{"id":15567,"date":"2020-08-14T09:00:59","date_gmt":"2020-08-14T13:00:59","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15567"},"modified":"2025-08-06T03:46:44","modified_gmt":"2025-08-06T07:46:44","slug":"market-promote-on-demand-classes","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/market-promote-on-demand-classes\/","title":{"rendered":"Market and Promote Your On-Demand Classes"},"content":{"rendered":"<p>Have you embraced on-demand classes for your online content? These types of services and classes are all the rage these days, giving your clients the flexibility to work out wherever and whenever they want. Plus, it adds a passive revenue stream to your mix, so it\u2019s a winning strategy!<\/p>\n<p>You\u2019ve likely created a lot of video content over the last few months, with high quality content featuring your best instructors, so you know what we\u2019re talking about. You\u2019ve probably been livestreaming for a while, maybe you\u2019re even using our expert <a href=\"https:\/\/www.wellnessliving.com\/features\/zoom\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-market-promote-on-demand-classes\" target=\"_blank\" rel=\"noopener noreferrer\">Zoom integration<\/a> (we hope so!) but now it\u2019s time to take the next step! Have you uploaded and stored your videos to <a href=\"https:\/\/www.wellnessliving.com\/features\/fitvid\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-market-promote-on-demand-classes\" target=\"_blank\" rel=\"noopener noreferrer\">FitVID on Demand<\/a>? Here\u2019s what you need to know:<\/p>\n<h2>FitVID on Demand<\/h2>\n<p><a href=\"https:\/\/www.wellnessliving.com\/features\/fitvid\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-market-promote-on-demand-classes\" target=\"_blank\" rel=\"noopener noreferrer\">FitVID on Demand<\/a> is the pro tool you need to get all your content into your library, allow access to your clients and monetize this part of your business. With a few simple steps, here\u2019s how WellnessLiving can help you use your existing video recordings to build your business:<\/p>\n<ul>\n<li>Stay top of mind with branded content and eliminate the need for a third-party video-on-demand platform.<\/li>\n<li>Allow easy, convenient access to all your content, including classes, sessions, workouts and more.<\/li>\n<li>Get set up in the way that makes the most sense. You decide how to organize and deliver your content. Want to allow 24-hour access to exclusive clients? Offer a trial class? Streamline your content for a specific audience? You can do all that and more!<\/li>\n<\/ul>\n<figure id=\"attachment_15569\" aria-describedby=\"caption-attachment-15569\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15569\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/promote-on-demand-image-1.jpg\" alt=\"on-demand classes, woman taking class\" width=\"630\" height=\"420\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/promote-on-demand-image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/promote-on-demand-image-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/promote-on-demand-image-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/promote-on-demand-image-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-15569\" class=\"wp-caption-text\">Get set up with FitVID on Demand! Allow easy, convenient access to all your content, including classes, sessions, workouts and more.<\/figcaption><\/figure>\n<p>Now that you know what you can do, how are you letting the world know about your on-demand fitness classes and services? Get the attention you need to build this part of your business with a marketing strategy that works! Use our expert tips to get your online content noticed and get your business growing:<\/p>\n<h2>Create a new landing page<\/h2>\n<p>What\u2019s a landing page? It\u2019s the place where you can direct clients when they\u2019re looking for your video content. It\u2019s the first place they\u2019ll go and your opportunity to make a lasting impression by clearly explaining your content and how it works.<\/p>\n<p>While you might be familiar with landing pages as they relate to your website, your landing page can be anywhere. You can create the landing page through your Instagram account, business Facebook Page, YouTube page, WellnessLiving video library or another landing page platform, it doesn\u2019t even need to be on your website!<\/p>\n<p>Think of it as a place your clients can find everything they need to know about your video content. Details like class lists and pricing are just the start!<\/p>\n<p>Be sure that this page thinks of everything. Instructions for clients to sign up, pay and watch your video content should all be front and center. And don\u2019t forget to include specific calls to action that can help you convert non-clients or prospects into clients, too.<\/p>\n<h2>FAQs about video on-demand<\/h2>\n<p>If there\u2019s any confusion about your on-demand services, you\u2019ll lose customers. Give clients all the info they need upfront, so there\u2019s no doubt about how easy and accessible your content is. Anticipate their needs with a handy list of FAQs (frequently asked questions) they can refer to, so they\u2019re quickly put at ease:<\/p>\n<ul>\n<li>Do I need to sign a waiver before accessing videos?<\/li>\n<li>How do I view the videos\/can I download them?<\/li>\n<li>What equipment is required to view these videos?<\/li>\n<li>Where is the best place to set up my equipment when taking my on-demand classes?<\/li>\n<li>Are these classes for beginners?<\/li>\n<li>Can I watch these videos on my Smart TV or my Smartphone?<\/li>\n<\/ul>\n<p>Think of all the questions you can, be transparent and make the answers simple. And when you get questions you hadn\u2019t thought of, add them to you page so everyone is on the same page!<\/p>\n<h2>Create video clips<\/h2>\n<p>Video clips are the way that you\u2019ll get people excited to give your on-demand services a try! Nothing gets people more excited that a glimpse at what they can look forward to!<\/p>\n<ul>\n<li>Build excitement for your content with teaser videos and short clips.<\/li>\n<li>Share these clips of recorded classes or events on social media and encourage your audience to do the same.<\/li>\n<li>Post on IGTV\/Instagram, YouTube and Facebook to broaden your audience and attract new visitors.<\/li>\n<\/ul>\n<h2>Market through various channels seamlessly<\/h2>\n<p>Get the word out about your on-demand services in the way it makes the most sense. Save time and money with automated marketing to get the info into your clients\u2019 hands while they\u2019re on the go:<\/p>\n<ul>\n<li><strong>Email:<\/strong>\u202fMake it personal! Tailor your <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-market-promote-on-demand-classes\" target=\"_blank\" rel=\"noopener noreferrer\">email campaign<\/a> to specific groups, targeting a chosen audience with your messaging. You can create specific campaigns for prospects, members, people who haven\u2019t visited in a while, or any other group you\u2019re targeting. Include email links to landing pages, video clips, FAQs pages, blog posts, and more.