{"id":15914,"date":"2020-11-13T09:00:33","date_gmt":"2020-11-13T14:00:33","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15914"},"modified":"2025-08-04T10:11:58","modified_gmt":"2025-08-04T14:11:58","slug":"promoting-virtual-yoga-workshops-events","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/promoting-virtual-yoga-workshops-events\/","title":{"rendered":"Promoting Your Virtual Yoga Workshops and Events"},"content":{"rendered":"<p>It\u2019s been a whirlwind year, full of transition, changing business models, pivoting\u2014and pivoting again. You\u2019ve had to get creative to keep your yoga studio surviving and thriving. <a href=\"https:\/\/www.wellnessliving.com\/blog\/can-fitness-studio-thrive-with-hybrid-business-model\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\">Have you adopted a hybrid model<\/a> to keep raking in the online revenues as businesses reopen? Offering more for your yoga students is the key to your success!<\/p>\n<p>Reach more people, offer more value, and grow your profits with a selection of virtual yoga workshops and online events! Here are some topics to consider tackling:<\/p>\n<ul>\n<li>The basics of yoga<\/li>\n<li>The science behind yoga and it\u2019s benefits<\/li>\n<li>Improving flexibility with backbends, inversions, or arm balances<\/li>\n<li>Introducing meditation and breathing exercises<\/li>\n<li>Learning about the chakras<\/li>\n<\/ul>\n<h2>Do you have the right virtual tools?<\/h2>\n<p>You\u2019re probably already livestreaming your yoga classes as part of your online endeavor, <a href=\"https:\/\/www.wellnessliving.com\/blog\/setting-up-success-tips-hosting-best-online-classes\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\">but are you set up for success<\/a>? Here are a few tools of the trade that\u2019ll take your livestreaming up a notch:<\/p>\n<ul>\n<li><strong>Top tech:<\/strong>\u202fGet set up with a video source (smartphone, laptop with a webcam, tablet, video camera, etc.) and a reliable Internet connection. Use accessories like a tripod and LED lights\/LED ring lights for a more professional feel.<\/li>\n<li><strong>Pick a spot:<\/strong> Whether you\u2019re filming at home or in-studio, location matters! Choose a clean, quiet, and well-lit room for your virtual yoga workshops or events.<\/li>\n<li><strong>Livestream with Zoom:<\/strong>\u202fThe easier you make it for your students to join, the higher your numbers will be. With WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/zoom\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\" target=\"_blank\" rel=\"noopener noreferrer\">Zoom integration<\/a>, you can simply set up and manage your virtual classes\u2014making them exclusively accessible to your paying customers.<\/li>\n<li><strong>Re-purpose your content:<\/strong>\u202fMake sure you record your workshops or events to maximize your revenue. With WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/fitvid\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\" target=\"_blank\" rel=\"noopener noreferrer\">FitVID on Demand<\/a>, <a href=\"https:\/\/www.wellnessliving.com\/blog\/organize-on-demand-virtual-content\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\">you can easily organize<\/a> and store your content. You\u2019ve already done the work, so include it as a part of your exclusive on-demand video library and sell them to those who couldn\u2019t make it.<\/li>\n<\/ul>\n<figure id=\"attachment_15916\" aria-describedby=\"caption-attachment-15916\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15916\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/yoga-workshops-image-1.jpg\" alt=\"yoga workshops, Asian woman doing meditation and streaming online video\" width=\"630\" height=\"420\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/yoga-workshops-image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/yoga-workshops-image-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/yoga-workshops-image-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/yoga-workshops-image-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-15916\" class=\"wp-caption-text\">You\u2019re probably already livestreaming your yoga classes as part of your online endeavor, but are you set up for success? Whether you\u2019re filming at home or in-studio, location matters! Choose a clean, quiet, and well-lit room for your virtual yoga workshops or events.<\/figcaption><\/figure>\n<p>You\u2019ve done the work to create content, now how do you promote it? You need a marketing strategy that\u2019ll attract attendees, make a name for your business, and boost your sales! Here are some expert tips to get your online yoga workshops and events noticed:<\/p>\n<h2>Update your website<\/h2>\n<p><a href=\"https:\/\/www.wellnessliving.com\/blog\/reopening-update-your-website\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\">Your website is the first place your community will visit to get updates<\/a>, so start spreading the word there! Here are few ways to make sure you\u2019re getting the attention of new and existing yoga students surfing your site:<\/p>\n<ul>\n<li><strong>Menu tab:<\/strong> They\u2019ll look at your Nav Bar first! Students need to know that workshops and events are part of your offerings, so give it a top spot where they\u2019re sure to see it.