{"id":17981,"date":"2022-08-30T09:00:53","date_gmt":"2022-08-30T13:00:53","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=17981"},"modified":"2025-10-22T12:52:15","modified_gmt":"2025-10-22T16:52:15","slug":"wellnessliving-transforms-lp-fitness-well-managed-thriving-business","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/wellnessliving-transforms-lp-fitness-well-managed-thriving-business\/","title":{"rendered":"WellnessLiving Transforms LP Fitness into a Thriving Business"},"content":{"rendered":"\n<p>LP Fitness is a gym of transformation that reflects the journey of owner and head coach, Liza Mendoza-House.<\/p>\n\n\n\n<p>What started as a journey to lose weight, led to a passion for fitness and running a fitness bootcamp at a local park in her hometown of Lincoln, Nebraska. Eventually, Liza brought the classes indoors and opened LP Fitness, LLC, and now she transforms the lives of more people than she ever thought possible thanks to WellnessLiving.<\/p>\n\n\n\n<p>In the latest episode of the CEO Tour, WellnessLiving\u2019s CEO and Co-Founder, Len Fridman, met with Liza to learn about her inspiring weight loss journey and why she selected WellnessLiving as her first software provider to manage and grow her hybrid gym.<\/p>\n\n\n\n<p>Read on as we learn more about Liza\u2019s story and how WellnessLiving\u2019s many features help her manage and grow her business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lp-fitness-at-a-glance\">LP Fitness at a Glance<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Location: <\/strong>Lincoln, Nebraska<\/li>\n\n\n\n<li><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Business Name:<\/strong> LP Fitness, LLC<\/li>\n\n\n\n<li><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Business Owner:<\/strong> Liza Mendoza-House, owner and head coach<\/li>\n\n\n\n<li><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Website: <\/strong><a href=\"https:\/\/www.lpfitnessne.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.lpfitnessne.com\/<\/a><\/li>\n\n\n\n<li><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Business Size:<\/strong> Large<\/li>\n\n\n\n<li><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Joined <\/strong><strong>WellnessLiving Date: <\/strong>July 20, 2021<\/li>\n\n\n\n<li><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Switched From: <\/strong>First Software Provider<\/li>\n\n\n\n<li><strong><span class=\"TextRun MacChromeBold SCXW66719342 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66719342 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Active Subscriptions: <\/strong>Achieve Client App, White Label; FitVID on Demand; Message Center<\/li>\n<\/ul>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zjxd3aql04Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meet-liza-mendoza-house-owner-and-head-coach-at-lp-fitness\">Meet Liza Mendoza-House, Owner and Head Coach at LP Fitness<\/h2>\n\n\n\n<p>Fitness has been Liza\u2019s passion for over 10 years, leading her to lose 70 pounds and falling in love with working out and fitness bootcamps. She became a part-time personal trainer with the drive to help people with similar challenges.<\/p>\n\n\n\n<p>After six years apprenticing with a gym owner, Liza began teaching fitness bootcamps at a local park. The outdoor bootcamps gained popularity and she began turning her side hustle into a serious business.<\/p>\n\n\n\n<p>Liza picked the name, LP Fitness, and started teaching indoors by subleasing from other gym owners, from 2014 to 2019. When the gym from her last sublease closed, Liza decided to rent her own space, a 1,200-square foot commercial property.<\/p>\n\n\n\n<p>\u201cI had no intention of starting a gym. Everything just grew from the bootcamps and turned into more than I ever thought it would,\u201d says Liza, who quit her full-time job of 23 years at State Farm to dedicate all her time to LP Fitness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-does-lp-fitness-offer\">What does LP Fitness offer?<\/h3>\n\n\n\n<p>When she quit State Farm, Liza hired a business coach and restructured her gym and pricing. In 2022, LP Fitness moved to a new location, a 3,500-square foot facility in central Lincoln. Now, as soon as you enter LP Fitness, there\u2019s a vibe with graffiti on the walls and transformation pictures of clients everywhere.<\/p>\n\n\n\n<p>LP Fitness offers various fitness classes, both in-person and online, including bootcamps, advanced strength training, kickboxing, yoga, and body toning. In addition, clients receive nutrition plans and an accountability coach to ensure their success.