![\"virtual](\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/05\/MicrosoftTeams-image-195.png\")
It\u2019s time to take your workshops, programs, and teacher trainings to the next level. Let\u2019s get started as Lisa leads us through her formula for creating a thriving business in today\u2019s climate.<\/p>\n\n\n\n
1. Identifying your needs and purpose<\/h2>\n\n\n\n
According to Lisa, identifying your needs is a crucial part of the process of learning how to spend your money wisely. She recommends that you look at the following elements to get your business on track.<\/p>\n\n\n\n
The content<\/h3>\n\n\n\n
What are you creating, who is it for, and why is there a need for it in the marketplace? It\u2019s important to get a clear picture so you know where you\u2019re going.<\/p>\n\n\n\n
Your needs<\/h3>\n\n\n\n
What are you hoping to accomplish by creating this content? Is it:<\/p>\n\n\n\n
- \n
- Increased revenue\/cash flow?<\/li>\n\n\n\n
- A need to hire?<\/li>\n\n\n\n
- The desire to upskill your staff to meet industry demand?<\/li>\n\n\n\n
- Meeting the demand from your clients to offer more?<\/li>\n\n\n\n
- Simply that you are bored and need a new project?<\/li>\n<\/ul>\n\n\n\n
Marketing<\/h3>\n\n\n\n
Who are you marketing to? Who will fill this need? This could include current clients, new clients, your current team, or new hires. Lisa notes that, \u201cThe new clients and team members are where you stand to make the most revenue, so commit the necessary time and money to see the biggest payoff.\u201d<\/p>\n\n\n\n
The why<\/h3>\n\n\n\n
Why are they going to register for your program? Here are a few of the possibilities:<\/p>\n\n\n\n
- \n
- Current clients are committed to you and your business (this one cannot be relied on, especially these days).<\/li>\n\n\n\n
- Your product is so original that there\u2019s nothing else out there (maybe you\u2019ve designed something unique to your brand or based around another one of your programs).<\/li>\n\n\n\n
- You use branded systems to train your team, making your training unique.<\/li>\n<\/ul>\n\n\n\n
Next steps, identifying your niche and recording your offerings<\/h3>\n\n\n\n
Now more than ever, identifying your niche is the way to set yourself apart. Lisa explains, \u201cIt\u2019s common for business owners to think \u2018everybody is already doing this\u2019\u2014but there\u2019s room for everybody in the virtual world, you just need to find your place!\u201d<\/p>\n\n\n\n
She also emphasizes that recording is crucial. She started doing virtual retreats monthly and putting them out there, but she also recorded them. This means that she can sell them, growing her library of content.<\/p>\n\n\n\n
Worried about how you\u2019ll build your library? Don\u2019t sweat it\u2014start at the beginning, record what you\u2019re offering, save it, and your library will grow. The best part is you can make money while you\u2019re sleeping with something that you\u2019ve already created.<\/p>\n\n\n\n
WellnessLiving makes this so easy. With our Zoom integration,<\/a> you can livestream and record your workshops and teacher training content, giving you a new revenue stream. You can then invite them to join and send automatic reminders to all registrants. Next, you can upload and store your recorded content onto FitVID on Demand<\/a>, where it can be conveniently viewed by your community.<\/p>\n\n\n\n
Get your community involved! So many of us are at home, feeling isolated, and looking for help to learn and improve. Ask them what they want! How long should it be? What content are they looking for? What format works best for them? Get the info straight from the source\u2014talk to them, engage them, and create something that\u2019s custom for their needs.<\/p>\n\n\n\n
Lisa mentions an important point here: \u201cThere may be additional insurance required to teach virtually, so don\u2019t forget to go through the proper steps to make your business a viable one.\u201d<\/p>\n\n\n\n
2. How will you make this happen? Monetize your partnerships<\/h2>\n\n\n\n
Lisa answers this question by saying, \u201cMonetize partnerships to build and expand beyond your current network. Start thinking about who you can align with.\u201d<\/p>\n\n\n\n
One of the greatest advantages that the virtual space gives you is unlimited access. Your partnerships aren\u2019t limited anymore to the people in your strip mall. A virtual business allows you to make global partnerships to help grow your business.<\/p>\n\n\n\n