<\/li>\n<li><strong>Workshop page:<\/strong> Add a page with all the info in one place. Include event details, schedules, teachers, prices, testimonials, link to FAQs, and other important messaging.<\/li>\n<li><strong>Blog:<\/strong> Link your blog content to your upcoming event! Consider topics like: top 5 benefits of meditation, a sneak peek at the chakras, top 10 beginner yoga poses, or any such pieces that are informative and will help promote the benefits of your workshop. Reach an even greater audience by including links to your blogs through emails, social media, and on your website.<\/li>\n<li><strong>FAQ page:<\/strong> Make it easy for people to get the info they\u2019re looking for with a Frequently Asked Questions (FAQs) page. Here are some of the common questions (and answers) to include:\n<ul>\n<li>How does a virtual workshop work?<\/li>\n<li>What\u2019s the main differences between in-studio and virtual workshops?<\/li>\n<li>How often do you have them?<\/li>\n<li>How do I prepare for a workshop? What tools, equipment, and resources do I need to have for them?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Get the word out on social media<\/h2>\n<p>Social media is one of the fastest and most effective ways to reach a large group of people at once, so spread your message far and wide. Not social media savvy? Here are a few <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23865\/13-mind-bending-social-media-marketing-statistics.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">stats<\/a> that\u2019ll show you why social media is worth your while:<\/p>\n<ul>\n<li>74% of users check <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> daily\u2014over eight times per day on average.<\/li>\n<li>People are 31% more likely to recall what they read on <a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> over general online browsing.<\/li>\n<li>In 2019, <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a> was voted the most trusted network.<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> has over 1 billion users with over 500 million people using it on a daily basis.<\/li>\n<li>83% of consumers cite <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a> as their favorite way to experience social media advertising.<\/li>\n<\/ul>\n<p>Here are some ideas to get your social media campaign started:<\/p>\n<ul>\n<li>Build excitement with teasers a few weeks before the big event.<\/li>\n<li>Share testimonials from yoga students who have previously taken your workshops.<\/li>\n<li>Post clips or promo videos of past yoga workshops to encourage people to join.<\/li>\n<\/ul>\n<h2>Automate your marketing strategy<\/h2>\n<p><a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\" target=\"_blank\" rel=\"noopener noreferrer\">Automated marketing<\/a> grows that connection to your community, without taking up all your time and energy! With WellnessLiving, you use your own messaging, promote your own brand and efficiently reach your audience\u2014yoga students who have taken workshops before, new members, a certain age group\u2014whoever you choose! Use our tools and watch your events fill up:<\/p>\n<ul>\n<li><strong>Email:<\/strong> Use this medium to target past workshop attendees, students on a budget, or the audience of your choice with a discount or early bird special. Your automatic emails can even include <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9558305-share-a-direct-booking-url\" target=\"_blank\" rel=\"noopener noreferrer\">links so people can get signed up right away<\/a>.<\/li>\n<li><strong>Text or push notifications:<\/strong> Make sure they get the message as soon as you send it with custom SMS or notifications, right to your students\u2019 mobile devices.<\/li>\n<li><strong>Direct mail postcards:<\/strong> Get their attention where they least expect it! Promote your workshop or event leading up to the date with an offer or discount on your custom postcards, sent automatically to clients\u2019 addresses on the dates you choose.<\/li>\n<\/ul>\n<figure id=\"attachment_15917\" aria-describedby=\"caption-attachment-15917\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15917\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/yoga-workshops-image-2.jpg\" alt=\"yoga workshops, Indian woman holding smart phone using fitness application at home\" width=\"630\" height=\"420\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/yoga-workshops-image-2.