{"id":16356,"date":"2021-04-02T09:00:15","date_gmt":"2021-04-02T13:00:15","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=16356"},"modified":"2026-01-30T14:35:17","modified_gmt":"2026-01-30T19:35:17","slug":"virtual-gym-101-your-guide-running-online-gym","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/","title":{"rendered":"Virtual Gym 101: Your Guide for Running an Online Gym"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.lesmills.com\/clubs-and-facilities\/research-insights\/fitness-trends\/coming-back-from-covid-how-are-clubs-faring\/\" target=\"_blank\" rel=\"noopener\">72% of fitness business owners<\/a> are now offering on-demand and livestream classes to their members. Moving your business online is much more than streaming your classes on Zoom. Your virtual gym needs to provide additional value to your members to stand apart from other at-home workouts.<\/p>\n\n\n\n<p>Here we\u2019ll cover everything you need to know about running a high-end online gym. <\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">In this article, you&#8217;ll learn about:<\/div><ul><li><a href=\"#h-rent-out-equipment\" data-level=\"2\">Rent out equipment<\/a><\/li><li><a href=\"#h-give-clients-virtual-options\" data-level=\"2\">Give clients virtual options<\/a><\/li><li><a href=\"#h-create-the-best-online-gym-experience\" data-level=\"2\">Create the best online gym experience<\/a><\/li><li><a href=\"#h-provide-additional-value-to-your-members\" data-level=\"2\">Provide additional value to your members<\/a><\/li><li><a href=\"#h-make-sure-your-members-know-you-re-open\" data-level=\"2\">Make sure your members know you\u2019re open<\/a><\/li><li><a href=\"#h-time-to-run-your-virtual-gym-like-a-pro\" data-level=\"2\">Time to run your virtual gym like a pro<\/a><\/li><li><a href=\"#h-running-a-virtual-gym-faqs\" data-level=\"2\">\u2753 Running a Virtual Gym: FAQs \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rent-out-equipment\">Rent out equipment<\/h2>\n\n\n\n<p>If it\u2019s too hard to participate in your classes, people will give up, and you definitely don\u2019t want that. While your clients are working out with you remotely, help them get set up for success. Equipment rental is a great way to stay in touch with your community. Also, make sure they have everything they need to stick with your fitness programs. <\/p>\n\n\n\n<p>Here\u2019s what you should keep in mind when you rent out gym equipment.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type of equipment:<\/strong> Offer the basic equipment your clients need. Think hand weights, dumbbells, kettlebells, indoor exercise bikes, exercise mats, skipping ropes, resistance bands, benches, and yoga equipment (mats, blocks, straps, and bolsters).<\/li>\n\n\n\n<li><strong>Add value:<\/strong> Renting out your equipment can add value to clients who don\u2019t have the right equipment in their home. You can also use it as a contest prize, loyalty reward, or as an online gym membership perk to grow your numbers.<\/li>\n\n\n\n<li><strong>Protect your business:<\/strong> Keep your business safe by confirming that your insurance covers transporting equipment to someone\u2019s home and any issues like damaged or stolen equipment or improper setup. Limit your liability by being prepared.<\/li>\n\n\n\n<li><strong>Simplify the process:<\/strong> Make it easy for you and your community to access your equipment with WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/book-a-spot\/\" target=\"_blank\" rel=\"noreferrer noopener\">BOOK-A-SPOT\u2122<\/a>. Simply list and manage your inventory so you can focus on your online gym classes and creating the best content you can.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-give-clients-virtual-options\">Give clients virtual options<\/h2>\n\n\n\n<p>A virtual gym naturally offers more flexibility and convenience\u2014two things your clients value. In fact, research conducted by OnePoll on behalf of AI fitness and lifestyle app Freeletics <a href=\"https:\/\/www.freeletics.com\/en\/press\/news\/freeletics-surveys-americans-to-understand-what-is-in-store-for-the-fitness-industry-post-covid-19\/\" target=\"_blank\" rel=\"noopener\">found that 72% of people surveyed<\/a> feel that it\u2019s easier than ever to maintain their fitness routines by working out from home. Variety in your virtual gym is a value-add for clients, and it\u2019s also an opportunity to gauge what your clients love most. <\/p>\n\n\n\n<p>Here are the must-have components for your online gym.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Livestreaming:<\/strong> Clients get to attend their favorite classes from instructors they know, without leaving the house. With a busy schedule, they can jump on a quick class before work, during their lunch break, or between meetings, and still carry on with their scheduled day. (WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/zoom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom Integration<\/a> makes livestreaming stress-free.)