{"id":17214,"date":"2021-11-09T09:00:21","date_gmt":"2021-11-09T14:00:21","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=17214"},"modified":"2026-02-27T12:13:43","modified_gmt":"2026-02-27T17:13:43","slug":"download-now-gated-content-attract-more-clients","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/download-now-gated-content-attract-more-clients\/","title":{"rendered":"Download Now: How Gated Content Can Attract More Clients"},"content":{"rendered":"\n<p>Are you looking for new ways to attract more clients to your fitness business? Wondering what irresistible offers get prospects to convert?<\/p>\n\n\n\n<p>There\u2019s a solution. And we\u2019re not talking products or services. We\u2019re talking content<span class=\"TextRun SCXW256348790 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW256348790 BCX0\">\u2014<\/span><\/span>gated content to be exact. Conversion rates from gated content can go <a href=\"https:\/\/unbounce.com\/content-marketing\/gated-content\/\" target=\"_blank\" rel=\"noopener\">as high as 45%<\/a>. That\u2019s 45 pre-qualified leads for every 100 visitors.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">This guide covers: <\/div><ul><li><a href=\"#h-what-is-gated-content\" data-level=\"2\">What is gated content?<\/a><\/li><li><a href=\"#h-create-content-for-the-buyer-s-journey\" data-level=\"2\">Create content for the buyer\u2019s journey<\/a><\/li><li><a href=\"#h-which-types-of-gated-content-should-you-use\" data-level=\"2\">Which types of gated content should you use?<\/a><\/li><li><a href=\"#h-build-a-strong-landing-page\" data-level=\"2\">Build a strong landing page<\/a><\/li><li><a href=\"#h-promote-your-gated-content\" data-level=\"2\">Promote your gated content<\/a><\/li><li><a href=\"#h-gated-content-best-practices\" data-level=\"2\">Gated content best practices<\/a><\/li><li><a href=\"#h-choose-a-software-partner-with-built-in-tools-for-gated-content\" data-level=\"2\">Choose a software partner with built-in tools for gated content<\/a><\/li><li><a href=\"#h-using-gated-content-to-attract-clients-faqs\" data-level=\"2\">\u2753 Using Gated Content to Attract Clients: FAQs \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-gated-content\">What is gated content?<\/h2>\n\n\n\n<p>Gated content is content that a user accesses after filling out a lead capture form. They usually enter their name, email, and other pertinent information to access the content. An example of gated content would be an exclusive email newsletter.<\/p>\n\n\n\n<p>Ungated content doesn\u2019t require a user\u2019s information in order to access it. This often includes blog posts, YouTube videos, or infographics.<\/p>\n\n\n\n<p>So why should your fitness brand use gated content?<\/p>\n\n\n\n<p><strong>Gated content:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increases lead generation.<\/li>\n\n\n\n<li>Helps you segment your email list.<\/li>\n\n\n\n<li>Provides data and insight into your customers.<\/li>\n\n\n\n<li>Improves sales while creating a platform for your community.<\/li>\n<\/ul>\n\n\n\n<p>Gated content allows you to track who\u2019s engaging with your content, and where your non-gated content may be causing you to lose leads.<\/p>\n\n\n\n<p>You also create a sense of FOMO (fear of missing out) with exclusive content that your members can\u2019t get anywhere else. Plus, you\u2019ll learn what your audience wants to see.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-content-for-the-buyer-s-journey\">Create content for the buyer\u2019s journey<\/h2>\n\n\n\n<p>A buyer goes through many stages before they commit to your services. First, they become aware that your brand exists. But most consumers aren\u2019t ready to buy as soon as they discover a business. In fact, about <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31097\/12-Critical-Elements-Every-Homepage-Must-Have-Infographic.aspx\" target=\"_blank\" rel=\"noopener\">96% of visitors<\/a> who come to your website aren\u2019t ready to buy.<\/p>\n\n\n\n<p>So, instead of pulling out their credit card, potential customers want to learn about your business before they commit. They are aware that they have a problem (pain point), and they know that your business has a potential solution for it.<\/p>\n\n\n\n<p>But here\u2019s what complicates things:<\/p>\n\n\n\n<p>You have competitors. So, chances are, your prospects are researching your competitors, often while they\u2019re gathering information about your company.<\/p>\n\n\n\n<p>This is what we call the buyer\u2019s journey. A prospect doesn\u2019t go straight to purchase when they discover a new business. They go through multiple touchpoints with your brand and take many steps before making a commitment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-stages-of-the-buyer-s-journey\">What are the stages of the buyer\u2019s journey?