A client cancels their membership, and you think to yourself, \u201cWhat happened? What could have I done better? Did they go to the competitors?\u201d What are some of the reasons fitness clients leave?<\/p>\n
Lost motivation, it\u2019s too expensive, they moved away, not using their memberships enough, or not seeing results fast enough\u2014that\u2019s just the tip of the iceberg. Add in concerns brought on by COVID-19 and memberships are on the decline. As a gym or studio owner, losing fitness members comes with the territory. According to research published in the journal Preventive Medicine Reports<\/a>, 50% of new members quit within three months of signing up at a fitness studio. At the same time, up to 67% of memberships often go unused<\/a>.<\/p>\n However, not all is lost. You can always try to win them back by stopping clients from leaving in the first place. Research shows<\/a> that increasing client retention rates by 5% can lead to an increase in profit by up to 95%. Here we\u2019re running through 7 reasons fitness clients leave and solutions to keep them around. Let\u2019s get started…<\/p>\n Problem: <\/strong>When COVID first hit, many members quit the gym and were worried about finances and the future. According to a survey from Freeletics<\/a>, 60% of Americans plan to cancel their gym memberships after the pandemic.<\/p>\n Solution: <\/strong>Fitness studios needed to adapt to set themselves up for long-term success. You can provide a solution to your fitness clients through seamless technology integration in every aspect of your business (i.e., livestreaming and on-demand video content). Livestreaming lets clients connect with you in real-time, as they can experience that in-class energy from home. With on-demand classes, they can then access your video library at any time.<\/p>\n Problem: <\/strong>It\u2019s natural to join a gym with a goal like improving fitness, gaining muscle, or losing weight\u2014and to expect quick results. If it doesn\u2019t seem like it\u2019s working, clients get discouraged and move on to something else. Motivation wanes, enthusiasm for working out disappears, and this is why gym members quit.<\/p>\n Solution: \u00a0<\/strong>Solve this issue and keep your fitness clients by managing expectations. Help your members set SMART (specific, measurable, achievable, relevant, and timely) goals from day one. By plotting their journey, addressing past pain points, and sticking to the data, they\u2019ll see real results.<\/p>\n Monitor important details like body fat percentage, measurements, and more to show them how far they\u2019ve come. Set smaller goals along their journey, too (e.g., increased endurance, lifting heavier weights, or consistent training), so they stay motivated and invested in your business.<\/p>\n Problem: <\/strong>Recent IHRSA <\/a>research shows that 23% of gym members quit due to non-use, and 48% are finding it tough to get motivated since COVID-19. In fact, 1 in 10<\/a> who haven\u2019t kept up with their regular workout routines, have stopped exercising altogether.<\/p>\n Solution: <\/strong>Do what you know \u2013 inspire your fitness clients to stay active with learning, inspiration, and fun. Here are a few ideas to motivate clients to move.<\/p>\n Problem: <\/strong>Studies<\/a> show that 46% of gym members cancel their memberships due to cost. With lost jobs and financial insecurity, working out may not be a top priority. Consumers are budget-conscious these days, but it\u2019s about proving your worth. If you rely on sales, trials, and free offers, you\u2019re undervaluing your business.<\/p>\n Solution: <\/strong>Don\u2019t charge pennies on the dollar or get people in solely with free offers. Show clients they are getting value for their money. Here are a few options that add lots of value:<\/p>\n Problem: <\/strong>Community is a big thing for fitness studios and gyms. If they don\u2019t, they will likely go somewhere else. Since the pandemic, 36%<\/a> of people miss the sense of community that comes with belonging to a gym.<\/p>\n Solution: <\/strong>Make sure your members feel like they are a part of something bigger by creating a sense of belonging. Here\u2019s some ways to do that:<\/p>\n Problem: <\/strong>Letting clients know you\u2019re proud of their dedication and achievements really boosts morale. How do we know? Research shows that 26%<\/a> of people say that they miss having someone cheer them on during a workout.<\/p>\n Solution: <\/strong>Increase engagement by showcasing your members and reward them for it. Here\u2019s a couple ways you can do it:<\/p>\n Problem: <\/strong>Some fitness clients just don\u2019t enjoy the in-person experience. They don\u2019t have time to wait in line for check-in, scheduling is inconvenient, or their favorite equipment is occupied.<\/p>\n Solution: <\/strong>Boost your customer experience with expert tools to get organized and offer more. The right gym or fitness studio software can work wonders. Here are a few of the ways your software can make your gym the place to be.<\/p>\n There are lots of reasons why gym members quit, but you can keep them if you know how. Members are looking for results, motivation, value, connection, and support. Deliver on those and they\u2019ll stick with you for life.<\/p>\n WellnessLiving\u2019s studio software can help you with keeping your fitness clients. Manage your on-demand content with FitVID on Demand<\/a>. Livestream seamlessly with Zoom integration<\/a>. Simplify booking and payment solutions<\/a>, streamline with mobile staff<\/a> and client apps<\/a>, motivate clients with our rewards program<\/a>, and more. Learn how the tools from WellnessLiving will help manage your business with a free, no-commitment demo<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":" A client cancels their membership, and you think to yourself, \u201cWhat happened? What could have I done better? Did they go to the competitors?\u201d What are some of the reasons fitness clients leave? Lost motivation, it\u2019s too expensive, they moved away, not using their memberships enough, or not seeing results […]<\/p>\n","protected":false},"author":861,"featured_media":16503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1181],"tags":[628,2310,2277,609,2311,499,2276],"class_list":["post-16500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","tag-business-management","tag-client-retention","tag-expert-advice","tag-marketing","tag-mobile-apps","tag-rewards-program","tag-software"],"yoast_head":"\n1. COVID-19 pandemic<\/h2>\n
2. Not getting results right away<\/h2>\n
3. A lack of motivation<\/h2>\n
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4. Pricing (can\u2019t afford it)<\/h2>\n
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5. No sense of community<\/h2>\n
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6. Members aren\u2019t recognized for their achievements<\/h2>\n
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7. The fitness business is unorganized<\/h2>\n
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Give them a reason to stay<\/h2>\n