{"id":16110,"date":"2021-01-31T09:00:51","date_gmt":"2021-01-31T14:00:51","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=16110"},"modified":"2025-08-05T12:10:45","modified_gmt":"2025-08-05T16:10:45","slug":"fitness-business-marketing-6-tips-valentines-day","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/fitness-business-marketing-6-tips-valentines-day\/","title":{"rendered":"Fitness Business Marketing: 6 Tips for Valentine\u2019s Day"},"content":{"rendered":"<p>It\u2019s no surprise that stress levels were up in 2020. COVID-19. It has led people to self-isolate, worry about their finances, and fear for the future. According to a recent <a href=\"https:\/\/hub.ihrsa.org\/covid-era-fitness-consumer-report\">IHRSA survey<\/a>, 69% of female and 57% of male fitness club users are feeling more stressed and are looking for ways to release some of that extra pressure they\u2019re feeling.<\/p>\n<p>With this year\u2019s Valentine\u2019s Day <a href=\"https:\/\/endowment.org\/valentines-week-2021\/#:~:text=Total%20Valentine's%20spending%20in%202021,%2425%20billion%20in%20retail%20revenue.\">spending expected to exceed $25 billion in sales<\/a>, and more and more people focusing on their health and wellbeing, it\u2019s the perfect time to build a fitness business marketing campaign that focuses on driving couples to try your fitness studio and virtual services together!<\/p>\n<p>Here are 6 fitness business marketing tips to boost virtual class attendance and raise on-demand video revenues for February and beyond.<\/p>\n<h2>Promote your intro deals for couples<\/h2>\n<p>With over 200,000 health clubs worldwide (and easy online access), the competition is fierce. Converting new clients is the goal and when you get more couples in, you double your revenue.<\/p>\n<p>The secret of how to market a fitness business starts with the intro deal. <a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/?post_type=ht_kb&amp;p=988\">An introductory offer<\/a> is just like it sounds: a one-time offer to introduce your business to prospective clients and a chance to convert them into long-term visitors. In a traditional marketing plan for fitness businesses, <a href=\"https:\/\/www.wellnessliving.com\/blog\/retain-more-clients-with-intro-offers\/\">the introductory offers draw in new clients<\/a>\u2014and they work for virtual services, too.<\/p>\n<p>How can you make your introductory offers more attractive to couples?<\/p>\n<ul>\n<li>Get your members to include their partners with a BOGO (buy one, get one free) deal. There\u2019s no additional cost to them and you get the chance to impress them both\u2014it\u2019s a win-win.<\/li>\n<li>Offer perks as incentives like branded towels or water bottles. Seeing your logo will also remind them to keep coming back to your business.<\/li>\n<li>Make dealing with you super simple. With easy ways to register, book, and check in for in-person or virtual services, WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/\">Achieve Client App<\/a> makes becoming a client\u2014and staying one\u2014a snap.<\/li>\n<\/ul>\n<h2>Sell gift cards like crazy<\/h2>\n<p><a href=\"https:\/\/www.mageplaza.com\/blog\/gift-card-statistics.html\">Research<\/a> shows that <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8976432-gift-cards\">gift cards<\/a> boost your bottom line, so include them in your fitness business marketing strategy all year long, especially around Valentine\u2019s Day. Here are some stats to show you what we mean:<\/p>\n<ul>\n<li>59% of recipients spend more than the value of the gift card.<\/li>\n<li>79% of people bought at least one gift card as a holiday purchase.<\/li>\n<li>From 2019, gift card sales have been growing at annual rate of 15.4%.<\/li>\n<\/ul>\n<p>So, include a <a href=\"https:\/\/www.wellnessliving.com\/blog\/increase-gift-card-sales-during-holidays\/\">gift card strategy as part of your marketing<\/a> and watch your revenues rise. Pro tip: the easier you make the process, the more sales you\u2019ll see. With WellnessLiving, it\u2019s easy for clients to <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8977339-the-store\">buy from your online store<\/a>. Once they visit and select the gift card type (service, product, or dollar amount), couples can buy:<\/p>\n<ul>\n<li>Virtual gym memberships and workshops.<\/li>\n<li>Class-specific packages like 10 on-demand videos or five virtual classes.<\/li>\n<li>Bundles for two like matching workout gear, couples classes, or events they can attend together.