Has group training been your bread and butter? Are you wondering if this model is obsolete? Right now, group training needs to stay under 10, so is there a point in offering it at all?<\/p>\n
Small group training was great until the competition began to heat up and\u202fpeople\u202fstarted heavily\u202fdiscounting\u202ftheir\u202fservices. Before long, it was the race to the bottom\u202fand this model\u202fwas no longer effective for fitness businesses like yours to make a solid living.\u202fWith more customer turnover and even less money in your pocket, does this model still make sense and offer enough value to your customers? Here\u2019s a look at both sides of this argument to help you see for yourself:<\/p>\n
Pros:<\/h3>\n\n- Returning to a model that\u2019s most familiar to you and your clients.<\/li>\n
- Building that community feeling with your clients coming together.<\/li>\n
- Seeing it as an opportunity to offer bring-a-friend or family deals to fill these classes and have more people give you a try.<\/li>\n
- Opportunities to take your group sessions outside!<\/li>\n<\/ul>\n
Cons:<\/h3>\n\n- Lower profit margins per participant and lots of competition in the marketplace.<\/li>\n
- More challenging to manage new protocols and capacity (and the front desk, in the studio, etc.). Unless you use WellnessLiving\u2019s easy booking options, of course!<\/li>\n
- In today\u2019s climate, your clientele may be hesitant to get together even in groups of 10, so it could be a harder and less reliable sell.<\/li>\n<\/ul>\n
![\"fitness](\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/training-model-image-2.jpg\")
In the small group training model, clients get individualized attention and guidance without paying as high as they would for a personal training session. With more customer turnover and even less money in your pocket, does this model still make sense and offer enough value to your customers?<\/figcaption><\/figure>\nSemi-private training<\/h2>\n
This is smaller, more focused approach allows for three to four clients at a time in a 30 to 60-minute class. This type of training can offer a more customized program with an assessment and additional support. Clients here get to be a group, but also benefit from more attention from the fitness trainer! Similar to group training, you can offer a monthly membership or a pay per session structure as well.<\/p>\n
This one\u2019s a great option as a monthly charge to keep your clients coming back for more and building that rapport that a small group brings! This may be your best bet as you reformat your training models since you get to deliver the best of both worlds with it comes to group and private training. Here are both sides of this story:<\/p>\n
Pros:<\/h3>\n\n- Increased profit margins with one trainer for each small group and the opportunity to run multiple classes at the same time (as long as your space accommodates that).<\/li>\n
- Simply offer it in-studio or virtually via our Zoom integration<\/a> so you can attract clients from anywhere in the world.<\/li>\n
- \u202fA great way to promote personalized attention without compromising service as you stay on top of new health and safety protocols<\/a>.<\/li>\n<\/ul>\n
Cons:<\/h3>\n\n- There\u2019s again competition for these classes so you\u2019ll need to do your research and offer unique value.<\/li>\n
- Because the ratios are lower, you\u2019ll need to fill these classes to make it worth your while.<\/li>\n
- There\u2019s less flexibility for your clients without the option to drop in because of your focus on filling every spot.<\/li>\n<\/ul>\n
![\"fitness](\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/training-model-image-3.jpg\")
Semi-private training is a more focused approach that allows for three to four clients at a time in a 30 to 60-minute class. This may be your best bet as you reformat your training models since you get to deliver the best of both worlds with it comes to group and private training.<\/figcaption><\/figure>\nPrivate training<\/h2>\n
Nothing beats undivided attention from your trainer! Offer private one-to-one training sessions at your gym, the client\u2019s home, or even in a virtual setting<\/a>! This option is perfect for clients with a higher budget, set on a focused approach to attaining their goals. These types of services can include an assessment and may even include nutrition advice as well. You can also have them last an hour or longer and price in 10 to 20 session packages, so your client can set goals and you can track their progress to help them achieve success! Here are a few things to consider with private training:<\/p>\nPros:<\/h3>\n\n- You can charge a higher rate for personalized service and be more flexible with your rates to accommodate varying budgets.<\/li>\n
- You team can connect with your clients one-on-one to keep them focused and on track with custom plans and coaching.<\/li>\n
- Here\u2019s an opportunity for you to entice new clients to try your services without a group setting.<\/li>\n
