{"id":15819,"date":"2020-10-23T09:15:16","date_gmt":"2020-10-23T13:15:16","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15819"},"modified":"2026-02-24T16:36:46","modified_gmt":"2026-02-24T21:36:46","slug":"run-successful-fitness-business-page-instagram","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/run-successful-fitness-business-page-instagram\/","title":{"rendered":"How to Run a Successful Fitness Business Page on Instagram"},"content":{"rendered":"\n<p>Is your business on Instagram? While you may be using Instagram personally, if you don\u2019t have a fitness business page, you\u2019re behind the times. Check out these <a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">stats<\/a> that\u2019ll show you why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There are over 1 billion active users.<\/li>\n\n\n\n<li>For every 10 users, six log in at least once daily.<\/li>\n\n\n\n<li>About 180 million accounts are using #fitness.<\/li>\n<\/ul>\n\n\n\n<p>You need to get in on that! Growing a large Instagram following means engaging with your community, but any relationship worth keeping takes time to build! Boost your following by featuring info like how easy it is for people to find and book with you. Here are a few examples of WellnessLiving clients doing what it takes on their Instagram pages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.instagram.com\/hiignitionfitlab\/\" target=\"_blank\" rel=\"noopener noreferrer\">High Ignition Fit Lab<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/solntsehotyoga\/\" target=\"_blank\" rel=\"noopener noreferrer\">Solntse Hot Yoga<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/sweatfitnesscenter\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sweat Fitness Center<\/a><\/li>\n<\/ul>\n\n\n\n<p>Use our expert tips to run a successful Instagram page with authentic content that\u2019ll grow your fitness business:<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">7 Tips for growing your fitness Instagram <\/div><ul><li><a href=\"#h-1-make-sure-you-set-up-a-business-page\" data-level=\"2\">1. Make sure you set up a business page<\/a><\/li><li><a href=\"#h-2-engage-with-your-community\" data-level=\"2\">2. Engage with your community<\/a><\/li><li><a href=\"#h-3-share-fitness-biz-success-stories\" data-level=\"2\">3. Share fitness biz success stories<\/a><\/li><li><a href=\"#h-4-take-advantage-of-instagram-stories\" data-level=\"2\">4. Take advantage of Instagram stories<\/a><\/li><li><a href=\"#h-5-don-t-forget-about-instagram-tv\" data-level=\"2\">5. Don\u2019t forget about Instagram TV<\/a><\/li><li><a href=\"#h-6-schedule-your-content-and-be-consistent\" data-level=\"2\">6. Schedule your content and be consistent<\/a><\/li><li><a href=\"#h-7-grow-your-business-insta-ntly\" data-level=\"2\">7. Grow your business INSTA-ntly<\/a><\/li><li><a href=\"#h-instagram-for-fitness-business-success-faqs\" data-level=\"2\">\u2753 Instagram for Fitness Business Success: FAQs \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-make-sure-you-set-up-a-business-page\">1. Make sure you set up a business page<\/h2>\n\n\n\n<p>Let\u2019s be clear: a personal account is not the same as a business account. To use Instagram to grow your business, you need the benefits of a business page:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ads:<\/strong> Advertise your business and reach more potential clients.<\/li>\n\n\n\n<li><strong>Info:<\/strong> Get your info like hours, website, and contact details noticed, so it\u2019s easy for leads to reach you.<\/li>\n\n\n\n<li><strong>Insights:<\/strong> Track data on campaign performance, who you\u2019re reaching, follower insight, and how they interact with you, so you can target and tweak your content for maximum effect.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-engage-with-your-community\">2. Engage with your community<\/h2>\n\n\n\n<p>Start conversations with your audience \u2013 create Lives, Stories, and IGTV that encourage engagement, comments, and interaction. <a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">How can you measure success?<\/a> Here are a few ways to get an idea of how your page is performing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Basic analytics:<\/strong> Determine which posts are most successful with the <a href=\"https:\/\/help.instagram.com\/1533933820244654?agency_tier=silver&amp;utm_campaign=daily_20170912&amp;bsft_clkid=c58b29b1-5cad-4713-b605-c04a064151b3&amp;bsft_mid=af5baca2-3018-4a87-8ce9-c983ff946744&amp;utm_medium=email&amp;yt_video=pPE0Fifzg3E&amp;bsft_eid=32a71fc5-36ee-4710-8e6a-a35065ec7107&amp;bsft_uid=c401f142-ebf0-48fd-928a-3f068aac3a73&amp;utm_source=blueshift&amp;utm_content=daily_20170912&amp;edition=starter&amp;term=monthly&amp;year=2018\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>View Insights<\/strong><\/a> tab to track the number of likes, followers, and comments.