<\/li>\n<li>Valentine\u2019s gifts for their partners like equipment, merch, and more.<\/li>\n<\/ul>\n<figure id=\"attachment_16115\" aria-describedby=\"caption-attachment-16115\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16115\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/01\/fitness-business-marketing-Valentines-image-1.jpg\" alt=\"fitness business marketing, woman buying with gift card\" width=\"630\" height=\"418\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/01\/fitness-business-marketing-Valentines-image-1.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/01\/fitness-business-marketing-Valentines-image-1-300x199.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/01\/fitness-business-marketing-Valentines-image-1-600x398.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/01\/fitness-business-marketing-Valentines-image-1-320x212.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-16115\" class=\"wp-caption-text\">Include a gift card strategy as part of your marketing and watch your revenues rise. Pro tip: the easier you make the process, the more sales you\u2019ll see.<\/figcaption><\/figure>\n<h2>Monthly challenge for February<\/h2>\n<p>Double the fun for couples with a monthly challenge that\u2019ll get them motivated to join\u2014and win\u2014together. The challenge could be the number of hours spent with your business or a specific goal to achieve, and the couple that wins gets a prize like:<\/p>\n<ul>\n<li>Discounts on virtual services<\/li>\n<li>Free equipment rental<\/li>\n<li>Merchandise like branded apparel<\/li>\n<li>Early access to a new class, product, or virtual event<\/li>\n<\/ul>\n<p>Choose a simple way to get couples joining in on the fun. With the expert tools from WellnessLiving, you can simply set up a monthly challenge, motivate clients, and monitor your challenge. Here\u2019s how we can help:<\/p>\n<ul>\n<li>Use our <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/11056366-manage-a-leaderboard\">leaderboard<\/a> to get participants fired up. Clients can track their progress and see where they rank in the challenge to keep them motivated to win.<\/li>\n<li>Get them hooked on earning rewards with our winning <a href=\"https:\/\/www.wellnessliving.com\/features\/rewards\/\">loyalty program<\/a>. Customize your program and inspire clients to invest in you to earn prizes that suit your budget and your business.<\/li>\n<\/ul>\n<h2>Offer a free Valentine\u2019s Day virtual class<\/h2>\n<p>Giveaways are always a hit (think discounted virtual classes, add-ons, or free meditation tools). They don\u2019t have to be complex or expensive. Offering something for nothing shows new clients you\u2019re invested in them and February is the perfect time to share the love. How can your business benefit by offering a free class?<\/p>\n<ul>\n<li>The more people you get through your doors, the more conversions you\u2019ll see.<\/li>\n<li>Get them trying online workouts and on-demand or in-person classes.<\/li>\n<li>Offer a service and bring your community together during stressful times.<\/li>\n<\/ul>\n<figure id=\"attachment_16116\" aria-describedby=\"caption-attachment-16116\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16116\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/01\/fitness-business-marketing-Valentines-image-2.jpg\" alt=\"fitness business marketing, young woman training at home online\" width=\"630\" height=\"420\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/01\/fitness-business-marketing-Valentines-image-2.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/01\/fitness-business-marketing-Valentines-image-2-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/01\/fitness-business-marketing-Valentines-image-2-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/01\/fitness-business-marketing-Valentines-image-2-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-16116\" class=\"wp-caption-text\">Offering a free virtual workout or on-demand class shows new clients you\u2019re invested in them and February is the perfect time to share the love.<\/figcaption><\/figure>\n<h2>Create targeted campaigns<\/h2>\n<p>How do the pros target their marketing plan for fitness businesses? Creating targeted campaigns means attracting the type of customer you want to develop for years to come. Start by focusing on couples and be as specific as you can with the demographic you\u2019re looking for.