<\/li>\n\n\n\n<li><strong>On-demand videos: <\/strong>With <a href=\"https:\/\/www.wellnessliving.com\/features\/fitvid\/\" target=\"_blank\" rel=\"noreferrer noopener\">FitVID on Demand<\/a>, you\u2019ll up your content game. It\u2019s easy to record livestreams and create a video library that people can access on their own time. You can also arrange your content based on class type or length for quick access. And build your brand by eliminating the need for third-party video on-demand platforms. Clients will love how easy it is to view a class on their phone via the <a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/\" target=\"_blank\" rel=\"noreferrer noopener\">Achieve Client App<\/a>\u2014it\u2019s an all-access pass to your online gym.<\/li>\n\n\n\n<li><strong>One-to-one coaching: <\/strong>Offer special attention with <a href=\"https:\/\/www.wellnessliving.com\/blog\/become-a-successful-virtual-fitness-coach\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal training or coaching online<\/a>. Add customized workouts, accountability, and nutrition advice as part of your virtual gym membership.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-the-best-online-gym-experience\">Create the best online gym experience<\/h2>\n\n\n\n<p>It doesn\u2019t just happen; great content takes some work. Here are a few of the things to consider to get your online gym to the next level.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Streaming platform:<\/strong> Some gyms started off using Facebook or YouTube, but quickly decided on Zoom as the best platform to deliver their content. Our <a href=\"https:\/\/www.wellnessliving.com\/blog\/benefits-zoom-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom integration<\/a> simplifies the streaming process for you and your community.<\/li>\n\n\n\n<li><strong>Virtual class schedule and on-demand library:<\/strong> Give your clients an on-demand option with <a href=\"https:\/\/www.wellnessliving.com\/blog\/benefits-fitvid-on-demand\/\" target=\"_blank\" rel=\"noreferrer noopener\">FitVID on Demand.<\/a> And our on-demand services allow you to analyze customer behavior so you can offer the most popular classes and times on your class schedule.<\/li>\n\n\n\n<li><strong>Virtual class checklist:<\/strong> You need the right resources to produce pro content\u2014evaluate your camera, Internet connection, space, lighting, and audio recording equipment.<\/li>\n\n\n\n<li><strong>Impress your audience: <\/strong>Use apps like <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>, <a href=\"https:\/\/filmora.wondershare.com\/filmorago-video-editing-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Filmora Go<\/a>, <a href=\"https:\/\/www.canva.com\/q\/pro\/?v=2&amp;utm_source=google_sem&amp;utm_medium=cpc&amp;utm_campaign=REV_CA_EN_CanvaPro_Branded_Tier1_Core_EM&amp;utm_term=REV_CA_EN_CanvaPro_Branded_Tier1_Canva_EM&amp;gclid=CjwKCAjw6fCCBhBNEiwAem5SO_7oMTJoWoIFIJxBPGOUxa3pYykudi1Od8IioSown5PoqKM0zOBAjhoCc-cQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a>, or <a href=\"https:\/\/www.adobe.com\/ca\/products\/premiere-rush.html?sdid=2XBSC55B&amp;mv=search&amp;ef_id=CjwKCAjw6fCCBhBNEiwAem5SOzIi2R2MLN0X0iQVrouGvccPTf9PlTdx6EDKbb_OHnOks-20MGBprhoCNwEQAvD_BwE:G:s&amp;s_kwcid=AL!3085!3!495811214616!e!!g!!adobe%20premiere%20rush&amp;gclid=CjwKCAjw6fCCBhBNEiwAem5SOzIi2R2MLN0X0iQVrouGvccPTf9PlTdx6EDKbb_OHnOks-20MGBprhoCNwEQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Premiere Rush<\/a> for simple editing and better video production.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-provide-additional-value-to-your-members\">Provide additional value to your members<\/h2>\n\n\n\n<p>It\u2019s a competitive space, so keep your members motivated and remind them why they should stick with you. The more they see value in your business, the longer they\u2019ll stay loyal. <a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/05\/14\/2033925\/0\/en\/Fitness-App-Market-To-Reach-USD-14-64-Billion-By-2027-Reports-and-Data.html\" target=\"_blank\" rel=\"noopener\">Research<\/a> predicts that by 2027, fitness apps will reach a value of 14.64 billion. You\u2019re going to need to stand out in that crowd, so show you\u2019re worth the investment with added value. Here are ways you can add value to get ahead of the competition:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fitness challenges:<\/strong> Get clients in the competitive spirit with a fitness challenge. With your <a href=\"https:\/\/www.wellnessliving.com\/features\/rewards\/\" target=\"_blank\" rel=\"noreferrer noopener\">loyalty program<\/a> and WellnessLiving\u2019s <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/11056366-manage-a-leaderboard\" target=\"_blank\" rel=\"noreferrer noopener\">leaderboard<\/a>, you\u2019ll keep the momentum going, stay on top of clients\u2019 progress, and reward them for all their hard work.<\/li>\n\n\n\n<li><strong>Host virtual events:<\/strong> Get your community together\u2014even if it\u2019s only online. Host clinics, do demonstrations, and remind members that you\u2019re there for them.