{"id":15953,"date":"2020-12-01T09:00:07","date_gmt":"2020-12-01T14:00:07","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=15953"},"modified":"2025-08-06T04:13:20","modified_gmt":"2025-08-06T08:13:20","slug":"increase-gift-card-sales-during-holidays","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/increase-gift-card-sales-during-holidays\/","title":{"rendered":"Increase Gift Card Sales During the Holidays"},"content":{"rendered":"<p>It\u2019s gift-giving season and that means it\u2019s time to amp up your gift card sales! While it\u2019s true that you sell them all year, the holidays are when you\u2019ll really see a boost to your bottom line.<\/p>\n<p>Who\u2019s buying gift cards for a spa, salon, music school, yoga studio, fitness studio, or martial arts studio? Everyone! Not only does it make gift-giving easier, but it\u2019s perfect for:<\/p>\n<ul>\n<li>The person who has everything<\/li>\n<li>The friend who wants to try a virtual class<\/li>\n<li>The family member who\u2019s interested in music lessons<\/li>\n<\/ul>\n<p>Not to mention that the recipient can choose exactly what they want! So, whether it\u2019s the gift of fitness, yoga, exercise, martial arts, music, or dance, it\u2019s the gift that keeps on giving!<\/p>\n<p>Just how popular is this type of purchase? According to <a href=\"https:\/\/www.prnewswire.com\/news-releases\/2019-holiday-gift-card-sales-growth-doubled-overall-holiday-retail-sales-growth-estimates-300982802.html\" target=\"_blank\" rel=\"noopener noreferrer\">studies<\/a>, 80% of people reported receiving a gift card for the holidays in 2019. On top of that, recipients are spending an average of $30 more than the value of their gift cards\u2014 not to mention the potential future income\u2014so it\u2019s definitely something you want people to purchase from you.<\/p>\n<p>In this blog, we\u2019ll show you all the ways you can increase your <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8976432-gift-cards\" target=\"_blank\" rel=\"noopener noreferrer\">gift card<\/a> sales this holiday season and how to use WellnessLiving\u2019s all-in-one platform for a faster, smoother, and more effective process:<\/p>\n<h2>Let clients buy gift cards 24\/7<\/h2>\n<p>Let\u2019s be clear on what consumers are looking for first and foremost: convenience. They want an all-access pass to your business to save the time they need during the hectic holiday season.<\/p>\n<p>With WellnessLiving, <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/11011422-selling-a-gift-card\" target=\"_blank\" rel=\"noopener noreferrer\">clients can buy gift cards<\/a> wherever (and whenever) works best for them! Offer gift cards through your website, the <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8976747-client-web-app\" target=\"_blank\" rel=\"noopener noreferrer\">Client Web App<\/a>, or from your <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8977339-the-store\" target=\"_blank\" rel=\"noopener noreferrer\">mobile store<\/a> on the <a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-increase-gift-card-sales-during-holidays\" target=\"_blank\" rel=\"noopener noreferrer\">Achieve Client App<\/a>, giving your clients multiple ways to make purchases. How do you sell gift cards through WellnessLiving?<\/p>\n<ul>\n<li>Direct clients to your store so they simply select a gift card type (product, service, or dollar amount) and then it\u2019s added to their shopping cart.<\/li>\n<li>Your clients can quickly proceed to checkout to complete their transaction.<\/li>\n<li>The gift card can be emailed to clients or they can pick it up at their next in-person visit, so they choose how it gets to them.<\/li>\n<\/ul>\n<h2>Create gift card deals<\/h2>\n<p>Everyone loves a sale! Get on board this season with a gift-giving sale your customers can\u2019t resist. What do we mean by sale? It could be a discount, but it could also mean offering more value for the same price, and that\u2019s a perfect strategy for the holidays. Here are some ideas to get you started:<\/p>\n<ul>\n<li>Get people coming back with gift cards offering multiple visits like six classes for the price of five or three treatments for the price of two. Get creative to motivate them to visit more and invest more time in your business.<\/li>\n<li>Work on your brand with baskets or packages that bundle a gift card with merch! Think water bottles, massage oils, shampoo, conditioner, t-shirts, and other branded apparel. Here\u2019s an opportunity to appeal to all budgets with a variety of options.<\/li>\n<li>Build your community by bundling multiple gift cards or items so they work for the whole family. Even better, offer a BOGO (buy one, get one) promo to encourage \u2018one for me, one for you\u2019 gift-giving and they\u2019ll bring a friend at their next visit!<\/li>\n<\/ul>\n<figure id=\"attachment_15954\" aria-describedby=\"caption-attachment-15954\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15954\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/gift-cards-image-1.jpg\" alt=\"gift card sales, \" width=\"630\" height=\"420\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/gift-cards-image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/gift-cards-image-1-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/gift-cards-image-1-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/gift-cards-image-1-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-15954\" class=\"wp-caption-text\">It&#8217;s gift-giving season! Grow your gift card sales by upselling your products, creating promotions that motivate people to buy, and offering more value to your clients. This strategy also encourages larger holiday purchases.