{"id":16568,"date":"2021-06-01T09:00:04","date_gmt":"2021-06-01T13:00:04","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=16568"},"modified":"2025-12-05T16:05:57","modified_gmt":"2025-12-05T21:05:57","slug":"market-outdoor-fitness-classes-this-summer","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/market-outdoor-fitness-classes-this-summer\/","title":{"rendered":"How to Market Your Outdoor Fitness Classes This Summer"},"content":{"rendered":"\n<p>The popularity of outdoor fitness classes soared during the pandemic and isn&#8217;t going down anytime soon. It&#8217;s no surprise that in today&#8217;s busy world that people are eager for an opportunity to get their daily workout and some fresh air all at the same time. <\/p>\n\n\n\n<p>Whether outdoor classes are an established part of your fitness offer or you are new to this space, building momentum is going to be essential to making your sessions a success. To help you do that, we\u2019ve put together some tips to help you market your outdoor fitness classes this summer.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">This guide covers: <\/div><ul><li><a href=\"#h-social-media-marketing\" data-level=\"2\">Social Media Marketing<\/a><\/li><li><a href=\"#h-local-marketing\" data-level=\"2\">Local Marketing<\/a><\/li><li><a href=\"#h-your-website\" data-level=\"2\">Your Website<\/a><\/li><li><a href=\"#h-email-and-sms\" data-level=\"2\">Email and SMS<\/a><\/li><li><a href=\"#h-bonus-tip-get-an-online-forward-software-partner-to-take-your-fitness-outside\" data-level=\"2\">Bonus tip: Get an online-forward software partner to take your fitness outside!<\/a><\/li><li><a href=\"#h-faqs-about-marketing-outdoor-fitness-classes\" data-level=\"2\">\u2753 FAQs about marketing outdoor fitness classes \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-marketing\">Social Media Marketing<\/h2>\n\n\n\n<p>Marketing your fitness classes via social media is a quick and low-cost way of attracting new people to your outdoor sessions. You can share photos and videos of classes to pique their interest, while building your audience by sharing exercise tips and tricks in between sessions.<\/p>\n\n\n\n<p>With so many different social media platforms available, you may feel overwhelmed trying to keep up with them all. So, concentrate on just one or two channels. If you already have a strong following via one social media platform, that\u2019s the one to use.<\/p>\n\n\n\n<p>If not, have a look at where your target audience spends their time. Health and fitness are popular trends on Instagram, for example, where <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-to-take-your-instagram-content-to-the-next-level\" target=\"_blank\" rel=\"noopener\">35% of users<\/a> list it as one of their main interests.<\/p>\n\n\n\n<p>Meanwhile, Facebook remains the most popular social media platform worldwide and has the widest age range, too. Sports-related brands see a high level of engagement from Facebook users, attracting <a href=\"https:\/\/sproutsocial.com\/insights\/industry-benchmarks\/\" target=\"_blank\" rel=\"noopener\">above-average<\/a> numbers of comments on their posts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-here-are-some-ways-you-can-use-social-media-to-market-your-outdoor-fitness-classes\">Here are some ways you can use social media to market your outdoor fitness classes:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Share sneak peeks.<\/strong> Tantalize your social media followers with behind-the-scenes photos and videos from your classes. Not only will it get them interested in what you offer, but it also makes them feel like part of a community. <\/li>\n\n\n\n<li><strong>Show your precautions.<\/strong> Show off your &#8220;go-bag&#8221; that gets brought along for workouts with first-aid items, sunscreen, bug spray, extra water, and anything else you might need. This helps to reassure your followers that you\u2019re being responsible and that they can trust you to have their safety in mind.<\/li>\n\n\n\n<li><strong>Highlight other benefits.<\/strong> Spending time in nature has been shown to improve our lives in a lot of ways. Talk about the benefits of exercising outdoors, both for our physical and mental health.<\/li>\n\n\n\n<li><strong>Create communities.<\/strong> Encourage your clients and followers to join a private Facebook group for additional tips and advance notice of upcoming classes. It also gives them a place to share their progress, ask you about any concerns they have before joining a class, and bolster each other\u2019s confidence.<\/li>\n\n\n\n<li><strong>Use Facebook events.