<\/li>\n<li><strong>Blog:<\/strong>\u202fCreate blog content geared towards your on-demand video content, like the top 5 video classes you want clients to try, the benefits of stretching or another exercise they\u2019d be learning in your videos \u2013 or any other topic that\u2019ll get them excited to try out a class or service from your video library. Then, promote your blog post through your website, emails and social media to grow your audience.<\/li>\n<li><strong>Text:<\/strong>\u202fTake the direct approach! Text to existing clients and let them know about your on-demand video content. Don\u2019t forget to include links so they can sign up right away!<\/li>\n<li><strong>Social media:<\/strong>\u202fShare details in your Facebook group, post stories on Facebook and Instagram and share content like impressive photos or video clips to create buzz. Get your audience posting too, to increase engagement and get more attention.<\/li>\n<li><strong><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9113653-lead-capture-widget\" target=\"_blank\" rel=\"noopener noreferrer\">Lead capture widget<\/a>:<\/strong>\u202fHere\u2019s where you can really start to gather some info on your prospects. Having them fill in a form will give you some insight on marketing to that client. You can even encourage new video-on-demand leads to enter their info into your website widget for a free video class or discount on a class. Boost your attendance and get the inside scoop on your new clientele all at once!<\/li>\n<\/ul>\n<figure id=\"attachment_15570\" aria-describedby=\"caption-attachment-15570\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15570\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/promote-on-demand-image-2.jpg\" alt=\"on-demand classes, beautiful brunette fitness woman using mobile phone\" width=\"630\" height=\"420\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/promote-on-demand-image-2.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/promote-on-demand-image-2-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/promote-on-demand-image-2-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/promote-on-demand-image-2-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-15570\" class=\"wp-caption-text\">Get the word out about your on-demand services. Text, share details on social media, email specific groups of clients, blog about these services, and more!<\/figcaption><\/figure>\n<h2>Make it easy for clients to sign up and pay for on-demand classes<\/h2>\n<p>The easier you make it, the more traffic you\u2019ll see! Simple setup, easy access and a convenient payment process will have your clients singing your praises. With WellnessLiving, not only is the process seamless, but it\u2019s also super simple to track your sales and know what videos are being viewed, so you can tweak your marketing the way you need to. Here are a few of the ways we simplify the booking and paying part of your on-demand classes:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-market-promote-on-demand-classes\" target=\"_blank\" rel=\"noopener noreferrer\">Booking online<\/a>:<\/strong> Give clients multiple ways to book on-demand classes with a web app or our <a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-market-promote-on-demand-classes\" target=\"_blank\" rel=\"noopener noreferrer\">Achieve Client App<\/a>, so there\u2019s always a way they can get signed up for your on-demand classes!<\/li>\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/features\/reserve-with-google\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-market-promote-on-demand-classes\" target=\"_blank\" rel=\"noopener noreferrer\">Reserve with Google<\/a>:<\/strong> This feature lets leads find you and sign up for your services from your business directory right from web searches or Google maps. This is how you get attention and attract new leads for your on-demand content.<\/li>\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/features\/website-widgets\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-market-promote-on-demand-classes\" target=\"_blank\" rel=\"noopener noreferrer\">Website widgets<\/a>:<\/strong> Install custom buttons on your website or Facebook page so clients book on-demand classes or services as they\u2019re searching through your site or your feed.<\/li>\n<\/ul>\n<h2>It\u2019s time to promote<\/h2>\n<p>It\u2019s time to take ownership of your online content! On-demand services are here to stay, so get on board with a confident approach to business with the tools you need to get it right. Get set up, manage your content, and promote it like a pro to make this a revenue stream your competition can\u2019t compete with. Set up a landing page to inform clients, address all potential concerns, create excitement, maximize your marketing and make it as easy as you can so more people are taking advantage of your great video library!<\/p>\n<p>WellnessLiving has everything you need for success with your on-demand video library. With FitVID on Demand, you can be assured that your content is in great hands! Organize your content the way that you want, manage access to that content, get the word out and watch your classes fill up.<\/p>\n<p>We\u2019re all about helping you manage and build your business! How else can WellnessLiving help? Book a free, no-commitment <a href=\"http:\/\/discover.wellnessliving.com\/blog?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-market-promote-on-demand-classes\" target=\"_blank\" rel=\"noopener noreferrer\">demo<\/a> with\u202fWellnessLiving and learn more today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you embraced on-demand classes for your online content? These types of services and classes are all the rage these days, giving your clients the flexibility to work out wherever and whenever they want. Plus, it adds a passive revenue stream to your mix, so it\u2019s a winning strategy! You\u2019ve [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":15568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466,1181],"tags":[628,2277,609,2311,2274,2276],"class_list":["post-15567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-fitness","tag-business-management","tag-expert-advice","tag-marketing","tag-mobile-apps","tag-social-media","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market and Promote Your On-Demand Classes - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Have you started offering online classes? 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