{"id":15503,"date":"2020-08-03T09:15:00","date_gmt":"2020-08-03T13:15:00","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15503"},"modified":"2024-08-02T13:31:07","modified_gmt":"2024-08-02T17:31:07","slug":"live-your-dream-fitness-business-myths-facts","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/live-your-dream-fitness-business-myths-facts\/","title":{"rendered":"Live Your Dream with KK Hart Part 2: Fitness Business Myths and Facts"},"content":{"rendered":"

So, you went viral\u2026 Now what?<\/h2>\n

Many businesses pivoted fast when the pandemic hit, adapting beautifully and adding online services to their business models. Based on a poll from the latest Live Your Dream with KK Hart webinar, 80% of WellnessLiving\u2019s live viewers have gone virtual!<\/p>\n

So, what\u2019s your next step? If you\u2019re feeling exhausted with all the livestreams, overwhelmed with Zoom fails and have experienced a disappointment or two, you\u2019re not alone! It can be really challenging if you\u2019re not super technology-focused or if – and let\u2019s be real, none of us did – you never considered having to close your studio for this length of time.<\/p>\n

Getting live or offering recorded classes is simple, but it can be tricky to monetize. Many of us shy away from the phrase \u2018passive income\u2019 but in today\u2019s fitness world, you can have a brick and mortar studio and a virtual offering and some of that can be passive! For example, film your class once, upload it to FitVID on Demand<\/a>, and then you can monetize it. This is something that\u2019s never been available to us as simply and efficiently as it is now through WellnessLiving.<\/p>\n

In order to get ahead, you need to look at some of the myths business owners are telling themselves and move past the fiction into the facts. In part 2 of our recap of the latest Live Your Dream show: How to Automate, Optimize and Monetize Your Sales and Marketing<\/strong>, KK asks a tough question: what\u2019s really holding you back from living your dreams? Here are four common myths that she addresses, giving us some tips and tricks to move past them:<\/p>\n

Myth #1: Your business needs a set number of clients to get through this difficult time or to grow.<\/h2>\n

There are so many people offering what you offer\u2014clients can find free or cheap classes everywhere. It\u2019s not just about getting the most number of people you can to visit your website or pack your classes to the max\u2014it\u2019s about nurturing your clients so they choose you.<\/p>\n

Fact:<\/strong> Virtual is a great part of what you\u2019re offering but as a studio owner, you really need to think about how to get clients past the \u2018stuck points.\u2019 How do you provide them accountability? How do you give them the resources they need to get the outcomes they desire? \u201cIt\u2019s about what we do with those people that do come in,\u201d KK tells us.<\/p>\n

Myth #2: Clients prefer as little communication as possible.<\/h2>\n

Are you telling yourself that myth? KK says, \u201cClients don\u2019t love to be sold, but boy, do they love to buy!\u201d What does she mean? Offering meaningful communication, not minimal communication, is how you\u2019ll get ahead.<\/p>\n

Fact:<\/strong> Clients need communication about more than just updated cleaning processes, they need to feel that connection. And with our current situation, there\u2019s a real yearning for connection and community. Here\u2019s where the fitness industry can really shine!<\/p>\n

Myth #3: You\u2019ve made enough revenue to sustain your new normal.<\/h2>\n

Even with resources at your fingertips, should you be investing more? Doubling down on the growth of your business? Lots of businesses are doing well, but that\u2019s not enough! Do you know that there\u2019s more you can offer to your community? If you know what makes you unique and what you have to offer your community, now\u2019s the time to invest in your business.<\/p>\n

Fact:<\/strong> Many of your customers intend to add virtual services to their routines after the pandemic, so if you haven\u2019t gotten on board with that, you\u2019re leaving money on the table. The new normal is a hybrid approach, where clients come in when they feel safe. But they\u2019ll also want to experience that content from home with the same sense of community and accountability. Don\u2019t make the mistake of leaning on one aspect of your business!<\/p>\n

KK covers pricing strategy here, \u201cThere\u2019s a fine art to pricing and growing your revenue virtually. It\u2019s totally OK if you\u2019re struggling with pricing your services\u2014there\u2019s no perfect number. But there are tons of ways to figure out the best business model for you, based on you understanding the needs of your community and target client.\u201d<\/p>\n

\"fitness
Many of your customers intend to add virtual services to their routines after the pandemic, so if you haven\u2019t gotten on board with that, you\u2019re leaving money on the table.<\/figcaption><\/figure>\n

Myth #4: Bringing your team back on board will look the same as it did before.<\/h2>\n

This is a difficult one, but remember that the strong will always survive! These days, part of being strong is likely using technology and automation more than you used to so you\u2019re \u201cright sizing your team,\u201d and they\u2019re doing the things you need them to do to grow the business.<\/p>\n

Fact:<\/strong> You still need your team to connect with clients, to provide them with superior outcomes, and for all the other things you can\u2019t easily automate or use your software for. That\u2019s today\u2019s reality.<\/p>\n

But there\u2019s good news! Customer loyalty is very high right now. Your clients want to support your business, you probably noticed that your churn rate was not as high as projected when you had to close your doors. Clients want to adapt with you. They were willing to give you the time to figure it out, which says a lot about that \u201cstickiness\u201d you have with your clients.<\/p>\n

KK reminds us that its times like these when we should be asking questions like:<\/p>\n