- Gives you the opportunity to build a long-term relationship with clients and be there for them when they need you. You can send them anything that teaches or motivates them like videos, podcasts, blogs, or articles.<\/li>\n<\/ul>\n
Cons:<\/h3>\n\n- More staff, equipment and rooms may be necessary to offer this to multiple clients at the same time in-studio. However, this is where our Achieve Client App<\/a> and our BOOK-A-SPOT\u2122<\/a> feature can come in handy!<\/li>\n
- Because of the larger investment for the client, there may be a longer sales cycle, so it\u2019s a longer wait for a larger payoff. It is wise to offer monthly retainer packages based on sessions to get clients to commit.<\/li>\n
- It\u2019s a bigger loss to your bottom line when someone cancels because you are losing 100% of the expected income for that session.<\/li>\n
- It may be hard to raise your prices, but if you have a lot of clients it won\u2019t be too difficult to make a profit.<\/li>\n<\/ul>\n
![\"fitness](\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/training-model-image-1.jpg\")
Nothing beats undivided attention from your trainer! Offer private one-to-one training sessions at your gym, the client\u2019s home, or even in a virtual setting! There are many advantages to this model. For instance, you can charge a higher rate for personalized service and be more flexible with your rates to accommodate varying budgets.<\/figcaption><\/figure>\nHow to market your services<\/h2>\n
Get the tools you need to get the word out!\u202fLet people know which models you\u2019re offering so you can get them back on track.<\/p>\n
\n- Get your clients on your email list so they can stay in the know, access exclusive promos, and sign up more.<\/li>\n
- Reach your clients instantly with texts to provide booking links, make announcements, and keep communication lines open.<\/li>\n
- Use social media to promote your services. Feature video of past classes, client testimonials, staff profiles, and more to get clients excited to book with you.<\/li>\n
- Make it easy for people to sign up with website widgets<\/a>! Offer one-click booking directly through your website to see the more people in your sessions.<\/li>\n<\/ul>\n
What model is right for you?<\/h2>\n
It\u2019s up to you to take a good look at the direction you\u2019re headed in and choose what works best for you. If group sessions no longer make sense, make the move to shift your model. Get the tools you need to impress even your most loyal clientele. WellnessLiving can help you get started with our staff<\/a> and client<\/a> apps, automated marketing<\/a>, streamlined processes<\/a>, software for functional fitness gym<\/span><\/span>s<\/a> and more!<\/p>\n
Cons:<\/h3>\n\n- Lower profit margins per participant and lots of competition in the marketplace.<\/li>\n
- More challenging to manage new protocols and capacity (and the front desk, in the studio, etc.). Unless you use WellnessLiving\u2019s easy booking options, of course!<\/li>\n
- In today\u2019s climate, your clientele may be hesitant to get together even in groups of 10, so it could be a harder and less reliable sell.<\/li>\n<\/ul>\n
In the small group training model, clients get individualized attention and guidance without paying as high as they would for a personal training session. With more customer turnover and even less money in your pocket, does this model still make sense and offer enough value to your customers?<\/figcaption><\/figure>\nSemi-private training<\/h2>\n
This is smaller, more focused approach allows for three to four clients at a time in a 30 to 60-minute class. This type of training can offer a more customized program with an assessment and additional support. Clients here get to be a group, but also benefit from more attention from the fitness trainer! Similar to group training, you can offer a monthly membership or a pay per session structure as well.<\/p>\n
This one\u2019s a great option as a monthly charge to keep your clients coming back for more and building that rapport that a small group brings! This may be your best bet as you reformat your training models since you get to deliver the best of both worlds with it comes to group and private training. Here are both sides of this story:<\/p>\n
Pros:<\/h3>\n\n- Increased profit margins with one trainer for each small group and the opportunity to run multiple classes at the same time (as long as your space accommodates that).<\/li>\n
- Simply offer it in-studio or virtually via our Zoom integration<\/a> so you can attract clients from anywhere in the world.<\/li>\n
- \u202fA great way to promote personalized attention without compromising service as you stay on top of new health and safety protocols<\/a>.<\/li>\n<\/ul>\n
Cons:<\/h3>\n\n- There\u2019s again competition for these classes so you\u2019ll need to do your research and offer unique value.<\/li>\n
- Because the ratios are lower, you\u2019ll need to fill these classes to make it worth your while.<\/li>\n
- There\u2019s less flexibility for your clients without the option to drop in because of your focus on filling every spot.<\/li>\n<\/ul>\n
