{"id":18642,"date":"2022-10-18T09:00:52","date_gmt":"2022-10-18T13:00:52","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=18642"},"modified":"2026-02-11T12:24:51","modified_gmt":"2026-02-11T17:24:51","slug":"keyword-research-boost-seo-drive-traffic","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/keyword-research-boost-seo-drive-traffic\/","title":{"rendered":"Use Keyword Research to Boost SEO and Drive Traffic to Your Small Business"},"content":{"rendered":"\n<p>Considering Google processes&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/google-search-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">over 63,000 searches<\/a> per second (or 5.6 billion searches a day!), a robust search engine optimization (SEO) strategy will ensure your website doesn\u2019t get lost in the crowd. Don\u2019t fret if you\u2019re new to SEO. While the concept sounds technical, it encompasses several simple methods that could boost brand visibility. <\/p>\n\n\n\n<p>Most SEO strategies revolve around keyword research. As the name suggests, this involves finding out what kinds of&nbsp;search terms&nbsp;web users are typing into search engines to find services like yours. The better targeted the&nbsp;keyword phrases&nbsp;on your website, the more likely you are to satisfy search engine algorithms and draw attention to your brand.<\/p>\n\n\n\n<p>So, if you\u2019re wondering how to go about conducting research and attracting as many clients as possible, we\u2019ve put together a helpful guide to get you started. Spoiler: SEO keyword research\u00a0is a little more complex than making a few educated guesses!<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">6 Easy steps to boost your SEO rankings<\/div><ul><li><a href=\"#h-1-brainstorm-topics-that-resonate-with-your-target-audience\" data-level=\"2\">1. Brainstorm topics that resonate with your target audience<\/a><\/li><li><a href=\"#h-2-include-a-mix-of-long-tail-and-short-tail-keywords\" data-level=\"2\">2. Include a mix of long-tail and short-tail keywords<\/a><\/li><li><a href=\"#h-3-research-your-competition-using-nbsp-tools-for-keyword-research\" data-level=\"2\">3. Research your competition using\u00a0tools for keyword research<\/a><\/li><li><a href=\"#h-4-generate-even-more-ideas-with-google\" data-level=\"2\">4. Generate even more ideas with Google<\/a><\/li><li><a href=\"#h-5-assess-whether-your-keyword-will-rank-highly\" data-level=\"2\">5. Assess whether your keyword will rank highly<\/a><\/li><li><a href=\"#h-6-where-should-you-be-placing-your-keywords\" data-level=\"2\">6. Where should you be placing your keywords?<\/a><\/li><li><a href=\"#h-what-are-you-waiting-for-it-s-time-to-ace-your-nbsp-keyword-research\" data-level=\"2\">What are you waiting for? It\u2019s time to ace your\u00a0keyword research!<\/a><\/li><li><a href=\"#h-faqs-about-seo-for-the-small-businesses\" data-level=\"2\">\u2753FAQs about SEO for the small businesses \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-brainstorm-topics-that-resonate-with-your-target-audience\">1. Brainstorm topics that resonate with your target audience<\/h2>\n\n\n\n<p>Before you look at the more technical aspects of\u00a0how to do keyword research, you must first delve into the minds of your\u00a0potential customers. Obtaining a clear picture of the kinds of people who use your business will help you understand their\u00a0search intent\u00a0and generate\u00a0keyword ideas\u00a0that speak to their needs.<\/p>\n\n\n\n<p>If you occupy a relatively niche space, coming up with some initial keywords should be fairly straightforward. If, on the other hand, you\u2019re unsure who your typical customer is, it\u2019s worth scouring your client data and taking note of their average age, income, gender, and needs.<\/p>\n\n\n\n<p>You may also wish to circulate a client survey to better understand your audience\u2019s needs and motivations. If your client base is relatively diverse, you can use this data to split members into several groups. Once you\u2019ve completed this step, create a comprehensive&nbsp;list of keywords&nbsp;for every client segment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-seo-client-segmentation\">Example SEO Client Segmentation <\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Business: <\/strong><\/td><td>Fitness Studio<\/td><\/tr><tr><td><strong>Segment: <\/strong><\/td><td>Seniors <\/td><\/tr><tr><td><strong>Age:<\/strong> <\/td><td>55+<\/td><\/tr><tr><td><strong>Income:<\/strong><\/td><td>Variable, some fixed income. Median $50,000 per year.<\/td><\/tr><tr><td><strong>Fitness Goals:<\/strong><\/td><td>Flexibility, balance, stability, physical therapy, low-impact cardio, low-impact weight lifting, walking, jogging, Tai Chi, Yoga<\/td><\/tr><tr><td><strong>Relevant Keywords:<\/strong><\/td><td>senior fitness class in [location], senior fitness class online, senior exercise classes for beginners, Is 70 too old to start exercising?, What is the best fitness program for seniors?