{"id":15651,"date":"2020-09-04T09:00:02","date_gmt":"2020-09-04T13:00:02","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15651"},"modified":"2025-05-20T09:22:33","modified_gmt":"2025-05-20T13:22:33","slug":"build-long-lasting-wellness-fitness-business","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/build-long-lasting-wellness-fitness-business\/","title":{"rendered":"How to Build a Long-Lasting Wellness and Fitness Business"},"content":{"rendered":"

By KK Hart, guest blogger and certified business coach + consultant<\/em><\/p>\n

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In the wake following COVID-19 and quarantine, many businesses are struggling to find strategies and approaches to keep their business open. However, with a little planning and analysis, it’s (still) possible to grow and even pivot to a fitness\/wellness business model that is sustainable for years to come.<\/p>\n

For many, the last few months have been about facing new challenges and concerns over if your business could survive without knowing what the future looks like. Going back to our \u201cnormal\u201d post COVID-19 is likely not going to happen any time soon. But just because some clients won\u2019t go back to taking in-studio classes or engaging with your business in the same ways, doesn\u2019t mean the desire isn\u2019t there to support your studio as you expand and maybe even conform to a different long-term strategy.<\/p>\n

Grow with what you know<\/h2>\n

If your target audience is people who want to be healthier or to enjoy their workout, that desire has not changed. In fact, clients are more concerned with not wanting to lose their fitness progress and want the businesses they support to cater to their needs online.<\/p>\n

This is potentially no different than what was done in person, but it may just need to be delivered in an entirely new format. That\u2019s where you, the business owner, comes in. It\u2019s our responsibility as fitness entrepreneurs to listen to the changing customer demands. If your clients are hesitant to know how a virtual service can meet their needs, then it\u2019s time to find out more granular feedback about what those needs are!<\/p>\n

With this information, you can create new services and offerings for the same clients who love to visit your business and likely will do so more in years to come if you get this right! What consumer doesn\u2019t support a business that is actively listening to their needs and wants?!<\/p>\n

Market your business differently<\/h2>\n

Once you start transitioning into a post-lockdown season, don\u2019t ditch the business strategies you picked up during quarantine. As you\u2019ve been social distancing and with many businesses’ storefronts closed, hopefully you\u2019ve spent the time and money to invest in or optimize some targeted digital marketing.<\/p>\n

There\u2019s no need to stop promoting to clients \u2013 instead keep being consistent and offer them more of what helps them reach their goals. Coronavirus may have pushed your business into a virtual realm, but our world has been heading there for some time now.<\/p>\n

If you haven\u2019t yet invested into digital marketing, here\u2019s some stats on why you should:<\/p>\n