{"id":16209,"date":"2021-02-23T09:00:05","date_gmt":"2021-02-23T14:00:05","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=16209"},"modified":"2025-08-05T03:37:09","modified_gmt":"2025-08-05T07:37:09","slug":"increase-client-retention-push-notifications","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/increase-client-retention-push-notifications\/","title":{"rendered":"How to Increase Client Retention with Push Notifications"},"content":{"rendered":"

Push notifications are one of the best ways to connect with\u2014and retain\u2014your clients. They help increase retention rates three to 10 times, while boosting engagement by 88%<\/a>!<\/p>\n

Simply put, a push notification<\/a> is a brief notification or alert that is \u201cpushed\u201d when someone has installed your app and accepted to receive notifications. It\u2019s a great way to instantly reach clients, keep them updated about your business, and encourage them to book your services. You can also grow your revenue\u201448% of mobile app users<\/a> make in-store purchases after receiving a push notification linked to their profile data.<\/p>\n

It\u2019s time to add push notifications to your marketing plan. Here you\u2019ll learn how push notifications can increase client retention and grow your business.<\/p>\n

Define your target audience<\/h2>\n

If you want to increase your conversion rate, generic text just isn\u2019t going to cut it\u2014you need targeted messaging. According to studies<\/a>, push notifications targeted to a segmented audience increases the open rate by 50%.<\/p>\n

How do you target your content? This is where you classify your clients. Look at their age, favorite classes (yoga, boxing, dance), their goals (muscle gain, better balance, weight loss), purchase history, and attendance frequency. Think of the categories your clients fit into where you could send specific content to help them with their goals.<\/p>\n

The better you get to know your clients, the easier it\u2019ll be to send them messages they\u2019ll connect to. WellnessLiving\u2019s client profile feature<\/a> gives you just the insight you need. You can track actions like attendance and favorite classes so you can help them stay on track\u2014and invested in your business.<\/p>\n

Encourage inactive clients to book<\/h2>\n

Building relationships is what it\u2019s all about. The short, familiar nature of push notifications means you\u2019re always strengthening that bond. Are you struggling with inactive members? Get ready to win them back with messages meant just for them. How can you use push notifications to get them to return to your business?<\/p>\n