{"id":16196,"date":"2021-02-16T09:00:35","date_gmt":"2021-02-16T14:00:35","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=16196"},"modified":"2025-10-31T16:05:52","modified_gmt":"2025-10-31T20:05:52","slug":"email-marketing-101-create-engaging-fitness-email-newsletter","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/email-marketing-101-create-engaging-fitness-email-newsletter\/","title":{"rendered":"Email Marketing 101: How to Create an Engaging Fitness Email Newsletter"},"content":{"rendered":"\n<p>Did you know email marketing has been proven to be 40 times more effective at getting new clients than Facebook or Twitter? Email is so important for your marketing, and it\u2019s a medium that continues to grow. <\/p>\n\n\n\n<p>A fitness email newsletter is intended to inform and educate your community about your business. The right email strategy can increase engagement, improve retention, and grow your fitness business. Here\u2019s how you can create engaging emails that will keep your clients connected to your business.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A well-crafted fitness newsletter strengthens your brand and boosts client engagement.<\/li>\n\n\n\n<li>Consistent value-driven content plus clear calls-to-action turn subscribers into active members and revenue.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/manage-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personalization, segmentation, and compelling subject lines are key to standing out in crowded inboxes.<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-do-you-need-for-a-more-engaging-fitness-email-newsletter\">What do you need for a more engaging fitness email newsletter?<\/h2>\n\n\n\n<p>Engage your audience with interesting and informative content targeted just for them. Once you\u2019ve mastered the content, here are some pro tips to increase those click-through rates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use a catchy subject line:<\/strong> Grab their attention with a clear, engaging subject line. Keeping it short and sweet at about five words is the way to go. People open emails with personalized subject lines at a <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">50% higher rate than emails without<\/a>, so make your subject line personal.<\/li>\n\n\n\n<li><strong>Create engaging content:<\/strong> Stay true to your brand with consistent messaging. Use the voice they know and love to hold their attention and keep them coming back.<\/li>\n\n\n\n<li><strong>Include visuals:<\/strong> Emails with videos increase click rates by 300%, so give the people what they want! Not too many, though, you want it to load fast with a good image-to-text ratio.<\/li>\n\n\n\n<li><strong>Include social media links:<\/strong> Never skip an opportunity to draw them to your other channels (Instagram, Facebook, YouTube, LinkedIn, and Twitter). Include these links in your email footer.<\/li>\n\n\n\n<li><strong>Offer an unsubscribe option:<\/strong> You don\u2019t want your audience to unsubscribe, but this is a great metric for understanding effectiveness. If stats show subscribers are leaving, tweaking your strategy is in order.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/www.wellnessliving.com\/blog\/crossfit-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about creating a holistic marketing plan for your fitness studio in this article.<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-your-newsletter-mobile-friendly\">Is your newsletter mobile-friendly?<\/h2>\n\n\n\n<p>Most emails are read on mobile devices nowadays, so keep that in mind when designing your fitness email newsletter. Your template needs to be mobile-responsive so it automatically fits any screen, while still looking great.<\/p>\n\n\n\n<p>Need some help with the graphic design? No problem! WellnessLiving\u2019s automated marketing has customized email templates to get you started, so it\u2019s branded, consistent, and organized. Include the following to keep the look and feel of your business consistent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand colors<\/li>\n\n\n\n<li>Logo and business name<\/li>\n\n\n\n<li>Stick to one or two sans-serif fonts like Helvetica or Arial. Skip too many fonts or casual options like Comic Sans.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-goes-into-your-newsletter\">What goes into your newsletter?<\/h2>\n\n\n\n<p>Limit your content to two or three topics and a maximum of 200 words. Link to blog posts, websites or social media, using call-to-action buttons with text like: register today, book now, or learn more. What else can you include?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Announce special offers:\u00a0<\/strong>Hosting a yoga retreat, new class, or launching on-demand video library? Let your community know. Create a sense of urgency and target those most interested.<\/li>\n\n\n\n<li><strong>Communicate updates:\u00a0<\/strong>Keep your community updated on things like closing, reopening, adopting a hybrid business, or adding health and safety protocols.