{"id":15680,"date":"2020-09-10T09:00:32","date_gmt":"2020-09-10T13:00:32","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15680"},"modified":"2026-02-05T13:25:48","modified_gmt":"2026-02-05T18:25:48","slug":"how-to-set-up-your-online-store","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/how-to-set-up-your-online-store\/","title":{"rendered":"How to Set Up Your Online Fitness Store"},"content":{"rendered":"\n<p>Online shopping is big business! You need to get in on that with a retail store that\u2019ll help you grow. If you\u2019re running your business without an online store, you\u2019re missing out on a great way to create passive income for your company!<\/p>\n\n\n\n<p>It\u2019s a triple threat: your retail\/online store lets your team process sales efficiently, with an easy way for customers to buy from you, attracting buyers who may never even walk through your doors. And, remember your online store is open even when your business is closed \u2013 this way you\u2019ll be making sales with your eyes closed! From renting and selling equipment to offering gift cards, packages, services, merchandise, and more, your online store will improve your bottom line.<\/p>\n\n\n\n<p>Not sure how we can help? In this article, you\u2019ll learn everything you need to know about setting up your online store. <\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">7 Easy steps to setting up an online fitness store<\/div><ul><li><a href=\"#h-1-decide-what-to-offer-in-your-store\" data-level=\"2\">1. Decide what to offer in your store<\/a><\/li><li><a href=\"#h-2-train-your-staff-to-make-sales\" data-level=\"2\">2. Train your staff to make sales<\/a><\/li><li><a href=\"#h-3-make-it-easy-for-clients-to-purchase\" data-level=\"2\">3. Make it easy for clients to purchase<\/a><\/li><li><a href=\"#h-4-set-up-inventory-and-sales-tracking\" data-level=\"2\">4. Set up inventory and sales tracking<\/a><\/li><li><a href=\"#h-5-check-out-some-good-examples\" data-level=\"2\">5. Check out some good examples<\/a><\/li><li><a href=\"#h-6-promote-your-products\" data-level=\"2\">6. Promote your products<\/a><\/li><li><a href=\"#h-7-set-up-your-store-through-wellnessliving\" data-level=\"2\">7. Set up your store through WellnessLiving<\/a><\/li><li><a href=\"#h-online-fitness-store-setup-faqs\" data-level=\"2\">\u2753 Online fitness store setup: FAQs \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-decide-what-to-offer-in-your-store\">1. Decide what to offer in your store<\/h2>\n\n\n\n<p>What can you sell online? The simple answer is: everything! With WellnessLiving, <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8976418-purchase-options\" target=\"_blank\" rel=\"noopener noreferrer\">you can set your store up with options<\/a> like products, <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8976432-gift-cards\" target=\"_blank\" rel=\"noopener noreferrer\">gift cards<\/a>, events, and more \u2013 and they can even be placed in one or <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/10274294-set-an-item-s-store-category\" target=\"_blank\" rel=\"noopener noreferrer\">more store categories<\/a> so they\u2019re super easy to find. Here are a few suggestions for stocking your store:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Equipment to rent or sell:<\/strong> Spin bikes, yoga mats, other yoga equipment, skipping ropes, and resistance bands, etc.<\/li>\n\n\n\n<li><strong>Gift cards<\/strong> for your in-studio or virtual services<\/li>\n\n\n\n<li><strong>Services:<\/strong> Specific packages, memberships, session passes, events or services<\/li>\n\n\n\n<li><strong>Merchandise:<\/strong> Branded water bottles, t-shirts, clothing, face masks, etc.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-train-your-staff-to-make-sales\">2. Train your staff to make sales <\/h2>\n\n\n\n<p>WellnessLiving makes it easy for your team with a direct way for staff members to process transactions at your point of sale. It\u2019s simple for staff to select and customize items to be bought and sold at your store. They can also <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8976721-discount-codes\" target=\"_blank\" rel=\"noopener noreferrer\">apply discount codes<\/a> and gratuities, set re-order level, and configure various settings so the store runs the way you need it to. Your inventory automatically adjusts as clients make purchases, too, so they stay on top of your sales.<\/p>\n\n\n\n<p>Here are a couple of the tools at your team\u2019s fingertips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9156213-quick-buy\" target=\"_blank\" rel=\"noopener noreferrer\">Quick Buy option<\/a>:<\/strong> With this feature, staff can sell products right in the schedule interface of the web app. When a client checks in, QUICK Buy lets you conveniently sell them retail products, sign them up for workshops, or set up appointments.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/elevate-page\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-set-up-online-store\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Elevate Staff App:<\/strong><\/a> Increase sales from wherever you want with on-the-go access for your team to sell products, passes, memberships, and more in your mobile store.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-make-it-easy-for-clients-to-purchase\">3. Make it easy for clients to purchase<\/h2>\n\n\n\n<p>Why wait until you\u2019re open for business when you can make money in your sleep? Make selling a snap when clients can easily buy with the WellnessLiving <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9020022-store-widget\" target=\"_blank\" rel=\"noopener noreferrer\">store widget<\/a> and the <a href=\"https:\/\/www.wellnessliving.com\/blog\/reasons-your-business-needs-achieve-client-app\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-set-up-online-store\" target=\"_blank\" rel=\"noreferrer noopener\">Achieve Client App<\/a>. Here\u2019s how it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/features\/website-widgets\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-set-up-online-store\" target=\"_blank\" rel=\"noopener noreferrer\">Store widget<\/a>:<\/strong> When you embed the widget into your website, clients have direct access to your store, making it easy for existing clients to purchase and new clients surfing your site to sign up. Clients can add items to their cart for later, and checkout is effortless. It also automatically updates inventory and sends out an email purchase receipt, so you don\u2019t have to!