{"id":16562,"date":"2021-05-28T09:00:56","date_gmt":"2021-05-28T13:00:56","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=16562"},"modified":"2024-08-06T14:54:40","modified_gmt":"2024-08-06T18:54:40","slug":"how-to-write-email-subject-lines-that-make-clients-want-to-buy","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/how-to-write-email-subject-lines-that-make-clients-want-to-buy\/","title":{"rendered":"How to Write Email Subject Lines That Make Clients Want to Buy"},"content":{"rendered":"

Are your email campaigns falling flat? Your email subject lines could be to blame. While it may be tempting to attribute your lack of success to people\u2019s preference for alternative channels, survey data tells an entirely different story. According to recent stats, email boasts a penetration rate of 90.3%<\/a>\u00a0in the US, while\u00a072%<\/a>\u00a0of consumers cite email as their preferred channel for communicating with businesses.<\/p>\n

Of course, not all emails end up being read. Around\u00a033% of email account holders<\/a>\u00a0use subject lines to decide whether to open emails, so marketers hoping for stellar open rates must curate killer one-liners.<\/p>\n

Writing catchy email subject lines is like crafting powerful news headlines\u2014you must evoke a sense of excitement and intrigue in your audience without giving too much away. Sounds difficult, right? It doesn\u2019t have to be. Whether you\u2019re looking to communicate vital information about closures or entice people with special offers, the following tips will boost the likelihood of customers engaging with your emails.<\/p>\n

1. Make it personal and interesting<\/h2>\n

Personalizing your email subject lines will ensure your clients feel valued while reassuring them of your brand\u2019s authenticity.\u00a0Recent figures<\/a>\u00a0suggest that 82% of marketers who use personalization tactics benefit from improved open rates, while 75% experience a higher click-through rate.<\/p>\n

One effective tactic is to include your clients\u2019 names in the subject line using automation software. This is a relatively simple technique that won\u2019t cost you time or effort.<\/p>\n

Another possibility is to segment your emails, sending out tailored emails to clients depending on their needs. Say, for example, you\u2019re designing a campaign aimed at both older and younger folks looking to improve their health. Try writing something relatable and timely that speaks to their respective needs. For the older crowd, this could involve something like \u2018turn back the clock\u2019, while for younger audiences you could appeal to their party-going nature with \u2018get ready for summer\u2019.<\/p>\n

2. Keep it short and sweet<\/h2>\n

The realities of today\u2019s digital world mean many of us are bombarded with daily content. As such, many of us avoid reading long-form content and are accustomed to scanning our screens for captivating information.<\/p>\n

Writing a short subject line will boost your chances of reaching time-restricted clients. If you can get your message across using as few words as possible, they\u2019ll know almost instantly whether they want to engage with your communication.<\/p>\n

If that weren\u2019t enough, short subject lines fit neatly into the message preview boxes found on mobile devices. When your recipient can read the entire subject line at a glance, they\u2019re more likely to open it right away.<\/p>\n

The optimum number of words in a subject line is between\u00a0one and five words<\/a>. Depending on the purpose of the email,\u00a0 you could opt for something intriguing such as \u2018Reach your fitness goals\u2019 or something direct like \u2018Unmissable training advice inside!\u2019.<\/p>\n

3. Create a sense of urgency<\/h2>\n

With so many emails hitting our inboxes every day, many people prioritize emails by how urgent they appear. If your email ends up on a person\u2019s \u2018read later\u2019 pile, it may end up untouched or in the trash folder.<\/p>\n

Say, for example, you\u2019re running a promotion with a tight deadline. Try to communicate the time-sensitive nature of your email with phrases like \u201914 hours left to win\u2019 or \u2018Don\u2019t miss out\u2019.<\/p>\n

4. Make them relevant and timely<\/h2>\n

The pandemic has made the importance of writing relevant and timely subject headlines very clear. At the beginning of the crisis, consumers were bombarded with emails from companies about altered opening times, social distancing procedures, and changes to delivery times.<\/p>\n

