{"id":15609,"date":"2020-08-28T09:00:32","date_gmt":"2020-08-28T13:00:32","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15609"},"modified":"2025-08-06T01:35:04","modified_gmt":"2025-08-06T05:35:04","slug":"why-business-needs-automated-marketing","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/why-business-needs-automated-marketing\/","title":{"rendered":"Why Your Business Needs Automated Marketing"},"content":{"rendered":"<p>If you\u2019re not using automated marketing to reach your clients, increase efficiency and stay consistent, you\u2019re missing out. With the uncertainty we\u2019ve faced with COVID-19 \u2013 and it\u2019s not over yet \u2013 you need a reliable way to communicate with your community and reduce your workload. Automation takes the work out of marketing!<\/p>\n<p>Whether you\u2019re marketing in-studio classes or virtual services, studies show that automated marketing is the way to reach your goals! Not sold yet? Here are some stats from a recent <a href=\"https:\/\/learn.g2.com\/marketing-automation-stats\" target=\"_blank\" rel=\"noopener noreferrer\">study<\/a> that show what we mean:<\/p>\n<ul>\n<li>91% of marketers said that automated marketing is a very important part of their marketing campaigns.<\/li>\n<li>44% of companies implementing marketing automation see a return on investment within six months, and 76% see it within the first year.<\/li>\n<li>Marketing automation has been credited with 20% higher business productivity on average.<\/li>\n<\/ul>\n<p>Use automated marketing to save time and money while increasing efficiency\u2014it\u2019s a no-brainer! Here\u2019s why your business needs <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-why-business-needs-automated-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">automated marketing<\/a>:<\/p>\n<h2>It lets you go mobile<\/h2>\n<p>Why wait until business hours to get your clients up to date? With automated marketing, you can set it and forget it! Communicate with your community whenever you want, no matter where they are. They can get an email, text, or push notification right to their phone, so they\u2019re never out of touch! It means you can communicate more effectively \u2013 and more often \u2013 to stay connected, even when you\u2019re not face to face.<\/p>\n<p>And with the advantage of WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/blog\/reasons-your-business-needs-achieve-client-app\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-why-business-needs-automated-marketing\">Achieve Client App<\/a>, clients can get their messages directly through the app, so they\u2019ll never miss a message from you again. Get that close, connected feeling with your clients, even when you\u2019re apart!<\/p>\n<h2>Helps you win back clients<\/h2>\n<p>It\u2019s only natural that clients drop off, and with a pandemic to deal with, it\u2019s been even harder to stay in touch and get clients to commit to a regular routine. Automated marketing can help you create and execute win-back campaigns that\u2019ll do the trick!<\/p>\n<p>Why automate? Save the time and money of having to re-invent the wheel with the customized templates in WellnessLiving\u2019s toolbox. Launch an email, text\/SMS campaign, or push notifications to reunite with your long-lost clients. You can even target specific groups of people for a personalized feel.<\/p>\n<p>And did we mention the data? By automating your campaigns, you can track success, pinpoint weak spots, and tweak your campaign for maximum win-back results!<\/p>\n<p>Reach out and remind them why they love you, offer a promotion to entice them to come back, include a call to action to engage them and see what\u2019s working &#8211; all easily done with your <a href=\"https:\/\/help.wellnessliving.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">automated win-back campaign<\/a>.<\/p>\n<h2>Increases client engagement<\/h2>\n<p>You know how it goes: out of sight, out of mind. Stay relevant and ensure your clients don\u2019t forget about you with regular communication. Here are some ways you can make the most of automated marketing to increase engagement with your clients:<\/p>\n<ul>\n<li>Confirm bookings and welcome them when they first register<\/li>\n<li>Send out instant reminders about visit counts or inactivity<\/li>\n<li>Thank them for their purchases<\/li>\n<li>Celebrate anniversaries and birthdays<\/li>\n<li>Announce new in-studio or virtual classes, events, or appointments<\/li>\n<li>Tell them about your new procedures or safety measures<\/li>\n<\/ul>\n<figure id=\"attachment_15611\" aria-describedby=\"caption-attachment-15611\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15611\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/automated-marketing-image-1.jpg\" alt=\"automated marketing, sporty girl taking a break with her phone\" width=\"630\" height=\"420\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/automated-marketing-image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/automated-marketing-image-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/automated-marketing-image-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/automated-marketing-image-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-15611\" class=\"wp-caption-text\">Stay relevant and ensure your clients don\u2019t forget about you with regular communication. Automated marketing helps you celebrate anniversaries and birthdays with clients, thank them for their purchases, confirm bookings, and send our reminders.