<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-set-up-online-store\" target=\"_blank\" rel=\"noopener noreferrer\">Achieve Client App<\/a>:<\/strong> This mobile app is a jack of all trades! Not only does it keep clients connected to your business and help build your brand, it also makes selling simple. Retail purchases, workshop registration, membership renewals &#8211; and more &#8211; are simply processed and it will even notify you when someone makes a purchase, so you can put it aside for them.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-15685\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"420\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/online-store-image-1.jpg\" alt=\"A woman using her phone to purchase some new workout gear before she leaves the gym.\" class=\"wp-image-15685\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/online-store-image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/online-store-image-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/online-store-image-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/09\/online-store-image-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">Why wait until you\u2019re open for business when you can make money in your sleep? Let clients register for class, sign up for workshops, and make other purchases, all within a mobile app!<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-set-up-inventory-and-sales-tracking\">4. Set up inventory and sales tracking<\/h2>\n\n\n\n<p>Does inventory give you a headache? Are you struggling to manage your store? Make more sales by knowing what\u2019s selling, so you can project retail revenues with accurate sales numbers. Get the data you need to figure out what should be in your store, what you need more of, what to get rid of, and so you can measure your company\u2019s growth.<\/p>\n\n\n\n<p>With WellnessLiving, we\u2019ll do all the work! <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9677103-sales-reports\" target=\"_blank\" rel=\"noopener noreferrer\">Our reporting<\/a> will give you access to the insight you need to do the math for your retail store. Our one-click reporting means it only takes a moment for you to access the crucial data you need, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9650364-all-sales-report\" target=\"_blank\" rel=\"noopener noreferrer\">All sales reports<\/a> and summaries<\/li>\n\n\n\n<li><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9650364-all-sales-report?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-set-up-online-store\" target=\"_blank\" rel=\"noopener noreferrer\">All transactions details<\/a> and <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9650364-all-sales-report?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-set-up-online-store\" target=\"_blank\" rel=\"noopener noreferrer\">summaries<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/?post_type=ht_kb&amp;p=4091\" target=\"_blank\" rel=\"noopener noreferrer\">Gift card<\/a>, <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9655038-memberships-report\" target=\"_blank\" rel=\"noopener noreferrer\">membership<\/a>, and <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9650816-refunds-report\" target=\"_blank\" rel=\"noopener noreferrer\">refund<\/a> reports<\/li>\n\n\n\n<li><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9654762-inventory-on-hand-report\" target=\"_blank\" rel=\"noopener noreferrer\">What inventory is on hand<\/a><\/li>\n\n\n\n<li>Which clients are buying what, with a <a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/?post_type=ht_kb&amp;p=5643\" target=\"_blank\" rel=\"noopener noreferrer\">sales per client report<\/a><\/li>\n<\/ul>\n\n\n\n<p>Getting an inside look at your retail store means you can grow that part of your business. Use our tools to learn as much as you can with the detailed reporting you need to make smart decisions for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-check-out-some-good-examples\">5. Check out some good examples<\/h2>\n\n\n\n<p>Here\u2019s how these WellnessLiving customers are using their online stores to their advantage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"http:\/\/www.hi-ignitionfitlab.com\/price-and-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hi-Ignition Fit Lab<\/a>:<\/strong>\u202fThey\u2019re maximizing profits by easily selling and renting out their equipment.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sweatstockton.com\/store\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SWEAT Fitness Center:<\/strong><\/a> You can do it all, from selling workshops to memberships to personal training sessions and online access; they\u2019ve got everything their clients could want right in their retail store.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.fight.fitness\/shop\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fight Fitness<\/a>:<\/strong>\u202fWith a focus on branded merchandise, your clients can help build your brand with just a click or two, just like this business.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/bayareapilatestx.com\/rates\" target=\"_blank\" rel=\"noopener noreferrer\">Bay Area Pilates TX<\/a>:<\/strong> This business offers their memberships, classes, gift cards, and merchandise (even masks!), right in their easy-to-view store.