<\/li>\n\n\n\n<li><strong>Blogs: <\/strong><a href=\"https:\/\/www.wellnessliving.com\/blog\/your-ultimate-guide-blogging\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use your blog to offer valuable information to your community.<\/a> Consider content like tips to stay motivated at home, meditation for better sleep, stretches to combat computer fatigue, and more.<\/li>\n\n\n\n<li><strong>Stay in touch: <\/strong>Just because you\u2019re not seeing them in-person doesn\u2019t mean you can\u2019t build relationships. Reach out to celebrate fitness milestones, birthdays, holidays, or just to say hi. Staying on your clients\u2019 minds and showing you care means they\u2019ll keep coming back.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-sure-your-members-know-you-re-open\">Make sure your members know you\u2019re open<\/h2>\n\n\n\n<p>When lockdowns happen, you don\u2019t want members to become disengaged. Be there to coach them, build a community, and help them reach their fitness goals from home. Take immediate action, notifying your community about your virtual options by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Calling them. <\/strong>Strengthen that connection with a personal phone call to let them know your community is just as strong, while it\u2019s a virtual gym.<\/li>\n\n\n\n<li><strong>Promoting on social. <\/strong>Grow your audience and keep members engaged with details about any changes and your online gym options.<\/li>\n\n\n\n<li><strong>Automate your communication. <\/strong>Reach clients faster and reach out to people you haven\u2019t seen in a while with automated messages. <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use email, SMS, and push notifications<\/a> to contact your community and keep them in the loop.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-time-to-run-your-virtual-gym-like-a-pro\">Time to run your virtual gym like a pro<\/h2>\n\n\n\n<p>Even if running an online business wasn\u2019t part of your vision when you opened your gym, it\u2019s become necessary for you to succeed. Achieve that success by renting out equipment and growing revenues, offering variety, improving your client experience, and adding value for your clients. Once you get the word out, you\u2019ll see your regulars\u2014and a new client base\u2014flocking through your virtual doors.<\/p>\n\n\n\n<p>From <a href=\"https:\/\/www.wellnessliving.com\/blog\/5-benefits-book-a-spot\/\" target=\"_blank\" rel=\"noreferrer noopener\">BOOK-A-SPOT\u2122<\/a> to <a href=\"https:\/\/www.wellnessliving.com\/features\/zoom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom integration<\/a>, <a href=\"https:\/\/www.wellnessliving.com\/features\/fitvid\/\" target=\"_blank\" rel=\"noreferrer noopener\">FitVID on Demand<\/a>, and more, WellnessLiving will help manage your business and grow online gym memberships. <strong><a href=\"https:\/\/www.wellnessliving.com\/gym\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a no-commitment demo to learn more today.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-running-a-virtual-gym-faqs\">\u2753 Running a Virtual Gym: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1769201541474\"><strong class=\"schema-faq-question\">What business model options work best for a virtual gym?<\/strong> <p class=\"schema-faq-answer\">The most sustainable models use recurring subscriptions or memberships. Some gyms add class packs for flexibility and higher entry volume. <a href=\"https:\/\/www.wellnessliving.com\/features\/virtual-classes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hybrid options can increase value for local members.<\/a> Your model should match your audience\u2019s schedule and goals. Predictable billing helps you forecast revenue and staffing.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769201743007\"><strong class=\"schema-faq-question\">How do I keep virtual members engaged without in-person accountability?<\/strong> <p class=\"schema-faq-answer\">Engagement improves when members feel seen and supported. Use consistent class times, clear progress paths, and regular communication. Encourage community through challenges and shared milestones. Offer easy ways to ask questions and get feedback. Consistent touchpoints reduce churn and increase participation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769201762692\"><strong class=\"schema-faq-question\">What tech features are most important for running an online gym smoothly?<\/strong> <p class=\"schema-faq-answer\">Prioritize streaming reliability and simple scheduling first. Make registration, payment, and access easy on mobile. Automated reminders reduce missed sessions and confusion. On-demand libraries add value between live classes. Reporting should show attendance, retention, and revenue by program.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769201776561\"><strong class=\"schema-faq-question\">How should I market a virtual gym beyond my local area?