{"id":17391,"date":"2022-01-07T09:00:39","date_gmt":"2022-01-07T14:00:39","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=17391"},"modified":"2024-08-02T09:58:05","modified_gmt":"2024-08-02T13:58:05","slug":"heart-light-yoga-weathers-storm-through-pandemic-wellnessliving","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/heart-light-yoga-weathers-storm-through-pandemic-wellnessliving\/","title":{"rendered":"Heart and Light Yoga Weathers Storm Through Pandemic with WellnessLiving"},"content":{"rendered":"<h2><em>Discover all the reasons our customer loves WellnessLiving\u2019s software on our latest CEO TOUR!<\/em><\/h2>\n<p>For WellnessLiving\u2019s CEO and Co-Founder Len Fridman, connecting with our international customers on his CEO Tour is truly a passion project. The pandemic forced WellnessLiving to pivot from in-person CEO Tours to connecting online with our customers. Len is still doing what he loves, learning how our customers leverage our software to grow their businesses, only now he\u2019s doing it <em>virtually<\/em>.<\/p>\n<p>Join Len as he meets owner and instructor of <a href=\"https:\/\/www.heartandlightyoga.com\/\" target=\"_blank\" rel=\"noopener\">Heart and Light Yoga<\/a>, Dawn Staudt, from Nashville, Tennessee. On this leg of the tour, discover how she got through the pandemic with our all-in-one features and \u201cphenomenal customer service,\u201d plus her unwavering resolve for pushing forward through adversity.<\/p>\n<h2><strong>Meet Dawn Staudt, owner and instructor of Heart and Light Yoga<\/strong><\/h2>\n<p>First-time business owner, Dawn Staudt, had some obstacles to overcome when she first opened Heart and Light Yoga. After finding the perfect location for her yoga studio, her city was hit with a tornado, which delayed her grand opening. She was able to officially open on June 1, 2020, which was right in the middle of the pandemic, but had to keep the studio temporarily closed.<\/p>\n<p>Thanks to WellnessLiving\u2019s all-in-one software and her unwavering resilience, Dawn was able to pivot online by offering Zoom virtual classes until she could reopen again.<\/p>\n<p>She is passionate about teaching yoga, breathwork, and meditating. In fact, the name for Heart and Light Yoga came to her while she was doing a meditation workshop! \u201cThe name felt like it was my Dharma (her truth),\u201d says Dawn.<\/p>\n<blockquote><p><span class=\"TextRun BCX0 SCXW71050271\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW71050271\">\u201c<\/span><\/span><span class=\"TextRun MacChromeBold BCX0 SCXW71050271\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW71050271\">Our systems are so overwhelmed with stress, uncertainty, anger and division, and so now more than ever people <\/span><\/span><span class=\"TextRun MacChromeBold BCX0 SCXW71050271\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW71050271\">need <\/span><\/span><span class=\"TextRun MacChromeBold BCX0 SCXW71050271\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW71050271\">yoga!<\/span><\/span><span class=\"TextRun BCX0 SCXW71050271\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW71050271\"> ~ Dawn Staudt<\/span><\/span><\/p><\/blockquote>\n<h2><strong>Heart and Light Yoga at a Glance<\/strong><\/h2>\n<figure id=\"attachment_17392\" aria-describedby=\"caption-attachment-17392\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17392\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/01\/heart-and-light-image-2.jpg\" alt=\"heart and light yoga, Heart and Light image\" width=\"630\" height=\"473\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/01\/heart-and-light-image-2.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/01\/heart-and-light-image-2-300x225.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/01\/heart-and-light-image-2-600x450.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/01\/heart-and-light-image-2-320x240.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-17392\" class=\"wp-caption-text\">As part of WellnessLiving&#8217;s CEO Tour, Len Fridman virtually visited Heart and Light Yoga in Hermitage, Tennessee (a borough of Nashville). Here is owner Dawn Staudt at the studio.