<\/strong> Facebook also lets you create dedicated event posts, which are an easy way to let people know of upcoming classes. Use an eye-catching photo of your class in action to capture people\u2019s attention.<\/li>\n\n\n\n<li><strong>Share outdoor workout tips.<\/strong> Share tips and ideas that people can use in their own workouts. You\u2019ll attract more followers with helpful content like this, while establishing yourself as an expert in outdoor fitness. You could even run an <a href=\"https:\/\/www.wellnessliving.com\/blog\/8-fitness-challenge-ideas-for-your-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">outdoor fitness challenge<\/a> for your audience to encourage them to get exercising outside.<\/li>\n\n\n\n<li><strong>Ask existing clients to share.<\/strong> Testimonials from your existing clients are convincing evidence that your outdoor classes are worth attending. Ask them to share their progress on social media and tag you, so you can repost to your own profile.<\/li>\n\n\n\n<li><strong>Use video.<\/strong> Beautiful images can help you catch people\u2019s attention. But video is even more powerful. Engagement with video posts is <a href=\"https:\/\/mention.com\/en\/blog\/video-engagement-instagram\/\" target=\"_blank\" rel=\"noopener\">2.3x higher<\/a> on Instagram and <a href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/#Facebook_video_statistics\" target=\"_blank\" rel=\"noopener\">1.4x higher<\/a> on Facebook. Sharing videos of your outdoor classes will help get your new offer noticed.<\/li>\n\n\n\n<li><strong>Don\u2019t forget captions.<\/strong> If you are sharing video content, don\u2019t forget to add captions. Around <a href=\"https:\/\/www.nexttv.com\/news\/mobile-videos-often-watched-without-audio-study-finds\" target=\"_blank\" rel=\"noopener\">92% of mobile users<\/a> view videos with their sound turned off, so you\u2019ll quickly lose their interest if they can\u2019t follow what is going on. Views, engagement, and clicks <a href=\"https:\/\/instapage.com\/blog\/closed-captioning-mute-videos\" target=\"_blank\" rel=\"noopener\">all increase<\/a> when you caption your videos.<\/li>\n\n\n\n<li><strong>Use paid ads.<\/strong> While Facebook is notorious for limiting the organic reach of businesses, its <a href=\"https:\/\/www.wellnessliving.com\/blog\/facebook-ads-101-how-attract-more-leads-fitness-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">paid advertising<\/a> can be especially effective for fitness brands, which see <a href=\"https:\/\/instapage.com\/blog\/facebook-advertising-benchmarks\" target=\"_blank\" rel=\"noopener\">the highest conversion rate<\/a> of any industry. While the industry average is 9.2%, fitness ads on Facebook have a conversion rate of 14.3%.<\/li>\n<\/ol>\n\n\n\n<p>The best part of advertising on social media is that you can target your ads to the people who are most likely to be interested. Filter your audience by age, location, and interest to make sure you\u2019re getting in front of the right people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-local-marketing\">Local Marketing<\/h2>\n\n\n\n<p>In an increasingly digital world, it is easy to forget the importance of local marketing. But your clients need to be able to physically get to your outdoor fitness sessions, so concentrating on your local area is a no-brainer.<\/p>\n\n\n\n<p>The traditional route of handing out flyers and putting up posters is one aspect of this. But you can also use digital marketing to target people locally.<\/p>\n\n\n\n<p>For example, you could:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Partner with local businesses.<\/strong> Agree on a mutually beneficial deal with other local businesses to raise both your profiles. Perhaps you could secure a discount at a local caf\u00e9 for class attendees in exchange for them sharing your classes with their customers and via social media?<\/li>\n\n\n\n<li><strong>Add your classes to local event listings.<\/strong> Both physical noticeboards and digital ones can be good places to market your outdoor classes. You could also join Facebook or WhatsApp groups that cover your local area. If the admins allow it, share upcoming sessions.<\/li>\n\n\n\n<li><strong>Add your classes to Google.<\/strong> <a href=\"https:\/\/www.google.com\/intl\/en_uk\/business\/\" target=\"_blank\" rel=\"noopener\">Google My Business<\/a> is Google\u2019s way of helping local businesses get found via searches. If you have a regular location for your outdoor fitness sessions, you can add it to your profile to show up on Google Maps. This way, people searching for fitness classes in your area will be able to find you easily.