<\/strong> <p class=\"schema-faq-answer\">Lead with a clear niche and outcomes to stand out online. Use SEO and social content that answers beginner questions. <a href=\"https:\/\/www.wellnessliving.com\/features\/customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Build trust with reviews, testimonials<\/a>, and sample workouts. Offer a low-friction intro offer to reduce hesitation. Follow up quickly after inquiries to convert interest into trials.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1769201791349\"><strong class=\"schema-faq-question\">How do I measure success for a virtual gym and improve profitability?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.wellnessliving.com\/features\/isaac\/\" target=\"_blank\" rel=\"noreferrer noopener\">Track churn rate, retention length, and average revenue per member.<\/a> Monitor attendance consistency and engagement over time. Measure lead-to-trial and trial-to-member conversion rates. Compare revenue per program to delivery costs. Success improves when retention rises, and acquisition stays efficient.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>72% of fitness business owners are now offering on-demand and livestream classes to their members. Moving your business online is much more than streaming your classes on Zoom. Your virtual gym needs to provide additional value to your members to stand apart from other at-home workouts. Here we\u2019ll cover everything [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":16358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466,1181],"tags":[2275,628,2310,2277,461,464,17840,2281,609,2311,2276],"class_list":["post-16356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-fitness","tag-branding","tag-business-management","tag-client-retention","tag-expert-advice","tag-fitness-business-management-software","tag-fitness-studio","tag-gym","tag-industry-trends","tag-marketing","tag-mobile-apps","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtual Gym 101: Your Guide for Running an Online Gym<\/title>\n<meta name=\"description\" content=\"Run your virtual gym like a pro. Use your online platform to grow revenues and add value to your memberships with our expert help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Gym 101: Your Guide for Running an Online Gym\" \/>\n<meta property=\"og:description\" content=\"Run your virtual gym like a pro. Use your online platform to grow revenues and add value to your memberships with our expert help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-02T13:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T19:35:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/03\/MicrosoftTeams-image-73.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benjamin Kingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Kingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/\",\"name\":\"Virtual Gym 101: Your Guide for Running an Online Gym\",\"isPartOf\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/03\/MicrosoftTeams-image-73.png\",\"datePublished\":\"2021-04-02T13:00:15+00:00\",\"dateModified\":\"2026-01-30T19:35:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903\"},\"description\":\"Run your virtual gym like a pro. Use your online platform to grow revenues and add value to your memberships with our expert help.\",\"mainEntity\":[{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201541474\"},{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201743007\"},{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201762692\"},{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201776561\"},{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201791349\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#primaryimage\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/03\/MicrosoftTeams-image-73.png\",\"contentUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/03\/MicrosoftTeams-image-73.png\",\"width\":1200,\"height\":801,\"caption\":\"In 2020, gyms and fitness studios everywhere pivoted online with 72% of fitness business owners offering on-demand and livestream classes to their members. Moving your business online is much more than streaming your classes on Zoom. Your virtual gym needs to provide additional value to your members to stand apart from other at-home workouts.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/\",\"name\":\"WellnessLiving Blog\",\"description\":\"WellnessLiving Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wellnessliving.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903\",\"name\":\"Benjamin Kingston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g\",\"caption\":\"Benjamin Kingston\"},\"url\":\"https:\/\/www.wellnessliving.com\/blog\/author\/benjamin_k\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201541474\",\"position\":1,\"url\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201541474\",\"name\":\"What business model options work best for a virtual gym?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The most sustainable models use recurring subscriptions or memberships. Some gyms add class packs for flexibility and higher entry volume. <a href=\\\"https:\/\/www.wellnessliving.com\/features\/virtual-classes\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Hybrid options can increase value for local members.