<\/figcaption><\/figure>\n<p><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>CEO Virtual Tour Destination: <\/strong>Hermitage, Tennessee (a Nashville borough)<\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Customer Business:<\/strong> Heart and Light Yoga<\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Website:<\/strong> <a href=\"https:\/\/www.heartandlightyoga.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.heartandlightyoga.com\/<\/a><\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Special Guest: <\/strong>Studio Owner and Yoga Instructor Dawn Staudt<\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Number of Locations: <\/strong>1<\/p>\n<p>Dawn is dedicated to providing a safe and welcoming environment for her students at Heart and Light Yoga. She is an avid nature and animal lover who meets her clients \u201cwhere they are,\u201d holding space for them so that they can step into their own greatness. Post pandemic, Dawn emphasizes the ethos of \u201cslowing down,\u201d by offering more Yin classes to her clients\u2014a form of restorative yoga.<\/p>\n<p><strong>Yin <\/strong>is a slow-paced style of yoga with a focus on your muscles. Yin yoga targets your deep connective tissues. The slower, more meditative movements give you time to focus inward, so you can tune in to your mind and the physical sensations of your body. Poses are held for a longer period of time than traditional yoga, helping to stretch those rarely used tissues.<\/p>\n<p>Heart and Light Yoga classes include:<\/p>\n<ul>\n<li>Yin Yoga<\/li>\n<li>Vinyasa Yoga<\/li>\n<li>Power Yoga<\/li>\n<li>Breathwork<\/li>\n<li>Meditation<\/li>\n<\/ul>\n<p>In addition to classes, Heart and Light Yoga offers engaging workshop events. Dawn is hosting a <a href=\"https:\/\/www.heartandlightyoga.com\/workshops\" target=\"_blank\" rel=\"noopener\">Vision Board Workshop<\/a> on Friday, January 7, 2022.<\/p>\n<p>\u201cMy WHY has always been to support the community and everybody, meaning <strong>every BODY<\/strong> is welcomed,\u201d says Dawn. \u201cIf I just have one student who leaves here feeling better, then I have achieved my goal.&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/K6HpRW3RY4M\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Finding WellnessLiving<\/strong><\/h2>\n<p>After a thorough search for a fitness and wellness business management software, it was clear to Dawn that WellnessLiving was the perfect fit for her yoga studio.<\/p>\n<p>\u201cI researched other competitors and they were very expensive. The entry-level price point with WellnessLiving offered so many features, it was shocking [to me],\u201d says Dawn. \u201cThe onboarding was fantastic, and your software is so easy to use.\u201d<\/p>\n<h2><strong>Pandemic Resilience<\/strong><\/h2>\n<p>During their CEO Tour interview, Len asked how Dawn was able to push through all of the challenges of the pandemic and keep her brand-new business afloat.<\/p>\n<p>\u201cI just remained positive and kept my energy high, so that I could attract what I needed to me,\u201d says Dawn. \u201cI just kept going and hoped there would be an end in sight.\u201d<\/p>\n<p>When she was able to get back to in-person classes, it was clear how her yoga practice and fostering of community was needed more than ever. \u201cOur systems are so overwhelmed with stress, uncertainty, anger and division, and so now more than ever people <em>need <\/em>yoga,\u201d says Dawn passionately.<\/p>\n<h2><strong>What WellnessLiving features helped you through the pandemic?<\/strong><\/h2>\n<p>The fact that Dawn could have an all-in-one solution on one platform without having to go outside the software, was \u201ca huge plus\u201d for her.<\/p>\n<p>\u201cThe integration of all the features was seamless for me,\u201d adds Dawn. \u201cI really love the dashboard because I can sign-in and see where my finances are for the month. I can change the schedule if I need to and see who signed up for classes\u2014it\u2019s really the greatest!\u201d<\/p>\n<p>With additional stand-out features like <a href=\"https:\/\/www.wellnessliving.com\/features\/fitlive\/\">FitLIVE<\/a>, <a href=\"https:\/\/www.wellnessliving.com\/features\/website-widgets\/\">website widgets<\/a>, and <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\">automated marketing tools<\/a>, we made a challenging year and a half a little bit easier for Dawn to manage.