Now it\u2019s time to move forward with a solid strategy for success in 2021! Focus on getting new clients through your doors and developing a retention plan to keep them interested in your offers. This article is your step-by-step guide to increasing your revenue and bettering your business in 2021.<\/p>\n
1. Create a process for onboarding new clients<\/h2>\n
Get started on the right foot with a way to attract clients and keep them interested! Here are a few ways to engage them long-term:<\/p>\n
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- Intro offers:<\/strong><\/a>\u202fGet new business with a special, one-time offer for prospective clients<\/a> with a trial membership for in-person, virtual, or on-demand services. Include a free class or a 30-day unlimited membership at 50% off your regular rates to show them what you have to offer.<\/li>\n
- Encourage clients to use your services:\u202f<\/strong>Next, motivate clients to visit your business on a regular basis. They\u2019ll get into the routine of using your services daily, making them more likely to commit once the introduction is over. This way, you focus on retention right from the start.<\/li>\n
- Let them know it\u2019s time to renew:\u202f<\/strong>When it\u2019s time to renew, WellnessLiving lets you automatically send a custom email, text, push notification, or postcard to encourage upgraded client memberships. Build your relationship with them step by step for a loyal clientele that\u2019ll stick with you.<\/li>\n<\/ul>\n
2. Offer flexibility with your memberships<\/h2>\n
Offering something for everyone will increase your revenue. The more options you have, the easier it will be for clients to find something that appeals to them. Here are some ideas to structure your pricing to include variety for your customers:<\/p>\n
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- In-studio memberships:<\/strong>\u202fThis traditional in-person membership allows you to upsell with extra services, workshops, events, or perks like on-demand classes.<\/li>\n
- Virtual business:<\/strong>\u202fOffer more value for less cost with your virtual studio\u2019s livestreaming classes, so clients can take classes or use your services from home. Make it easy to manage with WellnessLiving\u2019s Zoom integration<\/a>, so you can simply set up classes and invite clients to join.<\/li>\n
- On-demand studio:<\/strong>\u202fOn-demand makes it convenient for clients to take advantage of your services on their own schedule. Upload and store your videos right in your software with FitVID on Demand<\/a>. You decide how to grant access using customizable settings like length of service, type of service, difficulty level, and more<\/a>.<\/li>\n
- Private training:<\/strong>\u202fUp your value\u2014and your revenues\u2014with custom programming and personalized service. Offer a range of pricing for varying budgets. Your clients can get better value with maximum results, more accountability, and one-to-one attention.<\/li>\n
- All-in-one option:\u202f<\/strong>What if clients want to mix it up? No sweat! Create a membership package just for them with in-studio, virtual, one-on-one training, and on-demand options. You can include unlimited services for one fee or set a specific amount of classes clients can access each month, with tiers like 10, 15, or 20-plus classes.<\/li>\n
- Family memberships:<\/strong>\u202fSet up recurring monthly memberships that clients can share with one or more family members. Connect family relationships<\/a> through WellnessLiving, so a spouse or parent can book or pay on their family\u2019s behalf.<\/li>\n<\/ul>\n
![\"increasing](\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/12\/increase-revenue-2021-image-1.jpg\")
The more options you have, the easier it will be for clients to find something that appeals to them. Offer more value for less cost with your virtual studio\u2019s livestreaming classes, so clients can take classes or use your services from home.<\/figcaption><\/figure>\n 3. Build your reputation through testimonials and reviews<\/h2>\n
Build your revenues by building your reputation! Make it easy for people to leave reviews, so you can make a name for yourself in 2021. The more hype you get, the more clients you\u2019ll attract!<\/p>\n
How does it help your business? Research<\/a> shows that 87% of consumers won\u2019t even consider a business with low ratings, 92% of people read reviews before choosing a business and 80% consider reviews just as important as a personal recommendation. Reviews and testimonials go a long way to boost your business, so make them a priority for 2021!<\/p>\n