<\/p>\n\n\n\n<p>\u201cUltimately, my gym is a transformation center with three pillars\u2014fitness, nutrition, and accountability. Often with fitness centers, you get the first two, but not accountability,\u201d says Liza. \u201cAnyone who walks into my gym, it\u2019s about helping them achieve their goals from day 1!\u201d<\/p>\n\n\n\n<p>Liza is also proud to be the only Latina gym owner in Lincoln, and says, \u201cI used to go into gyms, and I\u2019d be the only Mexican. One of my favorite parts about LP Fitness is that it doesn\u2019t matter what you look like or what you do for a living. It\u2019s a safe community that allows everybody to escape from their normal day-to-day life while improving their lives.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-17986\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"473\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/08\/My-project-12.jpg\" alt=\"LP Fitness, transformation wall\" class=\"wp-image-17986\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/08\/My-project-12.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/08\/My-project-12-300x225.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/08\/My-project-12-600x450.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/08\/My-project-12-320x240.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">CEO Len Fridman visited LP Fitness in Lincoln, Nebraska as part of WellnessLiving&#8217;s CEO Tour. As soon as he entered the facility, there\u2019s a vibe with graffiti on the walls and transformation pictures of clients everywhere.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-did-you-select-wellnessliving-as-your-software-provider\">Why did you select WellnessLiving as your software provider?<\/h2>\n\n\n\n<p>Liza had been running her business with Excel sheets and calling or texting clients every month to ask them whether they wanted to renew their membership. Liza knew she needed a platform to save time and keep track of her members, and she\u2019s excited to have joined WellnessLiving in July of 2021.<\/p>\n\n\n\n<p>\u201cI researched several platforms and came across WellnessLiving,\u201d says Liza. \u201cI was impressed with the clean interface and how easy it was to use. I\u2019m not tech savvy, so I loved the smooth, step-by-step onboarding process and how simple it was to learn the software, explain it to clients, and train my staff to use it.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-has-your-business-grown-since-you-started-using-wellnessliving\">How has your business grown since you started using WellnessLiving?<\/h2>\n\n\n\n<p>Liza never had any structure when it came to her memberships, and clients purchased 10-class passes and came whenever they wanted. Now she has a seamless process for reoccurring memberships and collecting regular payments from clients.<\/p>\n\n\n\n<p>\u201cI simply add a credit card to a client\u2019s profile, and don\u2019t need to worry about chasing payments from them,\u201d says Liza.<\/p>\n\n\n\n<p>Liza has set up a funnel that incentivizes leads and clients to reach the next level.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anybody can try classes free for a week.<\/li>\n\n\n\n<li>Liza then offers a 28-day or six-week challenge that includes three classes a week, nutrition plans, and an accountability coach.<\/li>\n\n\n\n<li>If you lose 10 pounds on the 28-day challenge or 15 pounds in the six weeks, you then receive a full credit from your challenge (plus another $200 credit on the six-week challenge) that allows you to redeem it toward a regular membership with four or five classes a week.<\/li>\n<\/ul>\n\n\n\n<p>From May 24, 2022, to Aug. 1, 2022, 121 people took the 28-day challenge and 62 signed up for the six-week challenge. All but three people from the 183 attendees, or 98%, have converted to full-time memberships, which also include unlimited virtual classes!<\/p>\n\n\n\n<p>\u201cThe growth has been incredible,\u201d says Liza. \u201cI used to make enough to pay my bills and now with reoccurring memberships, I\u2019m making a profit and numbers are increasing every week!\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-else-does-lp-fitness-love-about-wellnessliving\">What else does LP Fitness love about WellnessLiving?<\/h2>\n\n\n\n<p>WellnessLiving allows Liza to re-focus her time, organize her business, and manage all her clients in one place. What features and tools does Liza use the most? Let\u2019s highlight her favorites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-24-7-customer-support\">24\/7 Customer Support<\/h3>\n\n\n\n<p>Whether it\u2019s by phone, email, or online, WellnessLiving\u2019s 24\/7 Customer Support is there for you whenever you need them.