Does your business struggle to convert leads into paying customers? Perhaps your fitness videos are a hit on social media but don’t seem to translate into a sustainable subscriber base? We\u2019ve got good news for you\u2014a simple lead capture form could boost your conversion rates almost instantly.<\/p>\n
Unsure about what a lead capture form looks like? Chances are you\u2019ve come across one before. In short, a lead capture form is a tool designed to collect the contact information of potential customers, often in exchange for small perks such as discount codes, product demos, or e-books. Armed with a list of high-quality leads, marketers can start targeting potential customers with marketing emails and attractive offers.<\/p>\n
Although some digital marketers are wary of lead capture forms,\u00a074% of marketers<\/a>\u00a0use them for lead generation and nearly half report that these forms are their most effective tool for collecting customer data. In fact, presenting web users with a quiz-like form could even\u00a0triple conversions<\/a>!<\/p>\n So, what makes a good lead capture form? To help you make the most of this powerful marketing device, we\u2019ve put together a few key elements you can\u2019t afford to miss.<\/p>\n You should try to place your lead capture form somewhere visible so potential customers won\u2019t miss it. Did you know that web users have an average attention span of around\u00a0eight seconds? With so little time available to convince potential customers, you simply can\u2019t afford to relegate your lead capture form to a hidden corner of your website.<\/p>\n At the same time, however, making your lead capture form too intrusive could end up working against you by turning away potential customers. So, what\u2019s the solution? Here are a few solutions to help you fine-tune your lead capture page:<\/p>\n Marketers often wonder how extensive to make their lead capture forms. The average length of a lead capture form is\u00a0five fields<\/a>, although studies have shown that those with fewer fields tend to enjoy better conversion rates. While a shorter form is likely to attract more participants, longer forms will deliver more valuable personal information and create higher-quality leads. That said, lengthy forms risk user abandonment\u2014nobody wants to spend their free time answering endless questions!<\/p>\n Ultimately, the length of your form depends on how much information you need to successfully convert leads. It is also possible to include optional fields to accommodate the needs of time-poor consumers. Say, for example, you\u2019re trying to drive up gym subscriptions. Your mandatory fields may ask for your clients\u2019 vital contact information such as their name and email address. Your optional fields, on the other hand, may ask for details about their fitness needs. By finding out what specific users want and need from a fitness studio, you can assess whether they\u2019re a suitable candidate for your product or services and target them with tailored marketing materials.<\/p>\n Remember\u2014only ask essential questions that will help you contact and qualify your leads. Including too many fields may feel intrusive to users and drive down those all-important conversion rates.<\/p>\n Due to increasing rates of cybercrimes and data breaches, web users have never been more reluctant to share their data with companies. Recent stats show that\u00a092% of Americans<\/a>\u00a0are concerned about their privacy when browsing online, and\u00a079% of Americans<\/a>\u00a0worry about how companies use their data. As a business owner or marketing manager, therefore, it is your responsibility to reassure potential customers that you will do everything in your power to protect their privacy. Failure to do so could turn away valuable leads and damage your ability to boost subscription rates.<\/p>\n So, how can you prove your integrity to customers? The first thing to do is ensure your marketing and data capture strategies comply with data laws such as\u00a0GDPR<\/a>\u00a0and\u00a0HIPAA. If you\u2019re new to the world of data privacy, we put together a comprehensive guide to compliance in a previous WellnessLiving blog post<\/a>\u2014check it out!<\/p>\n Assuming your cybersecurity infrastructure is robust, you can then go about adding a link to your privacy policy on lead capture forms. While many marketers are tempted to skip this simple step, it is worth noting that around\u00a022% of Americans<\/a>\u00a0say they read privacy policies before agreeing to them. As such, being open about your data capture and storage methods could boost the number of potential clients willing to hand over their personal details. It\u2019s also worth obtaining security certification from a third-party regulatory body.<\/p>\n Your title and call to action (CTA) could make or break the success of your lead capture form. According to\u00a0research from HubSpot<\/a>, landing pages with \u201cSubmit\u201d buttons have lower conversion rates than those with alternative CTAs. Indeed, top-performing buttons featured phrases such as \u201cGo\u201d and \u201cClick here\u201d. In other words, you should give users concise and affirmative instructions about how to use your form and (if applicable) access their reward for taking part. Say, for example, you\u2019re giving away a free fitness e-book as part of a lead capture drive. An effective CTA could be something along the lines of: \u201cDownload now to start your fitness journey\u2026\u201d<\/p>\n Over a third of marketers<\/a> who implement lead capture forms struggle to measure their success. Despite these difficulties, you must track leads to ensure that your efforts and resources aren\u2019t going to waste. One way to do this is via an advanced reporting system, such as that offered by WellnessLiving. It allows you to communicate with leads and quantify conversion rates on a single intuitive platform.<\/p>\n If your reporting system shows potential problems with your form, you may also wish to carry out the following:<\/p>\n Are you struggling to create a lead capture form that collects the data you need? WellnessLiving\u2019s all-in-one software is here to do the hard work for you. Simply embed our\u00a0dynamic lead capture widget<\/a>\u00a0on your website to start collecting valuable customer information and create automatic client profiles. You can also modify our custom widget skin to collect specific data points from new leads.<\/p>\n If that weren\u2019t enough, our advanced reporting system<\/a> allows users to track leads and boost the likelihood that they turn into loyal clients. Sounds too good to miss, right? Take the opportunity to find out more about WellnessLiving and book a free, no-commitment demo<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":" Does your business struggle to convert leads into paying customers? Perhaps your fitness videos are a hit on social media but don’t seem to translate into a sustainable subscriber base? We\u2019ve got good news for you\u2014a simple lead capture form could boost your conversion rates almost instantly. Unsure about what […]<\/p>\n","protected":false},"author":861,"featured_media":17090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[467],"tags":[628,2277,609,2311,2276],"class_list":["post-17088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-social","tag-business-management","tag-expert-advice","tag-marketing","tag-mobile-apps","tag-software"],"yoast_head":"\n1. Give your form a prominent spot on the webpage<\/h2>\n
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2. Carefully consider the length of your form<\/h2>\n
3. Be hyper-vigilant about privacy issues<\/h2>\n
4. Add a clear call to action<\/h2>\n
5. Don\u2019t forget to test the success of your form<\/h2>\n
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Achieve the conversions you deserve with WellnessLiving!<\/h2>\n