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-promote-your-products\">6. Promote your products<\/h2>\n\n\n\n<p>An online store is a way for you to make passive sales when you\u2019re not even trying! Fill your classes, sell out of your branded merch, and get insight on your clients and their buying habits to make smarter business decisions. Get the tools to get the job done right! With WellnessLiving, cut down on your transaction times, protect credit card data, store client payment info, make smoother purchases, and more, just by trusting the experts.<\/p>\n\n\n\n<p>If you market it, they will come! Get the word out about your retail store quickly, easily, and by reaching as many people as possible with <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-set-up-online-store\" target=\"_blank\" rel=\"noopener noreferrer\">automated marketing<\/a>. Reach out via email, SM,S or push notifications to promote your store with professional, branded marketing campaigns that help you get attention. Send out a <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9682106-share-a-direct-buy-url\" target=\"_blank\" rel=\"noopener noreferrer\">direct link to buy<\/a>, promote a flash sale or a new <a href=\"https:\/\/www.wellnessliving.com\/features\/fitvid\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-set-up-online-store\" target=\"_blank\" rel=\"noopener noreferrer\">on-demand video<\/a>, and send traffic to your store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-set-up-your-store-through-wellnessliving\">7. Set up your store through WellnessLiving<\/h2>\n\n\n\n<p><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/10274294-set-an-item-s-store-category\" target=\"_blank\" rel=\"noopener noreferrer\">Setting up your store<\/a> through WellnessLiving is easier than you think \u2013 we\u2019ll get you ready to go so you can get on with your business! Here\u2019s how to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Head to the setup menu and click store configuration.<\/li>\n\n\n\n<li>Click purchase options, products, or gift cards depending on which item you want in your store.<\/li>\n\n\n\n<li>Search for items and then decide on each store category.<\/li>\n\n\n\n<li>Select the store category or categories in which the item should be listed.<\/li>\n\n\n\n<li>Save, and you\u2019re all set!<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s just that easy! What else can we do for your business? <a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Book a free, no-commitment demo with\u202fWellnessLiving today<\/strong>.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-fitness-store-setup-faqs\">\u2753 Online fitness store setup: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1767806593166\"><strong class=\"schema-faq-question\">How do I choose the right e-commerce platform or software for my online store?<\/strong> <p class=\"schema-faq-answer\">Look for platforms that integrate seamlessly with your existing business software, <a href=\"https:\/\/www.wellnessliving.com\/features\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">support secure payments<\/a>, and offer inventory and reporting tools. Prioritize ease of use, scalability, and reliable support \u2014 especially if you sell both products and services.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767807143199\"><strong class=\"schema-faq-question\">What analytics should I track to measure online store performance and ROI?<\/strong> <p class=\"schema-faq-answer\">Track conversion rate, average order value, traffic sources, revenue by product, and cart abandonment. These metrics show what\u2019s selling, where buyers drop off, and which campaigns drive sales so you can optimize accordingly.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767807157620\"><strong class=\"schema-faq-question\">How can I promote my online store to existing clients without being overly salesy?<\/strong> <p class=\"schema-faq-answer\">Use <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">value-driven messaging via email, SMS, and social media<\/a>. Highlight benefits (e.g., wellness essentials, seasonal bundles), share exclusive offers, and integrate product promos into your service reminders and programs.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767807181614\"><strong class=\"schema-faq-question\">What common mistakes do businesses make when setting up an online store?<\/strong> <p class=\"schema-faq-answer\">Avoid unclear product descriptions, poor mobile design, limited payment options, and weak fulfillment planning. Not syncing inventory or ignoring analytics also leads to missed opportunities and customer frustration.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1767807127271\"><strong class=\"schema-faq-question\">Can I integrate my online store with my existing website and booking system?<\/strong> <p class=\"schema-faq-answer\">Yes. <a href=\"https:\/\/www.wellnessliving.com\/features\/website-widgets\/\" target=\"_blank\" rel=\"noreferrer noopener\">The best modern systems let you embed online store pages<\/a> or booking widgets directly on your website. Integration syncs inventory and client data, giving customers a unified experience while reducing double entry for your team.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Online shopping is big business! You need to get in on that with a retail store that\u2019ll help you grow. If you\u2019re running your business without an online store, you\u2019re missing out on a great way to create passive income for your company! It\u2019s a triple threat: your retail\/online store [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":15684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466,1181],"tags":[2275,628,2277,461,609,2384,2311,2276],"class_list":["post-15680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-fitness","tag-branding","tag-business-management","tag-expert-advice","tag-fitness-business-management-software","tag-marketing","tag-merchandising","tag-mobile-apps","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set Up Your Online Fitness Store - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Are you boosting your sales with your online retail store? 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