{"id":17334,"date":"2021-12-15T09:00:46","date_gmt":"2021-12-15T14:00:46","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=17334"},"modified":"2026-02-11T13:07:52","modified_gmt":"2026-02-11T18:07:52","slug":"wellnessliving-launches-artificial-intelligence-client-churn-risk-predictor-87-accuracy-rate","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/wellnessliving-launches-artificial-intelligence-client-churn-risk-predictor-87-accuracy-rate\/","title":{"rendered":"WellnessLiving&#8217;s AI Client Churn Risk Predictor has 87% Accuracy Rate"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-1st-of-its-kind-machine-learning-technology-for-the-fitness-amp-wellness-business-space\">1st of its Kind Machine Learning Technology for the Fitness &amp; Wellness Business Space <\/h2>\n\n\n\n<p><strong>TORONTO, CA, December 15th, 2021<\/strong>: As a fitness business owner, losing members comes with the job. You can always try to win them back, but what if you could identify at-risk clients before they cancel their membership, stop making purchases, and no longer book services?<\/p>\n\n\n\n<p>WellnessLiving, 2021 Deloitte Technology <a href=\"https:\/\/www2.deloitte.com\/ca\/en\/pages\/technology-media-and-telecommunications\/articles\/fast50-winners.html\" target=\"_blank\" rel=\"noopener\">Fast 50\u2122 Canada<\/a> and <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/technology-media-and-telecommunications\/articles\/fast500-apply.html?id=us:2el:3fu:19fast500:awa:tmt:040819\" target=\"_blank\" rel=\"noopener\">Fast 500<\/a>\u2122, is excited to announce the release of their Isaac AI churn risk predictor. Isaac AI\u2019s machine learning technology analyzes thousands of data points to predict whether any clients are at risk of churning in the next 30 days.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWith about half of all new gym and fitness members quitting within three months, the ability to predict client churn risk ahead of time is a game-changing advantage that will revolutionize how you retain your clients. It\u2019s like giving you a glimpse into the future,\u201d says WellnessLiving COO and Co-Founder, Sasha Davids. \u201cOnce Isaac identifies a client is at risk of leaving, you can proactively call, email, or send them an SMS message to encourage them to stay with a personalized message.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Isaac AI provides you with a Client Churn Risk Report that can be added to your <a href=\"https:\/\/www.wellnessliving.com\/blog\/dashboards-reporting-building-data-centric-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">WellnessLiving Dashboard<\/a>. With WellnessLiving\u2019s extensive list of marketing and retention tools, you can proactively prevent churn, all in one platform. A study from Frederick Reichheld, the inventor of the net promoter score and author of \u201cLoyalty Rules! How Today\u2019s Leaders Build Lasting Relationships,\u201d found that a mere 5% increase in customer retention can increase profits from 25% to 95%.<\/p>\n\n\n\n<p>\u201cWe worked very closely with <strong>Zijiang Yang<\/strong>, a PhD Professor from the School of Information Technology at York University, to create Isaac AI,\u201d says WellnessLiving CEO and Co-Founder, Len Fridman. \u201cDuring the course of 12 months, she used millions of data points to create our churn-predicting algorithm. In early 2022, we plan to connect Isaac AI churn predictor to our automated marketing suite to further streamline retention strategies.\u201d<\/p>\n\n\n\n<p>For more information on Isaac AI visit: <a href=\"https:\/\/www.wellnessliving.com\/features\/isaac\/\">https:\/\/www.wellnessliving.com\/features\/isaac\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-wellnessliving\">About WellnessLiving <\/h2>\n\n\n\n<p>WellnessLiving was founded in Toronto, Canada, by Len Fridman (CEO) and Sasha Davids (COO). The pair had a dream to create a truly affordable, all-in-one, cloud-based solution, offering cutting-edge business management tools for fitness and wellness businesses around the world. Dynamic features like their <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated marketing suite<\/a>, advanced reporting, <a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">easy booking tools<\/a>, and rewards program allow business owners to attract, engage, and convert their clients.<\/p>\n\n\n\n<p>WellnessLiving is one of the fastest-growing software companies in North America, with over 15 million users worldwide, and is the proud recipient of the 2021 Deloitte Technology Fast 50\u2122 and Fast 500\u2122 awards. WellnessLiving is the \u201csoftware company with a heart\u201d and always treats their customers like family. <\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.wellnessliving.com\/home.html\">For more information, reach out today for a free no-commitment demo!<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contact-details\">Contact Details:<\/h2>\n\n\n\n<p><strong>Media Relations:<\/strong> Noelle Beauregard<\/p>\n\n\n\n<p><strong>Phone:<\/strong> <a href=\"tel:88871841518\">1-888-668-7728<\/a><\/p>\n\n\n\n<p><strong>Email:<\/strong> <a href=\"mailto:PR@wellnessliving.com\">PR@wellnessliving.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-ai-churn-prediction\">\u2753 FAQs about AI churn prediction \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1763146707371\"><strong class=\"schema-faq-question\">How can studios integrate churn-risk insights into their retention strategies?<\/strong> <p class=\"schema-faq-answer\">Studios can use churn-risk alerts to reach out sooner, personalize communication, offer incentives, and check in with at-risk clients. This turns insights into targeted retention actions.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763146752410\"><strong class=\"schema-faq-question\">What key client behaviours does the system monitor to flag potential churn?<\/strong> <p class=\"schema-faq-answer\">The tool tracks attendance patterns, booking frequency, cancellations, membership pauses, and spending habits. Sudden drops or slow declines signal potential churn.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763146792652\"><strong class=\"schema-faq-question\">Does using AI-driven churn prediction replace human outreach or complement it?<\/strong> <p class=\"schema-faq-answer\">It complements it. The AI identifies who needs attention, but personal, human follow-ups like: messages, phone calls, or check-ins. This is what actually keeps clients engaged.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763146835156\"><strong class=\"schema-faq-question\">How much lead time do studios get once a client is flagged as at-risk?<\/strong> <p class=\"schema-faq-answer\">Studios receive early alerts, often weeks before a client fully disengages. This allows time for personalized outreach, incentives, or re-engagement strategies.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1763146855184\"><strong class=\"schema-faq-question\">What technical or staff resources are needed to use churn-risk tools effectively?<\/strong> <p class=\"schema-faq-answer\">Minimal resources are required. Staff simply need <a href=\"https:\/\/www.wellnessliving.com\/features\/elevate-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">basic software training<\/a> and a retention workflow. The AI handles analysis, while teams focus on outreach and service improvements.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>1st of its Kind Machine Learning Technology for the Fitness &amp; Wellness Business Space TORONTO, CA, December 15th, 2021: As a fitness business owner, losing members comes with the job. You can always try to win them back, but what if you could identify at-risk clients before they cancel their [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":17504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1272],"tags":[2275,628,2310,2277,609,2276],"class_list":["post-17334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-branding","tag-business-management","tag-client-retention","tag-expert-advice","tag-marketing","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WellnessLiving Launches AI Client Churn Risk Predictor<\/title>\n<meta name=\"description\" content=\"WellnessLiving is excited to announce the release of 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