Semi-private training is a more focused approach that allows for three to four clients at a time in a 30 to 60-minute class. This may be your best bet as you reformat your training models since you get to deliver the best of both worlds with it comes to group and private training.<\/figcaption><\/figure>\nPrivate training<\/h2>\n
Nothing beats undivided attention from your trainer! Offer private one-to-one training sessions at your gym, the client\u2019s home, or even in a virtual setting<\/a>! This option is perfect for clients with a higher budget, set on a focused approach to attaining their goals. These types of services can include an assessment and may even include nutrition advice as well. You can also have them last an hour or longer and price in 10 to 20 session packages, so your client can set goals and you can track their progress to help them achieve success! Here are a few things to consider with private training:<\/p>\nPros:<\/h3>\n\n- You can charge a higher rate for personalized service and be more flexible with your rates to accommodate varying budgets.<\/li>\n
- You team can connect with your clients one-on-one to keep them focused and on track with custom plans and coaching.<\/li>\n
- Here\u2019s an opportunity for you to entice new clients to try your services without a group setting.<\/li>\n
- Gives you the opportunity to build a long-term relationship with clients and be there for them when they need you. You can send them anything that teaches or motivates them like videos, podcasts, blogs, or articles.<\/li>\n<\/ul>\n
Cons:<\/h3>\n\n- More staff, equipment and rooms may be necessary to offer this to multiple clients at the same time in-studio. However, this is where our Achieve Client App<\/a> and our BOOK-A-SPOT\u2122<\/a> feature can come in handy!<\/li>\n
- Because of the larger investment for the client, there may be a longer sales cycle, so it\u2019s a longer wait for a larger payoff. It is wise to offer monthly retainer packages based on sessions to get clients to commit.<\/li>\n
- It\u2019s a bigger loss to your bottom line when someone cancels because you are losing 100% of the expected income for that session.<\/li>\n
- It may be hard to raise your prices, but if you have a lot of clients it won\u2019t be too difficult to make a profit.<\/li>\n<\/ul>\n
Nothing beats undivided attention from your trainer! Offer private one-to-one training sessions at your gym, the client\u2019s home, or even in a virtual setting! There are many advantages to this model. For instance, you can charge a higher rate for personalized service and be more flexible with your rates to accommodate varying budgets.<\/figcaption><\/figure>\nHow to market your services<\/h2>\n
Get the tools you need to get the word out!\u202fLet people know which models you\u2019re offering so you can get them back on track.<\/p>\n
\n- Get your clients on your email list so they can stay in the know, access exclusive promos, and sign up more.<\/li>\n
- Reach your clients instantly with texts to provide booking links, make announcements, and keep communication lines open.<\/li>\n
- Use social media to promote your services. Feature video of past classes, client testimonials, staff profiles, and more to get clients excited to book with you.<\/li>\n
- Make it easy for people to sign up with website widgets<\/a>! Offer one-click booking directly through your website to see the more people in your sessions.<\/li>\n<\/ul>\n
What model is right for you?<\/h2>\n
It\u2019s up to you to take a good look at the direction you\u2019re headed in and choose what works best for you. If group sessions no longer make sense, make the move to shift your model. Get the tools you need to impress even your most loyal clientele. WellnessLiving can help you get started with our staff<\/a> and client<\/a> apps, automated marketing<\/a>, streamlined processes<\/a>, software for functional fitness gym<\/span><\/span>s<\/a> and more!<\/p>\n
Semi-private training<\/h2>\n
This is smaller, more focused approach allows for three to four clients at a time in a 30 to 60-minute class. This type of training can offer a more customized program with an assessment and additional support. Clients here get to be a group, but also benefit from more attention from the fitness trainer! Similar to group training, you can offer a monthly membership or a pay per session structure as well.<\/p>\n
This one\u2019s a great option as a monthly charge to keep your clients coming back for more and building that rapport that a small group brings! This may be your best bet as you reformat your training models since you get to deliver the best of both worlds with it comes to group and private training. Here are both sides of this story:<\/p>\n
Pros:<\/h3>\n\n- Increased profit margins with one trainer for each small group and the opportunity to run multiple classes at the same time (as long as your space accommodates that).<\/li>\n
- Simply offer it in-studio or virtually via our Zoom integration<\/a> so you can attract clients from anywhere in the world.<\/li>\n
