{"id":15659,"date":"2020-09-04T09:15:37","date_gmt":"2020-09-04T13:15:37","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15659"},"modified":"2025-12-23T17:15:17","modified_gmt":"2025-12-23T22:15:17","slug":"ways-effectively-communicate-with-your-franchisees","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/ways-effectively-communicate-with-your-franchisees\/","title":{"rendered":"5 Ways to Effectively Communicate with Your Franchisees"},"content":{"rendered":"\n<p>We don\u2019t need to tell you about the recent struggles facing the fitness industry. While we\u2019ve certainly seen success in recent years, our latest focus on technology, livestreaming, and on-demand fitness has forced the industry into the 21st century.<\/p>\n\n\n\n<p>Add that new tech to the reopening learning curve, and communication becomes the name of the game! Keep your franchisees consistent, speaking the same language and up to date, with next-level communication.<\/p>\n\n\n\n<p>Read on for some tips to up your communication game with each of your franchisees.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">Try these communication tips!<\/div><ul><li><a href=\"#h-1-create-a-personal-connection\" data-level=\"2\">1. Create a personal connection<\/a><\/li><li><a href=\"#h-2-be-authentic-in-communication-with-customers\" data-level=\"2\">2. Be authentic in communication with customers<\/a><\/li><li><a href=\"#h-3-make-sure-franchisees-have-the-right-training-and-info\" data-level=\"2\">3. Make sure franchisees have the right training and info<\/a><\/li><li><a href=\"#h-4-use-supportive-data\" data-level=\"2\">4. Use supportive data<\/a><\/li><li><a href=\"#h-5-keep-each-franchise-in-the-know\" data-level=\"2\">5. Keep each franchise in the know<\/a><\/li><li><a href=\"#h-bonus-tip-implement-the-right-software\" data-level=\"2\">Bonus tip: Implement the right software<\/a><\/li><li><a href=\"#h-franchisee-communication-faqs\" data-level=\"2\">\u2753 Franchisee communication: FAQs \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-create-a-personal-connection\">1. Create a personal connection<\/h2>\n\n\n\n<p>Remember that your success depends on your franchisees, so while you\u2019re all facing the same challenges, pay special attention to specific pain points and support them wherever you can.<\/p>\n\n\n\n<p>Take your messaging seriously! Think through your communication and add personal touches to show that you care. After all, you\u2019re building personal relationships with each franchisee as you work towards the same goals! Here\u2019s the best way to reach out to your franchisees:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Phone them:<\/strong> Speak with them personally. Sometimes they need to hear your voice to understand your sincerity and support.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/blog\/why-business-needs-automated-marketing\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-effectively-communicate-with-franchisees\" target=\"_blank\" rel=\"noreferrer noopener\">Use automated marketing to send a text or email<\/a>:<\/strong>\u202fKeep them on top of things with announcements, changes, or quick words of encouragement where you know they\u2019ll get your messages.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-be-authentic-in-communication-with-customers\">2. Be authentic in communication with customers<\/h2>\n\n\n\n<p>Emphasize that transparency is important! Franchisees need to build relationships with their customers, and they\u2019ll take their cues from you. There are several ways to reach clients, and franchisees should use different approaches to connect and keep their clients in the know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send out push notifications and alerts<\/li>\n\n\n\n<li>Text and SMS messages<\/li>\n\n\n\n<li>Update clients on social media<\/li>\n\n\n\n<li>Reply to social media messages<\/li>\n\n\n\n<li>Encourage clients to reach out with questions or concerns through email or their website<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-make-sure-franchisees-have-the-right-training-and-info\">3. Make sure franchisees have the right training and info<\/h2>\n\n\n\n<p>You can\u2019t focus on consistency if you don\u2019t create it! Make sure each franchisee has access to the same info and that they feel supported, so they\u2019re not in the dark. They need to be confident that they have all the answers their clients need. How do they get in the same frame of mind? Prepare your franchisees with all the right info!<\/p>\n\n\n\n<p>Here are some of the things that\u2019ll come up with their clients, so tackle these in your franchisee training to make sure they\u2019re ready:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When franchises are reopening (dates and if there are adjusted hours)<\/li>\n\n\n\n<li>Details about virtual services and new pricing info<\/li>\n\n\n\n<li>Upgraded health, safety, and cleaning measures<\/li>\n\n\n\n<li>If they\u2019re stocked up on masks, hand sanitizer, disinfecting wipes, and garbage cans<\/li>\n\n\n\n<li>Franchise posters with sanitization requirements, handwashing guidelines, and equipment disinfecting instructions<\/li>\n\n\n\n<li>Guidance on where floor markers and sanitization stations go in each franchise<\/li>\n\n\n\n<li>Class schedule modifications<\/li>\n\n\n\n<li>Any new products (like masks with franchise logo), promotions or special offers<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-15661\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"420\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/franchisees-communication-image-1.jpg\" alt=\"People