<\/li>\n\n\n\n<li><strong>Impressions:<\/strong> Compare performance with the <strong>Discovery<\/strong> tab to gauge which hashtags are most popular.<\/li>\n\n\n\n<li><strong>Engagement:<\/strong> Instagram rates your post engagement over 12 months, so you can see your hits and misses. In your <strong>Metrics<\/strong> under <strong>Feed Posts<\/strong>, they\u2019re sorted by top performers for stats at-a-glance.<\/li>\n\n\n\n<li><strong>Instagram Stories:<\/strong> Check on <strong>Insights<\/strong> for the last 14 days to know how your stories are performing.<\/li>\n<\/ul>\n\n\n\n<p>For best results, focus on posts that encourage engagement, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posts featuring popular instructors or classes to generate interest.<\/li>\n\n\n\n<li>Announcements about new services, reopening, or closures so clients stay informed.<\/li>\n\n\n\n<li>Joining in on national fitness or nutrition days to reinforce what you stand for.<\/li>\n\n\n\n<li>Links to your blogs to display your expertise.<\/li>\n\n\n\n<li>Sharing client content to spark excitement and boost search results. Use #fridayfeeling for wellness, show progress and highlight long-term clients with #throwbackthrusday, use #mondaymotivation with promo clips of your studio, and give fitness tips with #tiptuesday.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-15825 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"420\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/10\/Instagram-business-page-image-1.jpg\" alt=\"A small business owner working on her fitness website on a laptop. \" class=\"wp-image-15825\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/10\/Instagram-business-page-image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/10\/Instagram-business-page-image-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/10\/Instagram-business-page-image-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/10\/Instagram-business-page-image-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">Set up a business page on Instagram and start conversations with your audience. Create Lives, Stories, and IGTV that encourage comments, engagement, and interaction. Feature posts on your staff members, keep clients informed and announce updates about your business, and share client content to spark excitement.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-share-fitness-biz-success-stories\">3. Share fitness biz success stories<\/h2>\n\n\n\n<p>Show the world how you\u2019ve helped others reach their goals with photo and video proof. Once they see the results, they\u2019ll be inspired to give you a try! Here are some goal-getters to feature:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clients who\u2019ve achieved their weight loss target<\/li>\n\n\n\n<li>Customers reaching a personal best weightlifting goal<\/li>\n\n\n\n<li>Visitors who\u2019ve hit a milestone like 100, 500, or 1,000 classes<\/li>\n\n\n\n<li>Client successes like: overcoming an injury, reducing back pain, gaining muscle, or improving flexibility<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-take-advantage-of-instagram-stories\">4. Take advantage of Instagram stories<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.businessofapps.com\/data\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Did you know<\/a> that over 500 million people use Instagram stories daily? Keep your audience interested by sharing the most important moments of your day! Your stories offer your audience a slideshow in a highlight reel format. Use actual video, images, and related content in your stories to engage your audience.<\/p>\n\n\n\n<p>As a fitness professional, you\u2019re always on the move \u2013 Instagram stories are the perfect way to take your community with you! Your stories disappear after 24 hours, leaving your audience ready for your next adventure. Create a sense of urgency with your Instagram stories so they won\u2019t want to miss them, by including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quizzes:<\/strong> Test your community\u2019s knowledge on your business, your team, exercise benefits, and more!<\/li>\n\n\n\n<li><strong>Polls and surveys:<\/strong> Ask about your audience\u2019s favorite yoga poses, stretches, workout equipment, or about adding a certain class to your roster.<\/li>\n\n\n\n<li><strong>Countdowns:<\/strong> Launching something new? Hosting an event or a new promo? Tease your audience by counting down until the announcement.<\/li>\n<\/ul>\n\n\n\n<p>Make sure your content stands out with stickers, GIFs, and flashy additions that\u2019ll get noticed!