If you\u2019re trying to communicate vital information about ongoing developments, forget about maintaining a sense of mystery. Email subject line best practices suggest you should plainly state the purpose of the email. If the recipient is a loyal user of your services or interested in health and wellness, they\u2019ll want to find out more.<\/p>\n

5. Add an emoji or two<\/h2>\n

If your core branding is playful and millennial-friendly, why not add an emoji in the subject line? A picture says a thousand words, after all, and could help to get the tone of your message across. According to a study by Experian,\u00a056%<\/a>\u00a0of brands who use emojis in their subject lines enjoy superior unique open rates. Remember not to go overboard, however\u2014spam filters are wary of subject lines brimming with smiley faces.<\/p>\n

6. Provoke curiosity<\/h2>\n

If you\u2019re trying to reel in new customers or strengthen the loyalty of your base with a promotional email, try to entice recipients with some tempting bait. Pique people\u2019s interests with the promise that they can find out more by opening your email. Try to avoid obscure language, however, as this could alert the attention of spam filters.<\/p>\n

7. Include offers<\/h2>\n

If there\u2019s one thing every marketer knows, it\u2019s that people love free stuff. Email recipients are often partial to a discount, too. If you\u2019re planning to boost your customer base with introductory offers or reward loyal clients with promo codes, make your intentions clear in the subject line. If the customer is interested in your offer, they\u2019re likely to open the email with speedy enthusiasm.<\/p>\n

8. Address your target audience<\/h2>\n

Every company has its own niche audience, and it is your responsibility to fulfil their needs. Sharp email marketing is about more than crafting an eye-catching line. Rather, it is about adding value and communicating relevant information using a limited number of words.<\/p>\n

9. Track your open rates<\/h2>\n

Most types of email marketing software offer impressively granular data about the success of your campaigns. Track open rates to measure the effectiveness of your email subject lines and try to identify what your successful emails have in common. Consider factors such as the content, theme, length, and tone of your subject line and use this information to better target your key demographics.<\/p>\n

10. Test your email subject lines<\/h2>\n

Almost\u00a0half (47%) of marketers<\/a>\u00a0claim to use different email subject lines to enhance the performance of their communications. This testing could take several different forms. If you\u2019re willing to spend a little time and money on market research, you could draw qualitative data from survey respondents about what they think of a list of different subject lines.<\/p>\n

Alternatively, you could harness the power of email marketing technology to send one subject line to half of your email list and another to the remaining half. This is often called A\/B testing in the marketing industry. After a week or so, you can compare the open rates for both emails to assess which subject line has been more effective.<\/p>\n

Transform your email campaigns today!<\/h2>\n

Never underestimate the importance of subject lines in email marketing. On average, businesses make\u00a0$42 for every $1<\/a>\u00a0they spend on email marketing, so a successful campaign could help to supercharge the growth of your enterprise. Failure to secure high open rates, however, could prevent you from enjoying such tantalizing rewards.<\/p>\n

Hopefully, the tips and tricks listed above will get you started on a journey to constructing winning email subject lines for every campaign. Just remember that accurately targeting your audience takes time and you will need to harness data from past campaigns to help you improve your strategy.<\/p>\n

If you\u2019re looking for further help managing your business and developing better marketing strategies, WellnessLiving is here for you. We assist fitness and wellness businesses enhance client engagement, boost retention rates, and achieve sustained growth. Book a free, no-commitment demo<\/a> today to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":"

Are your email campaigns falling flat? Your email subject lines could be to blame. While it may be tempting to attribute your lack of success to people\u2019s preference for alternative channels, survey data tells an entirely different story. According to recent stats, email boasts a penetration rate of 90.3%\u00a0in the […]<\/p>\n","protected":false},"author":861,"featured_media":16583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[467],"tags":[2275,628,2277,609,2274,2276],"class_list":["post-16562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-social","tag-branding","tag-business-management","tag-expert-advice","tag-marketing","tag-social-media","tag-software"],"yoast_head":"\nHow to Write Email Subject Lines for Your Clients to Want to Buy<\/title>\n<meta name=\"description\" content=\"Are your email campaigns falling flat? 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