- \u202fA great way to promote personalized attention without compromising service as you stay on top of new health and safety protocols<\/a>.<\/li>\n<\/ul>\n
Cons:<\/h3>\n\n- There\u2019s again competition for these classes so you\u2019ll need to do your research and offer unique value.<\/li>\n
- Because the ratios are lower, you\u2019ll need to fill these classes to make it worth your while.<\/li>\n
- There\u2019s less flexibility for your clients without the option to drop in because of your focus on filling every spot.<\/li>\n<\/ul>\n
Semi-private training is a more focused approach that allows for three to four clients at a time in a 30 to 60-minute class. This may be your best bet as you reformat your training models since you get to deliver the best of both worlds with it comes to group and private training.<\/figcaption><\/figure>\nPrivate training<\/h2>\n
Nothing beats undivided attention from your trainer! Offer private one-to-one training sessions at your gym, the client\u2019s home, or even in a virtual setting<\/a>! This option is perfect for clients with a higher budget, set on a focused approach to attaining their goals. These types of services can include an assessment and may even include nutrition advice as well. You can also have them last an hour or longer and price in 10 to 20 session packages, so your client can set goals and you can track their progress to help them achieve success! Here are a few things to consider with private training:<\/p>\nPros:<\/h3>\n\n- You can charge a higher rate for personalized service and be more flexible with your rates to accommodate varying budgets.<\/li>\n
- You team can connect with your clients one-on-one to keep them focused and on track with custom plans and coaching.<\/li>\n
- Here\u2019s an opportunity for you to entice new clients to try your services without a group setting.<\/li>\n
- Gives you the opportunity to build a long-term relationship with clients and be there for them when they need you. You can send them anything that teaches or motivates them like videos, podcasts, blogs, or articles.<\/li>\n<\/ul>\n
Cons:<\/h3>\n\n- More staff, equipment and rooms may be necessary to offer this to multiple clients at the same time in-studio. However, this is where our Achieve Client App<\/a> and our BOOK-A-SPOT\u2122<\/a> feature can come in handy!<\/li>\n
- Because of the larger investment for the client, there may be a longer sales cycle, so it\u2019s a longer wait for a larger payoff. It is wise to offer monthly retainer packages based on sessions to get clients to commit.<\/li>\n
- It\u2019s a bigger loss to your bottom line when someone cancels because you are losing 100% of the expected income for that session.<\/li>\n
- It may be hard to raise your prices, but if you have a lot of clients it won\u2019t be too difficult to make a profit.<\/li>\n<\/ul>\n
Nothing beats undivided attention from your trainer! Offer private one-to-one training sessions at your gym, the client\u2019s home, or even in a virtual setting! There are many advantages to this model. For instance, you can charge a higher rate for personalized service and be more flexible with your rates to accommodate varying budgets.<\/figcaption><\/figure>\nHow to market your services<\/h2>\n
Get the tools you need to get the word out!\u202fLet people know which models you\u2019re offering so you can get them back on track.<\/p>\n
\n- Get your clients on your email list so they can stay in the know, access exclusive promos, and sign up more.<\/li>\n
- Reach your clients instantly with texts to provide booking links, make announcements, and keep communication lines open.<\/li>\n
- Use social media to promote your services. Feature video of past classes, client testimonials, staff profiles, and more to get clients excited to book with you.<\/li>\n
- Make it easy for people to sign up with website widgets<\/a>! Offer one-click booking directly through your website to see the more people in your sessions.<\/li>\n<\/ul>\n
What model is right for you?<\/h2>\n
It\u2019s up to you to take a good look at the direction you\u2019re headed in and choose what works best for you. If group sessions no longer make sense, make the move to shift your model. Get the tools you need to impress even your most loyal clientele. WellnessLiving can help you get started with our staff<\/a> and client<\/a> apps, automated marketing<\/a>, streamlined processes<\/a>, software for functional fitness gym<\/span><\/span>s<\/a> and more!<\/p>\n
Cons:<\/h3>\n\n- There\u2019s again competition for these classes so you\u2019ll need to do your research and offer unique value.<\/li>\n
- Because the ratios are lower, you\u2019ll need to fill these classes to make it worth your while.<\/li>\n
- There\u2019s less flexibility for your clients without the option to drop in because of your focus on filling every spot.<\/li>\n<\/ul>\n
Semi-private training is a more focused approach that allows for three to four clients at a time in a 30 to 60-minute class. This may be your best bet as you reformat your training models since you get to deliver the best of both worlds with it comes to group and private training.<\/figcaption><\/figure>\nPrivate training<\/h2>\n