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-website\">Your Website<\/h2>\n\n\n\n<p>Your website is both an essential source of information about your offer and a marketing tool in its own right.<\/p>\n\n\n\n<p>Make sure it is updated with your outdoor class times and locations. Ideally, <a href=\"https:\/\/www.wellnessliving.com\/blog\/why-online-booking-your-new-bff\/\" target=\"_blank\" rel=\"noreferrer noopener\">allow people to prebook<\/a> and <a href=\"https:\/\/www.wellnessliving.com\/blog\/making-easy-clients-pay\/\" target=\"_blank\" rel=\"noreferrer noopener\">pay in advance<\/a>. By getting them to commit to the class while they are feeling motivated, you are less likely to find they don\u2019t turn up.<\/p>\n\n\n\n<p>You can expand on the theme of outdoor fitness by including blog posts and fitness plans to encourage your clients to sign up. It will also help your SEO efforts, making your website more likely to show up in search results.<\/p>\n\n\n\n<p>And you should also use your website (and social media) to encourage people to sign up for your mailing list. Offer downloadable outdoor workout plans or a discount on their first class to entice them to subscribe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-email-and-sms\">Email and SMS<\/h2>\n\n\n\n<p>On the topic of encouraging email subscribers, <a href=\"https:\/\/www.wellnessliving.com\/blog\/master-retention-email-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">email is a powerful marketing tool<\/a> with an excellent return on investment.<\/p>\n\n\n\n<p>Emails and texts are also useful for making sure your clients don\u2019t forget about your classes. And you can automate your email or text journeys, making this one of the few marketing techniques that doesn\u2019t require many hours of your time.<\/p>\n\n\n\n<p>Sending out a regular email newsletter to subscribers is a gentle way to market your outdoor classes. You can include valuable workout tips to keep them engaged. But don\u2019t forget to add a clear call to action to register for your next class.<\/p>\n\n\n\n<p>If you run a <a href=\"https:\/\/www.wellnessliving.com\/blog\/need-loyalty-rewards-program-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">reward<\/a> or <a href=\"https:\/\/www.wellnessliving.com\/blog\/guide-growing-business-effective-referral-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">referral program<\/a>, you can use automated emails and text messages to encourage your clients to take part. Perhaps offer a loyalty discount if they attend a certain number of classes, or set up a \u2018bring a friend\u2019 scheme to attract new clients for your outdoor sessions.<\/p>\n\n\n\n<p>A little healthy competition can inspire clients to take part. Let them win points when they attend an outdoor class, leave a review, or invite a friend. It is a fun way to retain existing clients and attract new ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus-tip-get-an-online-forward-software-partner-to-take-your-fitness-outside\">Bonus tip: Get an online-forward software partner to take your fitness outside!<\/h2>\n\n\n\n<p>Outdoor fitness is a rising trend that you should take advantage of this summer. Hopefully, our tips have given you some ideas for marketing your outdoor fitness classes, both online and in your local area.<\/p>\n\n\n\n<p>With the right tools at your fingertips, you can continue to grow your fitness business as you branch out into new areas. WellnessLiving\u2019s marketing features make it easy to attract new clients and retain existing ones. With <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated emails, SMS, and push notifications<\/a>, marketing your outdoor classes is a breeze.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo today to see how we can help your fitness business reach new heights.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-marketing-outdoor-fitness-classes\">\u2753 FAQs about marketing outdoor fitness classes \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1764951362365\"><strong class=\"schema-faq-question\">How do I choose the right outdoor location for my summer fitness classes (park, beach, rooftop)?<\/strong> <p class=\"schema-faq-answer\">Pick a spot that\u2019s safe, flat, accessible, and easy to find. Consider parking, shade, noise levels, and nearby facilities. Choose locations that match your workout style. Don&#8217;t forget about restrooms either. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1764951531955\"><strong class=\"schema-faq-question\">What permits, insurance, or safety measures are needed before hosting outdoor fitness sessions?