{"id":18863,"date":"2022-12-13T09:00:51","date_gmt":"2022-12-13T14:00:51","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=18863"},"modified":"2026-02-05T16:27:36","modified_gmt":"2026-02-05T21:27:36","slug":"fitness-trends-2023-what-can-expect","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/","title":{"rendered":"Fitness Trends: What Can You Expect?"},"content":{"rendered":"\n<p>As more people prioritize their health and the industry adapts with the trends, digital fitness, wearable technology, and hybrid businesses are now part of a winning recipe. It\u2019s no wonder that the boutique fitness industry is <a href=\"https:\/\/runrepeat.com\/fitness-industry\" target=\"_blank\" rel=\"noopener\">expected to grow 450% by 2028<\/a>.<\/p>\n\n\n\n<p>So, what can we expect for the upcoming year? In this forecast, we examine what you need to know as we move into the new year.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">Fitness trends to watch<\/div><ul><li><a href=\"#h-wearables-gamification-and-the-vr-metaverse-will-expand\" data-level=\"2\">Wearables, gamification, and the VR metaverse will expand<\/a><\/li><li><a href=\"#h-personalization-will-be-expected-by-clients\" data-level=\"2\">Personalization will be expected by clients<\/a><\/li><li><a href=\"#h-music-and-playlists-are-essential-to-client-success\" data-level=\"2\">Music and playlists are essential to client success<\/a><\/li><li><a href=\"#h-fitness-company-culture-becomes-increasingly-important\" data-level=\"2\">Fitness company culture becomes increasingly important<\/a><\/li><li><a href=\"#h-the-future-of-fitness-shines-bright\" data-level=\"2\">The future of fitness shines bright!<\/a><\/li><li><a href=\"#h-fitness-trends-faqs\" data-level=\"2\">\u2753 Fitness Trends: FAQs \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wearables-gamification-and-the-vr-metaverse-will-expand\">Wearables, gamification, and the VR metaverse will expand<\/h2>\n\n\n\n<p>According to the <a href=\"https:\/\/www.acsm.org\/education-resources\/trending-topics-resources\/acsm-fitness-trends\" target=\"_blank\" rel=\"noopener\">ACSM<\/a>, wearable technology is estimated to be a $100 billion industry, with many of the products focused on helping clients track health data. Some of the top wearable tech products include fitness trackers, smart watches, heart rate monitors, and GPS-tracking devices. These devices can track many key data points like body measurements and workout intensity.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2020\/01\/09\/about-one-in-five-americans-use-a-smart-watch-or-fitness-tracker\/\" target=\"_blank\" rel=\"noopener\">Pew Research report from 2020<\/a> reveals that around one-in-five Americans use a smartwatch or fitness tracker. These numbers have likely increased even more since 2020, as more Americans invested in wearable fitness technology during the pandemic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wearables-will-continue-to-be-a-top-trend-among-fitness-clients\">Wearables will continue to be a top trend among fitness clients.<\/h3>\n\n\n\n<p>Not only can these wearables improve client results via fitness data tracking, but they also add a level of <a href=\"https:\/\/www.gamify.com\/what-is-gamification\" target=\"_blank\" rel=\"noopener\">gamification<\/a>. This continues to be among the fitness trends for attracting younger generations, as 86% of Gen Z\u2019ers state that they expect more entertainment value from their fitness providers.<\/p>\n\n\n\n<p>Augmented reality (AR) and virtual reality (VR) are also beginning to play a more vital role in fitness.<\/p>\n\n\n\n<p>The AR and VR product and service market is expected to reach <a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/10\/21\/2538985\/0\/en\/AR-and-VR-Products-and-Services-Market-Will-Get-to-USD-80-60-Billion-by-2029-with-Compound-Annual-Growth-Rate-of-31-7-Adroit-Market-Research.html\" target=\"_blank\" rel=\"noopener\">$80.6 billion by 2029<\/a>, growing 31.7% annually. While fitness is one of the main industries driving this growth, this technology is also highly utilized by the healthcare and medical industry.<\/p>\n\n\n\n<p>Let\u2019s take a look at some of the top use cases for gamification, AR, and VR in fitness:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gamification\/fitness tracking platforms. <\/strong>Gamification platforms that feature tracking technology are rising in popularity. For example, brands like <a href=\"https:\/\/www.spivi.com\/\" target=\"_blank\" rel=\"noopener\">Spivi<\/a> and <a href=\"https:\/\/www.accurofit.com\/\" target=\"_blank\" rel=\"noopener\">AccuroFit<\/a> offer products and <a href=\"https:\/\/www.wellnessliving.com\/features\/manage-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactive tools that track members&#8217; workouts<\/a> and display key metrics on a screen. Monitor your clients\u2019 heart rate, calories burned, blood pressure, body fat percentage, and more, to help them hit their fitness goals. Incorporate challenges and leaderboards to further motivate your members.<\/li>\n\n\n\n<li><strong>Virtual training gear. <\/strong>From a VR and AR perspective, some of the top use cases in the fitness industry include equipment that combines training with gaming. For instance, the brand <a href=\"https:\/\/www.icaros.com\/en\/\" target=\"_blank\" rel=\"noopener\">ICAROS<\/a> offers equipment that can connect to VR headsets, placing the client in a magical setting while they complete their workout.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-personalization-will-be-expected-by-clients\">Personalization will be expected by clients<\/h2>\n\n\n\n<p>One of the key advantages that rose from this increased reliance on technology was the ability to personalize products and services to the exact wants and needs of clients.