Luckily, WellnessLiving makes it easy to request and manage reviews<\/a> so you stand out, get more clients and increase your revenue. Here\u2019s how it works:<\/p>\n
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- Build your review presence:<\/strong> Quickly set up profiles so clients can find your business and leave reviews on Facebook, Google My Business<\/a>, your WellnessLiving business directory, and any other review sites.<\/li>\n
- Request reviews:<\/strong> Let your happy clients do the work for you! Reach out with an email, text, or push notification asking them to review your business or rate your services. This can be done online or right on the Achieve Client App<\/a>.<\/li>\n
- Manage reviews:<\/strong> Managing reviews is a snap! As they come in, your team can simply respond, flag, take steps to remove inappropriate posts, and highlight your favorites on your website or Facebook page.<\/li>\n<\/ul>\n
4. Track your sales and revenue<\/h2>\n
You can\u2019t increase your revenue unless you\u2019re in the know. With WellnessLiving\u2019s reports<\/a>, you\u2019ll get to know your business inside and out! Use the data reports to conveniently keep track of sales, inventory, and more. Here\u2019s how:<\/p>\n
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- See future earnings with projected revenue based on pending auto-renew memberships.<\/li>\n
- Know exactly how many gift cards<\/a>, memberships, classes, products, and services get purchased.<\/li>\n
- Access a complete list of transaction details from list of sales, payment type, refunds, and more.<\/li>\n
- Understand how much inventory is on hand so you can stay on top of your stock.<\/li>\n
- Compare year-over-year or quarterly data to get a look at the big picture.<\/li>\n<\/ul>\n
![\"increasing](\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2020\/12\/increase-revenue-2021-image-2jpg.jpg\")
You can\u2019t increase your revenue unless you\u2019re in the know. With WellnessLiving\u2019s reports, you\u2019ll get to know your business inside and out! Use the data reports to conveniently keep track of sales, inventory, and more.<\/figcaption><\/figure>\n 5. Make adjustments to your marketing and target clients<\/h2>\n
Now that you know where your revenues are coming from, it\u2019s time to put your marketing hat on!<\/p>\n
When you understand your clients and their spending, you can target automated marketing campaigns<\/a> to keep them engaged or win them back. Here\u2019s a list of reasons it makes sense to reach out via targeted emails, texts, push notifications<\/a>, or direct mail postcards<\/a>:<\/p>\n
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- Find out how many classes per month a client attends and suggest they switch to an upgraded membership or plan.<\/li>\n
- For new clients, send a message when their trial offer is expiring and it\u2019s time to choose a membership option.<\/li>\n
- Do clients love your live or virtual events? If you\u2019ve got clients wanting to join, make sure they receive the message in time.<\/li>\n
- For clients who purchase from your retail store<\/a>, let them know whenever new stock arrives.<\/li>\n
- Are there clients you haven\u2019t seen for a while? Create a campaign to win them back.<\/li>\n<\/ul>\n
Take the right steps, get more money in your pocket<\/h2>\n
It\u2019s time to make 2021 your best year yet with a winning strategy that will increase revenue. By onboarding new clients, increasing flexibility, building a better reputation, tracking the money coming in, and fine-tuning your marketing, you\u2019ll be well on your way.<\/p>\n
- Are there clients you haven\u2019t seen for a while? Create a campaign to win them back.<\/li>\n<\/ul>\n
- Request reviews:<\/strong> Let your happy clients do the work for you! Reach out with an email, text, or push notification asking them to review your business or rate your services. This can be done online or right on the Achieve Client App<\/a>.<\/li>\n
- Virtual business:<\/strong>\u202fOffer more value for less cost with your virtual studio\u2019s livestreaming classes, so clients can take classes or use your services from home. Make it easy to manage with WellnessLiving\u2019s Zoom integration<\/a>, so you can simply set up classes and invite clients to join.<\/li>\n
- Encourage clients to use your services:\u202f<\/strong>Next, motivate clients to visit your business on a regular basis. They\u2019ll get into the routine of using your services daily, making them more likely to commit once the introduction is over. This way, you focus on retention right from the start.<\/li>\n