<\/li>\n\n\n\n<li><strong>Promote your online services:\u00a0<\/strong>Get attention for your virtual services. WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/zoom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom integration<\/a> and <a href=\"https:\/\/www.wellnessliving.com\/features\/fitvid\/\" target=\"_blank\" rel=\"noreferrer noopener\">FitVID on Demand<\/a> make going virtual simple for you and your clients. Get the word out about your new features and fill up those classes.<\/li>\n\n\n\n<li><strong>Share success stories:\u00a0<\/strong>Include case studies where you helped solve a problem (like guiding a client wanting to build strength). Share success stories to attract new clients and reinforce how you can help them reach their goals.<\/li>\n\n\n\n<li><strong>Promote your top team:\u00a0<\/strong>Highlight your stars and showcase your instructors\u2019 qualifications and explain why they\u2019re successful. Feature their results to target a particular audience to get them motivated to set the same goals.<\/li>\n\n\n\n<li><strong>Provide information:\u00a0<\/strong>Include helpful info like healthy recipes and nutrition tips, workout suggestions, relaxation advice, and more. Link to past blogs or put content right in the email.<\/li>\n\n\n\n<li><strong>Celebrate occasions:\u00a0<\/strong>Reach out for holidays like Christmas or a clients\u2019 first class (or their 100th\u00a0class) to celebrate them and build your relationship.<\/li>\n\n\n\n<li><strong>Include important links:\u00a0<\/strong>Send your community where you need them to go. Get your captive audience clicking your promotions, blogs, direct booking links, or leaving your business a review.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-do-you-send-your-email\">When do you send your email?<\/h2>\n\n\n\n<p>Timing is everything. Find that sweet spot when your fitness email newsletter gets the most attention. <a href=\"https:\/\/blog.hubspot.com\/marketing\/best-time-to-send-email\" target=\"_blank\" rel=\"noopener noreferrer\">Studies<\/a> show that the highest click-to-open rates are at 10 a.m., 1 p.m. and they spike again at 6 p.m., though you will need to do some detective work, too. Once you\u2019ve sent out a few emails, check your stats to see when you\u2019re getting the best results. Do everything you can to prevent your emails from getting lost in inboxes or junk folders.<\/p>\n\n\n\n<p><strong>Test it out:<\/strong> send out the same email at two different times, adjust your content slightly, and try several subject lines to determine what gets the best traction. Stick to a regular schedule to learn what it takes for people to click, and you\u2019ll boost subscriptions and maximize results.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-16199\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"420\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/02\/email-newsletter-image-2.jpg\" alt=\"fitness email newsletter, woman at her computer\" class=\"wp-image-16199\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/02\/email-newsletter-image-2.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/02\/email-newsletter-image-2-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/02\/email-newsletter-image-2-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/02\/email-newsletter-image-2-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">Timing is everything. Find that sweet spot when your newsletter gets the most attention. Once you\u2019ve sent out a few emails, check your stats to see when you\u2019re getting the best results. Do everything you can to prevent your emails from getting lost in inboxes or junk folders.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-well-does-your-email-newsletter-perform\">How well does your email newsletter perform?<\/h2>\n\n\n\n<p>How can you tell when your campaigns are working? Today\u2019s analytics leave nothing to the imagination. Use WellnessLiving\u2019s tools to run the reports you need for a winning newsletter. Use our expert reporting to learn everything you can about your campaign, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Opened vs. unopened emails:<\/strong> How many emails sent to clients were opened or left unopened during a specific date range.<\/li>\n\n\n\n<li><strong>Emails that failed to send: <\/strong>How many emails never reached clients\u2019 inboxes during that date range.<\/li>\n\n\n\n<li><strong>Waiting emails:<\/strong> How long your newsletter sits in someone\u2019s inbox before they open it.<\/li>\n<\/ul>\n\n\n\n<p>With this kind of expert data, you\u2019ll get the inside track on how and when to send content out to those who want it most: your best customers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/www.wellnessliving.com\/blog\/text-message-marketing-101-gyms-fitness-studios\/\" target=\"_blank\" rel=\"noreferrer noopener\">What&#8217;s the next step beyond email marketing? SMS and push notifications keep your studio top of mind.