<\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">McKinsey &amp; Company report<\/a>, 70% of consumers now expect personalized interactions with brands. A further 75% experience frustration when they do not receive any sort of personalized services from a company.<\/p>\n\n\n\n<p>Additional <a href=\"https:\/\/www.zendesk.com\/blog\/customer-service-statistics\/#:~:text=76%25%20of%20customers%20expect%20personalization,their%20purchase%20history%2C%20and%20more.\" target=\"_blank\" rel=\"noopener\">research from Zendesk<\/a> reveals that 76% of clients expect tailored and personalized experiences based on their personal data.<\/p>\n\n\n\n<p>This ultimately ties back to the earlier trends we discussed, such as wearable technology and gamification platforms. With the help of these digital solutions, fitness professionals can gain more in-depth insights into their clients\u2019 fitness levels and performance. This data can then be leveraged to personalize fitness experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-here-are-three-ways-fitness-businesses-can-utilize-technology-to-personalize-client-experiences\">Here are three ways fitness businesses can utilize technology to personalize client experiences:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Leveraging AI algorithms. <\/strong>Artificial intelligence (AI) algorithms can be <a href=\"https:\/\/www.wellnessliving.com\/features\/isaac\/\" target=\"_blank\" rel=\"noreferrer noopener\">integrated into your business software<\/a> to help manage client experiences. With AI you can quickly suggest classes and services to clients that meet their goals, preferences, budget, and more.<\/li>\n\n\n\n<li><strong>Tracking client data. <\/strong><a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tracking client data<\/a> is the name of the game when it comes to personalization. With a strong data tracking and analysis system in place\u2014including the ability for clients to self-report their data\u2014fitness professionals can provide more specific services that are designed to meet the client\u2019s current fitness needs.<\/li>\n\n\n\n<li><strong>Providing additional resources. <\/strong>Once you have the data and insight needed to personalize your services, you can tailor your resources to the needs of your clients. For example, using data on a client\u2019s current goals and fitness levels, you can create a workout guide and nutrition plan that is made for their exact schedule and preferences.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-music-and-playlists-are-essential-to-client-success\">Music and playlists are essential to client success<\/h2>\n\n\n\n<p>Music can be a huge motivator for fitness clients. <a href=\"https:\/\/swnsdigital.com\/us\/2020\/12\/sixty-five-percent-of-exercising-americans-say-their-workout-performance-suffers-without-the-perfect-tunes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Research reveals<\/a> that 65% of clients believe their performance is worse when they lack access to the workout music they prefer. As a result, it is crucial to not only play music for your clients but also allow your clients to have a say in the type of music you play.<\/p>\n\n\n\n<p>Offering personalized music to clients comes down to including their preferred tunes in classes. You can also feature their specific song requests in your playlists.<\/p>\n\n\n\n<p>One great platform for this <a href=\"https:\/\/www.structclub.com\/\" target=\"_blank\" rel=\"noopener\">Strut Club<\/a> \u2014 an app that facilitates music-inspired group classes.<\/p>\n\n\n\n<p>With this app, workout cues are synced with songs and playlists to keep your clients motivated and in the moment. Strut Club aims to help fitness professionals maximize their services within a flexible and collaborative framework that incorporates client preferences.<\/p>\n\n\n\n<p>Strut Club founder Amira Polack states that her goal is to:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSupport those who are mission-driven and interested in making an impact. [The app] improved trust and engagement because people loved interacting with other folks, ideas, and content. We saw community members reaching out to each other, finding connections, and promoting each other. Our instructors felt like we were agile and keen to support them.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fitness-company-culture-becomes-increasingly-important\">Fitness company culture becomes increasingly important<\/h2>\n\n\n\n<p>Your fitness company culture is more important than ever\u2014for your clients and staff alike.<\/p>\n\n\n\n<p>Nearly 90% of franchises report that finding skilled workers is a major challenge. Meanwhile, according to <a href=\"https:\/\/www.mckinsey.com\/about-us\/new-at-mckinsey-blog\/people-are-leaving-jobs-in-droves-heres-what-makes-them-stay\" target=\"_blank\" rel=\"noopener\">McKinsey &amp; Company<\/a>, 40% of a business\u2019s employees are likely to leave their job within three to six months.<\/p>\n\n\n\n<p>On the topic of employee expectations, McKinsey further states:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe role of the company in people\u2019s lives has changed. It\u2019s now about thinking how to be the place people want to work versus have to work, and a big part of that is creating a culture of learning and adaptability so people have the skills required to perform their jobs within the company\u2014and for when they leave.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>The pandemic jump-started a change in thinking for employees. Though money always matters for getting the bills paid, more and more people are re-shifting their priorities to focus on community, opportunities for professional growth, and professional flexibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-create-a-better-company-culture\">How do you create a better company culture?