exercising in an busy franchise gym. \" class=\"wp-image-15661\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/franchisees-communication-image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/franchisees-communication-image-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/franchisees-communication-image-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/franchisees-communication-image-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p>You can\u2019t focus on consistency if you don\u2019t create it! <\/p>\n\n\n\n<p>Make sure each franchisee has access to the same info and that they feel supported, so they\u2019re not in the dark. Make sure each franchise has all the right information, like reopening dates, upgraded health, safety, and cleaning measures, and guidance on where floor markers and sanitization stations go in each franchise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-use-supportive-data\">4. Use supportive data<\/h2>\n\n\n\n<p>Not everyone is tech-savvy! Change is hard, and even though it\u2019s inevitable these days, some franchise owners may not be comfortable with changes like going virtual.<\/p>\n\n\n\n<p>It\u2019s important to be clear on why you\u2019re making certain decisions franchise-wide. Some franchisees may be hesitant to get out of their comfort zone and go virtual, but be clear on the pros! Data is the key. With <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/10502865-enterprise-reports\" target=\"_blank\" rel=\"noopener noreferrer\">customized automated reports<\/a>, you can easily analyze and track data from one location, all locations, or any cross-location combination to get insight into how well your virtual classes are performing. Here is just some of the info you and your franchisees can access from our expert reporting system, all from your customizable dashboard:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New clients signing up for virtual classes<\/li>\n\n\n\n<li>Overall\/average attendance rates per location<\/li>\n\n\n\n<li>Membership and <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9677103-sales-reports\" target=\"_blank\" rel=\"noopener noreferrer\">sales summary reports<\/a> during specific dates <\/li>\n<\/ul>\n\n\n\n<p>And the best news is that all the data is tracked and stored, so you can get the big picture and your franchisees can compare, analyze, and make smart business decisions in a simplified way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-keep-each-franchise-in-the-know\">5. Keep each franchise in the know<\/h2>\n\n\n\n<p>It\u2019s so important that your franchisees stay up to date and follow your best practices. Keep them informed, happy, and on the same page so they\u2019re all set to perform at their best. <\/p>\n\n\n\n<p>And when you communicate effectively with them, they\u2019ll follow your example, connecting with their own clients and building your business. With our expert tools, it&#8217;s easy for your franchisees to help you get your business where it needs to go!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus-tip-implement-the-right-software\">Bonus tip: Implement the right software<\/h2>\n\n\n\n<p>You need a seamless way to communicate franchise standards to all locations, while managing memberships, class schedules, prices, and more! Don\u2019t skimp on the tools you need for success.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wellnessliving.com\/blog\/franchise-cloud-future-enterprise-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">WellnessLiving\u2019s Franchise Cloud<\/a> is the perfect tool to communicate with staff and clients. Not only will it save you the time and money it takes for manual reporting, set franchise-wide standards for your practices and your brand, it also allows all of you to stay in sync with the same data and dependable processes.<\/p>\n\n\n\n<p>And we have a few more tricks up our sleeves to help you and your franchisees get results! Here are some more of our tools you\u2019ll love:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/features\/elevate-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elevate Staff App<\/a>:<\/strong> Get your teams performing at their best with better time management, increased efficiency, and the data they need. And with anywhere-access to scheduling, making staff changes, and attendance lists, your teams will stay in the know about what\u2019s happening with your clients &#8211; and with each other.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/\" target=\"_blank\" rel=\"noreferrer noopener\">Achieve Client App<\/a>:<\/strong> Give your clients access to your scheduling, online classes, workshops, and an easy way book and pay with this feature. You can even manage your loyalty program, get clients spending more, and boost your reviews! Offer a consistent client experience, no matter which location they frequent.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/features\/zoom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom integration<\/a>:<\/strong> Set your company apart by livestreaming with the best of them. Get your franchisees set for success with an easy set-up and a seamless way to offer live classes to clients at home.