<\/figcaption><\/figure>\n<h2>Let&#8217;s you stay connected<\/h2>\n<p>Keep in touch with your clients with an email or SMS text messaging and push notifications \u2013 it\u2019s an instant line of communication! Initiate conversation, ask for feedback, and give them the chance to ask questions where you know they\u2019re paying attention. You\u2019ll also see instant results with a notification of their reply.<\/p>\n<p>Want to keep track? WellnessLiving\u2019s software even stores communication right in clients\u2019 profiles, so you don\u2019t have to go hunting for your last conversation!<\/p>\n<p>Tell clients everything they need to know by automating your connection. Here are some of reasons to reach out and keep that connection alive:<\/p>\n<ul>\n<li>Inform them that their pass, membership or credit card is expiring<\/li>\n<li>Know how many pass visits or appointments they have remaining on their account<\/li>\n<li>Let them know it\u2019s time to renew<\/li>\n<li>Tell them when booked classes have been approved or canceled<\/li>\n<li>Send a follow up email after they\u2019ve visited you<\/li>\n<\/ul>\n<h2>Tracks each campaign through detailed reporting<\/h2>\n<p>It\u2019s not just win-back campaigns that are analytics-based! Get one up on your competition with superior insight into your business and all your marketing campaigns. Use this feature to dictate how you do business by tracking each campaign with WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/?post_type=ht_kb&amp;p=5715\" target=\"_blank\" rel=\"noopener noreferrer\">powerful reporting system<\/a>.<\/p>\n<p>Check out your open rates to see who\u2019s reading your emails, so you can decide on the best way to reach your targeted audience. Get to know your clients and their habits, buying history and attendance so you can better address their needs. Use the data in our reporting system to make your business the best it can be!<\/p>\n<h2>It does all the work for you!<\/h2>\n<p>Take a hands-off approach to your marketing and leave it to the experts! You don\u2019t have to rely on slow and steady word of mouth when automated marketing puts your business on autopilot. It\u2019s simple to set up, easy to execute and leaves you with increased efficiency, better communication, and consistent engagement with your clients. It\u2019s tools like automated marketing that\u2019ll get people talking about your business!<\/p>\n<p>Did someone say tools? WellnessLiving specializes in the tools you need to get your business where it needs to go. From <a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-why-business-needs-automated-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">client<\/a> and <a href=\"https:\/\/www.wellnessliving.com\/features\/elevate-page\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-why-business-needs-automated-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">staff<\/a> apps to <a href=\"https:\/\/www.wellnessliving.com\/features\/virtual-classes\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-why-business-needs-automated-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">better delivery of your online services<\/a>, our all-in-one software can help you grow your business. Want to learn more? Book a free, no-commitment <a href=\"http:\/\/discover.wellnessliving.com\/blog?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-why-business-needs-automated-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">demo<\/a> with\u202fWellnessLiving today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re not using automated marketing to reach your clients, increase efficiency and stay consistent, you\u2019re missing out. With the uncertainty we\u2019ve faced with COVID-19 \u2013 and it\u2019s not over yet \u2013 you need a reliable way to communicate with your community and reduce your workload. Automation takes the work [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":15612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466,467],"tags":[628,2277,609,16116,2276],"class_list":["post-15609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-marketing-social","tag-business-management","tag-expert-advice","tag-marketing","tag-mobiles-apps","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Your Business Needs Automated Marketing - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Looking to save time and money and get data-driven results? 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