<\/p>\n<h3><strong>FitLIVE<\/strong><\/h3>\n<p>Keep that <em>live<\/em> human connection by integrating your virtual services into your yoga class schedule with WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/fitlive\/\">FitLIVE<\/a>. Build a hybrid business offering that includes livestreaming video so that your clients can take part in their favorite classes\u2014at their convenience.<\/p>\n<h3><strong>Website Widgets<\/strong><\/h3>\n<p>Adding our widgets to your website and Facebook page is like having a digital window into your business, easily increasing your client engagement, bookings, and sales.<\/p>\n<p>\u201c95% of my students book through my website, so the booking widget integration is really great,\u201d says Dawn.<\/p>\n<h3><strong>Marketing Suite<\/strong><\/h3>\n<p>Keep your clients connected to your business by staying in touch using our comprehensive marketing tools in our marketing suite. All your communications go directly to your clients\u2019 exclusive <a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/\">Achieve\u2122 Client App<\/a> inbox.<\/p>\n<p>From emails to two-way SMS texting and push notifications, you can automate your marketing campaigns or send them manually for last minute updates or real-time communications.<\/p>\n<p>\u201cI love that I can send a quick email in the Marketing Suite to my students if there\u2019s a class or schedule change,\u201d adds Dawn.<\/p>\n<h3><strong>24\/7 Customer Service <\/strong><\/h3>\n<p>There\u2019s a reason we\u2019re known as the <em>software company with a heart<\/em>, and this lends itself to how we treat our customers.<\/p>\n<p>\u201cYour customer service is phenomenal,\u201d says Dawn. \u201cI love that when I ask a question, customer service gets back to me right away, and they send me these amazing [informational how-to] videos to figure out problems. I\u2019ll send an email asking a question on a <strong><em>Sunday<\/em><\/strong>, and I get an answer minutes later!\u201d<\/p>\n<h2><strong>Heart and Light Yoga: \u201cthe little studio that could\u2014making a difference.\u201d <\/strong><\/h2>\n<p>Both Heart and Light Yoga and WellnessLiving are looking forward to a long and fruitful partnership that will continue to help her yoga business grow.<\/p>\n<p>\u201cI really enjoyed hearing about your journey and thank you for sharing your story,\u201d says Len. \u201cIt\u2019s so amazing that you were able to take your passion and turn it into a thriving business.\u201d<\/p>\n<p>\u201cIt makes a difference to have something that you\u2019re passionate about,\u201d says Dawn in agreement. \u201cMy dad always said, \u2018don\u2019t just take a job, find a passion where you\u2019re making a difference in the world.\u2019\u201d<\/p>\n<p>With her studio\u2019s second anniversary coming up this spring, Dawn is thankful for making it through the pandemic and looks forward to what the future brings for her business.<\/p>\n<p>\u201cI\u2019m glad I stuck it out, it\u2019s been well worth it,\u201d she says gratefully. \u201cWe\u2019re the little studio that could\u2014 we\u2019re still here and chugging along!\u201d<\/p>\n<p>Ready to learn more about how WellnessLiving can help you to grow your yoga business? Book a <a href=\"https:\/\/discover.wellnessliving.com\/blog-yoga\">free, no-commitment demo<\/a> today!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover all the reasons our customer loves WellnessLiving\u2019s software on our latest CEO TOUR! For WellnessLiving\u2019s CEO and Co-Founder Len Fridman, connecting with our international customers on his CEO Tour is truly a passion project. The pandemic forced WellnessLiving to pivot from in-person CEO Tours to connecting online with our [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":17393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[628,15034,2277,2281,609,2311,2276],"class_list":["post-17391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business-management","tag-case-studies","tag-expert-advice","tag-industry-trends","tag-marketing","tag-mobile-apps","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heart and Light Yoga Gets by with Virtual Tools - WellnessLiving<\/title>\n<meta name=\"description\" content=\"On this leg of the CEO Tour, 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