<\/figcaption><\/figure>\n<h2>Set up custom gift card options<\/h2>\n<p>WellnessLiving makes it easy to offer something for everyone with various gift card options! We even offer easy-to-use features like setting limited time offers to expire right after the holidays. Here are the types of gift cards you can offer:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9971813-create-or-modify-a-gift-card-with-set-services-and-products\" target=\"_blank\" rel=\"noopener noreferrer\">Set services and products<\/a>:<\/strong> Sell gift cards with specific products or services like <a href=\"https:\/\/www.wellnessliving.com\/features\/book-a-spot\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-increase-gift-card-sales-during-holidays\" target=\"_blank\" rel=\"noopener noreferrer\">BOOK-A-SPOT\u2122<\/a> assets, amounts of yoga classes or gym visits, or certain merch at your business, so they know exactly what they\u2019re getting.<\/li>\n<li><strong><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/11055518-create-or-modify-a-gift-card-with-set-dollar-values\" target=\"_blank\" rel=\"noopener noreferrer\">Set dollar amounts<\/a>:<\/strong> Offer some flexibility by creating gift cards with prepaid dollar amounts like $25, $50, or $100 that they can use towards anything at your business!<\/li>\n<li><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/10871829-create-or-modify-a-quick-gift-card-template\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>QUICK gift cards:<\/strong><\/a> Make it easy with custom cards containing any combination of products and purchase options available in your online store. Once you&#8217;ve established your QUICK gift card template, your team gains the ability to seamlessly generate and <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/11011422-selling-a-gift-card\">sell QUICK gift cards<\/a> directly through your store. This streamlined process ensures efficiency and convenience in the creation and sale of gift cards, enhancing the overall experience for both your staff and customers.<\/li>\n<\/ul>\n<p>You can also <a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/?post_type=ht_kb&amp;p=4091\" target=\"_blank\" rel=\"noopener noreferrer\">track gift card sales with detailed reports<\/a> that let you view the data for all types of gift cards!<\/p>\n<h2>Reward your loyal clients for buying gift cards<\/h2>\n<p>Use your rewards program to pump up your sales! Yes, your loyal clients are likely going to buy gift cards this season already, so why not motivate them to spend more by rewarding them for their purchase? With WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/rewards\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-increase-gift-card-sales-during-holidays\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty reward program feature<\/a>, clients save and earn points to redeem for free services, discounts, prizes, and anything else you can think of.<\/p>\n<p>How do clients earn points? You simply assign a value to:<\/p>\n<ul>\n<li>Reviewing your business<\/li>\n<li>Bringing or referring a friend<\/li>\n<li>Attending certain classes like your <a href=\"https:\/\/www.wellnessliving.com\/features\/zoom\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-increase-gift-card-sales-during-holidays\" target=\"_blank\" rel=\"noopener noreferrer\">online classes<\/a> or <a href=\"https:\/\/www.wellnessliving.com\/features\/fitvid\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-increase-gift-card-sales-during-holidays\" target=\"_blank\" rel=\"noopener noreferrer\">on-demand services<\/a><\/li>\n<li>Making certain purchases (like your gift cards)!<\/li>\n<\/ul>\n<p>By upping the rewards on gift card purchases, you\u2019ll show your clients how much you value their loyalty, while building your bottom line and getting new clients through your doors (including <a href=\"https:\/\/www.wellnessliving.com\/features\/virtual-classes\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-increase-gift-card-sales-during-holidays\" target=\"_blank\" rel=\"noopener noreferrer\">virtual doors<\/a>). Create new loyal clients using your existing loyal client base for a win-win holiday strategy!<\/p>\n<h2>Gift cards: the perfect holiday gift<\/h2>\n<p>Gift cards are a great way for people to stay within their price range and the recipient gets to choose what they receive, while you get new clients and increase your revenues. What\u2019s even better for your business? Gift cards are a final sale, so it\u2019s guaranteed money in your pocket!<\/p>\n<p>Boost your business, increase you community\u2019s investment and grow your community, all by maximizing your holiday gift card sales! And there are so many convenient ways WellnessLiving\u2019s features can help simplify the process:<\/p>\n<ul>\n<li>Offer multiple ways to purchase, letting them buy gift cards 24\/7<\/li>\n<li>Upsell your products with gift card packages<\/li>\n<li>Create promotions that motivate people to buy<\/li>\n<li>Set up custom gift card options with dollar amounts, services, products, and more<\/li>\n<li>Reward clients when they buy gift cards with a <a href=\"https:\/\/www.wellnessliving.com\/blog\/need-loyalty-rewards-program-your-business\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-increase-gift-card-sales-during-holidays\">loyalty rewards program<\/a>!