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/yoga-workshops-image-2-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/yoga-workshops-image-2-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/yoga-workshops-image-2-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-15917\" class=\"wp-caption-text\">Automated marketing grows that connection to your community, without taking up all your time and energy! Make sure they get the message as soon as you send it with custom SMS or notifications, right to your students\u2019 mobile devices.<\/figcaption><\/figure>\n<h2>What other software tools can help?<\/h2>\n<p>Being found easily and experiencing a simplified buying process is crucial to successfully promoting your online workshops, but how can you make that happen? WellnessLiving has the answer, with even more built-in features to help you spread the word:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/reserve-with-google\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Reserve with Google:<\/strong><\/a> Gain exposure and generate new leads for your workshops or events when clients can find you and book right from their web searches or Google Maps.<\/li>\n<li><strong><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9558305-share-a-direct-booking-url\" target=\"_blank\" rel=\"noopener noreferrer\">Direct booking<\/a> and <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9682106-share-a-direct-buy-url\" target=\"_blank\" rel=\"noopener noreferrer\">buy links<\/a>:<\/strong> Use direct links to get them where they need to go! Let students book instantly from your website with a booking link or send them to your store to purchase tickets to the workshop. <a href=\"https:\/\/www.wellnessliving.com\/blog\/why-business-needs-automated-marketing\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\">With automated marketing<\/a>, send these links to everyone you know within minutes.<\/li>\n<li><strong><a href=\"https:\/\/www.wellnessliving.com\/features\/website-widgets\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\" target=\"_blank\" rel=\"noopener noreferrer\">Website widgets<\/a>:<\/strong> Attract new clients and simplify the buying process <a href=\"https:\/\/www.wellnessliving.com\/blog\/widgets-need-drive-business\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\">with website widgets<\/a>. <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9113653-lead-capture-widget\" target=\"_blank\" rel=\"noopener noreferrer\">Capture leads<\/a> for targeted marketing, allow students to book directly from your website or Facebook page and more\u2014everybody wins when it\u2019s that easy!<\/li>\n<\/ul>\n<h2>Did you say virtual workshop? Time to let your clients know!<\/h2>\n<p>You\u2019ve got great content to offer and an amazing opportunity to grow your revenues, all you need is to let the world know! Now\u2019s the perfect time to <a href=\"https:\/\/www.wellnessliving.com\/features\/virtual-classes\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\" target=\"_blank\" rel=\"noopener noreferrer\">promote the virtual part of your business<\/a>, when people are looking for the flexibility that online workshops offer.<\/p>\n<p>Once you\u2019re set up, update your website, use social media, automate your marketing, and use all the tools you can to get eyes on your content. <a href=\"https:\/\/www.wellnessliving.com\/blog\/market-promote-on-demand-classes\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\">The more people know about your virtual<\/a> workshops and events, the more sign-ups you\u2019ll see.<\/p>\n<p>Want to make the most of all that WellnessLiving has to offer? Learn about the tools you need to help manage your business\u2014book a free, no-commitment <a href=\"https:\/\/discover.wellnessliving.com\/blog-yoga?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=yg-promoting-virtual-yoga-workshops-events\" target=\"_blank\" rel=\"noopener noreferrer\">demo<\/a>\u202fwith WellnessLiving today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been a whirlwind year, full of transition, changing business models, pivoting\u2014and pivoting again. You\u2019ve had to get creative to keep your yoga studio surviving and thriving. Have you adopted a hybrid model to keep raking in the online revenues as businesses reopen? Offering more for your yoga students is [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":15915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1184],"tags":[2275,628,2277,609,2311,2274,2276],"class_list":["post-15914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yoga","tag-branding","tag-business-management","tag-expert-advice","tag-marketing","tag-mobile-apps","tag-social-media","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promoting Your Virtual Yoga Workshops and Events - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Looking to promote your online yoga workshops and events? 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