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-include-a-mix-of-long-tail-and-short-tail-keywords\">2. Include a mix of long-tail and short-tail keywords<\/h2>\n\n\n\n<p>Keywords can be a single word, a short phrase, or a whole question; it&#8217;s just what people type into a search. Incorporating a balanced array of&nbsp;long-tail keywords&nbsp;(3+ words) and short-tail keywords (1-2 words) will help you capture as many search engine users as possible. <\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/moz.com\/blog\/state-of-searcher-behavior-revealed\" target=\"_blank\" rel=\"noopener\">more than 54% of search queries are at least three words<\/a>, and <a href=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-analytics\/comparison-of-google-clickthrough-rates-by-position\/\" target=\"_blank\" rel=\"noopener\">long-tail keyword searches have a click-through rate<\/a> of 3%-5%, which is greater than basic searches. Why? Because the more complicated the question, the less likely the answer is to be fully summed up in the summary snippet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-short-tail-keywords\">Short-tail keywords<\/h3>\n\n\n\n<p>Short-tail phrases often include place names or the names of specific services, such as yoga or kickboxing. It&#8217;s usually most helpful to target short-tail keywords on your site&#8217;s main landing pages. <\/p>\n\n\n\n<p>To build on our example from before, a fitness studio in Omaha would want to target short-tail keywords like these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fitness clubs in Omaha<\/li>\n\n\n\n<li>Yoga class in Nebraska<\/li>\n\n\n\n<li>24-hour gyms in Omaha<\/li>\n\n\n\n<li>Late-night gyms in Nebraska<\/li>\n\n\n\n<li>Gyms for seniors<\/li>\n\n\n\n<li>Fitness center with pool <\/li>\n\n\n\n<li>Pilates class for beginners<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro tip: <\/strong>While people may search for &#8220;fitness club near me&#8221;, &#8220;wellness center near me&#8221;, or &#8220;music school near me&#8221;, putting keywords like these into your pages or metadata won&#8217;t help you rank in local searches. Search engines fill in that &#8220;near me&#8221; with pages that have keywords of nearby locations. The ideal metapage title structure for most small businesses is: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[Primary Service] in [Location] | [Business Name] <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-long-tail-keywords\">Long-tail keywords<\/h3>\n\n\n\n<p>Most long-tail keywords nowadays take the form of questions. The keywords are usually best to target with a blog, article, or news update on your site. They typically require a little more discussion than short-tail keywords. While they&#8217;re often more educational in nature, they can be a great place to display your expertise to both new clients and search engines. <\/p>\n\n\n\n<p>Some examples for our theoretical fitness studio are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What to expect in a fitness class?<\/li>\n\n\n\n<li>How many times a week should I do a fitness class?<\/li>\n\n\n\n<li>Is it better to work out in the morning or at night?<\/li>\n\n\n\n<li>low-impact exercises to help recover from surgery <\/li>\n\n\n\n<li>Does walking count as cardio?<\/li>\n<\/ul>\n\n\n\n<p>Such specific keywords are less likely to appear on competitors\u2019 websites than more generalized keyword phrases. As such, they\u2019ll help your site rank highly when a potential customer searches for your specific services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bonus-context-container-keywords\">Bonus context: Container keywords<\/h3>\n\n\n\n<p>Container keywords are less specific; they&#8217;re large ideas that &#8220;contain&#8221; the root of many other keywords. They include phrases such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Workout <\/li>\n\n\n\n<li>Music Lessons<\/li>\n\n\n\n<li>Wellness<\/li>\n\n\n\n<li>Yoga<\/li>\n\n\n\n<li>Swing Dance<\/li>\n\n\n\n<li>Physical Therapy<\/li>\n\n\n\n<li>Haircut <\/li>\n<\/ul>\n\n\n\n<p>Unsurprisingly, there is much more competition for these keywords, but they&#8217;re also much less likely to be of use to you. Think about who is more likely to be a good client for you, someone searching for your exact services in your exact location. <\/p>\n\n\n\n<p>It might be useful to label the container keywords in your strategy to help you focus on your main keyword goals, but you shouldn&#8217;t spend time trying to rank for them. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-research-your-competition-using-nbsp-tools-for-keyword-research\">3. Research your competition using&nbsp;tools for keyword research<\/h2>\n\n\n\n<p>So, you\u2019ve peppered your website with appropriate keywords and are starting to see results. Congratulations! But you shouldn\u2019t stop there. It\u2019s possible to hone your&nbsp;keyword research for SEO&nbsp;even further through competitor research. Competition represents the driving force of SEO, so analyzing what your rivals are up to will help you stay ahead of the game.