<\/h3>\n\n\n\n<p>There are 3 main stages of the buyer\u2019s journey:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness:<\/strong> The buyer knows they have a problem, so they seek a solution. Then, they discover one or more companies that offer the solution they\u2019re looking for. At this point, the buyer isn\u2019t ready to make a purchase yet.<\/li>\n\n\n\n<li><strong>Consideration: <\/strong>The buyer weighs their options by comparing the solutions they found through their research. They need more information to eliminate any doubts they may have about a company.<\/li>\n\n\n\n<li><strong>Decision: <\/strong>The buyer has narrowed down their list of companies that can solve their problem. They\u2019re getting closer to making a decision, and they need a final push.<\/li>\n<\/ul>\n\n\n\n<p>At each stage of the buyer\u2019s journey, you should provide your prospect with content to help them make a decision. This is where gated content comes in. Let\u2019s look at this in action:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>At the awareness stage, a potential customer comes across your fitness brand. They click on one of your ads that showcases how the customer can achieve a flat stomach. <\/li>\n\n\n\n<li>From there, they go to your landing page and discover it\u2019s an ebook. <\/li>\n\n\n\n<li>But in order to access that ebook, they need to fill out a form that gives you their name and email.<\/li>\n<\/ol>\n\n\n\n<p>That\u2019s gated content. It attracts potential customers by offering them something of value in exchange for their information.<\/p>\n\n\n\n<p>So, if you\u2019re in the fitness industry, you can offer gated content exclusively to your target audience. This might include ebooks, workout templates, nutrition guides, and on-demand videos.<\/p>\n\n\n\n<p>The aim is to provide your prospects, leads, or clients with actionable, valuable, and relevant content they can use. It\u2019s a true incentive to either get them to give you their information or to sign up and get the full experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-types-of-gated-content-should-you-use\">Which types of gated content should you use?<\/h2>\n\n\n\n<p>Now that you have a good idea of what gated content is, let\u2019s explore the different types of gated content you can use to attract and nurture leads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-awareness-stage\">The awareness stage<\/h4>\n\n\n\n<p>Draw in prospects with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>eBooks &#8211; <\/strong>Ex: 5 Best Yoga Moves to Promote Mindfulness<\/li>\n\n\n\n<li><strong>Nutrition guides &#8211; <\/strong>Ex: How to Clean Your Pantry in 7 Easy Steps<\/li>\n\n\n\n<li><strong>Workout templates &#8211; <\/strong>Ex: The Ultimate Workout Template to Boost Your Fitness Goals<\/li>\n\n\n\n<li><strong>Workout videos &#8211; <\/strong>Ex: 3 Workout Videos to Help You Burn Calories Fast<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-consideration-stage\">The consideration stage<\/h4>\n\n\n\n<p>Remove the doubt with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Testimonials: <\/strong>Show prospects that others had a positive experience with your business.<\/li>\n\n\n\n<li><strong>Case studies: <\/strong>Show real-life examples of how your business helped people. For example, if you own a dance studio, you can talk about how you helped a customer improve their dance moves.<\/li>\n\n\n\n<li><strong>Webinars: <\/strong>Showcase your knowledge in your industry with webinars. For example, if you own a spa, you can host a Q&amp;A webinar that answers questions about your spa and why prospects should choose your spa over others.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-decision-stage\">The decision stage<\/h4>\n\n\n\n<p>Stand out from the competition with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free trials:<\/strong> Let prospects try out your service before they buy. For example, if you own a gym, you can offer a free membership for a full month. Prospects love a risk-free commitment.<\/li>\n\n\n\n<li><strong>Coupons:<\/strong> Offer discounts and promotions to drive prospects to purchase.<\/li>\n\n\n\n<li><strong>FAQs: <\/strong>Answer any final questions prospects may have and position your brand as their best option.<\/li>\n<\/ul>\n\n\n\n<p>Keep in mind that you don\u2019t have to create gated content yourself. You can outsource certain tasks to a freelancer or agency. This can include copywriting, editing, and graphics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-a-strong-landing-page\">Build a strong landing page<\/h2>\n\n\n\n<p>Before a prospect fills out a lead capture form, they end up on your <a href=\"https:\/\/www.wellnessliving.com\/blog\/guide-landing-pages-convert-more-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a>. So your landing page is your chance to shine and make a great first impression. Make sure you keep the barrier to entry low. Just ask for the basics like their name, email, and their reason for needing the content. Don\u2019t worry about getting too much information from the get-go. When they sign