<\/p>\n\n\n\n<p>\u201cI always know WellnessLiving has my back,\u201d says Liza. \u201cI call customer service with a list of things I need help with, and they easily find me the solutions.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-achieve-custom-branded-app\">Achieve\u2122 Custom Branded App<\/h3>\n\n\n\n<p>Liza recently upgraded to our custom branded <a href=\"https:\/\/bit.ly\/3MLLNCc\">White Label Achieve\u2122 Client App<\/a>, allowing her to boost her brand and credibility by using her business\u2019s colors and logo. Liza loves that clients can easily download the app on the Apple App Store or Google Play.<\/p>\n\n\n\n<p>It\u2019s also helpful for lead generation, so that when one-week free trial clients download the app, they instantly become part of the community with the LP Fitness brand now on their phones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-booking\">Booking<\/h3>\n\n\n\n<p>Clients used to just show up for classes. With WellnessLiving, Liza loves that <a href=\"https:\/\/bit.ly\/3lUxUGX\">clients can book classes ahead of time<\/a> and add them to their calendars, either online or on the app.<\/p>\n\n\n\n<p>\u201cI used to have no idea who was showing up for class,\u201d says Liza. \u201cIt could have one person, and I wouldn\u2019t know. Now I know exactly who is showing up and whether they\u2019re a new or regular client.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-client-communication-with-email-marketing\">Client Communication with Email Marketing<\/h3>\n\n\n\n<p>WellnessLiving\u2019s <a href=\"https:\/\/bit.ly\/3xmEwUW\">automated marketing suite<\/a> with built-in customized email campaigns is a perfect solution for creating an instant connection for every LP Fitness client or lead.<\/p>\n\n\n\n<p>\u201cI wouldn\u2019t be able to communicate with leads and clients at the capacity that I do without WellnessLiving\u2019s email marketing feature,\u201d says Liza. \u201cIt\u2019s been great for communicating with clients and promoting classes and events to get all our spots filled.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-reviews\">Customer Reviews<\/h3>\n\n\n\n<p>Liza loves how WellnessLiving can manage LP Fitness\u2019s reputation with the <a href=\"https:\/\/bit.ly\/3H7HoIB\">customer reviews tool<\/a>. Liza set it up, so an email is automatically sent to request a review after a client\u2019s first class.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fitlive-and-fitvid-on-demand\">FitLIVE and FitVID on Demand<\/h3>\n\n\n\n<p>Another selling point for Liza when choosing WellnessLiving was <a href=\"https:\/\/bit.ly\/3Tg8WkR\">our fully-integrated virtual tools<\/a>\u2014<a href=\"https:\/\/bit.ly\/3mUPlHR\">FitLIVE<\/a> and <a href=\"https:\/\/bit.ly\/3NY8VyI\">FitVID on Demand<\/a>. With a lot of people still nervous about attending in-person classes, even after LP Fitness reopened, the virtual services allow Liza to livestream classes with FitLIVE and upload the recordings to the system using FitVID on Demand.<\/p>\n\n\n\n<p>\u201cWellnessLiving\u2019s virtual tools have been an absolute game changer for us,\u201d says Liza. \u201cIt\u2019s amazing how clients can watch videos at any time on their mobile phone or streamed on their TV.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advanced-reporting\">Advanced Reporting<\/h3>\n\n\n\n<p>WellnessLiving\u2019s <a href=\"https:\/\/bit.ly\/3PP9KdO\">advanced reporting feature<\/a> is perhaps Liza\u2019s favorite tool, and every morning she enjoys checking her stats and data to track all the important numbers from her business.<\/p>\n\n\n\n<p>\u201cHaving a system that helps with reporting with all that data at my fingertips means everything to me,\u201d says Liza. \u201cI especially love that it lists every client that\u2019s on a free trial, so I can communicate and promote our challenges and memberships with them.\u201d<\/p>\n\n\n\n<p>What specific reports does Liza love to view every day?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bit.ly\/3pOUjas\">First Visits Report<\/a> for a list of clients who are visiting the business for the first time.<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3cwH2Ae\">All Sales Report<\/a> for a summary of sales for each day, week, month, or year.<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3AO3zlB\">Sales with Revenue Categories Report<\/a> for a summary of sales and revenue for a selected date range.<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3QXdkmY\">Balance Due Report<\/a> to learn which client\u2019s credit card was declined.<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3AO3b6D\">Expiring Credit Cards Report<\/a> for a list of client credit cards that are about to expire.