<\/p>\n\n\n\n<p>Fortunately, there are tons of&nbsp;keyword research tools&nbsp;available to help streamline this task, many of which you can use for free! As well as generating potential keywords for your web copy, SEO tools can offer insights into which keywords competitors are using and whether their efforts are effective. <\/p>\n\n\n\n<p>Assessing which keywords are helping your competitors rank highly allows you to develop a smart SEO plan and alert you to any effective keywords you\u2019re missing out on. Also, tracking competitor activity will help you identify gaps in the market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-free-keyword-research-tools\">Top free keyword research tools<\/h3>\n\n\n\n<p>So, now you know why competitor research is so important. What are the best&nbsp;<u>f<\/u>ree keyword research tools&nbsp;available? Here are our top picks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEMrush:&nbsp;<\/strong><a href=\"https:\/\/www.semrush.com\/features\/keyword-research-toolkit\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a> is renowned as one of the best SEO tools on the market. While many of its services require subscriptions, SEMrush allows newbies to try its keyword tools for free. Its features allow users to automatically generate keyword combinations, learn how to rank for competitors\u2019 most profitable keywords, share keyword research with others, and find metrics about individual keywords, including competition level, search volume, and much more.<\/li>\n\n\n\n<li><strong>Ubersuggest:&nbsp;<\/strong>As one of the favored tools for keyword generation,&nbsp;<a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\">Ubersuggest<\/a> is a godsend if you\u2019re struggling to think of relevant phrases. As well as providing a list of keywords, you\u2019ll be able to see the search volume, competition level, and seasonal trends for each phrase.<\/li>\n\n\n\n<li><strong>Moz:\u00a0<\/strong>Moz offers a\u00a0<a href=\"https:\/\/moz.com\/explorer#index2\" target=\"_blank\" rel=\"noopener\">Keyword Explorer<\/a>\u00a0to help you discover the best keywords for your business while assessing key metrics such as keyword difficulty. Its <a href=\"https:\/\/moz.com\/competitive-research\" target=\"_blank\" rel=\"noopener\">Competitive Analysis<\/a>\u00a0tool also provides valuable intel, such as your top competitors and keyword gaps, of which to take advantage.<\/li>\n\n\n\n<li><strong>Soovle:&nbsp;<\/strong><a href=\"https:\/\/soovle.com\/\" target=\"_blank\" rel=\"noopener\">Soovle<\/a>&nbsp;allows users to generate handy lists of top search terms for specific sites, including Google, Bing, Amazon, Yahoo, YouTube, and Wikipedia.<\/li>\n\n\n\n<li><strong>AnswerThePublic:&nbsp;<\/strong><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">AnswerThePublic<\/a> tells you the most popular questions and phrases people type into search engines when researching a specific topic. You can use these top phrases to create a&nbsp;list of keywords&nbsp;that work.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-generate-even-more-ideas-with-google\">4. Generate even more ideas with Google<\/h2>\n\n\n\n<p>Have you ever begun typing within the Google Search bar, only to have Google finish your sentence? Google\u2019s autocompleting search feature will display frequently searched keywords. So, try typing in your topic into Google. You may be pleasantly surprised by what other keywords you can use.<\/p>\n\n\n\n<p>How else can Google help? Once you hit \u201csearch,\u201d scroll down to the bottom of Google\u2019s results page for a list of related searches. You may find even more keywords to add to your list! All of the related questions listed in the search are also related keywords. <\/p>\n\n\n\n<p>In addition, let\u2019s not forget about <a href=\"https:\/\/ads.google.com\/intl\/en_sg\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a>, another free tool you can use. While it\u2019s designed for businesses that want to display paid Google ads, it\u2019s also helpful for finding keywords for SEO.<\/p>\n\n\n\n<p><strong>Pro tip: <\/strong>Try using both an incognito window and a window in which you&#8217;re signed in when looking for new keywords. Google will tailor your results to your past searches and location when you&#8217;re signed in, so using incognito allows you to access another set of more generalized keyword suggestions. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-assess-whether-your-keyword-will-rank-highly\">5. Assess whether your keyword will rank highly<\/h2>\n\n\n\n<p>As we\u2019ve already mentioned, metrics can help you decide which keywords to use by assessing their efficacy and whether your competitors are using them. But which metrics should you track? Here are some of the most helpful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search volume. <\/strong>This metric tells you the number of times users search for a\u00a0specific keyword\u00a0every month (or an alternative timeframe). Try to use keywords with a sizeable search volume, but don\u2019t be too ambitious. Small businesses that target very popular keywords will fail to outrank the stiff competition!