up as a client, you can gather more information, such as their goals and objectives. <\/p>\n\n\n\n<p><strong>Here are the elements of a <a href=\"https:\/\/www.wellnessliving.com\/features\/build-presence-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">strong landing page<\/a>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead magnets (i.e. your gated content)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wellnessliving.com\/blog\/6-tips-mastering-local-seo-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Relevant keywords<\/a><\/li>\n\n\n\n<li>Eye-catching headlines<\/li>\n\n\n\n<li>Beautiful visuals (i.e. images and videos)<\/li>\n\n\n\n<li>Compelling copy<\/li>\n\n\n\n<li>Clear call-to-action (CTA)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social proof (i.e. testimonials, reviews, etc.)<\/a><\/li>\n\n\n\n<li>Fast loading times<\/li>\n\n\n\n<li>Mobile-friendliness<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-promote-your-gated-content\">Promote your gated content<\/h2>\n\n\n\n<p>So, you\u2019ve created your gated content. Now it\u2019s time to promote it. Here are the best ways to promote your gated content.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media: <\/strong>Add a share button at the end of your social media posts.<\/li>\n\n\n\n<li><strong>Paid promotion:<\/strong> Use Google Ads or social media ads to drive traffic to your landing page.<\/li>\n\n\n\n<li><strong>Influencer marketing:<\/strong> Get content creators with large followings to link back to your landing page.<\/li>\n\n\n\n<li><strong>Interlinking from other high-traffic blog posts:<\/strong> This is great for SEO and for boosting your gated content performance.<\/li>\n<\/ul>\n\n\n\n<p>And don\u2019t just stop at promotion, you must look at how your gated content is performing. Track conversions to measure how well your content is converting leads into clients. At the same time, you can track your subscription content to see what\u2019s performing, and tweak it based on your findings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gated-content-best-practices\">Gated content best practices<\/h2>\n\n\n\n<p>Still yearning for more information on gated content? Here are a few more tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Research what your competitors are doing for ideas on gated vs. ungated content for the fitness industry. <\/strong>Knowing what your competitors are doing can give you a good idea of what type of content to create. You can also identify gaps in the content they offer and fill in those gaps.<\/li>\n\n\n\n<li><strong>Create gated content from repurposed content. <\/strong>Repurpose blog posts, infographics, and other ungated content and turn them into lead magnets.<\/li>\n\n\n\n<li><strong>Include links to gated content in your ungated content.<\/strong> This gives prospects more information about a topic. For example, let\u2019s say you wrote a blog post on how to eat healthy. You could link to an ebook that provides different healthy recipes.<\/li>\n\n\n\n<li><strong>Never make gated content the first touchpoint for your visitors. <\/strong>Prospects aren\u2019t likely to give out their information if they don\u2019t know the value they\u2019re getting. Offer ungated content first to hook them in.<\/li>\n\n\n\n<li><strong>Experiment with different types of gated content, like free contests or challenges.<\/strong> This type of content can help set you apart from your competitors. It also helps build engagement with potential clients.<\/li>\n\n\n\n<li><strong>Pay attention to the quality of your gated content.<\/strong> You might have the best tips and tricks to provide leads with the best possible value. But if you don\u2019t position your offering in a way that\u2019s engaging and easy to consume, it\u2019ll be all for nothing.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choose-a-software-partner-with-built-in-tools-for-gated-content\">Choose a software partner with built-in tools for gated content <\/h2>\n\n\n\n<p>Gated content is excellent for nurturing leads and guiding them down the funnel. And while it might not make a huge impact on SEO and traffic, it makes up for it in other ways. For example, it helps you gather more client data. This, in turn, helps you provide them with more value. And when leads find value in your content, they\u2019re more likely to convert.<\/p>\n\n\n\n<p>Need help attracting leads to your gated content and blog posts? WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated marketing suite<\/a> can help. We can set up both email and text message campaigns to drive traffic to your site. To learn more, <strong><a href=\"https:\/\/www.wellnessliving.com\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">book a no-commitment demo with us today. It\u2019s totally free!<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-gated-content-to-attract-clients-faqs\">\u2753 Using Gated Content to Attract Clients: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1772212225898\"><strong class=\"schema-faq-question\">What is gated content, and why does it work for fitness and wellness businesses?