<\/h3>\n\n\n\n<p>As an employer, it\u2019s your responsibility to build a healthy workplace culture that emphasizes the well-being of your staff. After all, your staff members are often directly connected to your clients, making the two fairly inseparable when it comes to both client and employee retention. Here are three ways to enhance your company culture for the better:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Amplify the interview process. <\/strong>An employee\u2019s first impression of your company starts with the interview. In this interview, make sure to ask questions about the employee. This includes what they look for in a workplace and what motivates them to succeed professionally. This shows them right off the bat that you care about supporting them, both professionally and personally.<\/li>\n\n\n\n<li><strong>Training and support. <\/strong>Nothing goes further than a great training and support system. Remember that workers are looking for opportunities to learn and grow professionally. By ensuring these opportunities are abundant, you can empower your staff and keep them locked in long-term with your brand.<\/li>\n\n\n\n<li><strong>Corporate wellness programs. <\/strong>As a fitness business, you have a unique opportunity to build corporate wellness programs for the benefit of your staff. Roughly 42% of job applicants look for employers that offer wellness perks and benefits, with these offerings being a major factor when making a final decision on where to work.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-fitness-shines-bright\">The future of fitness shines bright!<\/h2>\n\n\n\n<p>Staying ahead of trends is the key to finding success in the fitness industry. The industry as a whole is poised for enormous growth in the coming years. Driving this growth are digital solutions and tools that help personalize client experiences.<\/p>\n\n\n\n<p>To stay on top of fitness trends, you need a flexible and adaptable software solution. WellnessLiving\u2019s all-in-one business management software has everything you need to prepare for the upcoming year. With our software, you can manage your schedule, <a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">streamline your booking<\/a>, track client progress, and so much more.<\/p>\n\n\n\n<p>Take your fitness business to the next level with WellnessLiving! <strong><a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">To get started, book a free, no-commitment demo today.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fitness-trends-faqs\">\u2753 Fitness Trends: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1770324325693\"><strong class=\"schema-faq-question\">What fitness trends should studios watch?<\/strong> <p class=\"schema-faq-answer\">Trends like hybrid training, recovery-focused services, and individualized programming grew rapidly. Studios that blended in-person with virtual options and emphasized overall wellness\u2014not just workouts\u2014saw stronger engagement and more consistent bookings.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770324436398\"><strong class=\"schema-faq-question\">How can fitness businesses evaluate whether a trend fits their audience?<\/strong> <p class=\"schema-faq-answer\">Evaluate trends by asking clients directly and reviewing attendance data. Analyze participation in new offerings and compare retention across groups. If a trend supports your studio\u2019s goals and resonates with your members, it\u2019s worth integrating into your schedule.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770324493246\"><strong class=\"schema-faq-question\">Do trends like virtual classes or hybrid memberships still impact revenue?<\/strong> <p class=\"schema-faq-answer\">Yes. Virtual and hybrid memberships expanded addressable audiences beyond local geography. These models create additional revenue streams and provide flexibility for members who travel or prefer remote options without replacing core onsite programs.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770324523635\"><strong class=\"schema-faq-question\">What operational changes do fitness studios need to support emerging trends?<\/strong> <p class=\"schema-faq-answer\">Support emerging trends with scalable schedules, versatile instructor training, and reliable technology. Track virtual engagement alongside in-studio attendance. Ensure staff understand new formats so they can promote and deliver them confidently. Smooth delivery strengthens adoption.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770324555134\"><strong class=\"schema-faq-question\">How should fitness businesses measure whether trends are boosting long-term success?<\/strong> <p class=\"schema-faq-answer\">Track enrollment growth, repeat bookings, and <a href=\"https:\/\/www.wellnessliving.com\/features\/isaac\/\" target=\"_blank\" rel=\"noreferrer noopener\">retention for new offerings versus core programs<\/a>. Compare revenue per member and lifetime value by trend participation. Look for improved engagement and consistency, not just short-term spikes. Trends that strengthen core revenue are worth keeping.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>As more people prioritize their health and the industry adapts with the trends, digital fitness, wearable technology, and hybrid businesses are now part of a winning recipe. It\u2019s no wonder that the boutique fitness industry is expected to grow 450% by 2028. So, what can we expect for the upcoming [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":18865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1181],"tags":[2275,628,2277,2281,499,2276],"class_list":["post-18863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","tag-branding","tag-business-management","tag-expert-advice","tag-industry-trends","tag-rewards-program","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fitness Trends: What Can You Expect? - WellnessLiving<\/title>\n<meta name=\"description\" content=\"A lot is changing for the fitness industry. What\u2019s ahead? In this forecast, we explore the latest fitness industry trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fitness Trends: What Can You Expect?