<\/li>\n\n\n\n<li><strong>Traffic potential. <\/strong>Traffic potential tells you how much organic&nbsp;search traffic&nbsp;a particular page, or group of pages, will generate via Google\u2019s SERPs per month on average.<\/li>\n\n\n\n<li><strong>Intent. <\/strong>Search intent&nbsp;refers to the reasons people search for services like yours. For example, certain keywords may lead Google to conclude that someone is looking for a yoga class in a particular city. Tailoring your keyword research around&nbsp;search intent&nbsp;will help you capture key audiences.<\/li>\n\n\n\n<li><strong>Keyword trends. <\/strong>SEO tools, most notably&nbsp;<a href=\"https:\/\/trends.google.com\/trends\/explore?q=Seo%20services&amp;geo=US\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>, can tell you helpful information about a given keyword, including interest over time and interest by region. Analyzing trends will tell you whether a given word is up-and-coming or past its best.<\/li>\n\n\n\n<li><strong>Ranking difficulty. <\/strong>This metric tells you how difficult it would be to rank in the top ten for a given keyword. This metric is worked out using information such as domain authority and how often the top rankings shift. If your chosen word is super competitive, it\u2019s worth generating alternatives.<\/li>\n\n\n\n<li><strong>Cost per click (CPC). <\/strong>CPC tells you how much advertisers are prepared to pay for a paid search advert using a given keyword. While this figure may not directly affect your SEO strategy, it can help determine which keywords generate the most value.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-where-should-you-be-placing-your-keywords\">6. Where should you be placing your keywords?<\/h2>\n\n\n\n<p>Once you\u2019ve come up with a list of relevant keywords, you must prioritize them in order of importance. Firstly, you must come up with a focus keyword. This term will play a foundational role in your SEO strategy and help Google understand what your website offers. Here\u2019s where you\u2019ll need to use this word:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web content:&nbsp;<\/strong>Try to weave your primary keyword throughout your site content, particularly your main landing page. Just make sure that your prose sounds natural, and that your keyword strategy isn\u2019t too obvious to readers.<\/li>\n\n\n\n<li><strong>Header tags:&nbsp;<\/strong>Adding your focus keyword to your headings will help your site rank for that specific word. Remember to incorporate the phrase into titles (H1s), subheadings (H2s), and smaller subheadings (H3, H4, etc.).<\/li>\n\n\n\n<li><strong>Optimized URLs:&nbsp;<\/strong>To optimize your URL, include your primary keyword and keep it under 60 characters in length.<\/li>\n\n\n\n<li><strong>Meta description:&nbsp;<\/strong>A meta description tells readers and search engines what your page is about. Using the keyword will help attract relevant audience members. Ideally, keep it under 160 characters in length.<\/li>\n\n\n\n<li><strong>Alt-text:<\/strong> Try to use the keyword in a natural way in the alt-text of an image. Make sure it still describes the image for anyone using a screen reader. <\/li>\n<\/ul>\n\n\n\n<p>Feel free to sprinkle keywords throughout your website, wherever it feels natural, without going overboard. Stuffing your content full of keywords will make your sentences clunky (or even unreadable), alienating any potential customers. This consequently pushes your website further down the SERP rankings because Google&#8217;s algorithm dislikes poor-quality content. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-you-waiting-for-it-s-time-to-ace-your-nbsp-keyword-research\">What are you waiting for? It\u2019s time to ace your&nbsp;keyword research!<\/h2>\n\n\n\n<p>As you can see,\u00a0keyword research\u00a0is vital for any SEO strategy and could help you attract more prospects, leads, and clients. Just remember to use a\u00a0keyword research tool\u00a0offering plenty of support and information, as this will help you generate the best keyword ideas for your business!<\/p>\n\n\n\n<p>Of course, great SEO doesn\u2019t stop at keyword research. This is where WellnessLiving comes in. <a href=\"https:\/\/www.wellnessliving.com\/features\/reserve-with-google\" target=\"_blank\" rel=\"noreferrer noopener\">Our Reserve with Google integration<\/a> can help you create a high-quality <a href=\"https:\/\/www.google.com\/intl\/en_ca\/business\/\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a> that attracts local clients and improves your reputation. <\/p>\n\n\n\n<p>What\u2019s more, <a href=\"https:\/\/www.wellnessliving.com\/features\/build-presence-page\" target=\"_blank\" rel=\"noreferrer noopener\">our full-service website agency, Presence\u2122<\/a>, and <a href=\"https:\/\/www.wellnessliving.com\/blog\/new-year-new-website-grow-your-fitness-business-with-presence\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO audit tool<\/a> will help you create blog posts that boost your search rankings. To find out more about SEO, check out our other blogs on link-building strategies, general SEO, and <a href=\"https:\/\/www.wellnessliving.com\/blog\/6-tips-mastering-local-seo-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">local SEO.