<\/p>\n<p>Next, create content your clients will love and get set to launch your campaign with automated marketing. Everything is online these days and your fitness business marketing needs to be too.<\/p>\n<p>At WellnessLiving, <a href=\"https:\/\/www.wellnessliving.com\/blog\/why-business-needs-automated-marketing\/\">our automated marketing tools will get your message where it needs to go<\/a>. Here are a few of our features:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\"><strong>Email marketing:<\/strong><\/a> With <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">about 80% of marketers<\/a> reporting an increase in engagement over email marketing in the last 12 months, email is still gaining momentum. Simply create customized, targeted email campaigns with Valentine\u2019s promotions to attract couples to sign up.<\/li>\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\"><strong>SMS\/push notifications<\/strong><\/a><strong>:<\/strong> Get eyes on your message right away when you send Valentine\u2019s offers directly to clients\u2019 mobile devices. Include event reminders and links to your blog and promo details to create engagement and get more people signing up.<\/li>\n<li><strong>Website:<\/strong> Promote your February specials (like hot deals for couples) on your landing page. Include our <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9113653-lead-capture-widget\">lead capture widget<\/a> to collect info from prospective clients and reach out later with targeted marketing.<\/li>\n<\/ul>\n<h2>Share on social media<\/h2>\n<p>Looking for the best advice on how to market a fitness business these days? Reach your community quickly and effectively on social media. From Facebook to Instagram, Twitter, and LinkedIn, <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23865\/13-mind-bending-social-media-marketing-statistics.aspx\">users spend an average<\/a> of 2 hours and 22 minutes on social media per day. Be where your community is and get the attention of your clients\u2019 other halves when you show up in their feed. Here are a few ways to <a href=\"https:\/\/www.wellnessliving.com\/blog\/ways-boost-social-media-presence\/\">make the most of social media<\/a> for your fitness business marketing:<\/p>\n<ul>\n<li>Post Instagram stories to promote your February specials and intro offers.<\/li>\n<li>Get your clients talking with Instagram and Facebook polls. Ask your community how they de-stress, practice self-care, or incorporate fitness into their couple time.<\/li>\n<li>Feature videos with client testimonials and blog links to drive interest in your business.<\/li>\n<li>Post relevant content like tips to stay in shape for Valentine\u2019s Day or workouts for couples to try.<\/li>\n<\/ul>\n<h2>Couples unite to grow your fitness business<\/h2>\n<p>Get couples in the mood to give your business a try with the right marketing plan for your fitness business. Motivate them with intro offers and free <a href=\"https:\/\/www.wellnessliving.com\/features\/virtual-classes\/\">virtual classes<\/a>, and monthly challenges. Also, get more couples with targeted campaigns and through social media. Use tools like WellnessLiving\u2019s automated marketing and watch them fall in love with your business.<\/p>\n<p>How else can WellnessLiving help manage your business? Book a free, no-commitment <a href=\"https:\/\/discover.wellnessliving.com\/blog-fitness\">demo<\/a> today to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no surprise that stress levels were up in 2020. COVID-19. It has led people to self-isolate, worry about their finances, and fear for the future. According to a recent IHRSA survey, 69% of female and 57% of male fitness club users are feeling more stressed and are looking for [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":16114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1181,467],"tags":[628,2277,609,2384,2311,499,2274,2276],"class_list":["post-16110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","category-marketing-social","tag-business-management","tag-expert-advice","tag-marketing","tag-merchandising","tag-mobile-apps","tag-rewards-program","tag-social-media","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fitness Business Marketing: 6 Tips for Valentine\u2019s Day - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Get more clients with targeted fitness business marketing for Valentine\u2019s Day. 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