<\/strong> <p class=\"schema-faq-answer\">Gated content requires a small action, like submitting an email, before access. It helps you exchange valuable information for a lead. This builds your contact list and gives prospects a reason to engage with your brand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772212254134\"><strong class=\"schema-faq-question\">What types of gated content attract the most high-quality leads?<\/strong> <p class=\"schema-faq-answer\">Valuable, educational content tends to perform best. Guides, checklists, and how-to resources that address common pain points get attention. Content that answers real questions builds trust and warms prospects toward booking.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772212268994\"><strong class=\"schema-faq-question\">How do I promote gated content without turning clients away?<\/strong> <p class=\"schema-faq-answer\">Promote where your audience already engages, like your website, email newsletters, and social channels. Clearly explain what the content delivers and why it matters. When the value matches the ask, people are more willing to exchange contact details.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772212300648\"><strong class=\"schema-faq-question\">How should I follow up after someone downloads gated content?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.wellnessliving.com\/features\/message-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">Follow up quickly with a personalized message.<\/a> Thank them and offer additional support or a next step, like a trial class. Timely outreach increases the chances that a lead becomes a booked client rather than staying cold.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772212322221\"><strong class=\"schema-faq-question\">What metrics should I track to know if my gated content strategy is working?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Track downloads, lead-to-trial conversion, and email engagement rates.<\/a> Measure how many downloads result in bookings or inquiries. These metrics show whether your content is attracting the right audience and driving revenue.<\/p> <\/div> <\/div>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for new ways to attract more clients to your fitness business? Wondering what irresistible offers get prospects to convert? There\u2019s a solution. And we\u2019re not talking products or services. We\u2019re talking content\u2014gated content to be exact. Conversion rates from gated content can go as high as 45%. [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":17218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[467],"tags":[2275,628,2277,609,2311,499,2274,2276],"class_list":["post-17214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-social","tag-branding","tag-business-management","tag-expert-advice","tag-marketing","tag-mobile-apps","tag-rewards-program","tag-social-media","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Download Now: How Gated Content Can Attract More Clients<\/title>\n<meta name=\"description\" content=\"Trying to figure out how to attract clients with gated content? Get gated content best practices and tips to boost your conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/download-now-gated-content-attract-more-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Download Now: How Gated Content Can Attract More Clients\" \/>\n<meta property=\"og:description\" content=\"Trying to figure out how to attract clients with gated content? Get gated content best practices and tips to boost your conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/download-now-gated-content-attract-more-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-09T14:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T17:13:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/11\/Gated-Content-Blog-Cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benjamin Kingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Kingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/download-now-gated-content-attract-more-clients\/\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/download-now-gated-content-attract-more-clients\/\",\"name\":\"Download Now: How Gated Content Can Attract More Clients\",\"isPartOf\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/download-now-gated-content-attract-more-clients\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/download-now-gated-content-attract-more-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2021\/11\/Gated-Content-Blog-Cover.png\",\"datePublished\":\"2021-11-09T14:00:21+00:00\",\"dateModified\":\"2026-02-27T17:13:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903\"},\"description\":\"Trying to figure out how to attract clients with gated content? 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