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-don-t-forget-about-instagram-tv\">5. Don\u2019t forget about Instagram TV<\/h2>\n\n\n\n<p><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/welcome-to-igtv\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram TV (IGTV)<\/a> is a fantastic opportunity for you to show off your stuff! Allowing you to post long-form video content (up to 15 minutes long from a mobile device and up to 60 minutes long when uploading from the web) for you to really hold your audience\u2019s attention. Simply post to your account to get started!<\/p>\n\n\n\n<p>How do you post from the Instagram app on your iPhone or Android mobile device?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on the <strong>Plus (+)<\/strong> button at the bottom of your Instagram account<\/li>\n\n\n\n<li>Choose <strong>Next<\/strong> at the top right corner and select <strong>Long Video<\/strong><\/li>\n\n\n\n<li>Pick a video from your <strong>Camera Roll<\/strong> (iPhone) or <strong>Add from Gallery<\/strong> (Android) and tap Next<\/li>\n\n\n\n<li>Assign a title and description, tap <strong>Post<\/strong>, and you\u2019re good to go!<\/li>\n<\/ul>\n\n\n\n<p>Here are few ways to add value and communicate your offerings to your clients:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share tutorials with workouts, yoga poses, stretches, boxing moves, and more!<\/li>\n\n\n\n<li>Promote your virtual or live classes with teasers.<\/li>\n\n\n\n<li>Feature an FAQs segment to answer questions from your community on specific fitness or health topics.<\/li>\n<\/ul>\n\n\n\n<p><strong>Remember:<\/strong> don\u2019t replace your revenue with free content. Offering teasers and great info is a must, but use IGTV to get more in-studio and virtual visits!<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-15826\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"420\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/10\/Instagram-business-page-image-2.jpg\" alt=\"A yoga teacher, streaming class from her home studio. \" class=\"wp-image-15826\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/10\/Instagram-business-page-image-2.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/10\/Instagram-business-page-image-2-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/10\/Instagram-business-page-image-2-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/10\/Instagram-business-page-image-2-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">Instagram TV (IGTV) is a fantastic opportunity for you to show off your stuff! Add value to your clients on Instagram by sharing tutorials with workouts, yoga poses, stretches, and more!<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-schedule-your-content-and-be-consistent\">6. Schedule your content and be consistent<\/h2>\n\n\n\n<p>Staying organized is the way to grow your following, so schedule in advance! If people know when to expect your posts, they\u2019re more likely to tune in. And putting a system in place means you won\u2019t have to scramble for content when life gets busy.<\/p>\n\n\n\n<p>Use the extra time to get creative with formatting, hashtags, and emojis, engage more with your clients, and build that connection. Create a social media calendar to keep your content varied, interesting, and consistent.<\/p>\n\n\n\n<p>And there\u2019s an app for that! Here are some of the best social scheduler options out there:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sprout Social<\/a>:<\/strong> Schedule content for up to 10 social media accounts and focus on collaboration, with user-level permissions and pro analytics. Packages range from $99-$249\/month after a 30-day free trial.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.loomly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Loomly<\/a>:<\/strong> With four pricing tiers (from $25 to $249) there\u2019s something for everyone. Create a post from scratch with a draft option to refine your best content.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a>:<\/strong> Post to multiple platforms at the same time with customized descriptions, up to 100 posts for $15\/month or up to 2,000 posts for $99\/month.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/signup.hootsuite.com\/pro-ent-na-english-r10\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=selfserve-bau-na-en--ca-pua-google_search_branded_bmm&amp;utm_term=%2Bhootsuite&amp;gclid=Cj0KCQjw-af6BRC5ARIsAALPIlXaQT7MJJvUwuX-bs_PtJr_ysUl-d-v6smJUZ8PUkCvU9Ul8jgWHIYaAkDIEALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer\">HootSuite<\/a>:<\/strong> Manage all your accounts in one place. The professional version is $29\/month, offering analytics, quick reply options, and more!<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/later.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Later<\/a>:<\/strong> Great for beginners, with a drag-and-drop grid view and the ability to post single photos and videos for free. For more options, spend up to $25\/month to plan your content.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.sendible.