<\/li>\n\n\n\n<li><a href=\"https:\/\/bit.ly\/3Rh9Rzk\">Client Analysis Report<\/a> for client information and their attendance history.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-17987\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"354\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/08\/My-project-11.jpg\" alt=\"LP Fitness, Liza and Len with the software\" class=\"wp-image-17987\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/08\/My-project-11.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/08\/My-project-11-300x169.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/08\/My-project-11-600x337.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/08\/My-project-11-320x180.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">LP Fitness owner, Liza Mendoza-House loves how WellnessLiving has helped her re-focus her time, organize her business, and manage all her clients in one place. Perhaps Liza&#8217;s favorite tool is the advanced reporting feature, which allows her to track all the important numbers from her business.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-isaac-ai-churn-risk-report\">Isaac AI Churn Risk Report<\/h3>\n\n\n\n<p>Liza loves how certain reports, like the Client Analysis Report and the <a href=\"https:\/\/bit.ly\/3PZ1ojf\">Isaac AI Churn Risk Report<\/a>, benefit her retention numbers. The Client Analysis Report allows Liza to view their attendance history and notice whether they\u2019re beginning to miss classes. The <a href=\"https:\/\/bit.ly\/3NFRmU6\">Churn Risk Report<\/a> then identifies clients at risk of leaving her gym in the next month with an 87% accuracy rate.<\/p>\n\n\n\n<p>Based on these reports, Liza can then reach out to members who haven\u2019t attended classes within the last 30 days.<\/p>\n\n\n\n<p>\u201cOnce I know they haven\u2019t been here for a while, I\u2019ll chat with them and ask, \u2018where were you last week?\u2019\u201d says Liza. \u201cIt\u2019s important to keep in touch with them so they don\u2019t go away.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-you-ready-to-transform-your-business\">Are you ready to transform your business?<\/h2>\n\n\n\n<p>Liza has had an incredible fitness journey, from her 70-pound weight loss to teaching fitness bootcamps at the park to opening her own business. She\u2019s now been able to save a lot of time and keep LP Fitness organized, thanks to WellnessLiving\u2019s all-in-one business management software.<\/p>\n\n\n\n<p>\u201cI love the fact that we can schedule classes, view attendance, and track memberships, all within one easy-to-use system,\u201d says Liza.<\/p>\n\n\n\n<p>Liza now recommends WellnessLiving to anyone who will hear it, saying, \u201cIf anyone is on the fence with who to choose with your software, I\u2019d say absolutely go with WellnessLiving. You will not regret it!\u201d<\/p>\n\n\n\n<p>Want to learn more about how WellnessLiving can transform your business? <a href=\"https:\/\/bit.ly\/3t7gdrv\">Book a free, no-commitment demo today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LP Fitness is a gym of transformation that reflects the journey of owner and head coach, Liza Mendoza-House. What started as a journey to lose weight, led to a passion for fitness and running a fitness bootcamp at a local park in her hometown of Lincoln, Nebraska. Eventually, Liza brought [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":17982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[2275,628,15034,2277,2281,609,2311,2276],"class_list":["post-17981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-branding","tag-business-management","tag-case-studies","tag-expert-advice","tag-industry-trends","tag-marketing","tag-mobile-apps","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WellnessLiving Transforms LP Fitness into a Thriving Business<\/title>\n<meta name=\"description\" content=\"In this edition of the CEO Tour, CEO Len Fridman, met with Liza Mendoza-House to learn why LP Fitness selected WellnessLiving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/wellnessliving-transforms-lp-fitness-well-managed-thriving-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WellnessLiving Transforms LP Fitness into a Thriving Business\" \/>\n<meta property=\"og:description\" content=\"In this edition of the CEO Tour, CEO Len Fridman, met with Liza Mendoza-House to learn why LP Fitness selected WellnessLiving.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/wellnessliving-transforms-lp-fitness-well-managed-thriving-business\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" 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