\" \/>\n<meta property=\"og:description\" content=\"A lot is changing for the fitness industry. What\u2019s ahead? In this forecast, we explore the latest fitness industry trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T14:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T21:27:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Cover-15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benjamin Kingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Kingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/\",\"name\":\"Fitness Trends: What Can You Expect? | WellnessLiving\",\"isPartOf\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Cover-15.png\",\"datePublished\":\"2022-12-13T14:00:51+00:00\",\"dateModified\":\"2026-02-05T21:27:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903\"},\"description\":\"A lot is changing for the fitness industry. What\u2019s ahead? In this forecast, we explore the latest fitness industry trends.\",\"mainEntity\":[{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324325693\"},{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324436398\"},{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324493246\"},{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324523635\"},{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324555134\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#primaryimage\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Cover-15.png\",\"contentUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Cover-15.png\",\"width\":1201,\"height\":801,\"caption\":\"So, what can we expect for the upcoming year? Several reports from 2022 offer us insight into fitness trends for 2023. In this forecast, we examine what you need to know as we move into the new year.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/\",\"name\":\"WellnessLiving Blog\",\"description\":\"WellnessLiving Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wellnessliving.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903\",\"name\":\"Benjamin Kingston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g\",\"caption\":\"Benjamin Kingston\"},\"url\":\"https:\/\/www.wellnessliving.com\/blog\/author\/benjamin_k\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324325693\",\"position\":1,\"url\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324325693\",\"name\":\"What fitness trends should studios watch?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Trends like hybrid training, recovery-focused services, and individualized programming grew rapidly. Studios that blended in-person with virtual options and emphasized overall wellness\u2014not just workouts\u2014saw stronger engagement and more consistent bookings.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324436398\",\"position\":2,\"url\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324436398\",\"name\":\"How can fitness businesses evaluate whether a trend fits their audience?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Evaluate trends by asking clients directly and reviewing attendance data. Analyze participation in new offerings and compare retention across groups. If a trend supports your studio\u2019s goals and resonates with your members, it\u2019s worth integrating into your schedule.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324493246\",\"position\":3,\"url\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324493246\",\"name\":\"Do trends like virtual classes or hybrid memberships still impact revenue?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Virtual and hybrid memberships expanded addressable audiences beyond local geography. These models create additional revenue streams and provide flexibility for members who travel or prefer remote options without replacing core onsite programs.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324523635\",\"position\":4,\"url\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324523635\",\"name\":\"What operational changes do fitness studios need to support emerging trends?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Support emerging trends with scalable schedules, versatile instructor training, and reliable technology. Track virtual engagement alongside in-studio attendance. Ensure staff understand new formats so they can promote and deliver them confidently. Smooth delivery strengthens adoption.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324555134\",\"position\":5,\"url\":\"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324555134\",\"name\":\"How should fitness businesses measure whether trends are boosting long-term success?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Track enrollment growth, repeat bookings, and <a href=\\\"https:\/\/www.wellnessliving.com\/features\/isaac\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">retention for new offerings versus core programs<\/a>. Compare revenue per member and lifetime value by trend participation. Look for improved engagement and consistency, not just short-term spikes. Trends that strengthen core revenue are worth keeping.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fitness Trends: What Can You Expect? - WellnessLiving","description":"A lot is changing for the fitness industry. What\u2019s ahead? In this forecast, we explore the latest fitness industry trends.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/","og_locale":"en_US","og_type":"article","og_title":"Fitness Trends: What Can You Expect?","og_description":"A lot is changing for the fitness industry. What\u2019s ahead? In this forecast, we explore the latest fitness industry trends.","og_url":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/","og_site_name":"WellnessLiving Blog","article_published_time":"2022-12-13T14:00:51+00:00","article_modified_time":"2026-02-05T21:27:36+00:00","og_image":[{"width":1201,"height":801,"url":"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Cover-15.png","type":"image\/png"}],"author":"Benjamin Kingston","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Benjamin Kingston","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/","url":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/","name":"Fitness Trends: What Can You Expect? | WellnessLiving","isPartOf":{"@id":"https:\/\/www.wellnessliving.