{"id":16987,"date":"2021-09-14T09:00:14","date_gmt":"2021-09-14T13:00:14","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=16987"},"modified":"2022-08-29T12:01:19","modified_gmt":"2022-08-29T16:01:19","slug":"develop-content-calendar-strategy","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/develop-content-calendar-strategy\/","title":{"rendered":"How to Develop Your Content Calendar Strategy"},"content":{"rendered":"

Like it or not, consistent content creation is fundamental to every successful digital marketing campaign. According to\u00a0research<\/a>\u00a0by marketing gurus HubSpot, smaller businesses should aim to publish a new article or blog post between one and four times a week, while bigger brands should push out at least one new item per day. Over\u00a070% of marketers<\/a>\u00a0who maintain a steady stream of content in this way earn more leads and, by extension, help their businesses to grow.<\/p>\n

However, regularly uploading fresh and engaging content is easier said than done. Around 60% of consumers<\/a> believe that many of the world\u2019s best-known brands create bland content that has little impact on their everyday lives. Pressured to produce quantity over quality, marketers often find themselves churning out content that fails to capture the attention of time-poor site visitors.<\/p>\n

The solution? A carefully considered content calendar strategy. A content (or editorial) calendar is, put simply, a schedule detailing the individual pieces of content you intend to publish over the coming month or so. Programming and tracking your content in this way will ensure you\u2019re publishing enough content to satisfy search engines and draw in site visitors. What\u2019s more, a content marketing strategy calendar is essential for maintaining a diverse output that won\u2019t bore your established customer base.<\/p>\n

While keeping content ideas fresh and engaging may seem like an impossible task, it doesn\u2019t have to be rocket science. If you\u2019re new to the world of editorial programming, the following guide will offer some valuable tips about how to develop your content calendar strategy.<\/p>\n

1. Decide what types of content to publish<\/h2>\n

Blog posts are not the only form of content available to digital marketers. Other types of content include emails, infographics, video tutorials, interviews, quizzes, podcasts, case studies, webinars, and much more. While it is a good idea to put out an eclectic mix of content types, you may wish to prioritize certain forms over others to align with the needs of your key demographics.<\/p>\n

According to an eye-opening\u00a0study<\/a>\u00a0by YouTube, half of those aged under 34 say they \u201ccouldn\u2019t live\u201d without video content in their lives. If you want to appeal to young people, therefore, you must include a few videos in your content calendar.<\/p>\n

With the average social media user spending almost\u00a0two and a half hours a day<\/a>\u00a0on social networks, it\u2019s also a good idea to post content across a range of platforms beyond your blog or website. From Instagram polls to long-form posts on LinkedIn, there are tons of inventive ways to engage your customer base.<\/p>\n

Fortunately, most businesses in the fitness and wellness sector are able to offer a diverse range of content types and channels to their editorial calendars. Here are just a few examples to get your creative juices flowing:<\/p>\n