{"id":17330,"date":"2021-12-31T09:00:25","date_gmt":"2021-12-31T14:00:25","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=17330"},"modified":"2025-04-04T11:28:58","modified_gmt":"2025-04-04T15:28:58","slug":"call-to-action-best-practices-tips-get-more-leads","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/call-to-action-best-practices-tips-get-more-leads\/","title":{"rendered":"Call-to-Action Best Practices: 9 Tips to Get More Leads"},"content":{"rendered":"

You\u2019ve set up a fancy website for your fitness business. Unfortunately, without a compelling call-to-action to persuade your target audience, visitors will scroll through your landing page and then move on.<\/p>\n

According to the Von Restorff Effect, we remember things that stick out in a particular setting. Psychology suggests that humans respond to the reward that comes after clicking on the call-to-action\u2014CTA for short. Our neural pathways are programmed so that we can\u2019t help it, we easily take action, and we click, sign up, and hopefully become a client or member of a gym or fitness studio.<\/p>\n

The trick is, you must design and craft a CTA that stands out but doesn\u2019t make you seem desperate or salesy. How do you master this art? Here we\u2019ve outlined nine simple landing page call-to-action best practices to ensure your business obtains more leads and conversions.<\/p>\n

1. Create a sense of urgency<\/h2>\n

Creating a sense of urgency with your call-to-action piques curiosity and instills a fear of missing out (FOMO) that makes your visitors more likely to take action. By simply adding the words \u201cNow\u201d or \u201cToday\u201d, your CTA will garner an extra element of urgency and encourage more clicks. In fact, some data suggests that creating that urgency may increase conversions by 147%<\/a>.<\/p>\n

2. Be very specific and personalized<\/h2>\n

Nowadays content is created specifically for the user. You have Netflix recommending shows to you, Amazon suggesting products to you based on previous purchases, and Facebook showing you advertising based on your interests. Internet algorithms are designed to take personalization to the next level.<\/p>\n

From the moment a visitor lands on your website, they should feel like you are speaking directly to them. At the same time, your CTA should also speak their language. In fact, at HubSpot, they\u2019ve found that personalized CTAs can outperform basic CTAs by 202%<\/a>. What does this look like in practice? Rather than being vague and telling your visitors to \u201cBook now\u201d, instead speak to them and say, \u201cBook your class now.\u201d What are you more likely to click on? Some research also suggests<\/a> that replacing \u201cyour\u201d with \u201cmy\u201d may increase visitors clicking on your CTA.<\/p>\n

3. Use actionable copy<\/h2>\n

The goal of a CTA is to empower and guide visitors to take an action. Therefore, your verbiage must be actionable. Beginning a CTA phrase with \u201cLearn\u201d, \u201cDownload\u201d, \u201cBook\u201d, or \u201cDiscover\u201d will prompt visitors to convert. Here are some examples:<\/p>\n