So many updates, so little time! Get a handle on all things website-related and use this platform to your advantage while you build your business.<\/p>\n
Update your messaging<\/h2>\n
Because your mission hasn\u2019t changed, your web content may not need a major overhaul, but to keep your community up to date, you\u2019ll need to tweak it as things change. Think of what your website can do for you! What do you want your visitors to know when they come to your site? Are your business\u2019s values being reflected in your messaging? Does it leave the lasting impression that\u2019ll get people through your doors? Here are a few of the tools you need to be using to keep your clients in the loop:<\/p>\n
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- Hub light\/banner:<\/strong> Here\u2019s where you highlight a call to action, along with your news! What do you want your community to know at that moment? Are you open or closed? Are you offering virtual classes? What important call to action do you want them to click? What new resources are you providing to clients?<\/li>\n
- Navigation bar\/menu tab:<\/strong> If you\u2019re offering new classes like yoga in the park, virtual classes or on-demand video memberships, you need to update these in your headers, too. Make your navigation as simple as you can so clients can easily access the info they need.<\/li>\n
- In-studio guidelines page:<\/strong> This is where you update your community on your best practices for social distancing, sanitization protocols, and provide disinfecting instructions. Communicate potential risks and procedures clients need to follow<\/a> on a dedicated web page. Use this space to expand your messaging, be clear about the rules, and give clients the peace of mind they\u2019re looking for.<\/li>\n<\/ul>\n
What are you offering right NOW?<\/h2>\n
With so much constantly changing, you need a place to communicate what\u2019s new in real-time. Here\u2019s where your alerts and\/or landing pages serve to highlight your new offerings.<\/p>\n
Keep your site up to date so it\u2019s a reliable way for clients to get the newest info.\u202fVisitors need to know things like whether you are offering any intro promos, if your roster has expanded, or whether you\u2019ve adjusted your hours. These are just some of the things clients need to know, along with these suggestions:<\/p>\n
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- Reopening your business:<\/strong> This one is crucial. They can\u2019t visit you unless they know you\u2019re open and you don\u2019t want frustrated customers visiting you when your doors are closed.<\/li>\n
- Outdoor classes:<\/strong> This is an exciting addition your clients need to know about \u2013 make sure this announcement is front and center so clients don\u2019t miss out and every spot is filled.<\/li>\n
- Livestreaming services:<\/strong> If you\u2019ve added livestreaming through WellnessLiving\u2019s Zoom integration<\/a>, your clients need to know! They won\u2019t need to miss a class if they\u2019ve got easy access to your schedule for your virtual services and a simple way to book!<\/li>\n
- On-demand videos:<\/strong> Using WellnessLiving\u2019s FitVID on Demand<\/a>? Make sure your clients don\u2019t miss a beat with everything they need to know about accessing your on-demand content so that they can work out when it works best for them.<\/li>\n<\/ul>\n
Create a new\u202fFrequently Asked Questions Page<\/h2>\n
Clients will have questions and you need to have the answers! Add an FAQ (Frequently Asked Questions) page to make it easy for clients to get the info they\u2019re looking for. You can also use this page to explain your new services and updates so they have all the info in one place. Here are some potential questions to include on your new page:<\/p>\n
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- What safety measures are you taking once you reopen?<\/li>\n
- When should clients stay home?<\/li>\n
- What does a virtual class look like?<\/li>\n
- What equipment do you need for virtual classes?<\/li>\n
- What will you do if your studio is forced to close again?<\/li>\n<\/ul>\n
Are you making it easier for clients to book?<\/h2>\n
Are you using your website to make money? If not, why not? Make it easy for clients to book your virtual or in-studio services right from your website with:<\/p>\n
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- Website widgets<\/a>:<\/strong> A way for you to attract leads, convert clients, and get them to view your schedules and book with ease using our handy widgets<\/a>.<\/li>\n