Nothing beats undivided attention from your trainer! Offer private one-to-one training sessions at your gym, the client\u2019s home, or even in a virtual setting<\/a>! This option is perfect for clients with a higher budget, set on a focused approach to attaining their goals. These types of services can include an assessment and may even include nutrition advice as well. You can also have them last an hour or longer and price in 10 to 20 session packages, so your client can set goals and you can track their progress to help them achieve success! Here are a few things to consider with private training:<\/p>\nPros:<\/h3>\n\n- You can charge a higher rate for personalized service and be more flexible with your rates to accommodate varying budgets.<\/li>\n
- You team can connect with your clients one-on-one to keep them focused and on track with custom plans and coaching.<\/li>\n
- Here\u2019s an opportunity for you to entice new clients to try your services without a group setting.<\/li>\n
- Gives you the opportunity to build a long-term relationship with clients and be there for them when they need you. You can send them anything that teaches or motivates them like videos, podcasts, blogs, or articles.<\/li>\n<\/ul>\n
Cons:<\/h3>\n\n- More staff, equipment and rooms may be necessary to offer this to multiple clients at the same time in-studio. However, this is where our Achieve Client App<\/a> and our BOOK-A-SPOT\u2122<\/a> feature can come in handy!<\/li>\n
- Because of the larger investment for the client, there may be a longer sales cycle, so it\u2019s a longer wait for a larger payoff. It is wise to offer monthly retainer packages based on sessions to get clients to commit.<\/li>\n
- It\u2019s a bigger loss to your bottom line when someone cancels because you are losing 100% of the expected income for that session.<\/li>\n
- It may be hard to raise your prices, but if you have a lot of clients it won\u2019t be too difficult to make a profit.<\/li>\n<\/ul>\n
Nothing beats undivided attention from your trainer! Offer private one-to-one training sessions at your gym, the client\u2019s home, or even in a virtual setting! There are many advantages to this model. For instance, you can charge a higher rate for personalized service and be more flexible with your rates to accommodate varying budgets.<\/figcaption><\/figure>\nHow to market your services<\/h2>\n
Get the tools you need to get the word out!\u202fLet people know which models you\u2019re offering so you can get them back on track.<\/p>\n
\n- Get your clients on your email list so they can stay in the know, access exclusive promos, and sign up more.<\/li>\n
- Reach your clients instantly with texts to provide booking links, make announcements, and keep communication lines open.<\/li>\n
- Use social media to promote your services. Feature video of past classes, client testimonials, staff profiles, and more to get clients excited to book with you.<\/li>\n
- Make it easy for people to sign up with website widgets<\/a>! Offer one-click booking directly through your website to see the more people in your sessions.<\/li>\n<\/ul>\n
What model is right for you?<\/h2>\n
It\u2019s up to you to take a good look at the direction you\u2019re headed in and choose what works best for you. If group sessions no longer make sense, make the move to shift your model. Get the tools you need to impress even your most loyal clientele. WellnessLiving can help you get started with our staff<\/a> and client<\/a> apps, automated marketing<\/a>, streamlined processes<\/a>, software for functional fitness gym<\/span><\/span>s<\/a> and more!<\/p>\n
Private training<\/h2>\n
Nothing beats undivided attention from your trainer! Offer private one-to-one training sessions at your gym, the client\u2019s home, or even in a virtual setting<\/a>! This option is perfect for clients with a higher budget, set on a focused approach to attaining their goals. These types of services can include an assessment and may even include nutrition advice as well. You can also have them last an hour or longer and price in 10 to 20 session packages, so your client can set goals and you can track their progress to help them achieve success! Here are a few things to consider with private training:<\/p>\n Get the tools you need to get the word out!\u202fLet people know which models you\u2019re offering so you can get them back on track.<\/p>\n It\u2019s up to you to take a good look at the direction you\u2019re headed in and choose what works best for you. If group sessions no longer make sense, make the move to shift your model. Get the tools you need to impress even your most loyal clientele. WellnessLiving can help you get started with our staff<\/a> and client<\/a> apps, automated marketing<\/a>, streamlined processes<\/a>, software for functional fitness gym<\/span><\/span>s<\/a> and more!<\/p>\nPros:<\/h3>\n
\n
Cons:<\/h3>\n
\n
How to market your services<\/h2>\n
\n
What model is right for you?<\/h2>\n