<\/strong> <p class=\"schema-faq-answer\">Check local regulations for park or public-space permits. Ensure your liability insurance covers outdoor sessions. Bring water, first-aid supplies, and clear safety guidelines for participants.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1764951550026\"><strong class=\"schema-faq-question\">How should I price outdoor classes compared to indoor classes to attract more participants?<\/strong> <p class=\"schema-faq-answer\">Most studios keep pricing similar or slightly lower. Bundle outdoor sessions, offer drop-ins, or create seasonal passes to make participation simple and appealing.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1764951585118\"><strong class=\"schema-faq-question\">How can I encourage clients to try outdoor classes if they\u2019re used to indoor workouts?<\/strong> <p class=\"schema-faq-answer\">Promote the benefits: fresh air, variety, community energy, and scenic settings. Offer beginner-friendly sessions, free trials, or bring-a-friend incentives to reduce hesitation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1764951603597\"><strong class=\"schema-faq-question\">What equipment or props should I supply for outdoor workouts? And what should clients bring?<\/strong> <p class=\"schema-faq-answer\">Provide basics like mats, cones, resistance bands, or portable speakers. Ask clients to bring water, sunscreen, and towels, and their own mat if preferred.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1764951634617\"><strong class=\"schema-faq-question\">What metrics should I track to measure the success of my outdoor class series?<\/strong> <p class=\"schema-faq-answer\">Track attendance, bookings, drop-ins, client feedback, revenue, and repeat participation. Compare engagement to indoor classes to evaluate overall impact. <a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">WellnessLiving makes it easy to keep all of your marketing and analytics reports in one place.<\/a><\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The popularity of outdoor fitness classes soared during the pandemic and isn&#8217;t going down anytime soon. It&#8217;s no surprise that in today&#8217;s busy world that people are eager for an opportunity to get their daily workout and some fresh air all at the same time. Whether outdoor classes are an [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":16571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466,1181,467],"tags":[2275,628,2310,2277,2281,609,2311,2274,2276],"class_list":["post-16568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-fitness","category-marketing-social","tag-branding","tag-business-management","tag-client-retention","tag-expert-advice","tag-industry-trends","tag-marketing","tag-mobile-apps","tag-social-media","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Market Your Outdoor Fitness Classes This Summer<\/title>\n<meta name=\"description\" content=\"Outdoor exercise has gained popularity since the pandemic began. Here are some tips to help market your outdoor fitness classes this summer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/market-outdoor-fitness-classes-this-summer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Market Your Outdoor Fitness Classes This Summer\" \/>\n<meta property=\"og:description\" content=\"Outdoor exercise has gained popularity since the pandemic began. Here are some tips to help market your outdoor fitness classes this summer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/market-outdoor-fitness-classes-this-summer\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T13:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-05T21:05:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/05\/MicrosoftTeams-image-246.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benjamin Kingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Kingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/market-outdoor-fitness-classes-this-summer\/\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/market-outdoor-fitness-classes-this-summer\/\",\"name\":\"How to Market Your Outdoor Fitness Classes This Summer\",\"isPartOf\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/market-outdoor-fitness-classes-this-summer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/market-outdoor-fitness-classes-this-summer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/05\/MicrosoftTeams-image-246.png\",\"datePublished\":\"2021-06-01T13:00:04+00:00\",\"dateModified\":\"2025-12-05T21:05:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903\"},\"description\":\"Outdoor exercise has gained popularity since the pandemic began. 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