<\/li>\n<\/ul>\n<p>Don\u2019t try it alone this holiday season, use the tools from WellnessLiving to make it easy. And it doesn\u2019t end there, WellnessLiving can help manage your business in all sorts of ways! Learn how by booking a no-commitment <a href=\"http:\/\/discover.wellnessliving.com\/blog?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=all-increase-gift-card-sales-during-holidays\" target=\"_blank\" rel=\"noopener noreferrer\">demo<\/a> with WellnessLiving today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s gift-giving season and that means it\u2019s time to amp up your gift card sales! While it\u2019s true that you sell them all year, the holidays are when you\u2019ll really see a boost to your bottom line. Who\u2019s buying gift cards for a spa, salon, music school, yoga studio, fitness [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":15955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466],"tags":[2275,628,2277,609,2311,2276],"class_list":["post-15953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","tag-branding","tag-business-management","tag-expert-advice","tag-marketing","tag-mobile-apps","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase Gift Card Sales During the Holidays - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Want to grow your gift card sales this holiday season? 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Check out our expert tips to sell more gift cards, create more loyalty, and get more clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/increase-gift-card-sales-during-holidays\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-01T14:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T08:13:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/Blog_Increase-Gift-Card-Sales-During-the-Holidays.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benjamin Kingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Kingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/increase-gift-card-sales-during-holidays\/\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/increase-gift-card-sales-during-holidays\/\",\"name\":\"Increase Gift Card Sales During the Holidays | WellnessLiving\",\"isPartOf\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/increase-gift-card-sales-during-holidays\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/increase-gift-card-sales-during-holidays\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/11\/Blog_Increase-Gift-Card-Sales-During-the-Holidays.png\",\"datePublished\":\"2020-12-01T14:00:07+00:00\",\"dateModified\":\"2025-08-06T08:13:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903\"},\"description\":\"Want to grow your gift card sales this holiday season? 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Studies show 80% of people received gift cards during the holidays in 2019.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/\",\"name\":\"WellnessLiving Blog\",\"description\":\"WellnessLiving Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wellnessliving.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903\",\"name\":\"Benjamin Kingston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g\",\"caption\":\"Benjamin Kingston\"},\"url\":\"https:\/\/www.wellnessliving.com\/blog\/author\/benjamin_k\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Increase Gift Card Sales During the Holidays - WellnessLiving","description":"Want to grow your gift card sales this holiday season? 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Studies show 80% of people received gift cards during the holidays in 2019."},{"@type":"WebSite","@id":"https:\/\/www.wellnessliving.com\/blog\/#website","url":"https:\/\/www.wellnessliving.com\/blog\/","name":"WellnessLiving Blog","description":"WellnessLiving Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wellnessliving.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903","name":"Benjamin Kingston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g","caption":"Benjamin Kingston"},"url":"https:\/\/www.wellnessliving.com\/blog\/author\/benjamin_k\/"}]}},"modified_by":"Yuriy Mirgorodsky","_links":{"self":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/15953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/users\/861"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/comments?post=15953"}],"version-history":[{"count":5,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/15953\/revisions"}],"predecessor-version":[{"id":24152,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/15953\/revisions\/24152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/media\/15955"}],"wp:attachment":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/media?parent=15953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/categories?post=15953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/tags?post=15953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}