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#primaryimage"},"image":{"@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Cover-15.png","datePublished":"2022-12-13T14:00:51+00:00","dateModified":"2026-02-05T21:27:36+00:00","author":{"@id":"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903"},"description":"A lot is changing for the fitness industry. What\u2019s ahead? In this forecast, we explore the latest fitness industry trends.","mainEntity":[{"@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324325693"},{"@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324436398"},{"@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324493246"},{"@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324523635"},{"@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324555134"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#primaryimage","url":"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Cover-15.png","contentUrl":"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2022\/12\/Blog-Cover-15.png","width":1201,"height":801,"caption":"So, what can we expect for the upcoming year? Several reports from 2022 offer us insight into fitness trends for 2023. In this forecast, we examine what you need to know as we move into the new year."},{"@type":"WebSite","@id":"https:\/\/www.wellnessliving.com\/blog\/#website","url":"https:\/\/www.wellnessliving.com\/blog\/","name":"WellnessLiving Blog","description":"WellnessLiving Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wellnessliving.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/a4c9325df069c1ec21019a9e9e3aa903","name":"Benjamin Kingston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46715014008109e5385c3d792e1f45149d5e6f53fd78e4d91c3e432c693b4c64?s=96&d=mm&r=g","caption":"Benjamin Kingston"},"url":"https:\/\/www.wellnessliving.com\/blog\/author\/benjamin_k\/"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324325693","position":1,"url":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324325693","name":"What fitness trends should studios watch?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Trends like hybrid training, recovery-focused services, and individualized programming grew rapidly. Studios that blended in-person with virtual options and emphasized overall wellness\u2014not just workouts\u2014saw stronger engagement and more consistent bookings.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324436398","position":2,"url":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324436398","name":"How can fitness businesses evaluate whether a trend fits their audience?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Evaluate trends by asking clients directly and reviewing attendance data. Analyze participation in new offerings and compare retention across groups. If a trend supports your studio\u2019s goals and resonates with your members, it\u2019s worth integrating into your schedule.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324493246","position":3,"url":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324493246","name":"Do trends like virtual classes or hybrid memberships still impact revenue?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Virtual and hybrid memberships expanded addressable audiences beyond local geography. These models create additional revenue streams and provide flexibility for members who travel or prefer remote options without replacing core onsite programs.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324523635","position":4,"url":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324523635","name":"What operational changes do fitness studios need to support emerging trends?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Support emerging trends with scalable schedules, versatile instructor training, and reliable technology. Track virtual engagement alongside in-studio attendance. Ensure staff understand new formats so they can promote and deliver them confidently. Smooth delivery strengthens adoption.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324555134","position":5,"url":"https:\/\/www.wellnessliving.com\/blog\/fitness-trends-2023-what-can-expect\/#faq-question-1770324555134","name":"How should fitness businesses measure whether trends are boosting long-term success?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Track enrollment growth, repeat bookings, and <a href=\"https:\/\/www.wellnessliving.com\/features\/isaac\/\" target=\"_blank\" rel=\"noreferrer noopener\">retention for new offerings versus core programs<\/a>. Compare revenue per member and lifetime value by trend participation. Look for improved engagement and consistency, not just short-term spikes. Trends that strengthen core revenue are worth keeping.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"modified_by":"Rayne W","_links":{"self":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/18863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/users\/861"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/comments?post=18863"}],"version-history":[{"count":8,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/18863\/revisions"}],"predecessor-version":[{"id":27871,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/18863\/revisions\/27871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/media\/18865"}],"wp:attachment":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/media?parent=18863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/categories?post=18863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/tags?post=18863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}