- Online booking<\/a>:<\/strong> Make online booking a breeze with our Achieve Client App<\/a>, letting clients schedule appointments, book classes, and reserve or rent their favorite equipment or spot in your studio (with BOOK-A-SPO<\/span><\/span>T<\/span><\/span>\u2122 <\/span><\/span><\/a>from WellnessLiving), anytime and anywhere.<\/li>\n<\/ul>\n
![\"update](\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/08\/reopening-update-your-website-image-1.jpg\")
Make it easy for clients to book your virtual or in-studio services right from your website with ur Achieve Client App, letting clients schedule appointments, book classes, and reserve or rent their favorite equipment or spot in your studio.<\/figcaption><\/figure>\n How else are you updating your website?<\/h2>\n
There are so many ways to use your website to your advantage! Once they see your site as a reliable source of info, they\u2019ll visit you regularly to stay in the know. Here are a few additional ways your website can work for you:<\/p>\n
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- Call to action:<\/strong> Use a call to action to get clients in and engaged. Adjust your offers as your studio or business shifts its direction. If you misdirect your clients, they\u2019ll get frustrated and go elsewhere, so make sure your links go exactly where you want them to go.<\/li>\n
- New blog content:<\/strong> Improve your SEO and get more traffic with your blog! Blog content builds your relationships and creates engagement with your audience. Think about business-to-client marketing, gearing your content to show your expertise, while informing and entertaining your audience. Use your blog to build trust, so you build your bottom line.<\/li>\n
- Integrated email marketing:<\/strong> Make it easy for clients to sign up to your email list and send them updates like: when you\u2019re reopening, changing your schedule, launching new products, promotions or specials, updating pricing and online classes, and adopting new safety and cleaning measures. WellnessLiving takes the work out of automating your marketing<\/a>, with email, push notification, and text campaign features that\u2019ll impress your clients and free up your time!<\/li>\n<\/ul>\n
Anything can happen, so be prepared!<\/h2>\n
Your website is a valuable tool, but only if you\u2019re maximizing its potential! Keep clients up to date, stay current with your content, add a blog and an FAQ page to make your site a resource your clients come to rely on. And that\u2019s not all! Use your website to boost your bottom line with easy booking options<\/a> and automated marketing<\/a>, so you\u2019re making money in your sleep.<\/p>\n
We\u2019ve already seen that anything can happen, so be ready with a website your clients can count on to keep them informed so they know your status. With all the uncertainty of recent times, your clients will look to your website for all the news they need. Get your website performing at its best with the know-how and tools from WellnessLiving.<\/p>\n
Don\u2019t have a website? WellnessLiving can help with that, too. Coming soon: We\u2019ll customize and manage your website with WellnessLiving’s Presence<\/a>. You\u2019ll up your SEO to attract new clients, easily offer our online tools to fill those virtual classes, build your brand with a look and feel just for you \u2013 all without you lifting a finger! Leave your site to the experts, so you can work on building your business.<\/p>\n
- New blog content:<\/strong> Improve your SEO and get more traffic with your blog! Blog content builds your relationships and creates engagement with your audience. Think about business-to-client marketing, gearing your content to show your expertise, while informing and entertaining your audience. Use your blog to build trust, so you build your bottom line.<\/li>\n
- Online booking<\/a>:<\/strong> Make online booking a breeze with our Achieve Client App<\/a>, letting clients schedule appointments, book classes, and reserve or rent their favorite equipment or spot in your studio (with BOOK-A-SPO<\/span><\/span>T<\/span><\/span>\u2122 <\/span><\/span><\/a>from WellnessLiving), anytime and anywhere.<\/li>\n<\/ul>\n
- Website widgets<\/a>:<\/strong> A way for you to attract leads, convert clients, and get them to view your schedules and book with ease using our handy widgets<\/a>.<\/li>\n
- Outdoor classes:<\/strong> This is an exciting addition your clients need to know about \u2013 make sure this announcement is front and center so clients don\u2019t miss out and every spot is filled.<\/li>\n
- Navigation bar\/menu tab:<\/strong> If you\u2019re offering new classes like yoga in the park, virtual classes or on-demand video memberships, you need to update these in your headers, too. Make your navigation as simple as you can so clients can easily access the info they need.<\/li>\n