<\/a><\/p>\n\n\n\n<p>Interested in learning how WellnessLiving can grow your business? <strong><a href=\"https:\/\/www.wellnessliving.com\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Book a free, no-commitment demo today!<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-seo-for-the-small-businesses\">\u2753FAQs about SEO for the small businesses \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1759864913265\"><strong class=\"schema-faq-question\">How many keywords should I target per page or post?<\/strong> <p class=\"schema-faq-answer\">Typically, you&#8217;ll want to choose one target keyword per page. However, sometimes you may be able to combine highly related keywords on one landing page. For example: &#8220;best fitness center in Omaha&#8221; and &#8220;Omaha fitness center for seniors&#8221; could be combined to become &#8220;The Best Fitness Center for Seniors in Omaha&#8221;. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759865059061\"><strong class=\"schema-faq-question\">How often should I revisit or update my keyword strategy?<\/strong> <p class=\"schema-faq-answer\">Your main landing pages should be updated at least every 6 months. Blogs or articles that contain topical statistics or highly technical information should be updated once a year. Opinion blogs or articles should be updated once every 2-3 years. You should revisit your keyword strategy at least every six months to a year, along with your overall marketing strategy. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759865284473\"><strong class=\"schema-faq-question\">What role does search intent play in keyword choice?<\/strong> <p class=\"schema-faq-answer\">You should always try to put yourself in the shoes of whoever is searching for that keyword and tailor your content to their needs in that moment. For example, someone searching for &#8220;advanced yoga techniques&#8221; doesn&#8217;t need you to explain what yoga is before you describe the techniques. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759865517449\"><strong class=\"schema-faq-question\">Do I need to add AI-optimization to my SEO plan? <\/strong> <p class=\"schema-faq-answer\">Not typically, no. AI search models are set up to scan websites in the same way that traditional search engines do. If your metadata and content contain keywords, AI and LLMs will be able to cite you as a resource for their answers. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759865412561\"><strong class=\"schema-faq-question\">Can I rank for very competitive keywords if I\u2019m a small\/local business?<\/strong> <p class=\"schema-faq-answer\">Yes! If your website is well-built, secure, and holds valuable information that searchers are looking for, there&#8217;s nothing to keep your site from ranking. If you need help getting your small business&#8217;s site up to par, <strong><a href=\"https:\/\/www.wellnessliving.com\/features\/build-presence-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach out to WellnessLiving for a free demo today!<\/a><\/strong><\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Considering Google processes&nbsp;over 63,000 searches per second (or 5.6 billion searches a day!), a robust search engine optimization (SEO) strategy will ensure your website doesn\u2019t get lost in the crowd. Don\u2019t fret if you\u2019re new to SEO. While the concept sounds technical, it encompasses several simple methods that could boost [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":27908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[467],"tags":[628,2277,2281,609,2276],"class_list":["post-18642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-social","tag-business-management","tag-expert-advice","tag-industry-trends","tag-marketing","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Keyword Research on Small Business Websites<\/title>\n<meta name=\"description\" content=\"Keywords are vital for any decent SEO strategy. Want to drive more traffic? This guide reveals all about how to do keyword research.\u202f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/keyword-research-boost-seo-drive-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Keyword Research to Boost SEO and Drive Traffic to Your Small Business\" \/>\n<meta property=\"og:description\" content=\"Keywords are vital for any decent SEO strategy. Want to drive more traffic? 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