<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wellnessliving-makes-it-easy-to-create-email-marketing-that-delivers\">WellnessLiving makes it easy to create email marketing that delivers<\/h2>\n\n\n\n<p>Email newsletters reach a broad audience with a personalized approach, while taking it easy on your pocketbook. Send out event updates, celebrate holidays, provide tips, and more. Use engaging emails to build your brand, increase interest, and get more revenue.<\/p>\n\n\n\n<p>Need a little help from the pros? Get a competitive edge with our automated marketing suite, customizable templates, advanced reporting system, and more. <a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how WellnessLiving can help you manage your business better by booking a no-commitment demo today.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-email-marketing-in-the-fitness-world\">FAQs about email marketing in the fitness world <\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1761937911295\"><strong class=\"schema-faq-question\">What is the best send frequency for a fitness email newsletter to maintain engagement?<\/strong> <p class=\"schema-faq-answer\">Most studios find success sending one to two emails per month. This keeps your brand visible without overwhelming subscribers. Consistency is more important than volume. Pick a schedule and stick with it.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761938060307\"><strong class=\"schema-faq-question\">Can I repurpose social media content in a fitness email newsletter and still keep it fresh?<\/strong> <p class=\"schema-faq-answer\">Yes. Reuse your best-performing posts but adapt the tone and format. Add exclusive tips or behind-the-scenes context to make it feel personal and worth reading for email subscribers.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761938003374\"><strong class=\"schema-faq-question\">What calls-to-action work best in fitness email newsletters?<\/strong> <p class=\"schema-faq-answer\">Use clear, action-oriented CTAs like \u201cBook Your Next Class,\u201d \u201cTry a Free Session,\u201d or \u201c<a href=\"https:\/\/www.wellnessliving.com\/blog\/8-fitness-challenge-ideas-for-your-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join Our Challenge<\/a>.\u201d Keep them short, visually distinct, and place them near the top and bottom of your email for better visibility.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761938073614\"><strong class=\"schema-faq-question\">What incentive types help convert newsletter subscribers into first-time fitness clients?<\/strong> <p class=\"schema-faq-answer\">Offer limited-time discounts, free trial classes, or loyalty points. Personalized incentives (like a birthday promo or referral reward) create urgency and make new clients feel valued.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761937941832\"><strong class=\"schema-faq-question\">How can I segment my list for more targeted fitness email newsletter content?<\/strong> <p class=\"schema-faq-answer\">Segment by membership type, class interest, engagement level, or goals. For example, send beginner-friendly tips to new clients and advanced content to loyal members. Targeted messaging leads to higher open and click rates. <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">WellnessLiving makes email segmentation easy and quick.<\/a><\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Did you know email marketing has been proven to be 40 times more effective at getting new clients than Facebook or Twitter? Email is so important for your marketing, and it\u2019s a medium that continues to grow. A fitness email newsletter is intended to inform and educate your community about [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":16197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1181,467],"tags":[17873,497,496,2277,461,464,17840,609,2311],"class_list":["post-16196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","category-marketing-social","tag-email-marketing","tag-email-marketing-automation","tag-email-marketing-campaigns","tag-expert-advice","tag-fitness-business-management-software","tag-fitness-studio","tag-gym","tag-marketing","tag-mobile-apps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create the Most Engaging Fitness Email Newsletter<\/title>\n<meta name=\"description\" content=\"Looking for ways to engage your clients, boost revenue, and spread the word about your business? Add an email newsletter to your marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/email-marketing-101-create-engaging-fitness-email-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing 101: How to Create an Engaging Fitness Email Newsletter\" \/>\n<meta property=\"og:description\" content=\"Looking for ways to engage your clients, boost revenue, and spread the word about your business? 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Targeted messaging leads to higher open and click rates. <a href=\\\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">WellnessLiving makes email segmentation easy and quick.<\/a>\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Create the Most Engaging Fitness Email Newsletter","description":"Looking for ways to engage your clients, boost revenue, and spread the word about your business? 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