerns for the fitness industry.<\/p>\n<p>It\u2019s an uphill battle getting people to come in, and then getting them to come back in, figuring out how to manage them through that process, encouraging them and giving them accountability. \u201cIt\u2019s not easy but it can certainly be more systematic and more logical,\u201d KK confirms.<\/p>\n<figure id=\"attachment_15509\" aria-describedby=\"caption-attachment-15509\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15509\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/KK-1-image-1.jpg\" alt=\"sales and marketing, online yoga at home\" width=\"630\" height=\"420\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/KK-1-image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/KK-1-image-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/KK-1-image-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/KK-1-image-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-15509\" class=\"wp-caption-text\">From yoga to kickboxing to dancing, there\u2019s an ongoing struggle with how many people are showing up for class \u2013 virtually or in person.<\/figcaption><\/figure>\n<h2>4. Retention<\/h2>\n<p>There\u2019s a lot of talk about getting people in for the first time, but we hardly ever talk about that really low number of people that actually come back! KK offers her insight here, \u201cIt\u2019s not necessarily that you don\u2019t have the best services for them or the best systems for them. Often times clients just need a little bit more.\u201d Here\u2019s where you need to look at your practices and figure out how to become more \u2018client-centic.\u2019 It\u2019s times like these that really highlight the need to find solutions that provide positive outcomes for your clients and your business.<\/p>\n<h2>5. Client value<\/h2>\n<p>The truth is, there\u2019s a cost to doing business, maybe now more than ever before! Business owners often overlook certain aspects of the sales process. Drop-ins are great but if you don\u2019t keep clients interested, you aren\u2019t maximizing their value. Focus on what it takes to make them a client for life!<\/p>\n<h2>Take your business to new heights<\/h2>\n<p>Are you ready to live your dream? Now that you know KK\u2019s 5 elements that challenge the fitness industry most, check out part 2 where KK points out four common fitness biz myths and addresses how to move past them.<\/p>\n<p>WellnessLiving\u2019s all-in-one platform includes many features that can help boost profitability\u2014from <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-live-dream-kk-hart-automate-optimize-monetize\" target=\"_blank\" rel=\"noopener noreferrer\">automated marketing<\/a>, <a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-live-dream-kk-hart-automate-optimize-monetize\" target=\"_blank\" rel=\"noopener noreferrer\">online booking,<\/a> and more. In fact, you may not even be using the software to its fullest \u2013 it\u2019s time to maximize the resources you have available at your fingertips! Want to learn more? Book a free, no-commitment <a href=\"https:\/\/discover.wellnessliving.com\/blog-fitness?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-live-dream-kk-hart-automate-optimize-monetize\" target=\"_blank\" rel=\"noopener noreferrer\">demo<\/a> today!<\/p>\n<p><a href=\"https:\/\/kkhart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15507\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/KK-Hart.png\" alt=\"kk hart, KK Hart\" width=\"630\" height=\"233\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/KK-Hart.png 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/KK-Hart-300x111.png 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/KK-Hart-600x222.png 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/07\/KK-Hart-320x118.png 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<h3><a href=\"https:\/\/kkhart.youcanbook.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a call with KK Hart<\/a><\/h3>\n<h3>Live Your Dream with KK Hart Series<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.wellnessliving.com\/blog\/live-your-dream-fitness-business-myths-facts\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-live-dream-kk-hart-automate-optimize-monetize\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Live Your Dream with KK Hart Part 2: Fitness Business Myths and Facts<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.wellnessliving.com\/blog\/live-your-dream-key-practices-techniques-monetize-build-business\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-live-dream-kk-hart-automate-optimize-monetize\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Live Your Dream with KK Hart Part 3: Key Practices and Techniques to Monetize and Build Your Business<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.wellnessliving.com\/blog\/live-dream-final-q-and-a\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-live-dream-kk-hart-automate-optimize-monetize\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Live Your Dream with KK Hart: The Final Q &amp; A<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s reality brings unique challenges and uncomfortable adjustments to fitness business owners! Are you ready to live your dream and do what it takes to grow the business you started with passion? Often referred to as a game-changer and secret weapon for business owners, KK Hart lets us in on [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":15539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466,1181],"tags":[628,2277,2281,609,2276],"class_list":["post-15502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-fitness","tag-business-management","tag-expert-advice","tag-industry-trends","tag-marketing","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automate, Optimize, and Monetize Your Sales and Marketing<\/title>\n<meta name=\"description\" content=\"KK Hart joined WellnessLiving for an episode of the 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