How can you use partnerships to build your business? You can:<\/p>\n\n\n\n
- \n
- Use experts on a specific topic to fill in the gaps (i.e., a nutritionist);<\/li>\n\n\n\n
- Create affiliate programs for professionals in similar fields (i.e., massage therapists).<\/li>\n\n\n\n
- Hire popular\/influencer guest teachers to attract attention and reach their audience.<\/li>\n\n\n\n
- Provide brick-and-mortar space for online businesses where could you rent it out so people can film.<\/li>\n\n\n\n
- Offer online services for brick-and-mortar businesses (i.e., a program for chiropractors to add value for their clients).<\/li>\n<\/ul>\n\n\n\n
![\"virtual](\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/05\/MicrosoftTeams-image-196.png\")
Lisa says you can build your partnerships by creating affiliate programs for professionals in similar fields, renting out your space, offering your online services, and more.<\/figcaption><\/figure>\n\n\n\n Where do you find these partners?<\/h3>\n\n\n\n
Lisa suggests leveraging your personal network. Are you using a chiropractor, physical therapist, or naturopath already? Most of us in the fitness space know several of these types of professionals, so it\u2019s time to turn these relationships into partnerships. You can even start with an affiliate program where you offer a 10% commission for each referral (and they reciprocate), so you can build both businesses at the same time.<\/p>\n\n\n\n
As a secondary source, tap into your personal network. Do you have college friends or social media acquaintances who would align with your business and can add value? This type of referral program is a win-win.<\/p>\n\n\n\n
We know that the best marketing tool is word-of-mouth referrals from family and friends, and asking for those can be tricky. However, when you provide an excellent experience, they will talk about you. It\u2019s a way for people to avoid doing the research, and it gives the business credibility.<\/p>\n\n\n\n
Setting your virtual business up for success<\/h3>\n\n\n\n
Lisa offers a word to the wise: \u201cThis is a competitive market. So how do you do it right?\u201d<\/p>\n\n\n\n
- \n
- Be professional. Your clients are researching their best options, so you owe them the same courtesy. When you offer virtual services, set up your space the way you need and ask yourself these questions:<\/li>\n<\/ol>\n\n\n\n
- \n
- Would things like a ring light and phone stand or tripod help your presentation?<\/li>\n\n\n\n
- Test your audio. Do you need a lapel mic to improve clarity?<\/li>\n\n\n\n
- Could a quick coat of paint and some rearranging of furniture improve the look and feel of your video?<\/li>\n<\/ul>\n\n\n\n
- \n
- Invest time in building your business acumen. Lisa advises joining webinars, reading books, joining associations, asking questions, and finding a mentor. \u201cDon\u2019t just work in your business, work on your business.\u201d<\/li>\n<\/ol>\n\n\n\n
Practice makes perfect<\/h3>\n\n\n\n
It\u2019s important to remember you\u2019re not alone, so get the support you need to be successful!<\/p>\n\n\n\n
Camera shy? Like most things, you\u2019ll get more comfortable with practice. Start slowly, maybe with your friends and family until it gets easier. Remember that your clients want to see and connect with you\u2014they never cared if you had makeup on in-studio and they still don\u2019t. It\u2019s the connection that counts, so get started.<\/p>\n\n\n\n
Lisa admits that even she was skeptical about the possibility of going virtual pre-COVID, telling herself that she needed that in-person connection to reach her community. But, as the world continues to change, she has loved connecting with people near and far in the virtual realm.<\/p>\n\n\n\n
3. Maximize engagement with your return on investment<\/h2>\n\n\n\n
How do you maximize engagement and manage your time? Lisa says it\u2019s all about return on investment (ROI), lamenting that we often think of ROI in just a financial context, but that\u2019s not all there is to it. It\u2019s time to return to the what, who, and why of your business.<\/p>\n\n\n\n
Can you build this while you\u2019re still doing your regular work? Will your sleep suffer? Do you need that extra time with your family these days? Are you feeling burnt out? Look at all these factors to keep yourself healthy and well as you go through this process so you come through on the other side. It\u2019s all about reducing your workload while maximizing client engagement.<\/p>\n\n\n\n