<\/a> Your model should match your audience\u2019s schedule and goals. Predictable billing helps you forecast revenue and staffing.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201743007\",\"position\":2,\"url\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201743007\",\"name\":\"How do I keep virtual members engaged without in-person accountability?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Engagement improves when members feel seen and supported. Use consistent class times, clear progress paths, and regular communication. Encourage community through challenges and shared milestones. Offer easy ways to ask questions and get feedback. Consistent touchpoints reduce churn and increase participation.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201762692\",\"position\":3,\"url\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201762692\",\"name\":\"What tech features are most important for running an online gym smoothly?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Prioritize streaming reliability and simple scheduling first. Make registration, payment, and access easy on mobile. Automated reminders reduce missed sessions and confusion. On-demand libraries add value between live classes. Reporting should show attendance, retention, and revenue by program.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201776561\",\"position\":4,\"url\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201776561\",\"name\":\"How should I market a virtual gym beyond my local area?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Lead with a clear niche and outcomes to stand out online. Use SEO and social content that answers beginner questions. <a href=\\\"https:\/\/www.wellnessliving.com\/features\/customer-reviews\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Build trust with reviews, testimonials<\/a>, and sample workouts. Offer a low-friction intro offer to reduce hesitation. Follow up quickly after inquiries to convert interest into trials.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201791349\",\"position\":5,\"url\":\"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201791349\",\"name\":\"How do I measure success for a virtual gym and improve profitability?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<a href=\\\"https:\/\/www.wellnessliving.com\/features\/isaac\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Track churn rate, retention length, and average revenue per member.<\/a> Monitor attendance consistency and engagement over time. Measure lead-to-trial and trial-to-member conversion rates. Compare revenue per program to delivery costs. Success improves when retention rises, and acquisition stays efficient.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Virtual Gym 101: Your Guide for Running an Online Gym","description":"Run your virtual gym like a pro. Use your online platform to grow revenues and add value to your memberships with our expert help.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/","og_locale":"en_US","og_type":"article","og_title":"Virtual Gym 101: Your Guide for Running an Online Gym","og_description":"Run your virtual gym like a pro. Use your online platform to grow revenues and add value to your memberships with our expert help.","og_url":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/","og_site_name":"WellnessLiving Blog","article_published_time":"2021-04-02T13:00:15+00:00","article_modified_time":"2026-01-30T19:35:17+00:00","og_image":[{"width":1200,"height":801,"url":"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/03\/MicrosoftTeams-image-73.png","type":"image\/png"}],"author":"Benjamin Kingston","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Benjamin Kingston","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/","url":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/","name":"Virtual Gym 101: Your Guide for Running an Online Gym","isPartOf":{"@id":"https:\/\/www.wellnessliving.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#primaryimage"},"image":{"@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/03\/MicrosoftTeams-image-73.png","datePublished":"2021-04-02T13:00:15+00:00","dateModified":"2026-01-30T19:35:17+00:00","author":{"@id":"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903"},"description":"Run your virtual gym like a pro. Use your online platform to grow revenues and add value to your memberships with our expert help.","mainEntity":[{"@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201541474"},{"@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201743007"},{"@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201762692"},{"@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201776561"},{"@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201791349"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#primaryimage","url":"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/03\/MicrosoftTeams-image-73.png","contentUrl":"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/03\/MicrosoftTeams-image-73.png","width":1200,"height":801,"caption":"In 2020, gyms and fitness studios everywhere pivoted online with 72% of fitness business owners offering on-demand and livestream classes to their members. Moving your business online is much more than streaming your classes on Zoom. Your virtual gym needs to provide additional value to your members to stand apart from other at-home workouts."