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sendible<\/a>:<\/strong> From $29 to $299 monthly, use geo-targeting to reach just the right audience. Schedule limitless content long-term, with a Canva tie-in to get your posts looking even prettier.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-grow-your-business-insta-ntly\">7. Grow your business INSTA-ntly<\/h2>\n\n\n\n<p>It\u2019s time to make Instagram work for your business and see real results with a pro strategy and expert tools. And once you\u2019re <a href=\"https:\/\/www.wellnessliving.com\/blog\/ways-boost-social-media-presence\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-run-successful-fitness-business-page-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">social media savvy<\/a>, WellnessLiving helps you take care of the rest! From <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-run-successful-fitness-business-page-instagram\" target=\"_blank\" rel=\"noopener noreferrer\">automated marketing<\/a> to <a href=\"https:\/\/www.wellnessliving.com\/features\/elevate-page\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-run-successful-fitness-business-page-instagram\" target=\"_blank\" rel=\"noopener noreferrer\">staff<\/a> and <a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-run-successful-fitness-business-page-instagram\" target=\"_blank\" rel=\"noopener noreferrer\">client<\/a> apps, we\u2019ll help build your business. It\u2019s time you learn about all the ways we can help! <\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a free, no-commitment demo with\u202fWellnessLiving today.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-for-fitness-business-success-faqs\">\u2753 Instagram for Fitness Business Success: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1771960310693\"><strong class=\"schema-faq-question\">How should a fitness business set up its Instagram profile for maximum impact?<\/strong> <p class=\"schema-faq-answer\">Use a clear profile photo and concise bio. Include your location, services, and a link to your booking page. Make it easy for prospects to understand what you offer and how to take the next step.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771960334099\"><strong class=\"schema-faq-question\">What types of posts attract the most engagement on fitness Instagram accounts?<\/strong> <p class=\"schema-faq-answer\">Content that shows real people, workouts, transformations, and tips tends to attract engagement. Behind-the-scenes stories and instructor highlights help followers connect emotionally. Personal and authentic posts often outperform generic promos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771960360910\"><strong class=\"schema-faq-question\">How often should a fitness business post on Instagram to stay relevant?<\/strong> <p class=\"schema-faq-answer\">Consistency matters more than frequency. Aim for a schedule you can sustain, such as three to five posts per week. Regular visibility keeps your audience engaged without overwhelming them.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771960375178\"><strong class=\"schema-faq-question\">Should fitness businesses use Instagram Stories or Reels to grow their audience?<\/strong> <p class=\"schema-faq-answer\">Yes. Stories and Reels help you reach new viewers and increase engagement. Short, actionable content works well on these formats. They also support discovery through hashtags and algorithmic recommendations.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771960393659\"><strong class=\"schema-faq-question\">What metrics should fitness studios track to measure Instagram success?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Track engagement rates<\/a>, follower growth, profile visits, and link clicks. Also, monitor how many leads or bookings come from Instagram. These metrics show whether posts generate attention and conversions over time.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is your business on Instagram? While you may be using Instagram personally, if you don\u2019t have a fitness business page, you\u2019re behind the times. Check out these stats that\u2019ll show you why: You need to get in on that! Growing a large Instagram following means engaging with your community, but [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":15827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466],"tags":[628,2277,609,2311,2274,2276],"class_list":["post-15819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","tag-business-management","tag-expert-advice","tag-marketing","tag-mobile-apps","tag-social-media","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run a Successful Fitness Business Page on Instagram<\/title>\n<meta name=\"description\" content=\"Are you using social media to grow your fitness studio? 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