Lisa lets us in on her trade secret: \u201cNot every great idea happens on the first round. Put something out there, gauge interest, and if there\u2019s not enough traction, move onto something else. Something will resonate.\u201d She also recommends that for maximum effect, you need to repeat the programs. Not everyone can do it the first time, and as more people join your community, this increases your opportunity to get your workshops, programs, and teacher trainings noticed.<\/p>\n\n\n\n
Work on patience and avoid the pitfalls:<\/p>\n\n\n\n
- \n
- If you build it, they may not come. Keep going anyway!<\/li>\n\n\n\n
- If you spend all your time building it and not marketing it, no one will know to come. The same is true for the reverse: if you don\u2019t put in the time to build it, they won\u2019t come back.<\/li>\n\n\n\n
- Know your numbers. Go back to your profit and loss, look at expenses (include time), and come up with the formula that will generate revenue.<\/li>\n<\/ul>\n\n\n\n
![\"virtual](\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/05\/MicrosoftTeams-image-197.png\")
How do you maximize engagement and manage your time? Lisa says it\u2019s all about return on investment (ROI), lamenting that we often think of ROI in just a financial context, but that\u2019s not all there is to it. It\u2019s time to return to the what, who, and why of your business.<\/figcaption><\/figure>\n\n\n\n 4. Build and believe in your brand<\/h2>\n\n\n\n
\u201cYou know you\u2019re offering something valuable, lead with that! Lead with your heart.\u201d Lisa quotes a stat from the summer, stating that, \u201cIt\u2019s only about 20% of the population that holds a membership to a fitness center, so there\u2019s a ton of opportunity to grow. Maybe some of that 80% were too intimidated to come into that brick-and-mortar space\u2014we\u2019re not just continuing to go after that 20%, but let\u2019s get after the rest, who need workshops and programs a lot right now.\u201d<\/p>\n\n\n\n
Add revenue to live your dream<\/h2>\n\n\n\n
Believe it or not, some real good has come out of the pandemic. Look at it as an opportunity to shift your mindset and look at virtual workshops, programs, and teacher trainings as a chance to grow your business and build your profits. Technology and society are evolving faster than our businesses can adapt! This is your wake-up call. Fitness businesses that have that digital piece will end up on top. Take the steps you need to add online workshops, programs, and teacher trainings to your offerings so you can continue to grow your business.<\/p>\n\n\n\n
With features like Zoom integration<\/a> and FitVID on Demand<\/a>, WellnessLiving has the tools to get your business online, automate your marketing, and build your library of on-demand video content. Book a free, no-commitment demo<\/a> today to learn how WellnessLiving can help grow your business.<\/p>\n\n\n\n
![\"virtual](\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/05\/BIO_Lisa-Greenbaum.png\")
<\/a><\/figure>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
The pandemic has prompted us to seek innovative ways to build revenue for businesses to survive. Online workshops and programs help attract new clients and teachers, offer more value to your community, and lead to higher profits for your business. Lisa Greenbaum knows a thing or two about virtual programs […]<\/p>\n","protected":false},"author":861,"featured_media":16543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466],"tags":[2275,628,2277,609,2276],"class_list":["post-16538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","tag-branding","tag-business-management","tag-expert-advice","tag-marketing","tag-software"],"yoast_head":"\n
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- Invest time in building your business acumen. Lisa advises joining webinars, reading books, joining associations, asking questions, and finding a mentor. \u201cDon\u2019t just work in your business, work on your business.\u201d<\/li>\n<\/ol>\n\n\n\n
- Be professional. Your clients are researching their best options, so you owe them the same courtesy. When you offer virtual services, set up your space the way you need and ask yourself these questions:<\/li>\n<\/ol>\n\n\n\n