},{"@type":"WebSite","@id":"https:\/\/www.wellnessliving.com\/blog\/#website","url":"https:\/\/www.wellnessliving.com\/blog\/","name":"WellnessLiving Blog","description":"WellnessLiving Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wellnessliving.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903","name":"Benjamin Kingston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g","caption":"Benjamin Kingston"},"url":"https:\/\/www.wellnessliving.com\/blog\/author\/benjamin_k\/"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201541474","position":1,"url":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201541474","name":"What business model options work best for a virtual gym?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The most sustainable models use recurring subscriptions or memberships. Some gyms add class packs for flexibility and higher entry volume. <a href=\"https:\/\/www.wellnessliving.com\/features\/virtual-classes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hybrid options can increase value for local members.<\/a> Your model should match your audience\u2019s schedule and goals. Predictable billing helps you forecast revenue and staffing.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201743007","position":2,"url":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201743007","name":"How do I keep virtual members engaged without in-person accountability?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Engagement improves when members feel seen and supported. Use consistent class times, clear progress paths, and regular communication. Encourage community through challenges and shared milestones. Offer easy ways to ask questions and get feedback. Consistent touchpoints reduce churn and increase participation.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201762692","position":3,"url":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201762692","name":"What tech features are most important for running an online gym smoothly?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Prioritize streaming reliability and simple scheduling first. Make registration, payment, and access easy on mobile. Automated reminders reduce missed sessions and confusion. On-demand libraries add value between live classes. Reporting should show attendance, retention, and revenue by program.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201776561","position":4,"url":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201776561","name":"How should I market a virtual gym beyond my local area?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Lead with a clear niche and outcomes to stand out online. Use SEO and social content that answers beginner questions. <a href=\"https:\/\/www.wellnessliving.com\/features\/customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Build trust with reviews, testimonials<\/a>, and sample workouts. Offer a low-friction intro offer to reduce hesitation. Follow up quickly after inquiries to convert interest into trials.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201791349","position":5,"url":"https:\/\/www.wellnessliving.com\/blog\/virtual-gym-101-your-guide-running-online-gym\/#faq-question-1769201791349","name":"How do I measure success for a virtual gym and improve profitability?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<a href=\"https:\/\/www.wellnessliving.com\/features\/isaac\/\" target=\"_blank\" rel=\"noreferrer noopener\">Track churn rate, retention length, and average revenue per member.<\/a> Monitor attendance consistency and engagement over time. Measure lead-to-trial and trial-to-member conversion rates. Compare revenue per program to delivery costs. Success improves when retention rises, and acquisition stays efficient.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"modified_by":"Rayne W","_links":{"self":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/16356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/users\/861"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/comments?post=16356"}],"version-history":[{"count":12,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/16356\/revisions"}],"predecessor-version":[{"id":27782,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/16356\/revisions\/27782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/media\/16358"}],"wp:attachment":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/media?parent=16356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/categories?post=16356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/tags?post=16356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}