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/features\/fitvid\/\" target=\"_blank\" rel=\"noreferrer noopener\">FitVID on Demand<\/a>:<\/strong> Promote a premium product across the board, with access to your content anywhere, anytime. It\u2019s so simple! Franchisees record videos, upload them, and then grant access to their clients. On-demand videos are perfect for your brand, attracting more clients and adding more revenue for your franchisees. It\u2019s a win-win!<\/li>\n<\/ul>\n\n\n\n<p>How else can WellnessLiving help manage your business? <strong><a href=\"https:\/\/discover.wellnessliving.com\/brand-organic\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more! Book a free, no-commitment demo with\u202fWellnessLiving today.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-franchisee-communication-faqs\">\u2753 Franchisee communication: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1766527929042\"><strong class=\"schema-faq-question\">What are the best communication channels for franchise networks (email, messaging, intranet)?<\/strong> <p class=\"schema-faq-answer\">Use a mix. Email works for formal updates, messaging tools for quick coordination, and a central intranet or franchise platform for documents, training, and ongoing resources.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766527936755\"><strong class=\"schema-faq-question\">How do I ensure franchisees actually read and act on important messages?<\/strong> <p class=\"schema-faq-answer\">Keep messages clear, concise, and action-focused. Use subject lines that highlight urgency, include clear next steps, and follow up through multiple channels if needed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766527951963\"><strong class=\"schema-faq-question\">How does two-way communication benefit franchise performance and morale?<\/strong> <p class=\"schema-faq-answer\">Two-way communication builds trust, alignment, and accountability. Franchisees feel heard, which improves buy-in, reduces resistance, and leads to stronger performance across locations.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766527967008\"><strong class=\"schema-faq-question\">What are common mistakes franchisors make when communicating with franchisees?<\/strong> <p class=\"schema-faq-answer\">Common mistakes include overloading inboxes, being inconsistent, using vague messaging, and not inviting feedback. One-way communication can create confusion and disengagement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766527979986\"><strong class=\"schema-faq-question\">What metrics should I track to evaluate franchise communication success?<\/strong> <p class=\"schema-faq-answer\">Track open rates, click-through rates, response rates, meeting attendance, task completion, and feedback volume. These metrics show whether messages are being seen, understood, and acted on. <a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">WellnessLiving keeps all the important aspects of running your business, communicating with franchisees, and analytic reporting all in one place.<\/a><\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>We don\u2019t need to tell you about the recent struggles facing the fitness industry. While we\u2019ve certainly seen success in recent years, our latest focus on technology, livestreaming, and on-demand fitness has forced the industry into the 21st century. Add that new tech to the reopening learning curve, and communication [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":15660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466],"tags":[2275,628,2310,2277,609,2311,2274,2276],"class_list":["post-15659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","tag-branding","tag-business-management","tag-client-retention","tag-expert-advice","tag-marketing","tag-mobile-apps","tag-social-media","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Effectively Communicate with Your Franchisees<\/title>\n<meta name=\"description\" content=\"Planning to reopen? Learn to effectively communicate with your franchisees, implement consistent practices and tools from WellnessLiving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/ways-effectively-communicate-with-your-franchisees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Effectively Communicate with Your Franchisees\" \/>\n<meta property=\"og:description\" content=\"Planning to reopen? Learn to effectively communicate with your franchisees, implement consistent practices and tools from WellnessLiving.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/ways-effectively-communicate-with-your-franchisees\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T13:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-23T22:15:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/Blog_5-Ways-to-Effectively-Communicate-with.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benjamin Kingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Kingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/ways-effectively-communicate-with-your-franchisees\/\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/ways-effectively-communicate-with-your-franchisees\/\",\"name\":\"5 Ways to Effectively Communicate with Your Franchisees\",\"isPartOf\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/ways-effectively-communicate-with-your-franchisees\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/ways-effectively-communicate-with-your-franchisees\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/Blog_5-Ways-to-Effectively-Communicate-with.png\",\"datePublished\":\"2020-09-04T13:15:37+00:00\",\"dateModified\":\"2025-12-23T22:15:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903\"},\"description\":\"Planning to reopen? 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