{"id":15699,"date":"2020-09-18T09:00:17","date_gmt":"2020-09-18T13:00:17","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15699"},"modified":"2022-08-29T12:35:42","modified_gmt":"2022-08-29T16:35:42","slug":"why-your-business-needs-direct-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/why-your-business-needs-direct-mail-marketing\/","title":{"rendered":"Why Your Business Needs Direct Mail Marketing"},"content":{"rendered":"

With everything going digital, mail has become a novelty! With new protocols and social distancing, client connections are being lost. You need to stand out from your competition, but how? Email marketing is an important part of your strategy, but should not be your sole focus. Build a targeted strategy to get the edge over your competition and make your mark!<\/p>\n

Think direct marketing is a thing of the past? According to recent studies<\/a>, the Direct Marketing Association found that the response rate for direct mail averages at 4.4%, compared to the standard 0.12% for email. People receive an average of 121 emails per day, and that\u2019s a lot of noise! The stat<\/a> says that 76% of consumers trust ads they receive in the mail, so use that avenue to make a name for yourself!<\/p>\n

We know how important it is to stay cutting edge with your marketing, so we\u2019ve developed a new take on a classic. Introducing WellnessLiving\u2019s Direct Mail Postcards<\/a>! Set up campaigns, customize your designs, and add that personal touch to reconnect with your clients.<\/p>\n

You need direct mail as part of your dynamic marketing strategy and here\u2019s why:<\/p>\n

Create a lasting connection with clients<\/h2>\n

How do you create a reputation as the company that cares? Go the extra mile! Nothing builds relationships better than a personal approach. Reaching out with a targeted postcard will show them that it\u2019s not just business\u2014you\u2019ll score you major points with your community with a lasting connection!<\/p>\n

That relationship will set you apart, as will your expert marketing. Your competition is focusing on email marketing! While everyone else is putting all their eggs in that basket, remembering the power of a direct mail postcard will build a bond, show you care, and leave your clients knowing you\u2019ll go above and beyond.<\/p>\n

Personalized designs just for your clients<\/h2>\n

Take it one step further, reach out with a message that\u2019s just for them! Customized postcards build on your relationships, creating a bond based on trust and loyalty. People like doing business with people they like, so get in the friend-zone!<\/p>\n

Individualized designs are also perfect for your company\u2019s brand. Send consistently, branded messaging with a specific template created just for you! With WellnessLiving to guide you through what works best for your logo, colors and fonts, you\u2019ll hit just the right special note, while keeping your brand top of mind.<\/p>\n

How do you make it special? Get personal with your clients, celebrating them however and whenever you can:<\/p>\n